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Nonprofit · EIN 39-0808491

GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC

Tax-exempt · MILWAUKEE, WI 53225

Financials

$113.1M$99M2023$110.7M$105.9M2024$127.4M$112.8M2025
Revenue Expenses · by fiscal year end
Financials of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$127,441,752$112,759,568$14,682,184$247,721,056$52,877,513$194,843,543
December 31, 2024990$110,713,706$105,880,793$4,832,913$232,511,095$52,377,641$180,133,454
December 31, 2023990$113,111,931$99,031,399$14,080,532$229,383,437$55,510,833$173,872,604
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$36,082,197
of which government grants
$10,572,330
Program service revenue
$88,104,481
Investment income
$3,113,801
Net gain from sales of assets
$469,347
Net income from fundraising events
-$65,544
Net income from sales of inventory
$60,642
Other revenue
$141,273

Expenses

Grants and similar amounts paid
$517,614
Compensation of officers, directors and key employees
$1,856,193
Other salaries and wages
$70,032,963
Salaries, compensation and benefits (total)
$94,960,389
Professional fundraising fees
$0
Legal fees
$580,765
Accounting fees
$196,647
Occupancy
$2,046,279
Travel
$2,226,869
Depreciation
$1,325,828
Program services (functional)
$100,543,859
Management and general (functional)
$11,789,632
Fundraising (functional)
$426,077

