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Nonprofit · EIN 45-4816906

WHOLESOME WAVE GEORGIA INCORPORATED

Also known as WHOLESOME WAVE GEORGIA

Tax-exempt · ATLANTA, GA 30310

Financials

$2.3M$2.3M2023$1.6M$1.8M2024
Revenue Expenses · by fiscal year end
Financials of WHOLESOME WAVE GEORGIA INCORPORATED by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$1,571,771$1,837,354-$265,583$780,003$96,871$683,132
December 31, 2023990$2,319,613$2,250,740$68,873$1,068,901$146,986$921,915
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,539,063
of which government grants
$754,318
Program service revenue
$23,849
Investment income
$3,858
Net income from fundraising events
$5,001
Other revenue
$5,001

Expenses

Grants and similar amounts paid
$24,044
Compensation of officers, directors and key employees
$90,769
Other salaries and wages
$495,109
Salaries, compensation and benefits (total)
$694,572
Professional fundraising fees
$0
Occupancy
$21,800
Travel
$22,746
Depreciation
$257
Program services (functional)
$1,512,919
Management and general (functional)
$156,281
Fundraising (functional)
$168,154

Balance sheet and other

Total assets, start of year
$1,068,901
Total assets, end of year
$780,003
Total liabilities, end of year
$96,871
Net assets, end of year
$683,132
Net assets without donor restrictions
$962
Net assets with donor restrictions
$682,170
Gross receipts
$1,665,947
Employees
15
Volunteers
30
Year formed
2012
State of legal domicile
GA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
WILLIAM SELLERSEXECUTIVE DIRECTOR
Officer
40$90,769
PETER DALEBOARD CHAIR
Trustee or director, Officer
0.5$0
SARAH PIERREVICE CHAIR
Trustee or director, Officer
0.5$0
LAWTON BLOOMTREASURER
Trustee or director, Officer
0.5$0
DAVID YANKEYSECRETARY
Trustee or director, Officer
0.5$0
JAMES IRUNGUBOARD MEMBER
Trustee or director
0.5$0
BEN TOMPKINSBOARD MEMBER
Trustee or director
0.5$0
KRISTIE ABNEYBOARD MEMBER
Trustee or director
0.5$0
JOSH BERMANBOARD MEMBER
Trustee or director
0.5$0
MALLORY DEGOLIANBOARD MEMBER
Trustee or director
0.5$0
YVONNE DODDBOARD MEMBER
Trustee or director
0.5$0
KELLY HAWKINSBOARD MEMBER
Trustee or director
0.5$0
TONY RIFFELBOARD MEMBER
Trustee or director
0.5$0
TOMMY THOMAS MDBOARD MEMBER
Trustee or director
0.5$0
CHRIS WILLETTBOARD MEMBER
Trustee or director
0.5$0
2 more people on this return
NameTitleHours / weekCompensation
ASHLEY REIDBOARD MEMBER
Trustee or director
0.5$0
KEITH PEPPERBOARD MEMBER
Trustee or director
0.5$0
990 for the year ended December 31, 2023: 18 people
NameTitleHours / weekCompensation
WILLIAM SELLERSEXECUTIVE DIRECTOR
Officer
40$101,449
JAMES K IRUNGUBOARD CHAIR
Trustee or director, Officer
0.5$0
SARAH PIERREVICE CHAIR
Trustee or director, Officer
0.5$0
ASHLEY SMITHTREASURER
Trustee or director, Officer
0.5$0
DAVID YANKEYSECRETARY
Trustee or director, Officer
0.5$0
PETER DALEBOARD MEMBER
Trustee or director
0.5$0
KEITH PEPPERBOARD MEMBER
Trustee or director
0.5$0
ED SEIBERBOARD MEMBER
Trustee or director
0.5$0
ELIZABETH JUMPBOARD MEMBER
Trustee or director
0.5$0
YVONNE DRUYEH DODDBOARD MEMBER
Trustee or director
0.5$0
JOSH BERMANBOARD MEMBER
Trustee or director
0.5$0
TOMMY THOMASBOARD MEMBER
Trustee or director
0.5$0
CHRIS WILLETTBOARD MEMBER
Trustee or director
0.5$0
TONY RIFFELBOARD MEMBER
Trustee or director
0.5$0
MALLORY DEGOLIANBOARD MEMBER
Trustee or director
0.5$0
KRISTIE ABNEYBOARD MEMBER
Trustee or director
0.5$0
BEN TOMPKINSBOARD MEMBER
Trustee or director
0.5$0
LAWTON BLOOMBOARD MEMBER
Trustee or director
0.5$0

Address and contacts

Address (IRS master file)
352 UNIVERSITY AVE SW, ATLANTA, GA 30310-3630
In care of
% SARA BERNEY
Principal officer (990 for 2024)
WILLIAM SELLERS IV, 777 CLEVELAND AVENUE SW STE 400, ATLANTA, GA 30315
Signed the 990
WILLIAM SELLERS IV, EXECUTIVE DIRECTOR
Phone
(404) 551-5996
Return prepared by
BENNETT THRASHER LLP

Mission

WHOLESOME WAVE GEORGIA'S MISSION IS TO FACILITATE ACCESS AND AWARENESS OF HEALTHY FOOD CHOICES FOR ALL GEORGIANS IN NEED THROUGH LOCAL FARMERS AND COMMUNITY PARTNERS.

