Nonprofit · EIN 39-1854762
ROOTED WI INC
Tax-exempt · MADISON, WI 53713
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $1,047,057 | $1,435,261 | -$388,204 | $3,714,443 | $1,162,474 | $2,551,969 |
| December 31, 2023 | 990 | $1,317,205 | $1,636,121 | -$318,916 | $4,092,336 | $1,164,158 | $2,928,178 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $780,041
- of which government grants
- $382,385
- Program service revenue
- $188,885
- Investment income
- $52,321
- Other revenue
- $25,810
Expenses
- Grants and similar amounts paid
- $103
- Compensation of officers, directors and key employees
- $156,405
- Other salaries and wages
- $680,695
- Salaries, compensation and benefits (total)
- $960,172
- Professional fundraising fees
- $0
- Legal fees
- $3,340
- Accounting fees
- $47,047
- Occupancy
- $96,513
- Travel
- $16,129
- Depreciation
- $58,603
- Program services (functional)
- $1,050,772
- Management and general (functional)
- $262,896
- Fundraising (functional)
- $121,593
Balance sheet and other
- Total assets, start of year
- $4,092,336
- Total assets, end of year
- $3,714,443
- Total liabilities, end of year
- $1,162,474
- Net assets, end of year
- $2,551,969
- Land, buildings and equipment
- $925,204
- Net assets without donor restrictions
- $2,376,769
- Net assets with donor restrictions
- $175,200
- Gross receipts
- $1,047,057
- Employees
- 48
- Volunteers
- 1,058
- Year formed
- 1996
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| HEDI RUDD | CO-EXECUTIVE DIRECTOR Officer | 40 | $71,878 | $9,087 |
| VIRGINIA HUGHES | CO-EXECUTIVE DIRECTOR Officer | 40 | $74,694 | $747 |
| JOE SENSENBRENNER | PRESIDENT Trustee or director, Officer | 1 | $0 | $0 |
| JIM BRADLEY | VICE PRESIDENT Trustee or director, Officer | 1 | $0 | $0 |
| NICHOLAS HAYES | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRIGID ELLIOTT-BOGER | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DEIRDRE GARTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AZURE FUDGE HART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| FRANCESCA HONG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTOPHER KILGOUR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HAROLD MAYER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARY ELLYN SENSENBRENNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| POLLY DALTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NINA GEHAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASMINE BANKS | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 11 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| MARCIA CATON CAMPBELL | EXECUTIVE DIRECTOR Officer | 40 | $103,849 | $1,038 |
| JOE SENSENBRENNER | PRESIDENT Trustee or director, Officer | 1 | $0 | $0 |
| JIM BRADLEY | VICE PRESIDENT Trustee or director, Officer | 1 | $0 | $0 |
| NICHOLAS HAYES | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRIGID ELLIOTT-BOGER | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DEIRDRE GARTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AZURE FUDGE HART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| FRANCESCA HONG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTOPHER KILGOUR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HAROLD MAYER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARY ELLYN SENSENBRENNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 517 E BADGER RD, MADISON, WI 53713-2120
- In care of
- % MARCIA E CATON CAMPBELL
- Principal officer (990 for 2024)
- VIRGINIA HUGHES, 517 E BADGER ROAD, MADISON, WI 53713
- Signed the 990
- VIRGINIA HUGHES, CO-EXECUTIVE DIRECTOR
- Phone
- (608) 240-0409
- Website
- ROOTEDWI.ORG
- Return prepared by
- WEGNER CPAS LLP
Mission
WE ENVISION COLLABORATIONS ROOTED IN FOOD, LAND AND LEARNING SO THAT PEOPLE CAN GROW AND THRIVE IN HEALTHY, EQUITABLE AND SUSTAINABLE NEIGHBORHOODS.
