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Nonprofit · EIN 39-0892833

GIRL SCOUTS OF WISCONSIN SOUTHEAST INC

Tax-exempt · MILWAUKEE, WI 53214

Financials

$10.6M$8.4M2022$9.3M$9.5M2023$9.3M$9.4M2024
Revenue Expenses · by fiscal year end
Financials of GIRL SCOUTS OF WISCONSIN SOUTHEAST INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
September 30, 2025990$9,270,246$9,406,689-$136,443$33,635,882$1,181,287$32,454,595
September 30, 2024990$9,348,108$9,495,780-$147,672$32,880,929$1,108,746$31,772,183
September 30, 2023990$10,617,681$8,410,198$2,207,483$30,651,975$974,258$29,677,717
Financial details: 990 for the year ended September 30, 2025

Revenue

Contributions, gifts and grants
$1,186,964
of which government grants
$150,740
Program service revenue
$1,152,016
Investment income
$885,680
Net rental income
$11,809
Net gain from sales of assets
$201,775
Net income from fundraising events
-$340
Net income from sales of inventory
$5,937,325
Other revenue
$6,045,586

Expenses

Grants and similar amounts paid
$195,155
Compensation of officers, directors and key employees
$417,677
Other salaries and wages
$3,870,353
Salaries, compensation and benefits (total)
$5,206,530
Professional fundraising fees
$0
Legal fees
$7,086
Accounting fees
$37,000
Occupancy
$440,337
Travel
$239,082
Depreciation
$672,392
Program services (functional)
$7,465,205
Management and general (functional)
$1,479,526
Fundraising (functional)
$461,958

