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Nonprofit · EIN 46-5503339

QM QUALITY MATTERS

Also known as QUALITY MATTERS

Tax-exempt · ANNAPOLIS, MD 21401

Financials

$7.5M$6.3M2021$6.8M$6.9M2023$5.9M$6.5M2024$5.7M$6.6M2025
Revenue Expenses · by fiscal year end
Financials of QM QUALITY MATTERS by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$5,697,578$6,583,904-$886,326$5,642,479$2,957,339$2,685,140
December 31, 2024990$5,944,312$6,466,794-$522,482$6,742,270$3,170,804$3,571,466
December 31, 2023990$6,752,515$6,897,451-$144,936$7,563,431$3,469,483$4,093,948
December 31, 2021990$7,486,127$6,276,951$1,209,176$8,152,330$4,046,452$4,105,878
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$11,880
Program service revenue
$5,648,209
Investment income
$3,613
Net income from sales of inventory
$24,472
Other revenue
$33,876

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$551,207
Other salaries and wages
$3,031,237
Salaries, compensation and benefits (total)
$4,465,647
Professional fundraising fees
$0
Legal fees
$30,000
Accounting fees
$44,675
Occupancy
$4,059
Travel
$3,428
Depreciation
$91,583
Program services (functional)
$5,895,793
Management and general (functional)
$688,111

Balance sheet and other

Total assets, start of year
$6,742,270
Total assets, end of year
$5,642,479
Total liabilities, end of year
$2,957,339
Net assets, end of year
$2,685,140
Land, buildings and equipment
$13,326
Net assets without donor restrictions
$2,685,140
Gross unrelated business income
$15,550
Gross receipts
$5,726,100
Employees
39
Volunteers
13
Year formed
2014
State of legal domicile
MD

