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Nonprofit · EIN 39-1988035

MILWAUKEE DOWNTOWN INC

Tax-exempt · MILWAUKEE, WI 53203

Financials

$2.6M$2.4M2023$2.7M$2.3M2024
Revenue Expenses · by fiscal year end
Financials of MILWAUKEE DOWNTOWN INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$2,739,934$2,320,619$419,315$3,730,191$633,777$3,096,414
December 31, 2023990$2,585,205$2,385,148$200,057$2,800,580$115,248$2,685,332
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$2,574,219
of which government grants
$76,699
Program service revenue
$58,109
Investment income
$102,453
Net gain from sales of assets
-$2,417
Net income from sales of inventory
$3,261
Other revenue
$5,153

Expenses

Grants and similar amounts paid
$177,166
Compensation of officers, directors and key employees
$139,345
Other salaries and wages
$168,489
Salaries, compensation and benefits (total)
$395,313
Professional fundraising fees
$0
Legal fees
$1,853
Accounting fees
$47,887
Occupancy
$10,587
Travel
$14,405
Depreciation
$70,724
Program services (functional)
$2,151,302
Management and general (functional)
$103,609
Fundraising (functional)
$65,708

Balance sheet and other

Total assets, start of year
$2,800,580
Total assets, end of year
$3,730,191
Total liabilities, end of year
$633,777
Net assets, end of year
$3,096,414
Land, buildings and equipment
$821,420
Publicly traded securities
$346,133
Net assets without donor restrictions
$1,867,848
Net assets with donor restrictions
$1,228,566
Gross receipts
$2,754,948
Employees
11
Volunteers
25
Year formed
2000
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationFrom related orgsOther / benefits
ELIZABETH WEIRICKCHIEF EXECTIVE OFFICER
Officer
10$0$262,003$47,881
MATTHEW DORNERECONOMIC DEVELOPMENT DIREC
Highest-paid employee
48$135,816$0$31,362
JOSEPH ULLRICHIMMEDIATE PAST PRESIDENT
Trustee or director, Officer
1$0$0$0
KEVIN KENNEDYVICE PRESIDENT
Trustee or director, Officer
1$0$0$0
TAMMY BABISCHPRESIDENT (CHAIR)
Trustee or director, Officer
1$0$0$0
JOHN CREIGHTONSECRETARY
Trustee or director, Officer
1$0$0$0
KEVIN BEHLTREASURER
Trustee or director, Officer
1$0$0$0
ANNETTE ADAMSASSISTANT SECRETARY
Trustee or director, Officer
1$0$0$0
990 for the year ended December 31, 2023: 9 people
NameTitleHours / weekCompensationFrom related orgsOther / benefits
ELIZABETH WEIRICKCHIEF EXECTIVE OFFICER
Officer
10$0$257,788$44,786
MATTHEW DORNERECONOMIC DEVELOPMENT DIREC
Highest-paid employee
48$135,286$0$28,766
JOSEPH ULLRICHIMMEDIATE PAST PRESIDENT (CHAIR)
Trustee or director, Officer
1$0$0$0
KEVIN KENNEDYVICE PRESIDENT
Trustee or director, Officer
1$0$0$0
TAMMY BABISCHPRESIDENT (CHAIR)
Trustee or director, Officer
1$0$0$0
JOHN CREIGHTONSECRETARY
Trustee or director, Officer
1$0$0$0
KEVIN BEHLTREASURER
Trustee or director, Officer
1$0$0$0
KATIE FALVEYASSISTANT SECRETARY
Trustee or director, Officer
1$0$0$0
ANNETTE ADAMSASSISTANT SECRETARY
Trustee or director, Officer
1$0$0$0

Address and contacts

Address (IRS master file)
301 W WISCONSIN AVE STE 106, MILWAUKEE, WI 53203-2223
In care of
% ELIZABETH A NICOLS
Principal officer (990 for 2024)
MATTHEW DORNER, 301 W WISCONSIN AVE 106, MILWAUKEE, WI 53203
Signed the 990
MATTHEW DORNER, CEO
Phone
(414) 220-4700
Return prepared by
HINTZ GIUFFRE CPAS SC

Mission

LEAD AND INSPIRE BELIEVERS IN MILWAUKEE TO ENGAGE IN EFFORTS THAT BUILD DOWNTOWN AS THE THRIVING, SUSTAINABLE, INNOVATIVE, AND VIBRANT HEART OF THE COMMUNITY.