Balance sheet and other

Total assets, start of year
$32,880,929
Total assets, end of year
$33,635,882
Total liabilities, end of year
$1,181,287
Net assets, end of year
$32,454,595
Land, buildings and equipment
$7,356,723
Publicly traded securities
$20,334,621
Net assets without donor restrictions
$30,627,119
Net assets with donor restrictions
$1,827,476
Gross unrelated business income
$959
Gross receipts
$14,587,970
Employees
164
Volunteers
6,037
Year formed
1951
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended September 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
ANA SIMPSONCHIEF EXECUTIVE OFFICER
Officer
50$182,502$50,571
ASHLEY CARUSOCHIEF OPERATING OFFICER
Highest-paid employee
50$144,103$8,639
MICHELLE GOETSCH CPACHIEF FINANCIAL OFFICER
Officer
50$142,425$8,053
THERESA BARRYMEMBER-AT-LARGE
Trustee or director
1$0$0
SOPHIA BEAUDOIN AS OF 10124GIRL MEMBER-AT-LARGE
Trustee or director
1$0$0
RACHAEL CONRADMEMBER-AT-LARGE
Trustee or director
1$0$0
KATHERINE FLEMMING AS OF 10124GIRL MEMBER-AT-LARGE
Trustee or director
1$0$0
MIKE GUTZLET AS OF 1012024MEMBER-AT-LARGE
Trustee or director
1$0$0
AARON HENRY AS OF 1012024MEMBER-AT-LARGE
Trustee or director
1$0$0
BRIGHID HILLMUTH AS OF 12825MEMBER-AT-LARGE
Trustee or director
1$0$0
KATIE KAWCYZNSKIMEMBER-AT-LARGE
Trustee or director
1$0$0
REBECA LOPEZMEMBER-AT-LARGE
Trustee or director
1$0$0
HANNAH LYBECK-SMOAKGIRL MEMBER-AT-LARGE
Trustee or director
1$0$0
AMY MARQUARDTMEMBER-AT-LARGE
Trustee or director
1$0$0
AMY MILLER AS OF 10124MEMBER-AT-LARGE
Trustee or director
1$0$0
10 more people on this return
NameTitleHours / weekCompensation
JACK MURPHYMEMBER-AT-LARGE
Trustee or director
1$0
GINA PASSAGE AS OF 10124MEMBER-AT-LARGE
Trustee or director
1$0
ELISABETH RASK AS OF 10124MEMBER-AT-LARGE
Trustee or director
1$0
BABATU SHORTMEMBER-AT-LARGE
Trustee or director
1$0
SUE TRAN AS OF 10124MEMBER-AT-LARGE
Trustee or director
1$0
NICOLE BESTBOARD CHAIR
Trustee or director, Officer
2$0
KELLI WERNLUNDTREASURER
Trustee or director, Officer
2$0
KELLY FORTIERFIRST VICE-CHAIR
Trustee or director, Officer
2$0
DEVON NORWOODSECOND VICE-CHAIR
Trustee or director, Officer
2$0
KERRY HOFFMANSECRETARY
Trustee or director, Officer
2$0
990 for the year ended September 30, 2024: 25 people
NameTitleHours / weekCompensationOther / benefits
CHRISTY BROWN END 6223FORMER CHIEF EXECUTIVE OFFICER
Former
50$164,437$10,222
ASHLEY CARUSOCHIEF OPERATING OFFICER
Highest-paid employee
50$142,485$8,543
MICHELLE GOETSCH CPACHIEF FINANCIAL OFFICER
Officer
50$137,581$7,931
MARY CHARLES END 12823INTERM CHIEF EXECUTIVE OFFICER
Officer
40$114,152$0
ANA SIMPSON AS OF 102323CHIEF EXECUTIVE OFFICER
Officer
50$29,379$4,506
NICOLE BESTBOARD CHAIR
Trustee or director, Officer
1$0$0
LISA CIESLAKTREASURER
Trustee or director, Officer
1$0$0
KELLY FORTIERSECOND VICE-CHAIR
Trustee or director, Officer
1$0$0
VERONICA GUNNFIRST VICE-CHAIR
Trustee or director, Officer
1$0$0
KERRY HOFFMANSECRETARY
Trustee or director, Officer
1$0$0
THERESA BARRYMEMBER-AT-LARGE
Trustee or director
1$0$0
RACHAEL CONRADAS OF 10123MEMBER-AT-LARGE
Trustee or director
1$0$0
KATIE KAWCYZNSKIMEMBER-AT-LARGE
Trustee or director
1$0$0
REBECA LOPEZMEMBER-AT-LARGE
Trustee or director
1$0$0
HANNAH LYBECK-SMOAKAS OF 10123GIRL MEMBER-AT-LARGE
Trustee or director
1$0$0
AMY MARQUARDTMEMBER-AT-LARGE
Trustee or director
1$0$0
MICHELLE MATTSONMEMBER-AT-LARGE
Trustee or director
1$0$0
JACK MURPHYMEMBER-AT-LARGE
Trustee or director
1$0$0
DEVON NORWOODMEMBER-AT-LARGE
Trustee or director
1$0$0
LILY PEMBLEAS OF 10123GIRL MEMBER-AT-LARGE
Trustee or director
1$0$0
KATINA SHAWMEMBER-AT-LARGE
Trustee or director
1$0$0
BABATU SHORTMEMBER-AT-LARGE
Trustee or director
1$0$0
GENEVIEVE SKIBICKIGIRL MEMBER-AT-LARGE
Trustee or director
1$0$0
CHRISTINE SMYTHMEMBER-AT-LARGE
Trustee or director
1$0$0
KELLI WERNLUNDMEMBER-AT-LARGE
Trustee or director
1$0$0
990 for the year ended September 30, 2023: 24 people
NameTitleHours / weekCompensationOther / benefits
Christy L Brown JDChief Executive Officer (through June 2, 2023)
Officer
50$265,873$15,873
Ashley CarusoChief Operating Officer
Highest-paid employee
50$149,680$8,975
Michelle Goetsch CPAChief Financial Officer
Officer
50$136,417$8,179
Theresa BarryMember-at-Large
Trustee or director
1$0$0
Iman HafeezGirl Member-at-Large
Trustee or director
1$0$0
Katie KawcyznskiMember-at-Large
Trustee or director
1$0$0
Rebeca LopezMember-at-Large
Trustee or director
1$0$0
Amy MarquardtMember-at-Large
Trustee or director
1$0$0
Michelle MattsonMember-at-Large
Trustee or director
1$0$0
Jack MurphyMember-at-Large
Trustee or director
1$0$0
Devon NorwoodMember-at-Large
Trustee or director
1$0$0
Babatu ShortMember-at-Large
Trustee or director
1$0$0
Katina ShawMember-at-Large
Trustee or director
1$0$0
Genevieve SkibickiGirl Member-at-Large
Trustee or director
1$0$0
Christine SmythMember-at-Large
Trustee or director
1$0$0
Terry TuttleMember-at-Large
Trustee or director
1$0$0
Akshara VaddiGirl Member-at-Large
Trustee or director
1$0$0
Kelli WernlundMember-at-Large
Trustee or director
1$0$0
Nicole BestBoard Chair
Trustee or director, Officer
2$0$0
Lisa CieslakTreasurer
Trustee or director, Officer
2$0$0
Kelly FortierSecond Vice-Chair
Trustee or director, Officer
2$0$0
Veronica GunnFirst Vice Chair
Trustee or director, Officer
2$0$0
Kerrie HoffmanSecretary
Trustee or director, Officer
2$0$0
Mary CharlesInterim CEO (Jun. 2023 to Dec. 2023)
Officer
40$0$0