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
DEBORAH ADAIRCHIEF EXECUTIVE OFFICER
Officer
40$308,730$17,362
THOMAS CLAFFEYCFO/VP OPERATIONS DIRECTOR
Officer
40$188,384$36,731
BETHANY SIMUNICHVP INNOVATION & RESEARCH
Highest-paid employee
40$157,994$15,654
BRENDA BOYDVP, QUALITY STANDARDS & EVALUATION
Highest-paid employee
40$145,704$26,938
MELISSA POOLESR. DIRECTOR OF QUALITY ASSURANCE
Highest-paid employee
40$117,771$28,388
KATHLEEN SCHASSENDIR. OF CREATIVE SVCS & BRAND EXP.
Highest-paid employee
40$109,452$25,591
RACHEAL BROOKSDIR. OF QA IMPLEMENTATION SOLUTIONS
Highest-paid employee
40$112,866$19,303
MJ BISHOPCHAIR
Trustee or director, Officer
0.15$0$0
TINA PARSCALVICE CHAIR
Trustee or director, Officer
0.15$0$0
SHANNON RIGGSSECRETARY
Trustee or director, Officer
0.15$0$0
TERRENCE SCARBOROUGHBOARD MEMBER
Trustee or director
0.15$0$0
LUKE DOWDENBOARD MEMBER
Trustee or director
0.15$0$0
MICHAEL MOOREBOARD MEMBER
Trustee or director
0.15$0$0
MICHELLE CLAVILLEBOARD MEMBER
Trustee or director
0.15$0$0
DAVID SHULMANBOARD MEMBER
Trustee or director
0.15$0$0
5 more people on this return
NameTitleHours / weekCompensation
JONATHAN S GAGLIARDIBOARD MEMBER
Trustee or director
0.15$0
MICHELLE KLOSSBOARD MEMBER
Trustee or director
0.15$0
ALEXANDERA SASHA THACKABERRYBOARD MEMBER
Trustee or director
0.15$0
CRISTI FORDBOARD MEMBER
Trustee or director
0.15$0
ANGELA GUNDERBOARD MEMBER
Trustee or director
0.15$0
990 for the year ended December 31, 2024: 19 people
NameTitleHours / weekCompensationOther / benefits
DEBORAH ADAIRCHIEF EXECUTIVE OFFICER
Officer
40$309,550$13,563
THOMAS CLAFFEYCFO/SR. OPERATIONS DIRECTOR
Officer
40$186,702$35,623
BRENDA BOYDDIR. OF PROF. DEV'L & CONSULTING
Highest-paid employee
40$137,214$25,628
BETHANY SIMUNICHDIRECTOR OF RESEARCH AND INNOVATION
Highest-paid employee
40$140,080$14,099
MELISSA POOLEDIRECTOR OF QUALITY ASSURANCE
Highest-paid employee
40$107,359$31,154
JAMES SNYDERDIRECTOR OF MARKETING & ENGAGEMENT
Highest-paid employee
40$103,627$34,781
RACHEAL BROOKSDIR. OF QA IMPLEMENTATION SOLUTIONS
Highest-paid employee
40$111,610$18,757
MJ BISHOPCHAIR
Trustee or director, Officer
0.15$0$0
TINA PARSCALVICE CHAIR
Trustee or director, Officer
0.15$0$0
SHANNON RIGGSSECRETARY
Trustee or director, Officer
0.15$0$0
SALLY JOHNSTONEBOARD MEMBER
Trustee or director
0.15$0$0
TERRENCE SCARBOROUGHBOARD MEMBER
Trustee or director
0.15$0$0
LUKE DOWDENBOARD MEMBER
Trustee or director
0.15$0$0
MICAHEL MOOREBOARD MEMBER
Trustee or director
0.15$0$0
MICHELLE CLAVILLEBOARD MEMBER
Trustee or director
0.15$0$0
DAVID SHULMANBOARD MEMBER
Trustee or director
0.15$0$0
JONATHAN S GAGLIARDIBOARD MEMBER
Trustee or director
0.15$0$0
MICHELLE KLOSSBOARD MEMBER
Trustee or director
0.15$0$0
ALEXANDERA SASHA THACKABERRYBOARD MEMBER
Trustee or director
0.15$0$0
990 for the year ended December 31, 2023: 21 people
NameTitleHours / weekCompensationOther / benefits
DEBORAH ADAIRCHIEF EXECUTIVE OFFICER
Officer
40$309,031$13,700
THOMAS CLAFFEYCFO & VP OPERATIONS
Officer
40$181,956$38,819
YAPING GAOVP MEMBER SVCS. & GLOBAL P'SHIPS.
Highest-paid employee
40$130,058$36,023
BRENDA BOYDVP PROGRAM SERVICES
Highest-paid employee
40$132,951$24,365
BETHANY SIMUNICHVP INNOVATION & RESEARCH
Highest-paid employee
40$135,620$13,249
CHRISTINE VOELKERK-12 PROGRAM DIRECTOR
Highest-paid employee
40$113,083$32,910
MELISSA POOLEDIRECTOR OF QUALITY ASSURANCE
Highest-paid employee
40$103,821$30,060
DIANA ZILBERMANBOARD MEMBER (SEE SCHEDULE O)
Trustee or director
0.15$20,230$0
MJ BISHOPCHAIR
Trustee or director, Officer
0.15$0$0
DAN SILVERBURGVICE CHAIR
Trustee or director, Officer
0.15$0$0
LUKE DOWDENSECRETARY
Trustee or director, Officer
0.15$0$0
TINA PARSCALBOARD MEMBER
Trustee or director
0.15$0$0
SHANNON RIGGSBOARD MEMBER
Trustee or director
0.15$0$0
PAUL FLEMINGBOARD MEMBER
Trustee or director
0.15$0$0
JONATHAN S GAGLIARDIBOARD MEMBER
Trustee or director
0.15$0$0
MICHELLE KLOSSBOARD MEMBER
Trustee or director
0.15$0$0
ALEXANDERA THACKABERRYBOARD MEMBER
Trustee or director
0.15$0$0
RUSS ADKINSBOARD MEMBER
Trustee or director
0.15$0$0
SAVILLA BANISTERBOARD MEMBER
Trustee or director
0.15$0$0
KAREN REGEBOARD MEMBER
Trustee or director
0.15$0$0
MOUSTAPHA DIACKBOARD MEMBER
Trustee or director
0.15$0$0
990 for the year ended December 31, 2021: 22 people
NameTitleHours / weekCompensationOther / benefits
DEBORAH ADAIREXECUTIVE DIRECTOR
Officer
40$246,862$11,860
THOMAS CLAFFEYCFO/SENIOR OPERATIONS DIRECTOR
Officer
40$146,019$37,423
YAPING GAODIRECTOR OF PROGRAMS & SERVICES
Highest-paid employee
40$117,341$32,311
BRENDA BOYDDIRECTOR OF PROF. DEV. & CONSULTING
Highest-paid employee
40$125,532$21,298
CHRISTINE VOELKERK-12 PROGRAM DIRECTOR
Highest-paid employee
40$107,489$26,946
BETHANY SIMUNICHDIRECTOR OF RESEARCH AND INNOVATION
Highest-paid employee
40$113,511$9,181
DIANA ZILBERMANBOARD MEMBER (SEE SCHEDULE O)
Trustee or director
0.1$13,550$0
JEAN RUNYONCHAIR (UNTIL 11/2021)
Trustee or director, Officer
0.1$0$0
MJ BISHOPCHAIR (FROM 11/2021)
Trustee or director, Officer
0.1$0$0
RUSS ADKINSVICE CHAIR/TREASURER
Trustee or director, Officer
0.1$0$0
KAREN REGESECRETARY
Trustee or director, Officer
0.1$0$0
DARLENE WILLIAMSBOARD MEMBER (UNTIL 6/2021)
Trustee or director
0.1$0$0
DAN SILVERBURGBOARD MEMBER
Trustee or director
0.1$0$0
TRACY WEEKSBOARD MEMBER
Trustee or director
0.1$0$0
MICHELLE KLOSSBOARD MEMBER
Trustee or director
0.1$0$0
MOUSTAPHA DIACKBOARD MEMBER
Trustee or director
0.1$0$0
SAVILLA BANISTERBOARD MEMBER
Trustee or director
0.1$0$0
LUKE DOWDENBOARD MEMBER
Trustee or director
0.1$0$0
MARY AGNES LARSONBOARD MEMBER
Trustee or director
0.1$0$0
PAUL FLEMMINGBOARD MEMBER
Trustee or director
0.1$0$0
TINA PARSCALBOARD MEMBER
Trustee or director
0.1$0$0
ALEXANDRERA THACKABERRYBOARD MEMBER
Trustee or director
0.1$0$0