Balance sheet and other

Total assets, start of year
$232,511,095
Total assets, end of year
$247,721,056
Total liabilities, end of year
$52,877,513
Net assets, end of year
$194,843,543
Land, buildings and equipment
$81,776,356
Net assets without donor restrictions
$194,456,480
Net assets with donor restrictions
$387,062
Gross receipts
$187,885,173
Employees
1,586
Volunteers
175
Year formed
1919
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
JACQUELINE HALLBERGPRESIDENT & CEO
Officer
40$849,830$400,215
JEFFREY DOCALAVICHCFO/ASSISTANT TREASURER
Officer
40$525,572$252,298
KENT WALTERSSVP GW GREAT LAKES
Highest-paid employee
40$351,854$162,850
CLAYTON PRYORCHIEF MISSION OFFICER
Highest-paid employee
40$366,469$146,234
ELIZABETH MCNALLYVP STRATEGIC PLANNING COS
Highest-paid employee
40$350,740$150,884
SHAMIRAN CHALABIVICE PRESIDENT FINANCE
Highest-paid employee
40$292,700$153,865
NATHAN CASEYSR VICE PRESIDENT MARKETING
Highest-paid employee
40$262,543$134,855
BASIL BUCHKOFORMER ASSISTANT SECRETARY
Former
0$170,000$0
IRENE SUDACBOARD CHAIR
Trustee or director, Officer
2$0$0
DAVID MARCUSDIR, VICE CHAIR
Trustee or director, Officer
2$0$0
ROBERT KLUGTREASURER
Trustee or director, Officer
2$0$0
THOMAS SAVAGESECRETARY
Trustee or director, Officer
2$0$0
ROB BIRSEDIRECTOR
Trustee or director
2$0$0
JAMES BORRISDIRECTOR
Trustee or director
2$0$0
STEVEN BAUMGARTNERDIRECTOR
Trustee or director
1$0$0
13 more people on this return
NameTitleHours / weekCompensation
JACQUELINE BOWLESDIRECTOR
Trustee or director
2$0
LAURA GOUGHDIRECTOR
Trustee or director
2$0
JESUS GONZALEZDIRECTOR
Trustee or director
2$0
MICHELLE GREENEDIRECTOR
Trustee or director
2$0
LISA MERCHANT-HARRELLDIRECTOR
Trustee or director
2$0
BRADLEY KALSCHAEURDIRECTOR
Trustee or director
2$0
TIMOTHY MATTKEDIRECTOR
Trustee or director
2$0
RICHARD MEEUSENDIRECTOR
Trustee or director
2$0
SHEILA SHAFFIEDIRECTOR
Trustee or director
1$0
MARK THOMASDIRECTOR
Trustee or director
2$0
IKE UMUNNAHDIRECTOR
Trustee or director
2$0
CARL VANDER WILTDIRECTOR
Trustee or director
2$0
MARILYN VOLLRATHDIRECTOR
Trustee or director
2$0
990 for the year ended December 31, 2024: 31 people
NameTitleHours / weekCompensationOther / benefits
JACQUELINE HALLBERGPRESIDENT & CEO
Officer
40$763,299$145,372
JEFFREY DOCALAVICHCFO/ASSISTANT TREASURER
Officer
40$483,892$106,707
CLAYTON PRYORCHIEF MISSION OFFICER
Highest-paid employee
40$336,329$104,531
KENT WALTERSSVP GW GREAT LAKES
Highest-paid employee
40$318,916$118,886
SHAMIRAN CHALABIVICE PRESIDENT
Highest-paid employee
40$329,664$70,342
BASIL BUCHKOASSISTANT SECRETARY - THRU 12/24
Officer
40$343,935$51,090
NICOL BRITTENSR. VP PEOPLE & CULTURE
Highest-paid employee
40$310,380$83,522
CHRISTOPHER TALTONVP LINEN SERVICES
Highest-paid employee
40$341,989$16,174
IRENE SUDACBOARD CHAIR
Trustee or director, Officer
2$0$0
DAVID MARCUSDIR, VICE CHAIR
Trustee or director, Officer
2$0$0
ROBERT KLUGTREASURER
Trustee or director, Officer
2$0$0
THOMAS SAVAGESECRETARY
Trustee or director, Officer
