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Nonprofit · EIN 39-1372893

LIFE PROMOTIONS INC

Tax-exempt · APPLETON, WI 54911

Financials

$4.2M$4M2022$3.8M$4.1M2023$3.9M$4.6M2024
Revenue Expenses · by fiscal year end
Financials of LIFE PROMOTIONS INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
October 31, 2025990$3,889,364$4,590,922-$701,558$2,015,879$1,896,642$119,237
October 31, 2024990$3,761,448$4,140,337-$378,889$2,060,232$1,542,479$517,753
October 31, 2023990$4,225,413$3,950,641$274,772$2,211,547$1,345,170$866,377
Financial details: 990 for the year ended October 31, 2025

Revenue

Contributions, gifts and grants
$1,956,194
Program service revenue
$1,783,033
Investment income
$933
Net gain from sales of assets
-$1,834
Net income from fundraising events
-$16,082
Net income from gaming
$10,089
Net income from sales of inventory
$142,788
Other revenue
$149,204

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$256,490
Other salaries and wages
$812,104
Salaries, compensation and benefits (total)
$1,201,175
Professional fundraising fees
$0
Accounting fees
$114,701
Occupancy
$20,500
Travel
$192,979
Depreciation
$184,725
Program services (functional)
$3,847,989
Management and general (functional)
$394,608
Fundraising (functional)
$348,325

Balance sheet and other

Total assets, start of year
$2,060,232
Total assets, end of year
$2,015,879
Total liabilities, end of year
$1,896,642
Net assets, end of year
$119,237
Land, buildings and equipment
$1,315,233
Net assets without donor restrictions
$4,587
Net assets with donor restrictions
$114,650
Gross receipts
$4,095,175
Employees
20
Volunteers
883
Year formed
1980
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended October 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
ROBERT LENZPRESIDENT
Trustee or director, Officer
40$180,220$32,204
VINCE GALLUCCICEO
Officer
40$87,550$0
TERRY TIMMCHAIRPERSON
Trustee or director, Officer
1$0$0
JAY SCHUMERTHSECRETARY
Trustee or director, Officer
1$0$0
BILL LICHTFUSSTREASURER
Trustee or director, Officer
1$0$0
PATRA MUELLERMEMBER THROUGH 5/27/25
Trustee or director
1$0$0
PAUL FEUCHTMEMBER THROUGH 11/20/25
Trustee or director
1$0$0
DAVE SCHARNHORSTMEMBER
Trustee or director
1$0$0
BRENT JOHNSONMEMBER THROUGH 8/28/25
Trustee or director
1$0$0
DAVE VANLIESHOUTMEMBER
Trustee or director
1$0$0
GINNY OLSONMEMBER THROUGH 5/27/25
Trustee or director
1$0$0
TIM LEHMANMEMBER THROUGH 10/27/25
Trustee or director
1$0$0
PAUL VAN DEN HEUVELMEMBER JOINED 8/28/25
Trustee or director
1$0$0
CHRIS WISEMEMBER JOINED 11/20/25
Trustee or director
1$0$0
990 for the year ended October 31, 2024: 13 people
NameTitleHours / weekCompensation
ROBERT LENZPRESIDENT
Trustee or director, Officer
40$187,721
VINCE GALLUCCICEO
Officer
40$87,443
TERRY TIMMCHAIRPERSON
Trustee or director, Officer
1$0
JAY SCHUMERTHVICE CHAIR/SECRETARY
Trustee or director, Officer
1$0
BILL LICHTFUSSTREASURER
Trustee or director, Officer
1$0
PATRA MUELLERMEMBER
Trustee or director
1$0
PAUL FEUCHTMEMBER
Trustee or director
1$0
DAVE SCHARNHORSTMEMBER
Trustee or director
1$0
BRENT JOHNSONMEMBER
Trustee or director
1$0
DAVE VAN LIESHOUTMEMBER
Trustee or director
1$0
GINNY OLSONMEMBER
Trustee or director
1$0
TIM LEHMANMEMBER
Trustee or director
1$0
JOSHUA BUNKER THROUGH SEPTMEMBER
Trustee or director
1$0
990 for the year ended October 31, 2023: 13 people
NameTitleHours / weekCompensation
ROBERT LENZPRESIDENT
Trustee or director, Officer
40$166,187
VINCE GALLUCCICEO
Officer
40$70,833
TERRY TIMMCHAIRPERSON
Trustee or director, Officer
1$0
JAY SCHUMERTHVICE CHAIR/SECRETARY
Trustee or director, Officer
1$0
BILL LICHTFUSSTREASURER
Trustee or director, Officer
1$0
PATRA MUELLERMEMBER
Trustee or director
1$0
PAUL FEUCHTMEMBER
Trustee or director
1$0
DAVE SCHARNHORSTMEMBER
Trustee or director
1$0
BRENT JOHNSONMEMBER
Trustee or director
1$0
DAVE VAN LIESHOUTMEMBER
Trustee or director
1$0
JOSHUA BUNKERMEMBER
Trustee or director
1$0
GINNY OLSONMEMBER
Trustee or director
1$0
TIM LEHMANMEMBER
Trustee or director
1$0