990 for the year ended December 31, 2024

Program accomplishments

  • HOLIDAY LIGHTS FESTIVAL AND STREET DECORATING - THE MILWAUKEE HOLIDAY LIGHTS FESTIVAL HAS HELPED TO ESTABLISH DOWNTOWN MILWAUKEE AS A PREMIER MIDWESTERN DESTINATION, DAZZLING GUESTS WITH NEW DISPLAYS AND AN ABUNDANCE OF FAMILY-FRIENDLY EVENTS. MILWAUKEE DOWNTOWN IS THE LEAD COORDINATOR IN PROCURING AND INSTALLING DECOR, PRODUCING SEVERAL EVENTS, AND MARKETING EVERYTHING WITHIN ITS BOUNDARIES DURING THE SIX-WEEK FESTIVAL. THE FESTIVAL INCLUDES LOCAL SCHOOLS DECORATING A TREE WITH HANDMADE ORNAMENTS TO CREATE COMMUNITY SPIRIT PARK; PARK DECORATIONS IN CATHEDRAL SQUARE, PERE MARQUETTE AND ZEIDLER UNION SQUARE; A KICK-OFF EXTRAVAGANZA TO TURN ON THE LIGHTS FOR THE FIRST TIME - SHOW INCLUDES DANCE ACTS, SINGERS, ELECTED OFFICIALS, FIREWORKS AND MORE; SANTA'S MAILBOX, WHERE CHILDREN RECEIVE A PERSONALIZED LETTER BACK FROM SANTA; THE JINGLE BUS, A GUIDED TOUR OF MILWAUKEE WITH A FOCUS ON THE DECORATED PARKS; COCOA WITH THE CLAUSES, A FREE OPPORTUNITY TO SNAP FESTIVAL PHOTOS; AN ANNUAL ORNAMENT HONORING A DOWNTOWN LANDMARK; AND A COMPREHENSIVE BROCHURE FOR ACTIVITIES TO DO DURING THE HOLIDAY SEASON.
    Expenses $513,654 · grants $1,500 · revenue $38,375
  • EVENTS AND MARKETING PROGRAMS FOR DOWNTOWN MILWAUKEE CONSTITUENTS:DOWNTOWN DINING WEEK - FOR EIGHT DAYS AT THE BEGINNING OF JUNE, CONSUMERS ENJOY A PRIX-FIXE MENU FOR LUNCH AND/OR DINNER AT 35+ RESTAURANTS. AN ESTIMATED 75,000 PATRONS PARTICIPATE IN DOWNTOWN DINING WEEK ANNUALLY.DOWNTOWN EMPLOYEE APPRECIATION WEEK - OUR THANK YOU TO THE DOWNTOWN WORKFORCE INCLUDES DAILY FREE LUNCHES, AFTER-WORK EVENTS INCLUDING VOLLEYBALL AND TRIVIA, EMPLOYEE RECOGNITION EVENTS, PRIZES AND MORE. WE WORK WITH OVER 20 LOCAL RESTAURANTS TO PROVIDE FREE LUNCH TO WORKERS, COLLABORATE WITH LOCAL BUSINESSES AND NON-PROFITS TO HAVE BOOTHS THAT HAVE VALUABLE INFORMATION AND PRIZES FOR THE WORKFORCE AND SECURE OVER $30,000 WORTH OF GIVE AWAYS ALL WEEK LONG.TASTE & TOAST - THE MONDAY-FRIDAY EVENT FEATURES COCKTAILS, MOCK-TAILS AND SMALL PLATES AT 20+ ESTABLISHMENTS AT A HIGH VALUE TO THE CONSUMER. THE EVENT TAKES PLACE DURING FIRST QUARTER TO DRIVE PATRONS INTO RESTAURANTS AND BARS DURING A SLOW TIME. SOCIAL MEDIA MARKETING: WE UTILIZE FACEBOOK, TWITTER, INSTAGRAM AND YOUTUBE IN A VARIETY OF WAYS TO CONNECT WITH OUR CONSUMER, COMMUNICATE IMPORTANT INFORMATION, SHARE PICTURES AND EVENTS AND SHARE SURVEY LINKS FOR ALL OF OUR EVENTS. COMMUNITY COLLABORATION - WE WORK WITH MANY COMMUNITY PARTNERS TO MAKE OUR EVENTS POSSIBLE, INCLUDING CITY AND COUNTY WORKERS, NON-PROFITS, STUDENT ORGANIZATIONS, SPORT TEAMS AND MORE. PUBLIC RELATIONS/MARKETING - STRATEGIES UTILIZED TO COMMUNICATE BID #21'S MISSION AND ACHIEVE ORGANIZATIONAL GOALS. TACTICS INCLUDE PRESS RELEASE DEVELOPMENT, MEDIA COORDINATION, WEBSITE MAINTENANCE, NEWSLETTERS TARGETING INTERNAL AND EXTERNAL AUDIENCES, AND MEDIA PLACEMENTS.BRANDING - A HYPER LOCAL MULTIMEDIA CAMPAIGN TO BRAND DOWNTOWN AS A DESTINATION TO WORK, LIVE, PLAY AND VISIT BY ELEVATING THE AWARENESS OF THE PLETHORA OF THINGS AVAILABLE WITHIN THE CENTRAL BUSINESS DISTRICT.