Address and contacts

Address (IRS master file)
131 S 69TH ST, MILWAUKEE, WI 53214-1663
In care of
% GIRL
Principal officer (990 for 2024)
ANA SIMPSON, 131 S 69TH STREET, MILWAUKEE, WI 53214
Signed the 990
NICOLE BEST, BOARD CHAIR
Phone
(414) 476-1050
Return prepared by
SIKICH LLC

Mission

GIRL SCOUTS OF WISCONSIN SOUTHEAST, A 501(C)(3) NONPROFIT, IS THE PREEMINENT MEMBERSHIP-BASED ORGANIZATION DEDICATED TO HELPING ALL GIRLS DEVELOP THE CONFIDENCE, DETERMINATION, AND SKILLS NEEDED TO THRIVE IN TODAY'S WORLD. GIRL SCOUTING BUILDS GIRLS OF COURAGE, CONFIDENCE, AND CHARACTER, WHO MAKE THE WORLD A BETTER PLACE. GIRL SCOUTS BRING THEIR DREAMS TO LIFE AND WORK TOGETHER TO BUILD A BETTER WORLD. GIRL SCOUTS OF ALL BACKGROUNDS AND ABILITIES CAN BE UNAPOLOGETICALLY THEMSELVES AS THEY DISCOVER THEIR STRENGTHS AND RISE TO MEET NEW CHALLENGES. BACKED BY TRUSTED ADULT VOLUNTEERS, MENTORS, AND MILLIONS OF ALUMS, GIRL SCOUTS LEAD THE WAY AS THEY FIND THEIR VOICES AND MAKE CHANGES THAT AFFECT THE ISSUES MOST IMPORTANT TO THEM. WITH PROGRAMS IN KENOSHA, MILWAUKEE, OZAUKEE, RACINE, WALWORTH, WASHINGTON, AND WAUKESHA COUNTIES, GIRL SCOUTS OF WISCONSIN SOUTHEAST GIVES EVERY GIRL SCOUT IN OUR COUNCIL THE CHANCE TO REACH THEIR FULL LEADERSHIP POTENTIAL.