990 for the year ended December 31, 2024

Program accomplishments

  • FOUNDED IN 2009, WHOLESOME WAVE GEORGIA'S (WWG) MISSION IS TO FACILITATE ACCESS AND AWARENESS OF HEALTHY FOOD CHOICES FOR ALL GEORGIANS IN NEED THROUGH LOCAL FARMERS AND COMMUNITY PARTNERS. WWG STRENGTHENS LOCAL FOOD COMMUNITIES BY EMPOWERING NETWORKS OF FARMERS MARKETS, FARM STANDS, BRICK-AND-MORTAR RETAILERS, MOBILE MARKETS AND COMMUNITY PARTNERS TO INCREASE ACCESS TO FRESH, HEALTHY, LOCALLY GROWN FOOD CHOICES.WWG CREATES ACCESS TO AND PROMOTES THE CONSUMPTION OF FRESH, HEALTHY, LOCALLY GROWN FOOD CHOICES IN LOW-INCOME AND LOW-ACCESS COMMUNITIES WHERE FRESH, HEALTHY, LOCALLY GROWN FOOD CHOICES ARE SPARSE, EXPENSIVE AND OFTEN-LOW QUALITY. THROUGH OUR (1) GEORGIA FRESH FOR LESS (GF4L) PROGRAM AND (2) GEORGIA FOOD FOR HEALTH (GF4H) PROGRAM MORE GEORGIANS GAIN ACCESS TO FRESH, HEALTHY, LOCALLY GROWN FOOD.GF4L IS A UNIQUE APPROACH TO CREATING ACCESS TO AND AFFORDABILITY OF FRESH, HEALTHY, LOCALLY GROWN FOOD FOR SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) RECIPIENTS IN GEORGIA. GF4L'S GOALS ARE TO (1) INCREASE THE REDEMPTION OF SNAP BENEFITS AT FARMERS MARKETS, FARM STANDS, BRICK-AND-MORTAR RETAILERS, AND MOBILE MARKETS AND (2) INCREASE THE CONSUMPTION OF FRESH, HEALTHY, LOCALLY GROWN FOOD AMONG GEORGIA'S SNAP RECIPIENTS. GF4L'S EXECUTION IS SIMPLE: EVERY SNAP DOLLAR SPENT AT A WWG FARMERS MARKETS, FARM STANDS, BRICK-AND-MORTAR RETAILERS, OR MOBILE MARKET IS MATCHED DOLLAR-FOR-DOLLAR FOR THE SNAP RECIPIENT AND THE LOCAL FARMER OR LOCAL FOOD RETAILER.GF4H PROMOTES ACCESS TO FRUITS AND VEGETABLES AND PROVIDES HEALTHY COOKING CLASSES TO LOW-INCOME AND LOW-ACCESS COMMUNITIES THROUGH PARTNERSHIPS WITH HEALTHCARE PROVIDERS, COMMUNITY ORGANIZATIONS, AND FRESH PRODUCE RETAILERS. GF4H IS A PROVEN EVIDENCE-BASED MODEL OF PREVENTATIVE HEALTHCARE WITH A DEMONSTRATED IMPACT, RESULTING IN HEALTHIER COMMUNITIES, FOOD SYSTEMS, AND LOCAL ECONOMIES. GF4H'S GOAL IS TO IMPROVE HEALTH OUTCOMES FOR PATIENTS WITH DIET-RELATED ILLNESSES, SUCH AS OBESITY AND DIABETES, THROUGH INCREASED FRUIT AND VEGETABLE CONSUMPTION AND REGULAR CONTACT WITH THEIR PHYSICIAN OR HEALTHCARE PROFESSIONALS SUCH AS A DIETICIAN.
    Expenses $1,512,919 · grants $24,044 · revenue $23,849

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
45-4816906
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2013
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$780,003
Income (IRS master file)
$1,665,947

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$1,571,771$1,837,354$780,003XML
990December 2023$2,319,613$2,250,740$1,068,901XML
990December 2022$1,675,014$1,616,945$904,282IRS
990December 2021$1,404,562$1,004,095$821,790IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 45-4816906).

Questions about WHOLESOME WAVE GEORGIA INCORPORATED

What is the EIN of WHOLESOME WAVE GEORGIA INCORPORATED?
The employer identification number (EIN) of WHOLESOME WAVE GEORGIA INCORPORATED is 45-4816906.
Is WHOLESOME WAVE GEORGIA INCORPORATED tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2013.
Are donations to WHOLESOME WAVE GEORGIA INCORPORATED tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does WHOLESOME WAVE GEORGIA INCORPORATED file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of WHOLESOME WAVE GEORGIA INCORPORATED due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did WHOLESOME WAVE GEORGIA INCORPORATED last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of WHOLESOME WAVE GEORGIA INCORPORATED?
The 990 for the year ended December 31, 2024 names WILLIAM SELLERS IV.
Who are the officers and directors of WHOLESOME WAVE GEORGIA INCORPORATED?
The 990 for the year ended December 31, 2024 lists 17 people; 1 received compensation from the organization, the highest $90,769 (WILLIAM SELLERS, EXECUTIVE DIRECTOR).
How much revenue does WHOLESOME WAVE GEORGIA INCORPORATED have?
On its 990 for the year ended December 31, 2024 it reported revenue of $1,571,771, expenses of $1,837,354 and total assets of $780,003 at year end.

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