Address and contacts

Address (IRS master file)
1997 ANNAPOLIS EXC PARKWAY 300, ANNAPOLIS, MD 21401-0000
Principal officer (990 for 2025)
DEBORAH ADAIR, 1997 ANNAPOLIS EXC PARKWAY 300, ANNAPOLIS, MD 21401
Signed the 990
DEBORAH ADAIR, CHIEF EXECUTIVE OFFICER
Phone
(866) 851-4985
Return prepared by
GELMAN ROSENBERG & FREEDMAN

Mission

TO PROMOTE AND IMPROVE THE QUALITY OF ONLINE EDUCATION AND STUDENT LEARNING THROUGH: 1. DEVELOPMENT OF RESEARCH-SUPPORTED, BEST (CONTINUED ON SCHEDULE O) PRACTICE-BASED QUALITY STANDARDS AND APPROPRIATE EVALUATION TOOLS AND PROCEDURES. 2. RECOGNITION AS EXPERTS IN ONLINE EDUCATION QUALITY ASSURANCE AND EVALUATION.3. FOSTERING INSTITUTIONAL ACCEPTANCE AND INTEGRATION OF QM STANDARDS AND PROCESSES INTO ORGANIZATIONAL IMPROVEMENT EFFORTS FOCUSED ON IMPROVING THE QUALITY OF ONLINE EDUCATION.4. PROVISION OF FACULTY DEVELOPMENT TRAINING IN THE USE OF QM RUBRIC(S) AND OTHER QUALITY PRACTICES TO IMPROVE THE QUALITY OF ONLINE/HYBRID COURSES.5. PROVISION OF QUALITY ASSURANCE THROUGH THE RECOGNITION OF QUALITY IN ONLINE EDUCATION.

