Nonprofit · EIN 46-2005479
RETHINK MEDIA INC
Tax-exempt · SAN FRANCISCO, CA 94115
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $2,446,084 | $2,250,547 | $195,537 | $2,502,819 | $247,166 | $2,255,653 |
| December 31, 2024 | 990 | $1,777,318 | $2,216,079 | -$438,761 | $2,240,502 | $194,275 | $2,046,227 |
| December 31, 2023 | 990 | $2,225,243 | $2,987,774 | -$762,531 | $2,817,178 | $360,774 | $2,456,404 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $2,294,233
- Membership dues
- $160,959
- Program service revenue
- $96,610
- Investment income
- $53,359
- Other revenue
- $1,882
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $495,374
- Other salaries and wages
- $837,257
- Salaries, compensation and benefits (total)
- $1,670,013
- Professional fundraising fees
- $0
- Legal fees
- $2,168
- Accounting fees
- $74,520
- Occupancy
- $544
- Travel
- $71,945
- Program services (functional)
- $1,621,466
- Management and general (functional)
- $463,466
- Fundraising (functional)
- $165,615
Balance sheet and other
- Total assets, start of year
- $2,240,502
- Total assets, end of year
- $2,502,819
- Total liabilities, end of year
- $247,166
- Net assets, end of year
- $2,255,653
- Publicly traded securities
- $803,540
- Net assets without donor restrictions
- $1,183,578
- Net assets with donor restrictions
- $1,072,075
- Gross receipts
- $2,446,084
- Employees
- 17
- Year formed
- 2014
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Mark Reading-Smith | Executive Dir. Officer | 40 | $168,187 | $23,129 |
| Eva Galanes-Rosenbaum | COO Officer | 40 | $139,269 | $16,976 |
| Fadwa Rashid | CFO Officer | 40 | $122,158 | $25,655 |
| Randa Wahbe | Program Dir. | 40 | $107,210 | $15,219 |
| MacKenzie Hamilton | Program Dir. | 40 | $106,684 | $13,753 |
| Nancy Chi Cantalupo | Director Trustee or director | 1 | $0 | $0 |
| Reva Patwardhan | Director Trustee or director | 1 | $0 | $0 |
| Tyler Lewis | Board Chair Trustee or director, Officer | 1 | $0 | $0 |
| Chris Dunn | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Kathy Armstrong | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Jennifer Carnig | Director Trustee or director | 1 | $0 | $0 |
| Sapreet Kaur Saluja | Director Trustee or director | 1 | $0 | $0 |
| Joann Lee Wagner | Director Trustee or director | 1 | $0 | $0 |
| Amanda Simon | Director Trustee or director | 1 | $0 | $0 |
| Jonas Kieffer | Director Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2024: 15 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Mark Reading-Smith | Executive Dir. Officer | 40 | $165,758 | $23,797 |
| Burt Edwards | Dir. of Programs | 40 | $137,237 | $19,267 |
| Fadwa Rashid | Dir. of Finance Officer | 40 | $122,972 | $25,041 |
| Eva Galanes-Rosenbaum | COO Officer | 40 | $129,665 | $16,131 |
| MacKenzie Hamilton | Program Dir. | 40 | $104,467 | $13,014 |
| Nancy Chi Cantalupo | Director Trustee or director | 1 | $0 | $0 |
| Reva Patwardhan | Director Trustee or director | 1 | $0 | $0 |
| Tyler Lewis | Board Chair Trustee or director, Officer | 1 | $0 | $0 |
| Chris Dunn | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Kathy Armstrong | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Jennifer Carnig | Director Trustee or director | 1 | $0 | $0 |
| Sapreet Kaur Saluja | Director Trustee or director | 1 | $0 | $0 |
| Joann Lee Wagner | Director Trustee or director | 1 | $0 | $0 |
| Amanda Simon | Director Trustee or director | 1 | $0 | $0 |
| Jonas Kieffer | Director Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Lynn Fahselt | Executive Dir. Officer | 40 | $203,866 | $44,138 |
| Peter Ferenbach | Director of Strategy | 40 | $192,721 | $8,159 |
| Burton Edwards | Dir. of Programs | 40 | $134,185 | $17,821 |
| Fadwa Rashid | Dir. of Finance Officer | 40 | $120,797 | $22,066 |
| Eva Galanes-Rosenbaum | Chief of Staff | 40 | $125,729 | $14,048 |
| Laura Nixon | Dir. of Research | 40 | $106,122 | $13,265 |
| Mark Reading-Smith | Executive Dir. Officer | 40 | $51,574 | $4,252 |
| Nancy Chi Cantalupo | Director Trustee or director | 1 | $0 | $0 |
| Tyler Lewis | Director Trustee or director | 1 | $0 | $0 |
| Reva Patwardhan | Board Chair Trustee or director, Officer | 1 | $0 | $0 |
| Chris Dunn | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Kathy Armstrong | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Todd Kolze | Director Trustee or director | 1 | $0 | $0 |
| Sapreet Kaur Saluja | Director Trustee or director | 1 | $0 | $0 |
| Bradley Akubuiro | Director Trustee or director | 1 | $0 | $0 |
| Mark Crain | Director Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2443 FILLMORE ST 380-7140, SAN FRANCISCO, CA 94115-1814
- In care of
- % RETH
- Principal officer (990 for 2025)
- Mark Reading-Smith, 2443 Fillmore St 380-7140, San Francisco, CA 94115
- Signed the 990
- Mark Reading-Smith, Executive Dir.
