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Nonprofit · EIN 45-5599373

COUNTER TOOLS

Tax-exempt · CHAPEL HILL, NC 27517

Financials

$1.3M$1.2M2023$1.5M$1.5M2024$1.4M$1.4M2025
Revenue Expenses · by fiscal year end
Financials of COUNTER TOOLS by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2026990$1,371,121$1,351,969$19,152$503,922$1,960$501,962
June 30, 2025990$1,465,348$1,455,223$10,125$482,810$0$482,810
June 30, 2024990$1,340,896$1,203,241$137,655$472,685$0$472,685
Financial details: 990 for the year ended June 30, 2026

Revenue

Contributions, gifts and grants
$0
Program service revenue
$1,357,253
Investment income
$13,868
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$249,559
Other salaries and wages
$577,127
Salaries, compensation and benefits (total)
$953,615
Professional fundraising fees
$0
Accounting fees
$2,200
Travel
$18,569
Program services (functional)
$1,209,444
Management and general (functional)
$142,525

Balance sheet and other

Total assets, start of year
$482,810
Total assets, end of year
$503,922
Total liabilities, end of year
$1,960
Net assets, end of year
$501,962
Net assets without donor restrictions
$501,962
Gross receipts
$1,371,121
Employees
11
Year formed
2012
State of legal domicile
NC

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2026, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
ERNIE HUDSONSR DIR PRODU
Highest-paid employee
40$130,039$20,872
MARIA JULIANEXECUTIVE DI
Officer
40$127,153$12,935
PETER RUBENACKERDEPUTY DIREC
Officer
40$88,598$19,527
HIBA ABOUSLEIMANBOARD MEMBER
Trustee or director
1$0$0
CHRIS FROSTBOARD MEMBER
Trustee or director
1$0$0
MEGAN JACOBSBOARD MEMBER
Trustee or director
1$0$0
DANIEL KORTENBOARD MEMBER
Trustee or director
1$0$0
ELAINE DE LEONBOARD MEMBER
Trustee or director
1$0$0
MISCHAEL METELUSBOARD MEMBER
Trustee or director
1$0$0
BEN SPOERBOARD MEMBER
Trustee or director
1$0$0
JABARI SULLENBOARD MEMBER
Trustee or director
1$0$0
BOB VOLLINGERBOARD MEMBER
Trustee or director
1$0$0
990 for the year ended June 30, 2025: 12 people
NameTitleHours / weekCompensationOther / benefits
ERNIE HUDSONSR DIR PRODU
Highest-paid employee
40$124,939$17,541
MARIA JULIANEXECUTIVE DI
Officer
40$118,996$5,377
PETER RUBENACKERDEPUTY DIREC
Officer
40$89,019$16,850
HIBA ABOUSLEIMANBOARD MEMBER
Trustee or director
1$0$0
CHRIS FROSTBOARD MEMBER
Trustee or director
1$0$0
MEGAN JACOBSBOARD MEMBER
Trustee or director
1$0$0
DAN KORTENBOARD MEMBER
Trustee or director
1$0$0
ELAINE DE LEONBOARD MEMBER
Trustee or director
1$0$0
MISCHAEL METELUSBOARD MEMBER
Trustee or director
1$0$0
DENISE SMITHBOARD MEMBER
Trustee or director
1$0$0
BEN SPOERBOARD MEMBER
Trustee or director
1$0$0
JABARI SULLENBOARD MEMBER
Trustee or director
1$0$0
990 for the year ended June 30, 2024: 12 people
NameTitleHours / weekCompensationOther / benefits
ERNIE HUDSONSR DIR PRODU
Highest-paid employee
40$115,822$15,320
MARIA JULIANEXECUTIVE DI
Officer
40$108,182$3,499
HIBA ABOUSLEIMANBOARD MEMBER
Trustee or director
1$0$0
CLARK HAGENBOARD MEMBER
Trustee or director
1$0$0
MEGAN JACOBSBOARD MEMBER
Trustee or director
1$0$0
WAEL KANJBOARD MEMBER
Trustee or director
1$0$0
DAN KORTENBOARD MEMBER
Trustee or director
1$0$0
MISCHAEL METELUSBOARD MEMBER
Trustee or director
1$0$0
MANALINKA RINGSHIABOARD MEMBER
Trustee or director
1$0$0
SAMEER SOODBOARD MEMBER
Trustee or director
1$0$0
BEN SPOERBOARD MEMBER
Trustee or director
1$0$0
JABARI SULLENBOARD MEMBER
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
11312 US 15 501 N STE 107 PMB 144, CHAPEL HILL, NC 27517-6377
In care of
% KURT M RIBISL
Mailing address (990-N for 2012)
405 Ransom Street, Chapel Hill NC 275163724
Principal officer (990 for 2025)
MARIA JULIAN, 11312 US 15-501 NORTH SUITE 107-14, CHAPEL HILL, NC 27517
Principal officer (990-N for 2012)
Allison Myers, 405 Ransom Street, Chapel Hill NC 275163724
Signed the 990
MARIA JULIAN, EXECUTIVE DIRECTOR
Phone
(919) 694-3066
Return prepared by
LANGDON & COMPANY LLP