990 for the year ended December 31, 2025

Program accomplishments

  • WITH 1,894 CUMULATIVE MEMBERS SERVED FROM JANUARY 1, 2025, TO DECEMBER 31, 2025, AND RANGING FROM FOUR-YEAR COLLEGES AND UNIVERSITIES TO TECHNICAL AND COMMUNITY COLLEGES TO OTHER ACADEMIC ORGANIZATIONS, QUALITY MATTERS IS THE LEADING PROVIDER OF TOOLS AND PROCESSES USED TO EVALUATE QUALITY IN COURSE DESIGN. IT ACCOMPLISHES THIS THROUGH:- ACCESS TO THE QUALITY MATTERS FULLY-ANNOTATED HIGHER EDUCATION RUBRIC- ACCESS TO WEB-BASED AUTOMATED RUBRIC TOOLS, FOR INFORMAL UNOFFICIAL/INTERNAL/SELF COURSE REVIEWS FOR THE DEVELOPMENT AND IMPROVEMENT OF ONLINE OR BLENDED COURSES(CONTINUED ON SCHEDULE O)- DISCOUNTS ON QM PROFESSIONAL DEVELOPMENT, OFFICIAL QM-MANAGED COURSE REVIEWS, CONFERENCES, AND EVENTS- COMPLIMENTARY SEATS IN THE "SELF-PACED" QM COORDINATOR TRAINING (QMCT)- ABILITY TO CREATE MYQM ACCOUNTS WHICH GIVES ALL FACULTY AND STAFF ACCESS TO OUR TOOLS AND RESOURCES AND THEIR PERSONAL QM ACTIVITY, INCLUDING CERTIFICATES OF TRAINING AND/OR COURSE CERTIFICATION- ACCESS TO REPORTING TOOLS THROUGH MYQM- ACCESS TO MY CUSTOM REVIEW TOOL WHICH ALLOWS AN ORGANIZATION TO DEVELOP THEIR OWN RUBRIC- ACCESS TO COMMUNICATION TOOLS TO SEND CUSTOMIZED EMAILS TO SPECIFIC INDIVIDUALS, ROLE HOLDERS OR EVERYONE IN THE ORGANIZATION WITH A MYQM ACCOUNT
    Expenses $5,895,793 · revenue $5,672,681

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
46-5503339
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2020
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B90)
Assets (IRS master file)
$5,642,479
Income (IRS master file)
$5,726,100

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$5,697,578$6,583,904$5,642,479XML
990-TDecember 2025–––IRS
990December 2024$5,944,312$6,466,794$6,742,270XML
990-TDecember 2024–––IRS
990December 2023$6,752,515$6,897,451$7,563,431XML
990-TDecember 2023–––IRS
990December 2022$7,163,014$7,030,008$8,162,283IRS
990-TDecember 2022–––IRS
990December 2021$7,486,127$6,276,951$8,152,330XML
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 46-5503339).

Questions about QM QUALITY MATTERS

What is the EIN of QM QUALITY MATTERS?
The employer identification number (EIN) of QM QUALITY MATTERS is 46-5503339.
Is QM QUALITY MATTERS tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2020.
Are donations to QM QUALITY MATTERS tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does QM QUALITY MATTERS file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of QM QUALITY MATTERS due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did QM QUALITY MATTERS last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of QM QUALITY MATTERS?
The 990 for the year ended December 31, 2025 names DEBORAH ADAIR.
Who are the officers and directors of QM QUALITY MATTERS?
The 990 for the year ended December 31, 2025 lists 20 people; 7 received compensation from the organization, the highest $308,730 (DEBORAH ADAIR, CHIEF EXECUTIVE OFFICER).
How much revenue does QM QUALITY MATTERS have?
On its 990 for the year ended December 31, 2025 it reported revenue of $5,697,578, expenses of $6,583,904 and total assets of $5,642,479 at year end.

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