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Nonprofit · EIN 47-4175513

TRACE MEDIA INC

Also known as THE TRACE

Tax-exempt · BROOKLYN, NY 11215

Financials

$6.3M$5.2M2024
Revenue Expenses · by fiscal year end
Financials of TRACE MEDIA INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$6,308,861$5,174,682$1,134,179$4,537,799$103,737$4,434,062
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$6,255,296
Program service revenue
$2,500
Investment income
$25,776
Other revenue
$25,289

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$258,548
Other salaries and wages
$2,842,770
Salaries, compensation and benefits (total)
$3,900,888
Professional fundraising fees
$265,415
Legal fees
$18,595
Accounting fees
$174,983
Travel
$102,450
Depreciation
$25,364
Program services (functional)
$4,241,391
Management and general (functional)
$416,675
Fundraising (functional)
$516,616

Balance sheet and other

Total assets, start of year
$3,341,617
Total assets, end of year
$4,537,799
Total liabilities, end of year
$103,737
Net assets, end of year
$4,434,062
Land, buildings and equipment
$220,692
Net assets without donor restrictions
$870,264
Net assets with donor restrictions
$3,563,798
Gross receipts
$6,308,861
Employees
33
Volunteers
5
Year formed
2015
State of legal domicile
DE

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
TALIESIN WOODWARDEDITOR IN CHIEF
Highest-paid employee
40$231,135$48,960
JAMES BURNETTMANAGING DIRECTOR
Officer
40$209,988$48,560
CRAIG HUNTEREXECUTIVE EDITOR
Highest-paid employee
40$169,988$19,921
SAMANTHA HEATHER ALLEN STOREYMANAGING EDITOR
Highest-paid employee
40$139,988$48,055
CHRISTIAN VAN SANTSTAFF WRITER
Highest-paid employee
40$125,630$45,584
MICHAEL SPIESSENIOR WRITER
Highest-paid employee
40$155,300$6,645
JOHN FEINBLATTPRESIDENT
Trustee or director, Officer
1$0$0
MIKE BROUILLARDSECRETARY AND TREASURER
Trustee or director, Officer
2$0$0
STEPHAN FRIEDMANDIRECTOR
Trustee or director
0.1$0$0
ELIZABETH HANSENDIRECTOR
Trustee or director
0.1$0$0
JELANI COBBDIRECTOR
Trustee or director
0.1$0$0

Address and contacts

Address (IRS master file)
225 4TH AVENUE 300, BROOKLYN, NY 11215-1005
Principal officer (990 for 2024)
JOHN FEINBLATT, 225 4TH AVENUE 300, BROOKLYN, NY 11215
Signed the 990
JOHN FEINBLATT, PRESIDENT
Phone
(212) 532-7171
Return prepared by
WEGNER CPAS LLP

Mission

THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.

990 for the year ended December 31, 2024

Program accomplishments

  • TRACE MEDIA INC. ("THE TRACE") IS A NONPROFIT, NONPARTISAN MEDIA ORGANIZATION THAT PROVIDES THE PUBLIC WITH ORIGINAL REPORTING AND ANALYSIS OF GUN VIOLENCE IN THE UNITED STATES. IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE. TO HELP JOURNALISTS IN OTHER COMMUNITIES PRODUCE MORE IN-DEPTH COVERAGE OF GUN VIOLENCE AS A PUBLIC SAFETY, THE TRACE LAUNCHED A UNIQUE GUN VIOLENCE DATA HUB. OVERALL, OUR WORK AIMED TO FOSTER A MORE INFORMED PUBLIC DISCOURSE ON THE COMPLEX ISSUE OF GUN VIOLENCE.
    Expenses $4,241,391 · revenue $2,500

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
47-4175513
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2016
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$4,537,799
Income (IRS master file)
$6,308,861

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024–––IRS
990December 2023$6,088,013$4,390,857$3,341,617IRS
990December 2022$3,428,782$3,686,839$1,743,238IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about TRACE MEDIA INC

What is the EIN of TRACE MEDIA INC?
The employer identification number (EIN) of TRACE MEDIA INC is 47-4175513.
Is TRACE MEDIA INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2016.
Are donations to TRACE MEDIA INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does TRACE MEDIA INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of TRACE MEDIA INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did TRACE MEDIA INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of TRACE MEDIA INC?
The 990 for the year ended December 31, 2024 names JOHN FEINBLATT.
Who are the officers and directors of TRACE MEDIA INC?
The 990 for the year ended December 31, 2024 lists 11 people; 6 received compensation from the organization, the highest $231,135 (TALIESIN WOODWARD, EDITOR IN CHIEF).
How much revenue does TRACE MEDIA INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $6,308,861, expenses of $5,174,682 and total assets of $4,537,799 at year end.

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