    Expenses $707,213 · revenue $22,795
  • ECONOMIC DEVELOPMENT AND COMMUNITY PROJECTS: THE ORGANIZATION PROMOTES DOWNTOWN AS THE TOP DESTINATION FOR BUSINESSES TO LOCATE AND/OR EXPAND THROUGH A WIDE VARIETY OF STRATEGIES AND PROGRAMS. STRATEGIES INCLUDE: CO-LEADING THE CONNECTING MKE DOWNTOWN PLAN 2040, CREATING COLLATERAL AND COMMUNICATION PIECES SUCH AS THE DOWNTOWN AREA INVESTMENT MAP, THE HOP STREETCAR INVESTMENT OPPORTUNITIES GUIDE, MKE BLUEPRINT MAGAZINE, REAL RESULTS NEWSLETTER, SKYWALK MAP, AND REGULAR BUSINESS SPOTLIGHTS TO TELL THE DOWNTOWN DEVELOPMENT STORY. MILWAUKEE DOWNTOWN IS A GO-TO RESOURCE FOR ACCURATE MARKET DATA THAT IS USED BY DEVELOPERS, INVESTORS, BUSINESSES AND THE BROKERAGE COMMUNITY. THROUGH THE CEO CALL PROGRAM AND ONGOING OUTREACH, STAFF GATHERS DATA FROM BUSINESS EXECUTIVES ABOUT THE POSITIVES AND CHALLENGES OF DOING BUSINESS IN DOWNTOWN MILWAUKEE, WHICH ULTIMATELY PROVIDES A POINT OF DIRECTION ON NEW AND EXISTING INITIATIVES. IN ADDITION TO WORKING WITH CITY OF MILWAUKEE STAFF ON INCENTIVE PROGRAMS SUCH AS FACADE, WHITE BOX, AND SIGNAGE GRANTS, STAFF HAS SUCCESSFULLY IMPLEMENTED ITS OWN INCENTIVE PROGRAM TO ATTRACT BUSINESS DOWNTOWN THAT WAS CREATED IN PARTNERSHIP WITH BANK FIVE NINE NAMED THE MILWAUKEE DOWNTOWN BUSINESS DEVELOPMENT LOAN POOL. STAFF ALSO PROMOTES THE USE OF THE DOWNTOWN PACE LOAN POOL, BETTER BUILDINGS CHALLENGE, AND OPPORTUNITY ZONES. MILWAUKEE DOWNTOWN IS A TRUSTEE OF THE KIVA ZIP LOAN PROGRAM AND AN ACTIVE MEMBER OF THE STATE'S CONNECT COMMUNITIES PROGRAM.MILWAUKEE DOWNTOWN IS A STRONG ADVOCATE FOR ECONOMIC DEVELOPMENT PROJECTS AND PROGRAMS THAT ARE CONSISTENT WITH THE ORGANIZATION'S STRATEGIC PLAN AND OTHER NEW PROGRAMS THAT ARE CONSISTENT WITH THE ORGANIZATION'S MISSION. MILWAUKEE DOWNTOWN STAFF ALSO IS PLACING ADDED EMPHASIS ON SUPPORTING THE NIGHTTIME ECONOMY AND HOSPITALITY INDUSTRIES THROUGH PUBLIC ART, BRANDING, AND CONNECTIVITY PROJECTS. STAFF ALSO MAINTAINS LISTS OF PROPERTY AVAILABLE FOR LEASE/SALE, AND PROVES TO BE A GO-TO RESOURCE FOR DOWNTOWN ECONOMIC DEVELOPMENT INFORMATION. STAFF ALSO IS LEADING SEVERAL QUALITY OF LIFE INITIATIVES THAT AIM TO MAKE MILWAUKEE A DESTINATION TO LIVE, ATTRACTING TALENT THAT IN TURNS, ATTRACTS BUSINESSES IN SEARCH OF TALENT. THESE INITIATIVES INCLUDE DOWNTOWN'S FIRST DOG PARK, AESTHETIC UNDER FREEWAY LIGHTING & MURALS, AND IMPROVEMENTS TO DOWNTOWN'S OPEN SPACES AND PARKS.PUBLIC ART IMPLEMENTATIONS - LED THE COORDINATION AND FUNDRAISING EFFORTS FOR VARIOUS MURALS TO BEAUTIFY THE PUBLIC REALM WITH ART.ACTIVATION - INITIATED NEW PROJECTS TO ENLIVEN DOWNTOWN'S SIDEWALKS, ALLEYS, AND OTHER PUBLIC SPACES TO BOOST PEDESTRIAN TRAFFIC AND CUSTOMERS TO BRICK-AND-MORTAR BUSINESSES.REIMAGINE RED ARROW PARK - A MULTI-YEAR, PUBLIC-PRIVATE PARTNERSHIP TO ENHANCE THIS