Program accomplishments
- LAND AND GARDENS-INCLUDES MANAGEMENT OF TROY GARDENS AND THE GARDENS NETWORK. TROY GARDENS FARM AND GARDENS CONSISTS OF 26 ACRES OF OPEN SPACE LAND FOR COMMUNITY-BASED FOOD PRODUCTION AND NATURAL AREAS RESTORATION MANAGEMENT. PROGRAMS ARE DEVELOPED IN ORDER TO FULFILL THE ORGANIZATION'S GOALS OF DEVELOPING THE LAND IN A SUSTAINABLE MANNER, IMPROVING FOOD SECURITY FOR MADISON'S NORTHSIDE RESIDENTS, AND PROVIDING EDUCATIONAL PROGRAMS ON GARDENING, NATURAL AREAS RESTORATION, FOOD PREPARATION, NUTRITION, AND ENVIRONMENTAL EDUCATION. THE GARDENS NETWORK IS A COLLABORATIVE PARTNERSHIP BETWEEN ROOTED WI, DANE COUNTY UW-EXTENSION, AND THE CITY OF MADISON. THE PARTNERSHIP FOSTERS COMMUNITY GARDENING AND GREENING IN MADISON AND DANE COUNTY. IT FUNCTIONS AS A CONNECTOR OF RESOURCES FOR GARDENERS AND GARDEN LEADERS, ORGANIZATIONS, MUNICIPALITIES, INITIATIVES, AND PROGRAMS WORKING ON COMMUNITY FOOD ISSUES. VARIOUS OTHER ACTIVITIES INCLUDE OFFERINGS OF WORKSHOPS, COURSES, FIELD TRIPS, AND TOURS; AND THE CAPITAL VEGETABLE GARDEN ON MADISON'S CAPITAL SQUARE.Expenses $318,362 · revenue $31,447
- BADGER ROCK NEIGHBORHOOD CENTER-THE BADGER ROCK NEIGHBORHOOD CENTER (BRNC) SERVES AS A MULTI-GENERATIONAL NEIGHBORHOOD HUB FOR SOCIALIZING, LEARNING, TRAINING, RESEARCH, AND HEALTHY RESILIENT LIVING. THE CENTER OFFERS MONTHLY COMMUNITY DINNERS (AVERAGE ATTENDANCE 150 PEOPLE; HIGHEST ATTENDANCE 300 PEOPLE) AND PROVIDES SPACE FOR COMMUNITY EVENTS, INCLUDING SERVING AS THE NEIGHBORHOOD POLLING PLACE (VOTER TURNOUT ABOVE 90% IN PRESIDENTIAL ELECTIONS), GATHERINGS, AND ENRICHING PROGRAMMING FOR ALL AGES. BRNC ALSO OFFERS GARDENING AND CULINARY EDUCATION TO BADGER ROCK MIDDLE SCHOOL STUDENTS AND FAMILIES. ROOTED WI STAFF ALSO OPERATE AN ONSITE EDUCATIONAL FARM, SCHOOL GARDENS, A FOOD FOREST, AND MANAGE 46 COMMUNITY GARDEN PLOTS.Expenses $269,299 · grants $103 · revenue $25
- FARM - PROGRAM INCLUDES BEGINNING FARMER TRAINING, COMMUNITY SUPPORTED AGRICULTURE, FARM STAND, AND SELLING WHOLESALE FIELD CROPS, CUT HERBS, AND SPROUTS TO A SMALL NUMBER OF LOCAL GROCERY STORES.Expenses $236,415 · revenue $82,313
- YOUTH AND SCHOOL GARDENS - PARTICIPANTS WILL LEARN ABOUT THE SPECIAL CHARACTERISTICS OF URBAN FOOD PRODUCTION, INCLUDING THE DISTRIBUTION AND MARKETING OF URBAN-GROWN FOOD, POST-HARVEST PROCESSING AND STORAGE, REMEDIATION OF URBAN SOILS, RELEVANT POLICY ISSUES, AND MORE. THIS BREADTH OF TRAINING CAN PREPARE PARTICIPANTS FOR A WIDE RANGE OF CAREERS AND SERVICE OPPORTUNITIES INCLUDING AND BEYOND FARMING, SUCH AS STARTING FOOD BUSINESSES, WORKING FOR NONPROFIT ORGANIZATIONS ENGAGED IN FOOD SYSTEMS WORK, HORTICULTURAL THERAPY, SCHOOL GARDENS, ENVIRONMENTAL EDUCATION, AND EVEN THE PEACE CORPS.Expenses $226,696 · revenue $75,100
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 39-1854762
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1996
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Environment (C30)
- Assets (IRS master file)
- $3,714,443
- Income (IRS master file)
- $1,047,057
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $1,047,057 | $1,435,261 | $3,714,443 | XML |
| 990 | December 2023 | $1,317,205 | $1,636,121 | $4,092,336 | XML |
| 990 | December 2022 | $1,296,594 | $1,625,981 | $4,190,796 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1854762).
Questions about ROOTED WI INC
- What is the EIN of ROOTED WI INC?
- The employer identification number (EIN) of ROOTED WI INC is 39-1854762.
- Is ROOTED WI INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1996.
- Are donations to ROOTED WI INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does ROOTED WI INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ROOTED WI INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ROOTED WI INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of ROOTED WI INC?
- The 990 for the year ended December 31, 2024 names VIRGINIA HUGHES.
- Who are the officers and directors of ROOTED WI INC?
- The 990 for the year ended December 31, 2024 lists 15 people; 2 received compensation from the organization, the highest $71,878 (HEDI RUDD, CO-EXECUTIVE DIRECTOR).
- How much revenue does ROOTED WI INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $1,047,057, expenses of $1,435,261 and total assets of $3,714,443 at year end.
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