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Nonprofit · EIN 39-0806301

KIDS FORWARD INC

Tax-exempt · MADISON, WI 53703

Financials

$1.3M$1.8M2023$1.5M$2M2024
Revenue Expenses · by fiscal year end
Financials of KIDS FORWARD INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$1,512,291$2,006,637-$494,346$1,799,227$434,201$1,365,026
December 31, 2023990$1,252,189$1,752,296-$500,107$2,151,233$291,861$1,859,372
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,400,458
of which government grants
$353,162
Program service revenue
$83,107
Investment income
$24,186
Other revenue
$4,540

Expenses

Grants and similar amounts paid
$76,000
Compensation of officers, directors and key employees
$230,094
Other salaries and wages
$822,115
Salaries, compensation and benefits (total)
$1,237,529
Professional fundraising fees
$0
Legal fees
$810
Accounting fees
$68,100
Occupancy
$54,239
Travel
$60,007
Depreciation
$10,199
Program services (functional)
$1,206,024
Management and general (functional)
$590,572
Fundraising (functional)
$210,041

Balance sheet and other

Total assets, start of year
$2,151,233
Total assets, end of year
$1,799,227
Total liabilities, end of year
$434,201
Net assets, end of year
$1,365,026
Land, buildings and equipment
$21,298
Net assets without donor restrictions
$821,066
Net assets with donor restrictions
$543,960
Gross receipts
$1,512,291
Employees
13
Volunteers
16
Year formed
1941
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
MICHELE MACKEYEXECUTIVE DIRECTOR
Officer
40$213,239$16,854
ADAM JACKSONPRESIDENT
Trustee or director, Officer
1$0$0
COLLEEN BUTLERVICE PRESIDENT
Trustee or director, Officer
1$0$0
SARAH INMANSECRETARY
Trustee or director, Officer
1$0$0
LU ANN QUELLATREASURER
Trustee or director, Officer
1$0$0
NANCY HEYKESDIRECTOR
Trustee or director
1$0$0
KEITH JOHNSONDIRECTOR
Trustee or director
1$0$0
CAROLINE GOMEZ-TOMDIRECTOR
Trustee or director
1$0$0
JACQUELYN BOGGESSDIRECTOR
Trustee or director
1$0$0
ARMANDO HERNANDEZDIRECTOR
Trustee or director
1$0$0
JENNIFER RIGGENBACHDIRECTOR
Trustee or director
1$0$0
WINNIE KARANJADIRECTOR
Trustee or director
1$0$0
LISA IMHOFFDIRECTOR
Trustee or director
1$0$0
SUSAN GARCIA FRANZDIRECTOR
Trustee or director
1$0$0
EMILY LANKAUDIRECTOR
Trustee or director
1$0$0
2 more people on this return
NameTitleHours / weekCompensation
DAVID O'CONNORDIRECTOR
Trustee or director
1$0
GIGI STAHLDIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2023: 15 people
NameTitleHours / weekCompensationOther / benefits
MICHELE MACKEYEXECUTIVE DIRECTOR
Officer
40$123,976$14,720
ADAM JACKSONPRESIDENT
Trustee or director, Officer
1$0$0
COLLEEN BUTLERVICE PRESIDENT
Trustee or director, Officer
1$0$0
SARAH INMANSECRETARY
Trustee or director, Officer
1$0$0
DENISE DEMARBTREASURER (THRU JUNE)
Trustee or director, Officer
1$0$0
LUCIA NUNEZDIRECTOR (THRU JUNE)
Trustee or director
1$0$0
NANCY HEYKESDIRECTOR
Trustee or director
1$0$0
KEITH JOHNSONDIRECTOR
Trustee or director
1$0$0
CAROLINE GOMEZ-TOMDIRECTOR
Trustee or director
1$0$0
JACQUELYN BOGGESSDIRECTOR
Trustee or director
1$0$0
ARMANDO HERNANDEZDIRECTOR
Trustee or director
1$0$0
JENNIFER RIGGENBACHDIRECTOR
Trustee or director
1$0$0
WINNIE KARANJADIRECTOR
Trustee or director
1$0$0
LISA IMHOFFDIRECTOR
Trustee or director
1$0$0
LU ANN QUELLATREASURER (FROM JULY)
Trustee or director, Officer
1$0$0