Mission

COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFCTING THE RETAIL ENVIRONMENT.

990 for the year ended June 30, 2026

Program accomplishments

  • COUNTER TOOLS PROVIDES LEADING-EDGE PROPRIETARY SOFTWARE TOOLS, EDUCATION AND OUTREACH MATERIALS, TRAINING AND TECHNICAL ASSISTANCE TO PUBLIC HEALTH PRACTITIONERS WORKING IN PARTNER LOCAL, STATE, OR NATIONAL ORGANIZATIONS AS THEY IDENTIFY THE NEED AND BUILD SUPPORT FOR, ADOPT, IMPLEMENT AND EVALUATE POLICY, SYSTEMS AND ENVIRONMENTAL INTERVENTIONS TO PROMOTE TOBACCO-FREE LIVING, PREVENT OBESITY, AND LIMIT THE INFLUENCE OF ALL NEIGHBORHOOD FACTORS THAT ARE DELETERIOUS TO HEALTH.
    Expenses $1,209,444 · revenue $1,357,253

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026990 on file
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
45-5599373
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2014
Accounting year ends
June
Files
Form 990 or 990-EZ
Assets (IRS master file)
$503,922
Income (IRS master file)
$1,371,121

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2026$1,371,121$1,351,969$503,922XML
990June 2025$1,465,348$1,455,223$482,810XML
990June 2024$1,340,896$1,203,241$472,685XML
990June 2023$1,251,176$1,106,739$335,030IRS
990June 2022–––IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2019–––IRS
990June 2018–––IRS
990-N for 2012
Officer: Allison Myers
December 31, 2012≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 45-5599373).

Questions about COUNTER TOOLS

What is the EIN of COUNTER TOOLS?
The employer identification number (EIN) of COUNTER TOOLS is 45-5599373.
Is COUNTER TOOLS tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2014.
Are donations to COUNTER TOOLS tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does COUNTER TOOLS file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of COUNTER TOOLS due?
The return for tax year 2026 (the year ending June 30, 2027) is due November 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did COUNTER TOOLS last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2026.
Who is the principal officer of COUNTER TOOLS?
The 990 for the year ended June 30, 2026 names MARIA JULIAN.
Who are the officers and directors of COUNTER TOOLS?
The 990 for the year ended June 30, 2026 lists 12 people; 3 received compensation from the organization, the highest $130,039 (ERNIE HUDSON, SR DIR PRODU).
How much revenue does COUNTER TOOLS have?
On its 990 for the year ended June 30, 2026 it reported revenue of $1,371,121, expenses of $1,351,969 and total assets of $503,922 at year end.

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