Skip to main content
IRS-authorized e-file provider · not the IRS

Nonprofit · EIN 45-1611066

REPRESENTATION PROJECT

Tax-exempt · SACRAMENTO, CA 95819

Financials

$1.2M$1.7M2024
Revenue Expenses · by fiscal year end
Financials of REPRESENTATION PROJECT by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
March 31, 2025990 (amended)$1,239,980$1,748,208-$508,228$270,548$225,695$44,853
Financial details: 990 for the year ended March 31, 2025

Revenue

Contributions, gifts and grants
$1,264,488
Program service revenue
$78,939
Investment income
$199
Net income from fundraising events
-$103,646
Other revenue
-$103,646

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$560,962
Other salaries and wages
$416,697
Salaries, compensation and benefits (total)
$1,110,736
Professional fundraising fees
$0
Legal fees
$3,716
Accounting fees
$1,420
Travel
$2,854
Program services (functional)
$1,534,687
Management and general (functional)
$86,215
Fundraising (functional)
$127,306

Balance sheet and other

Total assets, start of year
$713,173
Total assets, end of year
$270,548
Total liabilities, end of year
$225,695
Net assets, end of year
$44,853
Net assets without donor restrictions
$44,853
Gross receipts
$1,481,869
Employees
10
Volunteers
8
Year formed
2011
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended March 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
Jennifer Siebel NewsomFounder & CCO
Trustee or director, Officer
40$161,250
Camille Servan-SchreiberProducer
Officer
40$146,293
Debra GarberCFO & COO
Officer
40$136,665
Caroline HeldmanExecutive Director
Officer
40$116,754
Joanna ReesCo-Chair
Trustee or director, Officer
2$0
Brenda RobinsonCo-Chair
Trustee or director, Officer
2$0
Mollie RickerTreasurer
Trustee or director, Officer
1$0
Kat GordonSecretary
Trustee or director, Officer
1$0
Susan BosterBoard Member
Trustee or director
1$0
Brian BrokawBoard Member
Trustee or director
1$0
Anna Malaika TubbsBoard Member
Trustee or director
1$0
Emily Liu FoyBoard Member
Trustee or director
1$0

Address and contacts

Address (IRS master file)
5716 FOLSOM BLVD 155, SACRAMENTO, CA 95819-4608
Principal officer (990 for 2024)
Mollie Ricker, 5716 Folsom Blvd 155, Sacramento, CA 95819
Signed the 990
Mollie Ricker, Treasurer
Phone
(415) 233-4060
Return prepared by
Hiep Pham CPA Inc

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

990 for the year ended March 31, 2025

Program accomplishments

  • Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our regular action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Over 100,000 people have signed up to receive a recurring action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Instagram, LinkedIn and Threads. The Representation Projects social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.
    Expenses $402,978 · revenue $78,939
  • Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes. Our Youth Advisory Council is comprised of gender justice advocates ages 14-22 to support our work and mission, and amplify youth vouces in the fight for equity.
    Expenses $234,792
  • Film: The Representation Projects first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. The third film, The Great American Lie, examines how Americas upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, Fair Play, looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. Fair Play comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. The organization is currently in production of Miss Representation 2.0, a powerful follow-up to Miss Representation, and will be released in 2026. Miss Representation 2.0 exposes tech-facilitated gender-based violence and addresses the growing backlash against womens progress, mental health, and agency. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions.
    Expenses $896,917

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in March, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025March 31, 2026August 17, 2026Not on file
2024March 31, 2025August 15, 2025990 on file
2023March 31, 2024August 15, 2024990 on file

IRS record

EIN
45-1611066
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2012
Accounting year ends
March
Files
Form 990 or 990-EZ
Assets (IRS master file)
$270,548
Income (IRS master file)
$1,481,869

Filing history

FormYear endedRevenueExpensesAssetsReturn
990March 2025–––IRS
990March 2024–––IRS
990March 2023$1,254,139$1,253,459$661,120IRS
990March 2022$1,041,406$1,486,630$584,066IRS
990March 2021–––IRS
990March 2020–––IRS

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about REPRESENTATION PROJECT

What is the EIN of REPRESENTATION PROJECT?
The employer identification number (EIN) of REPRESENTATION PROJECT is 45-1611066.
Is REPRESENTATION PROJECT tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2012.
Are donations to REPRESENTATION PROJECT tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does REPRESENTATION PROJECT file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of REPRESENTATION PROJECT due?
The return for tax year 2025 (the year ending March 31, 2026) is due August 17, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did REPRESENTATION PROJECT last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended March 2025.
Who is the principal officer of REPRESENTATION PROJECT?
The 990 for the year ended March 31, 2025 names Mollie Ricker.
Who are the officers and directors of REPRESENTATION PROJECT?
The 990 for the year ended March 31, 2025 lists 12 people; 4 received compensation from the organization, the highest $161,250 (Jennifer Siebel Newsom, Founder & CCO).
How much revenue does REPRESENTATION PROJECT have?
On its 990 for the year ended March 31, 2025 it reported revenue of $1,239,980, expenses of $1,748,208 and total assets of $270,548 at year end.

Other nonprofits in SACRAMENTO

All nonprofits in SACRAMENTO · California · Civil rights, social action and advocacy