Address and contacts

Address (IRS master file)
122 W WASHINGTON AVE STE 620, MADISON, WI 53703-2758
In care of
% KEN TAYLOR
Principal officer (990 for 2024)
MICHELE MACKEY, 122 WEST WASHINGTON AVE 620, MADISON, WI 53703
Signed the 990
MICHELE MACKEY, EXECUTIVE DIRECTOR
Phone
(608) 285-2314
Return prepared by
WEGNER CPAS LLP

Mission

WE INSPIRE ACTION AND PROMOTE ACCESS TO OPPORTUNITY FOR EVERY KID, EVERY FAMILY, AND EVERY COMMUNITY IN WISCONSIN.A WISCONSIN WHERE EVERY CHILD THRIVES, NOTABLY CHILDREN AND FAMILIES OF COLOR AND THOSE FURTHEST FROM OPPORTUNITY.

990 for the year ended December 31, 2024

Program accomplishments

  • STATE EDUCATION AND PUBLIC ISSUES - KIDS FORWARD ADVOCATES FOR EFFECTIVE, LONG-LASTING SOLUTIONS THAT BREAK DOWN BARRIERS TO SUCCESS FOR CHILDREN AND FAMILIES IN WISCONSIN, NOTABLY CHILDREN AND FAMILIES OF COLOR AND THOSE FURTHEST FROM OPPORTUNITY. USING RESEARCH AND A COMMUNITY-INFORMED APPROACH, KIDS FORWARD WORKS TO HELP EVERY CHILD, EVERY FAMILY, AND EVERY COMMUNITY THRIVE. KIDS FORWARD SEEKS TO ENSURE THAT ALL CHILDREN HAVE ACCESS TO HIGH QUALITY EARLY LEARNING PROGRAMS WITH A FOCUS ON ENSURING EQUITY WITHIN THE EARLY CHILDHOOD SYSTEM. RESEARCH HAS CONSISTENTLY CONFIRMED THAT CHILDREN WHO PARTICIPATE IN HIGH QUALITY EARLY LEARNING PROGRAMS ARE MORE LIKELY READY TO START SCHOOL READY TO LEARN AND ARE MORE SUCCESSFUL IN ACHIEVING POSITIVE LONG-TERM OUTCOMES RELATED TO GRADUATION, EMPLOYMENT, AND HEALTH. GOALS FOR THE EARLY LEARNING WORK INCLUDE EMBEDDING PARENT AND CAREGIVER VOICE INTO REFORM OF THE EARLY CHILDHOOD SYSTEM, ELIMINATING RACIAL DISPARITIES IN ACCESS AND OUTCOMES, INCREASING INVESTMENTS (PRIVATE AND PUBLIC) IN TRAINING EARLY LEARNING TEACHERS, PROVIDING SUPPORT TO EARLY CHILDHOOD PROGRAMS TO IMPROVE THEIR ABILITY TO PROVIDE HIGHER QUALITY SERVICES, AND SUPPORTING THE DEVELOPMENT AND MONITORING OF AN EFFECTIVE QUALITY RATING AND IMPROVEMENT SYSTEM THAT HELPS PARENTS UNDERSTAND THE QUALITY OF PROGRAMS THEY SEND THEIR CHILDREN TO AND PROVIDES A FRAMEWORK FOR MAKING OVERALL IMPROVEMENTS IN THE EARLY LEARNING SYSTEM IN WISCONSIN. KIDS FORWARD SEEKS TO ENSURE THAT ALL CHILDREN AND ADULTS WHO NEED HEALTH CARE HAVE ACCESS TO AFFORDABLE HEALTH CARE COVERAGE AND SERVICES THAT MEETS THEIR HEALTH CARE NEEDS. WISCONSIN HAS MADE PROGRESS IN THE PAST IN INCREASING COVERAGE FOR LOW-INCOME CHILDREN AND MANY ADULTS, AND KIDS FORWARD SEEKS TO PROMOTE POLICIES AND PRACTICES THAT AT LEAST MAINTAIN, IF NOT EXPAND, THAT COVERAGE. KIDS FORWARD IS ACTIVE IN WORKING TO EXPAND BADGERCARE (MEDICAID), PROTECT THE AFFORDABLE CARE ACT AS CRITICAL SOURCES OF ACCESSIBLE, AFFORDABLE HEALTHCARE FOR CHILDREN AND FAMILIES, AND REDUCE HEALTH DISPARITIES THROUGH A FOCUS ON HEALTH EQUITY IN ALL POLICIES. KIDS FORWARD