CENTRALIZED PUBLIC SPACE, AND TO FOSTER CIVIC LIFE IN IN THE HEART OF THE COMMUNITY, 365 DAYS A YEAR. PROGRAMMING INCLUDED DOWNTOWN ICE CAPE-ADE IN FEBRUARY, BIG TRUCK DAY IN MAY, AND HEART(BEATS) OF THE CITY POWERED BY MGIC, LUNCHTIME CONCERTS AND FOOD TRUCK SERIES TARGETING THE RETURNING DOWNTOWN WORKFORCE, AND JACK-O-LANTERN JUBILEE IN OCTOBER. DOWNTOWN DOG PARK - A COLLABORATIVE EFFORT BETWEEN MULTIPLE PUBLIC SECTORS, INCLUDING THE WISCONSIN DEPARTMENT OF TRANSPORTATION, THE CITY OF MILWAUKEE, AND HISTORIC THIRD WARD BID #2, TO TRANSFORM AN EMPTY PARCEL OF LAND UNDERNEATH THE I-794 OVERPASS, BETWEEN THE MILWAUKEE RIVER AND PLANKINTON AVENUE, INTO DOWNTOWN'S FIRST DOG PARK.
    Expenses $752,332 · revenue -$118
  • KEY TO CHANGE - DIRECTS FUNDS TO BENEFIT PROGRAMS TO HELP ASSIST HOMELESS INDIVIDUALS WITHIN THE COMMUNITY. DONATIONS ARE USED TOFURTHER THE MISSION OF MILWAUKEE COUNTY HOUSING DIVISION'S HOUSING FIRST PROJECT, AN INITIATIVE THAT RECOGNIZES HOUSING AS THE FIRST STEP TOWARD STABILIZATION. STABLE LIVING CONDITIONS ARE THEN COMPLEMENTED BY WRAPAROUND SERVICES, WHICH RANGE FROM REHABILITATION AND COUNSELING TO JOB TRAINING AND PLACEMENT. REPLICATED IN OTHER CITIES, DATA FOR HOUSING FIRST PROGRAMS OVERWHELMINGLY SHOWS THAT THIS MODEL DRAMATICALLY REDUCES PUBLIC SERVICE COSTS, AS WELL AS IMPROVES THE QUALITY OF LIFE FOR THE CONSUMER AND THE SURROUNDING COMMUNITY.
    Expenses $178,103 · grants $175,666

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-1988035
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2000
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$3,730,191
Income (IRS master file)
$2,754,948

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$2,739,934$2,320,619$3,730,191XML
990December 2023$2,585,205$2,385,148$2,800,580XML
990December 2022$3,612,284$3,051,613$3,198,182IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1988035).

Questions about MILWAUKEE DOWNTOWN INC

What is the EIN of MILWAUKEE DOWNTOWN INC?
The employer identification number (EIN) of MILWAUKEE DOWNTOWN INC is 39-1988035.
Is MILWAUKEE DOWNTOWN INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2000.
Are donations to MILWAUKEE DOWNTOWN INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does MILWAUKEE DOWNTOWN INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of MILWAUKEE DOWNTOWN INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did MILWAUKEE DOWNTOWN INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of MILWAUKEE DOWNTOWN INC?
The 990 for the year ended December 31, 2024 names MATTHEW DORNER.
Who are the officers and directors of MILWAUKEE DOWNTOWN INC?
The 990 for the year ended December 31, 2024 lists 8 people; 1 received compensation from the organization.
How much revenue does MILWAUKEE DOWNTOWN INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $2,739,934, expenses of $2,320,619 and total assets of $3,730,191 at year end.

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