Nonprofit · EIN 39-1125572
GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC
Tax-exempt · GREEN BAY, WI 54307
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $3,917,716 | $3,962,242 | -$44,526 | $5,419,531 | $3,800,640 | $1,618,891 |
| December 31, 2024 | 990 | $3,175,523 | $3,020,564 | $154,959 | $5,446,560 | $3,783,143 | $1,663,417 |
| December 31, 2023 | 990 | $2,743,166 | $2,713,638 | $29,528 | $5,309,593 | $3,801,135 | $1,508,458 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $221,977
- of which government grants
- $10,000
- Program service revenue
- $3,687,873
- Investment income
- $20,364
- Net gain from sales of assets
- -$1,721
- Net income from fundraising events
- -$13,750
- Net income from sales of inventory
- $1,252
- Other revenue
- -$12,498
Expenses
- Grants and similar amounts paid
- $350,000
- Compensation of officers, directors and key employees
- $297,637
- Other salaries and wages
- $887,581
- Salaries, compensation and benefits (total)
- $1,412,457
- Professional fundraising fees
- $0
- Accounting fees
- $14,600
- Occupancy
- $309,986
- Travel
- $189,137
- Depreciation
- $31,796
Balance sheet and other
- Total assets, start of year
- $5,446,560
- Total assets, end of year
- $5,419,531
- Total liabilities, end of year
- $3,800,640
- Net assets, end of year
- $1,618,891
- Land, buildings and equipment
- $42,785
- Net assets without donor restrictions
- $1,618,891
- Gross receipts
- $3,948,130
- Employees
- 41
- Volunteers
- 27
- Year formed
- 1969
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BRAD TOLL | PRESIDENT/CEO Officer | 40 | $183,930 | $7,697 |
| ASHLEY FRENCH | VP OF FINANCE Officer | 40 | $102,623 | $3,387 |
| STEVE NINHAM | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| GEOFF LACY | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| SUSAN GAROT | IMMEDIATE PAST CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DUSTIN DELSMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON HAGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PAT OLEJNICZAK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHELLE TRESSLER | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| SUSAN FINCO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSH MOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LU ELLEN OSKEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROSEMARY PALADINI THROUGH MAY 2025 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARTY PIETTE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AARON WOLF | DIRECTOR Trustee or director | 1 | $0 | $0 |
4 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| COURTNEY HUOTARI | TREASURER Trustee or director, Officer | 1 | $0 |
| BRADLEY KAUTENBURG | DIRECTOR Trustee or director | 1 | $0 |
| ERIC SAMPSON | DIRECTOR Trustee or director | 1 | $0 |
| JOSH SCHOGGINS | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 17 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BRAD TOLL | PRESIDENT/CEO Officer | 40 | $169,473 | $7,474 |
| STEVE NINHAM | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| PAT CAVANAUGH LEFT JULY 2024 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GEOFF LACY | AT LARGE Trustee or director | 1 | $0 | $0 |
| SUSAN GAROT | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DUSTIN DELSMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON HAGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PAT OLEJNICZAK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHELLE TRESSLER | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| SUSAN FINCO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSH MOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LU ELLEN OSKEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROSEMARY PALADINI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARTY PIETTE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AARON WOLF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| COURTNEY HUOTARI | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JESSIE SHELBY LEFT OCT 2024 | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BRAD TOLL | PRESIDENT/CEO Officer | 40 | $141,063 | $6,511 |
| STEVE NINHAM | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| PAT CAVANAUGH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GEOFF LACEY | AT LARGE Trustee or director | 1 | $0 | $0 |
| SUSAN GAROT | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DUSTIN DELSMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON HAGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PAT OLEJNICZAK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHELLE TRESSLER | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| SUSAN FINCO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSH MOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LU ELLEN OSKEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROSEMARY PALADINI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARTY PIETTE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KURT WOLFGRAM | ADVISORY MEMBER (THROUGH JULY 2023) Trustee or director | 1 | $0 | $0 |
| AARON WOLF | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 10596, GREEN BAY, WI 54307-0596
- Principal officer (990 for 2025)
- BRAD TOLL, 1945 ARGONNE ST, ASHWAUBENON, WI 54304
- Signed the 990
- BRAD TOLL, PRESIDENT/CEO
- Phone
- (920) 770-1482
- Website
- WWW.GREENBAY.COM
- Return prepared by
- HAWKINS ASH CPAS LLP
Mission
FOUNDED IN 1969, THE GREATER GREEN BAY CONVENTION AND VISITORS BUREAU IS THE REGIONAL DESTINATION MARKETING ORGANIZATION COMMITTED TO IMPROVING THE VISITORS EXPERIENCE AND INCREASING THE ECONOMIC IMPACT OF TOURISM TO ITS COMMUNITIES.
Program accomplishments
- THE GREATER GREEN BAY CONVENTION AND VISITORS BUREAU IS THE REGIONAL DESTINATION MARKETING ORGANIZATION COMMITTED TO IMPROVING THE VISITORS EXPERIENCE AND INCREASING THE ECONOMIC IMPACT OF TOURISM TO ITS COMMUNITIES. NUMBER OF ROOM NIGHTS WERE 1,009,848 IN 2025 WHICH IS A 3.8% INCREASE OVER 2024.Expenses $3,503,056 · grants $350,000 · revenue $3,689,125
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 39-1125572
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2016
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $5,419,531
- Income (IRS master file)
- $3,948,130
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $3,917,716 | $3,962,242 | $5,419,531 | XML |
| 990 | December 2024 | $3,175,523 | $3,020,564 | $5,446,560 | XML |
| 990 | December 2023 | $2,743,166 | $2,713,638 | $5,309,593 | XML |
| 990 | December 2022 | $3,630,680 | $4,052,701 | $1,963,060 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1125572).
Questions about GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC
- What is the EIN of GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC?
- The employer identification number (EIN) of GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC is 39-1125572.
- Is GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2016.
- Are donations to GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC?
- The 990 for the year ended December 31, 2025 names BRAD TOLL.
- Who are the officers and directors of GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC?
- The 990 for the year ended December 31, 2025 lists 19 people; 2 received compensation from the organization, the highest $183,930 (BRAD TOLL, PRESIDENT/CEO).
- How much revenue does GREATER GREEN BAY CONVENTION & VISITORS BUREAU INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $3,917,716, expenses of $3,962,242 and total assets of $5,419,531 at year end.
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All nonprofits in GREEN BAY · Wisconsin · Community improvement and capacity building