2$0$0
ROB BIRSEDIRECTOR
Trustee or director
2$0$0
JAMES BORRISDIRECTOR
Trustee or director
2$0$0
STEVEN BAUMGARTNERDIRECTOR
Trustee or director
1$0$0
JACQUELINE BOWLESDIRECTOR
Trustee or director
2$0$0
JOHN DZIEWADIRECTOR
Trustee or director
2$0$0
LAURA GOUGHDIRECTOR
Trustee or director
2$0$0
JESUS GONZALEZDIRECTOR - AS OF 08/24
Trustee or director
2$0$0
MICHELLE GREENEDIRECTOR
Trustee or director
2$0$0
LISA MERCHANT-HARRELLDIRECTOR - AS OF 08/24
Trustee or director
2$0$0
BRADLEY KALSCHAEURDIRECTOR
Trustee or director
2$0$0
TIMOTHY MATTKEDIRECTOR
Trustee or director
2$0$0
RICHARD MEEUSENDIRECTOR
Trustee or director
2$0$0
THOMAS RICHTMANDIRECTOR
Trustee or director
2$0$0
MASON ROSSDIRECTOR
Trustee or director
2$0$0
SHEILA SHAFFIEDIRECTOR
Trustee or director
1$0$0
MARK THOMASDIRECTOR - AS OF 02/24
Trustee or director
2$0$0
IKE UMUNNAHDIRECTOR
Trustee or director
2$0$0
CARL VANDER WILTDIRECTOR
Trustee or director
2$0$0
MARILYN VOLLRATHDIRECTOR
Trustee or director
2$0$0
990 for the year ended December 31, 2023: 28 people
NameTitleHours / weekCompensationOther / benefits
JACQUELINE HALLBERGPRESIDENT & CEO
Officer
40$820,541$35,055
JEFFREY DOCALAVICHCFO/ASSISTANT TREASURER
Officer
40$510,487$45,920
ANGELA ADAMSCHIEF COMM & DIV. OFCR. - THRU 5/23
Highest-paid employee
40$467,757$18,734
BASIL BUCHKOASSISTANT SECRETARY
Officer
40$351,216$57,567
CLAYTON PRYORCHIEF MISSION OFFICER
Highest-paid employee
40$342,493$37,291
NADEEM CHOUDHARYVICE PRESIDENT - THRU 10/23
Highest-paid employee
40$307,611$54,338
KENT WALTERSSVP GW GREAT LAKES
Highest-paid employee
40$306,435$50,266
SHAMIRAN CHALABIVICE PRESIDENT
Highest-paid employee
40$321,625$27,708
IRENE SUDACBOARD CHAIR
Trustee or director, Officer
2$0$0
DAVID MARCUSDIR,; VICE CHAIR
Trustee or director, Officer
2$0$0
ROBERT KLUGTREASURER
Trustee or director, Officer
2$0$0
THOMAS SAVAGESECRETARY
Trustee or director, Officer
2$0$0
ROB BIRSEDIRECTOR
Trustee or director
2$0$0
JAMES BORRISDIRECTOR
Trustee or director
2$0$0
STEVEN BAUMGARTNERDIRECTOR - AS OF 2/23
Trustee or director
1$0$0
JACQUELINE BOWLESDIRECTOR
Trustee or director
2$0$0
JOHN DZIEWADIRECTOR
Trustee or director
2$0$0
LAURA GOUGHDIRECTOR
Trustee or director
2$0$0
MICHELLE GREENEDIRECTOR
Trustee or director
2$0$0
BRADLEY KALSCHEURDIRECTOR
Trustee or director
2$0$0
TIMOTHY MATTKEDIRECTOR
Trustee or director
2$0$0
RICHARD MEEUSENDIRECTOR
Trustee or director
2$0$0
THOMAS RICHTMANDIRECTOR
Trustee or director
2$0$0
MASON ROSSDIRECTOR
Trustee or director
2$0$0
SHEILA SHAFFIEDIRECTOR - AS OF 8/23
Trustee or director
1$0$0
IKE UMUNNAHDIRECTOR
Trustee or director
2$0$0
CARL VANDER WILTDIRECTOR
Trustee or director
2$0$0
MARILYN VOLLRATHDIRECTOR
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
6055 N 91ST ST, MILWAUKEE, WI 53225-1710
In care of
% CONTROLLER
Principal officer (990 for 2025)
JACQUELINE HALLBERG, 6055 N 91ST STREET, MILWAUKEE, WI 53225
Signed the 990
JACQUELINE HALLBERG, PRESIDENT
Phone
(414) 847-4200
Return prepared by
GRANT THORNTON ADVISORS LLC

