Nonprofit · EIN 46-1254285
MORNING CENTER
Tax-exempt · MEMPHIS, TN 38112
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $649,720 | $1,029,664 | -$379,944 | $705,463 | $217,600 | $487,863 |
| June 30, 2024 | 990 | $1,215,142 | $1,139,786 | $75,356 | $906,507 | $40,346 | $866,161 |
| June 30, 2023 | 990 | $1,687,123 | $1,725,525 | -$38,402 | $950,447 | $161,286 | $789,161 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $709,048
- Program service revenue
- $0
- Investment income
- -$30,912
- Net gain from sales of assets
- -$37,079
- Net income from fundraising events
- -$29,688
- Other revenue
- -$28,416
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $100,557
- Other salaries and wages
- $474,437
- Salaries, compensation and benefits (total)
- $665,038
- Professional fundraising fees
- $0
- Legal fees
- $5,000
- Accounting fees
- $29,061
- Travel
- $47,766
- Depreciation
- $28,212
- Program services (functional)
- $389,919
- Management and general (functional)
- $389,371
- Fundraising (functional)
- $250,374
Balance sheet and other
- Total assets, start of year
- $906,507
- Total assets, end of year
- $705,463
- Total liabilities, end of year
- $217,600
- Net assets, end of year
- $487,863
- Land, buildings and equipment
- $79,970
- Publicly traded securities
- $47,489
- Net assets without donor restrictions
- $441,860
- Net assets with donor restrictions
- $46,003
- Gross receipts
- $784,290
- Employees
- 18
- Volunteers
- 70
- Year formed
- 2012
- State of legal domicile
- IL
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MATT LARSON | PRESIDENT & CEO (THRU 6/30/25) Officer | 5 | $84,365 |
| LAURA SCHUPBACH | BOARD MEMBER Trustee or director | 5 | $0 |
| CHAD DEWEESE | BOARD MEMBER Trustee or director | 5 | $0 |
| NECOLE FRANCES | BOARD MEMBER (BEG 8/24) Trustee or director | 5 | $0 |
| WALTER HOYE II | BOARD MEMBER Trustee or director | 5 | $0 |
| CRAIG NELLUM | BOARD MEMBER (THRU 6/30/25) Trustee or director | 5 | $0 |
| JONATHAN BEN-ERZA | BOARD MEMBER Trustee or director | 5 | $0 |
990 for the year ended June 30, 2024: 9 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MATT LARSON | PRESIDENT & CEO Officer | 40 | $82,618 |
| WALTER B HOYE II | BOARD MEMBER Trustee or director | 5 | $0 |
| LAURA SCHUPBACH | BOARD MEMBER Trustee or director | 5 | $0 |
| CHAD DEWEESE | BOARD MEMBER Trustee or director | 5 | $0 |
| JONATHAN BEN-EZRA | TREASURER Trustee or director, Officer | 5 | $0 |
| CRAIG NELLUM | SECRETARY Trustee or director, Officer | 5 | $0 |
| WILLIE COOPER | BOARD MEMBER Trustee or director | 5 | $0 |
| CAROL POST | BOARD MEMBER THRU 9/23 Trustee or director | 5 | $0 |
| PAUL BRODERSON | BOARD MEMBER Trustee or director | 5 | $0 |
990 for the year ended June 30, 2023: 8 people
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| JONATHAN BEN-EZRA | TREASURER Trustee or director, Officer | 5 | $0 | $134,523 | $8,216 |
| MATT LARSON | NATIONAL EXEC. DIRECTOR Officer | 40 | $80,440 | $0 | $0 |
| WALTER HOYE | BOARD MEMBER Trustee or director | 5 | $0 | $0 | $0 |
| WILLIE COOPER | BOARD MEMBER Trustee or director | 5 | $0 | $0 | $0 |
| CHAD DEWEESE | BOARD MEMBER Trustee or director | 5 | $0 | $0 | $0 |
| CAROL POST | BOARD MEMBER Trustee or director | 5 | $0 | $0 | $0 |
| LAURA SCHUBACH | BOARD MEMBER Trustee or director | 5 | $0 | $0 | $0 |
| PAUL BRODERSEN | SECRETARY Trustee or director, Officer | 5 | $0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2400 POPLAR AVE STE 501, MEMPHIS, TN 38112-3255
- In care of
- % PIA J REYNOLDS
- Principal officer (990 for 2024)
- PIA JO REYNOLDS, 2400 POPLAR AVE 501, MEMPHIS, TN 38112
- Signed the 990
- PIA JO REYNOLDS, CHIEF EXECUTIVE OFFICER
- Phone
- (855) 776-5683
- Website
- WWW.MORNINGCENTER.ORG
- Return prepared by
- CLIFTONLARSONALLEN LLP
Mission
THE MORNING CENTER PROVIDES CHRIST-CENTERED PRENATAL AND POSTPARTUM CARE TO WOMEN IN UNDER-RESOURCED COMMUNITIES, AT NO COST TO THOSE WE SERVE. THROUGH PARTNERSHIPS WITH LOCAL CHURCHES AND MEDICAL PROFESSIONALS, WE OFFER HIGH-QUALITY MEDICAL CARE ALONGSIDE SPIRITUAL AND EMOTIONAL SUPPORT AFFIRMING THE DIGNITY OF EVERY MOTHER AND CHILD AND SERVING WITH EXCELLENCE, COMPASSION, AND THE LOVE OF JESUS.