WORKS TO ACHIEVE RACIAL AND ETHNIC EQUITY AT THE LOCAL AND STATE LEVEL. USING AN ANTIRACIST POLICY ADVOCACY MODEL - RESEARCH, COMMUNITY ENGAGEMENT, POLICY ANALYSIS AND PERSUASIVE COMMUNICATION - OUR TEAM APPLIES A COMPREHENSIVE APPROACH TO ENGAGING LEADERS AND COMMUNITY MEMBERS ACROSS WISCONSIN IN A BROADER, SOLUTION-ORIENTED DIALOGUE AIMED AT REDUCING THE PROFOUND AND PERSISTENT RACIAL DISPARITIES IN HEALTH, EDUCATION, CHILD WELFARE, YOUTH JUSTICE, EMPLOYMENT, AND INCOME THAT PLAGUE THE STATE AND NATION. THROUGH REIMAGINE WISCONSIN WE WORK IN PARTNERSHIP WITH MARGINALIZED COMMUNITIES TO DEVELOP AND ADVANCE AN ANTIRACIST, ANTI-AUSTERITY, PRO WORKER POLICY AGENDA DESIGNED TO ENSURE THAT EVERY WISCONSIN CHILD, FAMILY AND COMMUNITY THRIVES. KIDS FORWARD PROVIDES COMPREHENSIVE ANALYSIS AND EDUCATION ON STATE BUDGET AND TAX ISSUES, PARTICULARLY THOSE RELATING TO COMMUNITIES OF COLOR AND THOSE FURTHEST FROM OPPORTUNITY. OUR WORK SEEKS TO EMBED THE PERSPECTIVES OF MARGINALIZED COMMUNITIES WITHIN THE BROADER DEBATE ON BUDGET AND TAX POLICY THROUGH PUBLIC EDUCATION AND BY ENCOURAGING CIVIC ENGAGEMENT ON THESE ISSUES.
    Expenses $1,206,024 · grants $76,000 · revenue $83,107

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-0806301
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1942
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Human services (P30Z)
Assets (IRS master file)
$1,799,227
Income (IRS master file)
$1,512,291

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$1,512,291$2,006,637$1,799,227IRS
990December 2023$1,252,189$1,752,296$2,151,233XML
990December 2022$2,244,873$1,833,283$2,683,921IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-0806301).

Questions about KIDS FORWARD INC

What is the EIN of KIDS FORWARD INC?
The employer identification number (EIN) of KIDS FORWARD INC is 39-0806301.
Is KIDS FORWARD INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1942.
Are donations to KIDS FORWARD INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does KIDS FORWARD INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of KIDS FORWARD INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did KIDS FORWARD INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of KIDS FORWARD INC?
The 990 for the year ended December 31, 2024 names MICHELE MACKEY.
Who are the officers and directors of KIDS FORWARD INC?
The 990 for the year ended December 31, 2024 lists 17 people; 1 received compensation from the organization, the highest $213,239 (MICHELE MACKEY, EXECUTIVE DIRECTOR).
How much revenue does KIDS FORWARD INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $1,512,291, expenses of $2,006,637 and total assets of $1,799,227 at year end.

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