Nonprofit · EIN 41-2024986
COMMON SENSE MEDIA
Tax-exempt · SAN FRANCISCO, CA 94103
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $37,978,651 | $43,574,887 | -$5,596,236 | $37,422,721 | $9,266,920 | $28,155,801 |
| December 31, 2023 | 990 | $33,991,589 | $30,433,023 | $3,558,566 | $44,307,126 | $10,550,316 | $33,756,810 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $24,672,601
- of which government grants
- $20,285
- Program service revenue
- $12,856,927
- Investment income
- $735,394
- Net gain from sales of assets
- $10,141
- Net income from fundraising events
- -$347,043
- Other revenue
- -$286,271
Expenses
- Grants and similar amounts paid
- $146,750
- Compensation of officers, directors and key employees
- $3,026,228
- Other salaries and wages
- $14,514,035
- Salaries, compensation and benefits (total)
- $21,396,068
- Professional fundraising fees
- $0
- Legal fees
- $97,021
- Accounting fees
- $270,375
- Occupancy
- $1,331,659
- Travel
- $803,655
- Depreciation
- $739,778
- Program services (functional)
- $31,450,087
- Management and general (functional)
- $9,314,936
- Fundraising (functional)
- $2,809,864
Balance sheet and other
- Total assets, start of year
- $44,307,126
- Total assets, end of year
- $37,422,721
- Total liabilities, end of year
- $9,266,920
- Net assets, end of year
- $28,155,801
- Land, buildings and equipment
- $1,577,711
- Publicly traded securities
- $18,447,070
- Net assets without donor restrictions
- $17,475,341
- Net assets with donor restrictions
- $10,680,460
- Gross receipts
- $51,676,121
- Employees
- 159
- Volunteers
- 90
- Year formed
- 2003
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JIM STEYER | CEO Trustee or director, Officer | 40 | $582,702 | $52,226 |
| ELLEN PACK | PRESIDENT Officer | 40 | $407,962 | $39,960 |
| AMY BROTMAN | VICE PRESIDENT OF PRODUCT Highest-paid employee | 40 | $378,351 | $39,906 |
| DAVID KUIZENGA | CFO Officer | 40 | $296,882 | $54,970 |
| JEFFREY WARRINGTON | PRINCIPAL ENGINEER Highest-paid employee | 40 | $283,607 | $24,282 |
| JILL MURPHY | CHIEF CONTENT OFFICER Key employee | 40 | $243,991 | $50,520 |
| ASHWIN SRIDHAR | CHIEF PRODUCT & TECHNOLOGY OFFICER Key employee | 40 | $240,135 | $41,546 |
| GIRARD KELLY | SENIOR COUNSEL, HEAD OF PRIVACY Highest-paid employee | 40 | $246,430 | $34,469 |
| YVETTE RENTERIA | CHIEF PROGRAM OFFICER Key employee | 40 | $244,533 | $25,274 |
| GORDON LEE | HEAD OF DATA & TECHNOLOGY OPERATIONS Highest-paid employee | 40 | $228,149 | $32,960 |
| BETH SEARS | CHIEF DEVELOPMENT OFFICER Key employee | 40 | $242,704 | $9,708 |
| ROSALINDA NAVA | VP OF PEOPLE OPS Key employee | 40 | $218,939 | $33,210 |
| DANNY WEISS | CHIEF ADVOCACY OFFICER Key employee | 40 | $231,775 | $9,191 |
| SUSAN SACHS | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| LAWRENCE WILKINSON | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
22 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ANN PAO CHEN | DIRECTOR Trustee or director | 1 | $0 |
| BECKY MORGAN | DIRECTOR Trustee or director | 1 | $0 |
| DAVID LUDWIG | DIRECTOR Trustee or director | 1 | $0 |
| DIANA L NELSON | DIRECTOR Trustee or director | 1 | $0 |
| GENE T SYKES | DIRECTOR Trustee or director | 1 | $0 |
| GEOFFREY COWAN | DIRECTOR Trustee or director | 1 | $0 |
| JESSICA MOMENT | DIRECTOR Trustee or director | 1 | $0 |
| JOHN HN FISHER | DIRECTOR Trustee or director | 1 | $0 |
| JULIAN CASTRO | DIRECTOR Trustee or director | 1 | $0 |
| LINDA BURCH | DIRECTOR Trustee or director | 1 | $0 |
| MARCY CARSEY | DIRECTOR Trustee or director | 1 | $0 |
| NICOLE TAYLOR | DIRECTOR Trustee or director | 1 | $0 |
| SCOTT ERICKSON | DIRECTOR Trustee or director | 1 | $0 |
| THEODORE M SHAW | DIRECTOR Trustee or director | 1 | $0 |
| WILLIAM S PRICE III | DIRECTOR Trustee or director | 1 | $0 |
| LAURA BEAUDIN | DIRECTOR Trustee or director | 1 | $0 |
| GARY KNELL | DIRECTOR Trustee or director | 1 | $0 |