Program accomplishments
- DURING THE FISCAL YEAR FROM JULY 1, 2024, TO JUNE 30, 2025, THE MORNING CENTER COMPLETED KEY ORGANIZATIONAL AND OPERATIONAL MILESTONES TO PREPARE FOR THE LAUNCH OF ITS NEW MEMPHIS LOCATION. THIS INCLUDED SECURING A NEW HEADQUARTERS FACILITY, BUILDING THE FOUNDATIONAL TEAM AND OPERATIONAL INFRASTRUCTURE, AND SUCCESSFULLY OBTAINING A FULL YEAR OF RESERVE FUNDING TO SUPPORT A STRONG AND SUSTAINABLE OPENING. THESE STRATEGIC EFFORTS POSITIONED THE ORGANIZATION FOR LONG-TERM GROWTH WHILE CONTINUING TO ADVANCE ITS MISSION IN SERVICE OF MOTHERS AND BABIES.THE OBJECTIVE OF THE MORNING CENTER'S PROGRAM IS TO PROVIDE HIGH-QUALITY, CHRIST-CENTERED PRENATAL AND POSTPARTUM CARE TO WOMEN IN UNDER-RESOURCED COMMUNITIES COMPLETELY FREE OF CHARGE. SERVICES INCLUDED MEDICAL CARE (SUCH AS ULTRASOUNDS, LAB WORK, AND PRENATAL VISITS) ALONGSIDE EMOTIONAL, EDUCATIONAL, AND SPIRITUAL SUPPORT TO CARE FOR THE WHOLE WOMAN.THE LONG-TERM GOAL OF THE MORNING CENTER IS TO SEE HEALTHY MOMS, HEALTHY BABIES, AND THRIVING FAMILIES BY EXPANDING ACCESS TO COMPASSIONATE, LIFE-GIVING MATERNITY CARE NATIONWIDE. THROUGH THE DEVELOPMENT OF SUSTAINABLE, COMMUNITY-CONNECTED CLINICS, WE AIM TO EQUIP COMMUNITIES ACROSS THE COUNTRY TO SERVE VULNERABLE WOMEN WITH DIGNITY, EXCELLENCE, AND THE LOVE OF JESUS.THROUGH THIS WORK, WE JOIN GOD'S REDEMPTIVE MISSION OF RESTORING HOPE, AFFIRMING LIFE, AND IMPACTING GENERATIONS ONE MOTHER, ONE BABY, AND ONE FAMILY AT A TIME. IMAGINE A CITY WHERE THE LIGHT OF HOPE AND THE WARMTH OF COMPASSION FILL EVERY CORNER, WHERE EACH LIFE IS CHERISHED, AND EVERY MOTHER-TO-BE IS MET WITH LOVE. THIS VISION IS THE HEART OF OUR MINISTRY AT THE MORNING CENTER, WHERE WE EXTEND THE TRANSFORMATIVE LOVE OF JESUS TO UNDERSERVED PREGNANT MOMS THROUGH MEDICAL CARE.Expenses $389,919 · revenue $1,272
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 46-1254285
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2016
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Health care (E30)
- Assets (IRS master file)
- $705,463
- Income (IRS master file)
- $784,290
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $649,720 | $1,029,664 | $705,463 | IRS |
| 990 | June 2024 | $1,215,142 | $1,139,786 | $906,507 | IRS |
| 990 | June 2023 | $1,687,123 | $1,725,525 | $950,447 | XML |
| 990 | June 2022 | $1,448,804 | $1,289,863 | $882,530 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 46-1254285).
Questions about MORNING CENTER
- What is the EIN of MORNING CENTER?
- The employer identification number (EIN) of MORNING CENTER is 46-1254285.
- Is MORNING CENTER tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2016.
- Are donations to MORNING CENTER tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does MORNING CENTER file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MORNING CENTER due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MORNING CENTER last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of MORNING CENTER?
- The 990 for the year ended June 30, 2025 names PIA JO REYNOLDS.
- Who are the officers and directors of MORNING CENTER?
- The 990 for the year ended June 30, 2025 lists 7 people; 1 received compensation from the organization, the highest $84,365 (MATT LARSON, PRESIDENT & CEO (THRU 6/30/25)).
- How much revenue does MORNING CENTER have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $649,720, expenses of $1,029,664 and total assets of $705,463 at year end.
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