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Nonprofit · EIN 39-1676842

THE PARENTING PLACE INC

Tax-exempt · LA CROSSE, WI 54601

Financials

$2.9M$2.8M2023$3.1M$3.1M2024
Revenue Expenses · by fiscal year end
Financials of THE PARENTING PLACE INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$3,121,062$3,143,702-$22,640$1,815,683$565,794$1,249,889
December 31, 2023990$2,917,108$2,828,958$88,150$2,002,180$744,163$1,258,017
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$251,564
Program service revenue
$2,850,571
Investment income
$2,920
Net income from fundraising events
$5,419
Other revenue
$16,007

Expenses

Grants and similar amounts paid
$47,378
Compensation of officers, directors and key employees
$184,420
Other salaries and wages
$1,839,899
Salaries, compensation and benefits (total)
$2,376,000
Professional fundraising fees
$0
Accounting fees
$128,151
Occupancy
$89,979
Travel
$127,109
Depreciation
$10,621
Program services (functional)
$2,501,619
Management and general (functional)
$605,175
Fundraising (functional)
$36,908

Balance sheet and other

Total assets, start of year
$2,002,180
Total assets, end of year
$1,815,683
Total liabilities, end of year
$565,794
Net assets, end of year
$1,249,889
Land, buildings and equipment
$116,154
Publicly traded securities
$39,860
Net assets without donor restrictions
$964,713
Net assets with donor restrictions
$285,176
Gross receipts
$3,142,732
Employees
71
Volunteers
64
Year formed
1990
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
JODI WIDUCHEXECUTIVE DIRECTOR
Officer
45$104,915
AUDRA WIESEROPERATIONS DIRECTOR
Officer
40$79,505
TRACY CRAKERPRESIDENT
Trustee or director, Officer
1.25$0
MIKE DESMONDVICE PRESIDENT
Trustee or director, Officer
0.75$0
JASON GOLDSTEINSECRETARY
Trustee or director, Officer
0.75$0
JENNIFER MAKITREASURER
Trustee or director, Officer
1.25$0
AMY SCHANOFERPAST PRESIDENT
Trustee or director
0.5$0
ALLISON BENZINGDIRECTOR
Trustee or director
0.25$0
BLAINE MARKUSSENDIRECTOR
Trustee or director
0.5$0
KRISTINE BIRKHOLZDIRECTOR
Trustee or director
0.75$0
CORY GYLOCKDIRECTOR
Trustee or director
0.5$0
CURT TEFFDIRECTOR
Trustee or director
0.5$0
NATHAN FRANKLINDIRECTOR
Trustee or director
0.5$0
SHERRI ROUKISDIRECTOR
Trustee or director
0.75$0
ROCHELLE NICKSDIRECTOR
Trustee or director
0.5$0
1 more people on this return
NameTitleHours / weekCompensation
BETH BINSFELDDIRECTOR
Trustee or director
0.5$0
990 for the year ended December 31, 2023: 16 people
NameTitleHours / weekCompensation
JODI WIDUCHEXECUTIVE DIRECTOR
Officer
45$93,497
MARILYN HUCKENPOEHLERASSISTANT DIRECTOR
Officer
32$52,692
AMY SCHANHOFERPRESIDENT
Trustee or director, Officer
1$0
MIKE DESMONDVICE PRESIDENT
Trustee or director, Officer
1$0
TRACY CRAKERSECRETARY
Trustee or director, Officer
2$0
JENNIFER MAKITREASURER
Trustee or director, Officer
2$0
SUE WROBELEX-OFFICIO
Trustee or director
1$0
DARIA LAPPDIRECTOR
Trustee or director
1$0
SHERRI ROUKISDIRECTOR
Trustee or director
1$0
ALLISON BENZINGDIRECTOR
Trustee or director
1$0
BETH BINSFELDDIRECTOR
Trustee or director
2$0
KRISTINE BIRKHOLZDIRECTOR
Trustee or director
2$0
NATHAN FRANKLINDIRECTOR
Trustee or director
1$0
JASON GOLDSTEINDIRECTOR
Trustee or director
1$0
BLAINE MARKUSSENDIRECTOR
Trustee or director
2$0
CORY GYLOCKDIRECTOR
Trustee or director
2$0

Address and contacts

Address (IRS master file)
1500 GREEN BAY STREET, LA CROSSE, WI 54601-6455
In care of
% JODI WIDUCH
Principal officer (990 for 2024)
JODI WIDUCH, 1500 GREEN BAY STREET, LA CROSSE, WI 54601
Signed the 990
JODI WIDUCH, EXECUTIVE DIRECTOR
Phone
(608) 784-8125
Return prepared by
JOHNSON BLOCK & CO INC

Mission

SUPPORTING AND EMPOWERING A COMMUNITY OF ADULTS WHO NURTURE THRIVING CHILDREN.