| GERALDINE LAYBOURNE | DIRECTOR Trustee or director | 1 | $0 |
| LAURIE OLSHANSKY | DIRECTOR Trustee or director | 1 | $0 |
| SCOTT TAYLOR | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL TUBBS | DIRECTOR Trustee or director | 1 | $0 |
| CYRUS VANCE | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 37 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JIM STEYER | CEO Trustee or director, Officer | 40 | $580,014 | $23,657 |
| ELLEN PACK | PRESIDENT Officer | 40 | $349,856 | $26,826 |
| DAVID KUIZENGA | CFO Officer | 40 | $270,299 | $34,220 |
| DANNY WEISS | CHIEF ADVOCACY OFFICER Key employee | 40 | $251,418 | $20,465 |
| OMAR KHAN | CHIEF PRODUCT & TECHNOLOGY OFFICER Key employee | 40 | $257,231 | $10,301 |
| JILL MURPHY | CHIEF CONTENT OFFICER Key employee | 40 | $223,458 | $32,727 |
| YVETTE RENTERIA | CHIEF PROGRAM OFFICER Key employee | 40 | $237,697 | $17,722 |
| JAMES KLEVEN | VICE PRESIDENT, PEOPLE OPERATIONS Highest-paid employee | 40 | $221,139 | $16,652 |
| RHIANWEN KYSER | VICE PRESIDENT, BUSINESS DEVELOPMENT Highest-paid employee | 40 | $205,357 | $20,959 |
| JASON MAYMON | VICE PRESIDENT, MARKETING & COMM. Highest-paid employee | 40 | $198,026 | $19,627 |
| KEVIN DIUBALDO | CONTROLLER Highest-paid employee | 40 | $205,629 | $8,217 |
| LINDA BURCH | CDO (UNTIL 09/23) DIR. (START 10/23) Trustee or director | 40 | $189,296 | $21,849 |
| SARA EGOZI | HEAD OF GLOBAL STRATEGY & POLICY Highest-paid employee | 40 | $198,125 | $8,154 |
| SUSAN SACHS | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| REVETA BOWERS | CHAIR EMERITUS Trustee or director, Officer | 1 | $0 | $0 |
| LAWRENCE WILKINSON | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| GEOFFREY COWAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN HN FISHER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HARVEY ANDERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BECKY MORGAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANN PAO CHEN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GENE T SYKES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| APRIL MCCLAIN DELANEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DIANA L NELSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NICOLE TAYLOR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROBERT L MILLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| WILLIAM S PRICE III | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JESSICA MOMENT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARGARET HEARST | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRIS BRAHM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT ERICKSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVID LUDWIG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JULIE LYTHCOTT-HAIMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JULIAN CASTRO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARCY CARSEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| THEODORE M SHAW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REHAN JALIL | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 699 8TH STREET SUITE C150, SAN FRANCISCO, CA 94103-4901
- In care of
- % JAMES P STEYER PRES
- Principal officer (990 for 2024)
- JIM STEYER, 699 8TH STREET C150, SAN FRANCISCO, CA 94103
- Signed the 990
- DAVID KUIZENGA, CFO
- Phone
- (415) 863-0600
- Website
- COMMONSENSE.ORG
- Return prepared by
- BAKER TILLY ADVISORY GROUP LP
California records
California keeps its own records of charities and corporations. Search them by EIN 41-2024986 or by the name COMMON SENSE MEDIA.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
DEDICATED TO HELPING KIDS THRIVE IN A WORLD OF MEDIA AND TECHNOLOGY. WE EMPOWER PARENTS, TEACHERS, AND POLICYMAKERS BY PROVIDING UNBIASED INFORMATION, TRUSTED ADVICE, AND INNOVATIVE TOOLS TO HELP THEM HARNESS THE POWER OF MEDIA AND TECHNOLOGY AS A POSITIVE FORCE IN ALL KIDS' LIVES.