990 for the year ended September 30, 2025

Program accomplishments

  • MEMBERSHIP INVOLVES THE RECRUITMENT, TRAINING, SUPPORT, AND RETENTION OF GIRL MEMBERS AND ADULT MEMBERS WHO DELIVER THE GIRL SCOUT LEADERSHIP EXPERIENCE (GSLE) TO GIRLS IN GRADES K5-12. THE GSLE ENGAGES GIRL SCOUTS IN DISCOVERING SELF, CONNECTING WITH OTHERS, AND TAKING ACTION TO MAKE THE WORLD A BETTER PLACE. GIRL SCOUTS HELPS MEMBERS (1) DEVELOP THEIR FULL INDIVIDUAL POTENTIAL; (2) RELATE TO OTHERS WITH INCREASING UNDERSTANDING, SKILL, AND RESPECT; (3) DEVELOP VALUES TO GUIDE THEIR ACTIONS AND PROVIDE THE FOUNDATION FOR SOUND DECISION MAKING; AND (4) CONTRIBUTE TO THE IMPROVEMENT OF SOCIETY THROUGH THEIR ABILITIES, LEADERSHIP SKILLS, AND COOPERATION WITH OTHERS. THE LONG-TERM RESULT, OR THE LEADERSHIP DESTINATION, IS A GENERATION OF GIRLS WHO LEAD WITH COURAGE, CONFIDENCE, AND CHARACTER. BASED ON SELF-REPORTING OF RACE AND ETHNICITY, GIRLS OF COLOR MAKE UP 13% OF THE COUNCIL'S GIRL MEMBERSHIP WITH 23% WHO DID NOT REPORT RACE OR CHOSE NOT TO SHARE, AND 8% IDENTIFY AS HISPANIC. GIRLS AND ADULTS PARTICIPATING IN GIRL SCOUTS ARE SUPPORTED BY COUNCIL-PROVIDED FINANCIAL ASSISTANCE FOR MEMBERSHIP DUES, TRAINING FEES, AND MATERIALS. MEMBERSHIP TOTALS FOR 2025 (OCTOBER 1, 2024 SEPTEMBER 30, 2025) WERE 12,425 GIRLS AND 6,194 ADULTS. THE COUNCIL HAD A GIRL MEMBERSHIP RETENTION RATE OF 64.4%.
    Expenses $1,811,348 · grants $73,121 · revenue $261,063
  • THE GIRL SCOUT LEADERSHIP EXPERIENCE (GSLE) PROVIDES PERSONAL LEADERSHIP DEVELOPMENT OPPORTUNITIES TO GIRLS IN GRADES K5-12, WITH DEFINED OUTCOMES DIFFERENTIATED BY GRADE LEVEL. THE ORGANIZATION OFFERS AND PROMOTES FLEXIBLE OPPORTUNITIES FOR PARTICIPATION. EVENTS AND ACTIVITIES OFFERED SPAN A WIDE RANGE OF OPTIONS AND TOPICS THAT SUPPORT AND ENRICH EACH GIRL SCOUT'S EXPERIENCE, E.G., STEM (SCIENCE, TECHNOLOGY, ENGINEERING, MATH), OUTDOOR CAMPS, TRAVEL, ENVIRONMENTAL STEWARDSHIP, GLOBAL CITIZENSHIP, ARTS AND CULTURE, HEALTHY LIVING, ENTREPRENEURIAL SKILLS, LIFE SKILLS, COMMUNITY SERVICE, AND CAREER EXPLORATION. THESE EVENTS, ACTIVITIES, AND PROGRAMS ALSO PROVIDE OPPORTUNITIES FOR GIRL SCOUTS FROM VARIOUS COMMUNITIES TO MEET, CONNECT, AND WORK TOGETHER. STAFF, TOOLS, RESOURCE MATERIALS, EQUIPMENT, AWARDS, AND VENUES, INCLUDING COUNCIL-OWNED PROGRAM PROPERTIES, ARE AVAILABLE AND INCLUDED IN THE GSLE PROGRAM DELIVERY. IN 2025, 3,443 GIRLS PARTICIPATED IN IMMERSIVE CAMP EXPERIENCES AND 7,511 GIRLS ATTENDED COUNCIL-LED EVENTS. 324 GIRLS EARNED GIRL SCOUT GOLD, SILVER, AND BRONZE AWARDS, PROVIDING MORE THAN 9,690 HOURS OF SERVICE TO THEIR LOCAL COMMUNITIES. FINANCIAL ASSISTANCE IS PROVIDED FOR PROGRAM FEES, CAMPING FEES, AND TRANSPORTATION COSTS FOR REGIONAL, NATIONAL, AND INTERNATIONAL OPPORTUNITIES. GSLE REVENUES INCLUDE INCOME FROM PROGRAM-RELATED PRODUCTS AND SUPPLIES SALES, PROGRAM FEES, AND RENTALS.
    Expenses $5,081,201 · grants $74,314 · revenue $6,934,033
  • THE STAFF-LED COMMUNITY OUTREACH PROGRAM IS DELIVERED TO COMMUNITIES IN LIMITED-INCOME AND/OR DISPROPORTIONATELY AFFECTED AREAS IN MILWAUKEE, RACINE, AND KENOSHA (USING WISCONSIN DEPARTMENT OF PUBLIC INSTRUCTION DATA TO DETERMINE SCHOOLS WITH GREATEST NEED). THESE COMMUNITIES ARE UNDERSERVED BY RESOURCES AND DO NOT OFTEN HAVE ACCESS TO SIMILAR PROGRAMS. THE MAJORITY OF THESE GIRLS ARE GIRLS OF COLOR, IN GRADES K5-8.STAFF-LED COMMUNITY OUTREACH UTILIZES SPECIALLY TRAINED GIRL SCOUT STAFF TO GUIDE AND INSPIRE GIRLS TO EXPLORE NEW THINGS AND GAIN PRACTICAL SKILLS. OUR STAFF GOES TO LOCAL COMMUNITY CENTERS, SCHOOLS, AND OTHER COMMUNITY EVENTS, TO PROVIDE SPECIALLY CURATED AND CULTURALLY COMPETENT PROGRAMMING TO GIRLS. GSWISE'S FOUR PILLARS STEM, LIFE SKILLS, OUTDOORS, AND ENTREPRENEURSHIP ARE THE FOUNDATION OF THE PROGRAMS AND SERVICES PROVIDED.THE PROGRAM ENCOMPASSES MANY DIFFERENT PATHWAYS OF PARTICIPATION IN THE GSLE CURRICULUM THAT OCCURS YEAR-ROUND AND PROVIDES FINANCIAL ASSISTANCE, BILINGUAL MATERIALS, AND CUSTOMIZED CURRICULUM. GIRLS CAN PARTICIPATE IN OUT-OF-SCHOOL-TIME STAFF-LED GIRL SCOUT TROOPS, SERIES PROGRAMS, SUMMER WORKSHOPS, AND CAMP EXPERIENCES. BILINGUAL STAFF PROVIDE SELECT PROGRAMMING IN BOTH ENGLISH AND SPANISH.IN 2025, THE GIRL SCOUT MEMBERS PARTICIPATING IN THE GIRL SCOUT LEADERSHIP EXPERIENCE THROUGH THE STAFF-LED COMMUNITY OUTREACH PROGRAM INCREASED TO 2,095 GIRLS, FROM 2,017 IN 2024. WHILE THIS PROGRAM IS SUPPORTED IN VARIOUS WAYS THROUGHOUT THE COUNCIL, EXPENSES REPORTED HERE REFLECT ONLY DIRECT PROGRAM COSTS.
    Expenses $572,656 · grants $47,720 · revenue $1,887