Address and contacts

Address (IRS master file)
3000 N POINTER RD, APPLETON, WI 54911-8600
Principal officer (990 for 2024)
BILL LICHTFUSS, 3000 N POINTER RD, APPLETON, WI 54911
Signed the 990
BILL LICHTFUSS, TREASURER
Phone
(920) 738-5588
Return prepared by
CLIFTONLARSONALLEN LLP

Mission

LIFE PROMOTIONS SHARES LIFE TOGETHER TO INSPIRE FAITH, BUILD COMMUNITY, AND ENCOURAGE A COMMITMENT TO SERVING GOD AND OTHERS.

990 for the year ended October 31, 2025

Program accomplishments

  • LIFEST - A CHRISTIAN-FOCUSED MUSCIAL AND CAMPING MUTLI-DAY SUMMER FESTIVAL WITH ATTENDANCE OVER 25,000 PER DAY.
    Expenses $2,637,665 · revenue $1,374,772
  • SPEAKING - PROVIDES ENGAGEMENT FOR SCHOOLS, SCHOOL ADMINISTRATORS, PARENT ASSEMBLIES AND TRAINING TO SERVE BOTH FAITH AND NON-FAITH COMMUNITIES WITH EXPOSURE TO OVER 150,000 STUDENTS ACROSS ALL 50 STATES. DIGNITY REVOLUTION AND SPEAKING HAS BECOME A WORLD-WIDE PLATFORM REACHING MILLIONS OF THOSE SEEKING TO BETTER UNDERSTAND THE GOSPEL.
    Expenses $433,577 · revenue $51,830
  • QUAKE WEEKEND CONFERENCES - PROVIDES MIDDLE AND HIGH SCHOOL STUDENTS A WEEKEND RETREAT TO EMPOWER CHRISTIAN LIVING, STRENGTHEN THEIR FAITH, AND LIVE A LIFE OF IMPACTFUL LEADERSHIP. THIS IS ACCOMPLISHED ACROSS SIX MAJOR CITIES, AND ENGAGING 1,500 YOUTH.
    Expenses $463,873 · revenue $309,681
  • DIGNITY REVOLUTION AND G3
    Expenses $217,769 · revenue $46,750
  • OTHER PROGRAMS
    Expenses $95,105 · revenue $142,788

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in October, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2024October 31, 2025March 16, 2026990 on file
2023October 31, 2024March 17, 2025990 on file
2022October 31, 2023March 15, 2024990 on file

IRS record

EIN
39-1372893
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1982
Accounting year ends
October
Files
Form 990 or 990-EZ
Assets (IRS master file)
$2,015,879
Income (IRS master file)
$4,095,175

Filing history

FormYear endedRevenueExpensesAssetsReturn
990October 2025$3,889,364$4,590,922$2,015,879XML
990October 2024$3,761,448$4,140,337$2,060,232XML
990October 2023$4,225,413$3,950,641$2,211,547XML
990October 2022$5,539,524$5,517,733$2,579,515IRS
990October 2021–––IRS
990-TOctober 2021–––IRS
990October 2020–––IRS
990October 2019–––IRS
990October 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1372893).

Questions about LIFE PROMOTIONS INC

What is the EIN of LIFE PROMOTIONS INC?
The employer identification number (EIN) of LIFE PROMOTIONS INC is 39-1372893.
Is LIFE PROMOTIONS INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1982.
Are donations to LIFE PROMOTIONS INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does LIFE PROMOTIONS INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of LIFE PROMOTIONS INC due?
The return for tax year 2025 (the year ending October 31, 2026) is due March 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did LIFE PROMOTIONS INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended October 2025.
Who is the principal officer of LIFE PROMOTIONS INC?
The 990 for the year ended October 31, 2025 names BILL LICHTFUSS.
Who are the officers and directors of LIFE PROMOTIONS INC?
The 990 for the year ended October 31, 2025 lists 14 people; 2 received compensation from the organization, the highest $180,220 (ROBERT LENZ, PRESIDENT).
How much revenue does LIFE PROMOTIONS INC have?
On its 990 for the year ended October 31, 2025 it reported revenue of $3,889,364, expenses of $4,590,922 and total assets of $2,015,879 at year end.

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