Program accomplishments
- RATE: COMMON SENSE MEDIA RATES MOVIES, TV SHOWS, PODCASTS, BOOKS, AND MORE SO FAMILIES CAN FEEL GOOD ABOUT THE ENTERTAINMENT CHOICES THEY MAKE FOR THEIR KIDS. WE OFFER THE LARGEST, MOST TRUSTED LIBRARY OF INDEPENDENT AGE-BASED RATINGS AND REVIEWS. OUR TIMELY PARENTING ADVICE SUPPORTS FAMILIES AS THEY NAVIGATE THE CHALLENGES AND POSSIBILITIES OF RAISING KIDS IN THE DIGITAL AGE. LEARN HOW WE RATE AND REVIEW NEARLY EVERYTHING KIDS WANT TO WATCH, READ, PLAY, AND LEARN. OUR VISION: FAMILIES TAKING CHARGE OF THEIR DIGITAL CHOICES.Expenses $15,346,422 · revenue $12,615,487
- ADVOCATE: COMMON SENSE WORKS WITH POLICYMAKERS, REGULATORS, INDUSTRY LEADERS, AND A GRASSROOTS COMMUNITY OF CONCERNED PARENTS, TEACHERS AND ORGANIZATIONS TO HELP ENSURE THAT EVERY CHILD HAS THE OPPORTUNITY TO THRIVE IN OUR DIGITAL WORLD. WE FOCUS ON EFFORTS THAT SUPPORT 21ST CENTURY SCHOOLS, DIGITAL EQUITY, AND A POSITIVE MEDIA AND TECHNOLOGY WORLD FOR CHILDREN, TEENS, AND FAMILIES.Expenses $12,005,375 · grants $6,750
- EDUCATE: COMMON SENSE EDUCATION SUPPORTS K12 SCHOOLS WITH EVERYTHING EDUCATORS NEED TO EMPOWER THE NEXT GENERATION OF DIGITAL CITIZENS. OUR INNOVATIVE, AWARD-WINNING DIGITAL CITIZENSHIP CURRICULUM PREPARES STUDENTS WITH LIFELONG HABITS AND SKILLS, SUPPORTS TEACHERS WITH TRAINING AND RECOGNITION, AND ENGAGES FAMILIES AND COMMUNITIES WITH HELPFUL TIPS AND TOOLS. SCHOOLS EVERYWHERE RELY ON OUR FREE CURRICULUM, EXPERT ADVICE, AND EDTECH RATINGS TO HELP KIDS THRIVE. OUR VISION: STUDENTS THRIVING AS LEARNERS, LEADERS, AND CITIZENS IN THE DIGITAL AGE.Expenses $3,355,216 · grants $140,000 · revenue $241,440
- RESEARCH: THE COMMON SENSE RESEARCH PROGRAM PROVIDES UNIQUE, DATA-DRIVEN INSIGHTS INTO FAMILIES AND EDUCATORS' EXPERIENCES WITH MEDIA AND TECHNOLOGY. OUR ORIGINAL RESEARCH REPORTS PROVIDE RELIABLE, INDEPENDENT DATA ON THE IMPACT OF MEDIA AND TECH USE ON KIDS' PHYSICAL, EMOTIONAL, SOCIAL, AND INTELLECTUAL DEVELOPMENT.Expenses $743,074
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 41-2024986
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2002
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Arts, culture and humanities (A99)
- Assets (IRS master file)
- $37,422,721
- Income (IRS master file)
- $51,676,121
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $37,978,651 | $43,574,887 | $37,422,721 | XML |
| 990 | December 2023 | $33,991,589 | $30,433,023 | $44,307,126 | XML |
| 990 | December 2022 | $24,617,693 | $31,200,278 | $40,776,663 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 41-2024986).
Questions about COMMON SENSE MEDIA
- What is the EIN of COMMON SENSE MEDIA?
- The employer identification number (EIN) of COMMON SENSE MEDIA is 41-2024986.
- Is COMMON SENSE MEDIA tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2002.
- Are donations to COMMON SENSE MEDIA tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does COMMON SENSE MEDIA file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of COMMON SENSE MEDIA due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did COMMON SENSE MEDIA last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of COMMON SENSE MEDIA?
- The 990 for the year ended December 31, 2024 names JIM STEYER.
- Who are the officers and directors of COMMON SENSE MEDIA?
- The 990 for the year ended December 31, 2024 lists 37 people; 13 received compensation from the organization, the highest $582,702 (JIM STEYER, CEO).
- How much revenue does COMMON SENSE MEDIA have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $37,978,651, expenses of $43,574,887 and total assets of $37,422,721 at year end.
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