990 for the year ended December 31, 2024

Program accomplishments

  • BIRTH TO 3 EARLY INTERVENTION SERVICES ARE PROVIDED IN LA CROSSE, EAU CLAIRE, AND VERNON COUNTIES AND SUPPORTS FAMILIES TO ENHANCE THEIR CHILD'S DEVELOPMENT AND CONNECT TO THEIR COMMUNITIES. THE PROGRAM'S GOAL IS TO STRENGTHEN THE CAPACITY OF FAMILIES TO MEET THE DEVELOPMENTAL AND HEALTH-RELATED NEEDS OF THEIR INFANTS & TODDLERS WHO HAVE DELAYS OR DISABILITIES.
    Expenses $1,234,600 · revenue $1,426,390
  • OUR CHILD CARE SERVICES PROGRAM SUPPORTS CHILD CARE BUSINESSES IN DEVELOPING HIGH QUALITY CHILD CARE FOR AREA FAMILIES. WE PROVIDE THEM WITH TECHNICAL ASSISTANCE TO HELP CREATE SOUND CHILD CARE BUSINESSES. WE ALSO OFFER PROFESSIONAL DEVELOPMENT OPPORTUNITIES SO THAT EARLY CARE AND EDUCATION PROFESSIONALS CAN PROVIDE THE BEST POSSIBLE CARE OF OUR YOUNGEST CHILDREN. WE PREPARE CUSTOMIZED CHILD CARE REFERRAL LISTS FOR FAMILIES LOOKING FOR CHILD CARE AND EDUCATE THEM ON HOW TO CHOOSE A HIGH QUALITY PROVIDER THAT SUITS THEIR PARTICULAR NEEDS.
    Expenses $532,705 · grants $47,378 · revenue $615,177
  • THE FAMILY EXCHANGE AND VISITATION PROGRAM HELPS FAMILIES AFFECTED BY DOMESTIC VIOLENCE, SEXUAL ASSAULT, STALKING, DATING VIOLENCE AND RELATED CHILD ABUSE TO HAVE SAFE, SUPPORTED TIME BETWEEN PARENTS AND CHILDREN. FAMILY EXCHANGES ARE THE SCHEDULE AND SUPERVISED TRANSFER OF A CHILD(REN) FROM ONE PARENT TO ANOTHER AT THE PARENTING PLACE FACILITY. FAMILY VISITATIONS ARE SCHEDULED CONTACT BETWEEN A PARENT AND CHILD AT THE PARENTING PLACE FACILITY AND OBSERVED BY A DIRECT SERVICE STAFF MEMBER. THE FAMILY INTERACTION PROGRAM (FIP) IS A TARGETED PROGRAM THAT PROVIDES SUPERVISED VISITS AND PARENTING SKILLS DEVELOPMENT FOR PARENTS WHO ARE WORKING WITH LA CROSSE COUNTY CHILD PROTECTIVE SERVICES AS THE RESULT OF A SUBSTANTIATED REPORT OF CHILD ABUSE OR NEGLECT. A FAMILY'S SOCIAL WORKER DETERMINES WHICH SERVICE THE FAMILY RECEIVES AND AUTHORIZES THE NUMBER OF SERVICE HOURS PER WEEK. SERVICES MAY OCCUR AT ONE OF THE PARENTING PLACE LOCATIONS, A FAMILY'S HOME OR OTHER COMMUNITY-BASED LOCATION.
    Expenses $358,750 · revenue $459,376
  • THE PARENT EDUCATION AND SUPPORT PROGRAMS ARE AVAILABLE TO ANY PARENT OR OTHER CAREGIVER OF CHILDREN FREE OF CHARGE. THERE ARE NO INCOME REQUIREMENTS AND NO TARGET POPULATION BECAUSE WE KNOW THAT PARENTING IS DIFFICULT FOR ALL OF US, NO MATTER OUR INCOME, ETHNICITY, OR EDUCATIONAL BACKGROUND AND BECAUSE WE ALL WANT TO GIVE THE BEST OF OURSELVES TO OUR CHILDREN. THE PARENTING PLACE'S PROGRAMS HELP PARENTS TO FIND AND RECOGNIZE THEIR STRENGTHS SO THEY CAN BUILD ON THEIR POSITIVE ATTRIBUTES TO BE THE BEST PARENTS THAT THEY CAN BE.
    Expenses $375,564 · revenue $418,610

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Check at the IRS
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-1676842
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1994
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$1,815,005
Income (IRS master file)
$2,814,188

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$3,121,062$3,143,702$1,815,683XML
990December 2023$2,917,108$2,828,958$2,002,180XML
990December 2022$2,620,361$2,346,736$2,045,021IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1676842).

Questions about THE PARENTING PLACE INC

What is the EIN of THE PARENTING PLACE INC?
The employer identification number (EIN) of THE PARENTING PLACE INC is 39-1676842.
Is THE PARENTING PLACE INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1994.
Are donations to THE PARENTING PLACE INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does THE PARENTING PLACE INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of THE PARENTING PLACE INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did THE PARENTING PLACE INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of THE PARENTING PLACE INC?
The 990 for the year ended December 31, 2024 names JODI WIDUCH.
Who are the officers and directors of THE PARENTING PLACE INC?
The 990 for the year ended December 31, 2024 lists 16 people; 2 received compensation from the organization, the highest $104,915 (JODI WIDUCH, EXECUTIVE DIRECTOR).
How much revenue does THE PARENTING PLACE INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $3,121,062, expenses of $3,143,702 and total assets of $1,815,683 at year end.

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