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IRS-authorized e-file provider · not the IRS

Nonprofit · EIN 47-4572663

HOLLYWOOD IN PIXELS INC

Tax-exempt · LOS ANGELES, CA 90034

Financials

$243K$249K2024
Revenue Expenses · by fiscal year end
Financials of HOLLYWOOD IN PIXELS INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$243,170$248,586-$5,416$95,554$500$95,054
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$0
Program service revenue
$243,170
Investment income
$0
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$0
Salaries, compensation and benefits (total)
$0
Professional fundraising fees
$0
Legal fees
$2,537
Accounting fees
$2,386
Travel
$218
Program services (functional)
$229,578
Management and general (functional)
$19,008

Balance sheet and other

Total assets, start of year
$100,470
Total assets, end of year
$95,554
Total liabilities, end of year
$500
Net assets, end of year
$95,054
Net assets without donor restrictions
$95,054
Gross receipts
$243,170
Employees
0
Volunteers
10
Year formed
2015
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
Bettina SherickPresident/Chair
Trustee or director, Officer
5$8,300
Michelle ShnaiderSecretary
Trustee or director
0.5$2,500
Ira RubensteinDirector
Trustee or director
0.02$0
Eric SmithDirector
Trustee or director
0.02$0
Dea LawrenceDirector
Trustee or director
0.02$0
Gordan PaddisonDirector
Trustee or director
0.02$0
Jay TuckerDirector
Trustee or director
0.02$0
Todd HavensExc Curator/Tre
Trustee or director, Officer
4$0

Address and contacts

Address (IRS master file)
9854 NATIONAL BLVD 262, LOS ANGELES, CA 90034-2713
In care of
% BETTINA SHERICK
Mailing address (990-N for 2017)
2635 South Bedford Street, Los Angeles CA 90034
Principal officer (990 for 2024)
Bettina Sherick, 9854 National Blvd 262, Los Angeles, CA 90034
Principal officer (990-N for 2017)
Bettina Sherick, 2635 South Bedford Street, Los Angeles CA 90034
Signed the 990
Bettina Sherick, President
Phone
(323) 828-1381
Return prepared by
DEMERS & ASSOCIATES

Mission

Hollywood in Pixels is a nonprofit dedicated to preserving the legacy of digital marketing in entertainment. Through digital archiving, community storytelling, and the annual Silver Pixel Awards, HIP celebrates the visionaries who have defined and continue to redefine the intersection of Hollywood and the internet.Our mission: to ensure that digitals role in shaping fan culture, studio strategy, and entertainment history is recognized, honored and never lost to time.(ref Scr35 M&Qtab)

990 for the year ended December 31, 2024

Program accomplishments

  • Our annual Silver Pixel Awards raises awareness with industry leaders and the public regarding the importance of preserving seminal digital film campaigns and document how digital marketing has and continues to evolve. It highlights the importance of keeping those resources available for future reference, education,and ensure the art is not lost to time.The annual event also raises funding for ongoing and future projects through sponsorships. Attendees are provided dinner and drinks during the program, which includes an update of Hollywood In Pixelss efforts, honoring executives with awards, and recognizing outstanding film and streaming campaigns. The event has increased our access to old and new digital campaigns to be added to the library, recruits new volunteers, all while raising the funds needed for operations.The event is attended by 400+ people annually.Other events include Silver Pixels EMEA in London with 100+ attendees, and a Women's Luncheon with 150 attendees.(ref scr35.1)
    Expenses $229,578 · revenue $243,170
  • Acquisition of digital film campaigns & Outreach: We continue to expand our work to include video archives and production of oral histories documenting the growth of digital marketing in Hollywood through our Behind The Pixels series.Hollywood In Pixels has also introduced mentorship and community outreach programs that connect emerging professionals with industry leaders to promote education, inclusion, and career development in entertainment marketing.Sponsorship funds from the annual awards, along with in-kind donations, provide the primary support for these preservation and mentorship initiatives.(ref scr35.2)

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990-EZ on file

IRS record

EIN
47-4572663
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2016
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$95,554
Income (IRS master file)
$243,170

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024–––IRS
990-EZDecember 2023$189,563$157,605$100,470IRS
990-EZDecember 2022–––IRS
990-EZDecember 2021–––IRS
990-EZDecember 2020–––IRS
990-EZDecember 2018–––IRS
990-N for 2017
Officer: Bettina Sherick
December 31, 2017≤ $50,000 receipts––e-Postcard

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about HOLLYWOOD IN PIXELS INC

What is the EIN of HOLLYWOOD IN PIXELS INC?
The employer identification number (EIN) of HOLLYWOOD IN PIXELS INC is 47-4572663.
Is HOLLYWOOD IN PIXELS INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2016.
Are donations to HOLLYWOOD IN PIXELS INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does HOLLYWOOD IN PIXELS INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of HOLLYWOOD IN PIXELS INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did HOLLYWOOD IN PIXELS INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of HOLLYWOOD IN PIXELS INC?
The 990 for the year ended December 31, 2024 names Bettina Sherick.
Who are the officers and directors of HOLLYWOOD IN PIXELS INC?
The 990 for the year ended December 31, 2024 lists 8 people; 2 received compensation from the organization, the highest $8,300 (Bettina Sherick, President/Chair).
How much revenue does HOLLYWOOD IN PIXELS INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $243,170, expenses of $248,586 and total assets of $95,554 at year end.

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