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in September, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025September 30, 2026February 16, 2027Not due yet
2024September 30, 2025February 17, 2026990 on file
2023September 30, 2024February 18, 2025990 on file

IRS record

EIN
39-0892833
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1965
Accounting year ends
September
Files
Form 990 or 990-EZ
Assets (IRS master file)
$33,635,882
Income (IRS master file)
$14,587,970

Filing history

FormYear endedRevenueExpensesAssetsReturn
990September 2025$9,270,246$9,406,689$33,635,882XML
990September 2024$9,348,108$9,495,780$32,880,929XML
990September 2023$10,617,681$8,410,198$30,651,975XML
990September 2022$9,877,342$7,376,330$29,192,255IRS
990September 2021–––IRS
990September 2020–––IRS
990September 2019–––IRS
990September 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-0892833).

Questions about GIRL SCOUTS OF WISCONSIN SOUTHEAST INC

What is the EIN of GIRL SCOUTS OF WISCONSIN SOUTHEAST INC?
The employer identification number (EIN) of GIRL SCOUTS OF WISCONSIN SOUTHEAST INC is 39-0892833.
Is GIRL SCOUTS OF WISCONSIN SOUTHEAST INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1965.
Are donations to GIRL SCOUTS OF WISCONSIN SOUTHEAST INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GIRL SCOUTS OF WISCONSIN SOUTHEAST INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GIRL SCOUTS OF WISCONSIN SOUTHEAST INC due?
The return for tax year 2025 (the year ending September 30, 2026) is due February 16, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GIRL SCOUTS OF WISCONSIN SOUTHEAST INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended September 2025.
Who is the principal officer of GIRL SCOUTS OF WISCONSIN SOUTHEAST INC?
The 990 for the year ended September 30, 2025 names ANA SIMPSON.
Who are the officers and directors of GIRL SCOUTS OF WISCONSIN SOUTHEAST INC?
The 990 for the year ended September 30, 2025 lists 25 people; 3 received compensation from the organization, the highest $182,502 (ANA SIMPSON, CHIEF EXECUTIVE OFFICER).
How much revenue does GIRL SCOUTS OF WISCONSIN SOUTHEAST INC have?
On its 990 for the year ended September 30, 2025 it reported revenue of $9,270,246, expenses of $9,406,689 and total assets of $33,635,882 at year end.

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