- Phone
- (510) 845-5789
- Website
- www.rethinkmedia.org
- Return prepared by
- HEALY AND ASSOCIATES
California records
California keeps its own records of charities and corporations. Search them by EIN 46-2005479 or by the name RETHINK MEDIA INC.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
We Support organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach audiences with the right messages, plus day-to-day communications support.
Program accomplishments
- Peace & Security CollaborativeAchievement for this program:For years, we have supported the voices of experts exploring solutions to critical foreign policy challenges. In 2025, ReThink ensured the voices of nuclear security experts, peace and security professionals, and impacted individuals were featured in press coverage. We additionally increased our ability to penetrate digital ecosystems, helping partners expand their online audiences. We continued to focus on US military spending, arms sales, and the costs of US wars, emphasizing the need to support underrepresented individuals in the field to shape the national conversation on these issues through earned and owned media.Expenses $558,326 · revenue $22,500
- Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2025, ReThink conducted five capacity-building trainings on communications strategies, hosted three reporter briefings, and served as strategic partners to elevate community voices during pivotal moments. We increased BAMEMSSA voice share through broadcast interviews, opinion pieces, and spokesperson coaching in local and national outlets, while providing data-driven communications guidance and facilitating collaborative opportunities.Expenses $544,181 · revenue $5,000
- AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2025, the Analysis team completed several survey projects on various topics, including restraint in US foreign policy and the expiration of the New START nuclear treaty. We conducted a major media analysis of news related to the US military as part of a larger project on the effects of and beliefs around militarism in the US. As part of this same project, we also conducted a novel qualitative study designed to probe deep-seated attitudes about the military among the general public.Expenses $293,241 · revenue $69,110
- Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative partnered with leading organizations to advance inclusive, representative democracy where every American has equal voice and meaningful stake in decisions affecting their lives. In 2025, ReThink provided strategic communications support to organizations navigating a new administration and institutional changes, helped mobilize youth engagement with elected leaders, and offered tactical youth-focused advice. We closed the program in May 2025.Expenses $225,718
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 46-2005479
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2014
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B19)
- Assets (IRS master file)
- $2,502,819
- Income (IRS master file)
- $2,446,084
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $2,446,084 | $2,250,547 | $2,502,819 | XML |
| 990 | December 2024 | $1,777,318 | $2,216,079 | $2,240,502 | XML |
| 990 | December 2023 | $2,225,243 | $2,987,774 | $2,817,178 | XML |
| 990 | December 2022 | $2,235,161 | $2,836,047 | $3,523,877 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 46-2005479).
Questions about RETHINK MEDIA INC
- What is the EIN of RETHINK MEDIA INC?
- The employer identification number (EIN) of RETHINK MEDIA INC is 46-2005479.
- Is RETHINK MEDIA INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2014.
- Are donations to RETHINK MEDIA INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does RETHINK MEDIA INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of RETHINK MEDIA INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did RETHINK MEDIA INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of RETHINK MEDIA INC?
- The 990 for the year ended December 31, 2025 names Mark Reading-Smith.
- Who are the officers and directors of RETHINK MEDIA INC?
- The 990 for the year ended December 31, 2025 lists 15 people; 5 received compensation from the organization, the highest $168,187 (Mark Reading-Smith, Executive Dir.).
- How much revenue does RETHINK MEDIA INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $2,446,084, expenses of $2,250,547 and total assets of $2,502,819 at year end.
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