Mission

THE MISSION OF GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN, INC. ("GOODWILL") IS: CONNECTING PEOPLE TO WORK. PREPARING PEOPLE FOR LIFE. GOODWILL IS DEDICATED TO CREATING COLLECTIVE COMMUNITY IMPACT THROUGH (CONTINUED ON SCHEDULE O)

990 for the year ended December 31, 2025

Program accomplishments

  • GOODWILL GREAT LAKESGOODWILL PROVIDES FOOD SERVICE, LOGISTICS SUPPORT, AND ADMINISTRATIVE SERVICES TO THE UNITED STATES NAVY AT NAVAL STATION GREAT LAKES IN ILLINOIS. GOODWILL GREAT LAKES PROVIDES WORK OPPORTUNITIES AND SKILL DEVELOPMENT FOR INDIVIDUALS WITH SIGNIFICANT DISABILITIES THROUGH THE ABILITYONE PROGRAM. COMPETITIVE WAGES AND BENEFITS, TRAINING, AND AN OPPORTUNITY FOR CAREER ADVANCEMENT ARE OFFERED TO THE EMPLOYEES. IN 2025, GOODWILL GREAT LAKES SERVED MORE THAN 12.2 MILLION MEALS TO U.S. NAVY SAILORS AND RECRUITS AND GOODWILL GREAT LAKES EMPLOYED NEARLY 1,193 PEOPLE, INCLUDING MORE THAN 500 INDIVIDUALS WITH SIGNIFICANT DISABILITIES. (CONTINUED ON SCHEDULE O)GOODWILL OFFERS A SUPPORTIVE ENVIRONMENT FOR INDIVIDUALS WITH SIGNIFICANT DISABILITIES AT GREAT LAKES WHO MAY OTHERWISE FACE CHALLENGES FINDING AND KEEPING OPPORTUNITIES TO WORK. GOODWILL'S EXPERIENCE IN REHABILITATION ENABLES THE ORGANIZATION TO PROVIDE APPROPRIATE ACCOMMODATIONS TO ENSURE THAT INDIVIDUALS WITH SIGNIFICANT DISABILITIES CAN PERFORM THEIR ASSIGNED JOB FUNCTIONS. SOME EXAMPLES ARE CHANGES IN WORK SCHEDULE OR JOB FUNCTION TO ACCOMMODATE DISABILITY-RELATED ISSUES, INTERPRETERS FOR PEOPLE WITH HEARING IMPAIRMENT, AND MOBILITY TRAINING FOR PEOPLE WITH VISUAL IMPAIRMENT OR PHYSICAL DISABILITIES. GOODWILL ALSO SUPPORTS ITS WORKFORCE WITH TRAINING THAT PROVIDES A WAY FOR EMPLOYEES TO INCREASE THEIR KNOWLEDGE, ADVANCE WITHIN GOODWILL, OR MOVE INTO COMPETITIVE POSITIONS OUTSIDE THE ORGANIZATION. THIS SUPPORT INCLUDES WORKSHOPS, ON-THE-JOB TECHNICAL TRAINING, ONE-ON-ONE COUNSELING/COACHING SESSIONS, CAREER DEVELOPMENT AND PLACEMENT ACTIVITIES, AND REFERRAL TO COMMUNITY RESOURCES. TRAINING TOPICS INCLUDE JOB RETENTION SKILLS AND LIFE SKILLS, SUCH AS EMPLOYER EXPECTATIONS, CUSTOMER SERVICE, ATTENDANCE, APPEARANCE, HYGIENE, COMMUNICATION, ATTITUDE, TEAMWORK, TIME/ANGER/STRESS MANAGEMENT, FINANCIAL MANAGEMENT, AND SELF-EMPOWERMENT. IN ADDITION TO INTERNAL TRAINING PROGRAMS, GOODWILL OFFERS TUITION REIMBURSEMENT FOR COURSES TAKEN THROUGH LOCAL EDUCATIONAL INSTITUTIONS, AND CAREER ADVANCEMENT SERVICES THAT ARE AVAILABLE TO OUR EMPLOYEES.
    Expenses $64,953,856 · revenue $74,929,398
  • MISSION SERVICESGOODWILL'S MISSION SERVICES HELPS PROGRAM PARTICIPANTS BUILD JOB AND LIFE SKILLS THROUGH A BROAD RANGE OF SERVICES DESIGNED TO MEET THE NEEDS OF INDIVIDUALS WITH BARRIERS TO EMPLOYMENT. PROGRAMS AND SERVICES PROVIDE JOB TRAINING AND PLACEMENT, CAREER PATHWAYS AND SUPPORT SYSTEMS THAT EMPOWER INDIVIDUALS TO ACHIEVE INDEPENDENCE AND STABILITY. DURING 2025, GOODWILL PROVIDED SERVICES TO MORE THAN 17,162 INDIVIDUALS AND PLACED PEOPLE INTO OVER 2,451 EMPLOYMENT OPPORTUNITIES IN THE COMMUNITY. (CONTINUED ON SCHEDULE O)
    Expenses $35,590,003 · grants $517,614 · revenue $23,747,413

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-0808491
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1945
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Employment (J320)
Assets (IRS master file)
$247,721,056
Income (IRS master file)
$187,885,173

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$127,441,752$112,759,568$247,721,056XML
990December 2024$110,713,706$105,880,793$232,511,095XML
990December 2023$113,111,931$99,031,399$229,383,437XML
990December 2022$113,320,122$92,801,851$202,122,915IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-0808491).

Questions about GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC

What is the EIN of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC?
The employer identification number (EIN) of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC is 39-0808491.
Is GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1945.
Are donations to GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC?
The 990 for the year ended December 31, 2025 names JACQUELINE HALLBERG.
Who are the officers and directors of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC?
The 990 for the year ended December 31, 2025 lists 28 people; 8 received compensation from the organization, the highest $849,830 (JACQUELINE HALLBERG, PRESIDENT & CEO).
How much revenue does GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC have?
On its 990 for the year ended December 31, 2025 it reported revenue of $127,441,752, expenses of $112,759,568 and total assets of $247,721,056 at year end.

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