Nonprofit · EIN 38-2239287
AMERICAN ACADEMY OF ADVERTISING
Tax-exempt · KEY WEST, FL 33040
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $429,607 | $277,343 | $152,264 | $1,917,323 | $81,300 | $1,836,023 |
| December 31, 2024 | 990 | $336,086 | $247,772 | $88,314 | $1,649,818 | $39,949 | $1,609,869 |
| December 31, 2023 | 990 | $353,226 | $235,376 | $117,850 | $1,256,032 | $0 | $1,256,032 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $32,692
- Membership dues
- $32,692
- Program service revenue
- $363,478
- Investment income
- $32,795
- Royalties
- $642
- Other revenue
- $642
Expenses
- Grants and similar amounts paid
- $24,420
- Salaries, compensation and benefits (total)
- $0
- Professional fundraising fees
- $0
- Accounting fees
- $7,810
- Travel
- $14,478
- Program services (functional)
- $181,549
- Management and general (functional)
- $95,794
Balance sheet and other
- Total assets, start of year
- $1,649,818
- Total assets, end of year
- $1,917,323
- Total liabilities, end of year
- $81,300
- Net assets, end of year
- $1,836,023
- Publicly traded securities
- $764,187
- Gross receipts
- $429,607
- Employees
- 0
- Year formed
- 1986
- State of legal domicile
- FL
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Eric Haley | Executive Director Trustee or director | 20 | $0 |
| Jameson Hayes | President Officer | 20 | $0 |
| Heidi Hennnik-Kaminski | Treasurer Officer | 20 | $0 |
| Hye-Jin Yoon | President Elect Officer | 10 | $0 |
| Juliana Fernandez | Secretary Officer | 10 | $0 |
| Joonghwa Lee | Vice President Officer | 10 | $0 |
| Sigil Segev | Past President Former | 5 | $0 |
990 for the year ended December 31, 2024: 7 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DEBBIE TRIESE | Executive Director Trustee or director | 16 | $0 |
| SIGAL SEGEV | PRESIDENT Officer | 12 | $0 |
| JAMESON HAYES | PRESIDENT ELECT Officer | 8 | $0 |
| CHANG-DAE HAM | VICE PRESIDENT Officer | 8 | $0 |
| JOONGHWA LEE | SECRETARY Officer | 8 | $0 |
| HEIDI HENNINK-KAMINSKI | TREASURER Officer | 8 | $0 |
| SHU-CHUAN CHU | PAST PRESIDENT Former | 8 | $0 |
990 for the year ended December 31, 2023: 6 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| HYE JIN YOON | Vice President Officer | 8 | $0 |
| SHU-CHUAN CHU | PRESIDENT Officer | 8 | $0 |
| COURTNEY CARPENTER CHILDERS | Secretary Officer | 8 | $0 |
| ROBYN GOODMAN | Treasurer Officer | 8 | $0 |
| DEBBIE TRIESE | Executive Director Trustee or director | 16 | $0 |
| SIGAL SEGEV | PRESIDENT ELECT Officer | 8 | $0 |
Address and contacts
- Address (IRS master file)
- 615 ASHE ST, KEY WEST, FL 33040-7110
- In care of
- % HEIDI HENNNIK-KAMINSKI
- Signed the 990
- HEIDI HENNNIK-KAMINSKI, Treasurer
- Phone
- (352) 273-1631
- Website
- www.aaasite.org
- Return prepared by
- FI Reinschreiber & Associates Ltd
Mission
The Academy fosters research that is relevant to the field of advertising and provides a forum for the exchange of ideas amoungst its academic and professional members.
Program accomplishments
- Annual ConferenceExpenses $132,817 · revenue $152,567
- Publication of the Journal of Advertising and the Journal of Interactive AdvertisingExpenses $48,732 · grants $24,420 · revenue $210,911
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 38-2239287
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1981
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41P)
- Assets (IRS master file)
- $1,917,323
- Income (IRS master file)
- $429,607
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $429,607 | $277,343 | $1,917,323 | IRS |
| 990 | December 2024 | $336,086 | $247,772 | $1,649,818 | IRS |
| 990 | December 2023 | $353,226 | $235,376 | $1,256,032 | XML |
| 990 | December 2022 | $317,771 | $193,372 | $1,382,103 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-2239287).
Questions about AMERICAN ACADEMY OF ADVERTISING
- What is the EIN of AMERICAN ACADEMY OF ADVERTISING?
- The employer identification number (EIN) of AMERICAN ACADEMY OF ADVERTISING is 38-2239287.
- Is AMERICAN ACADEMY OF ADVERTISING tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1981.
- Are donations to AMERICAN ACADEMY OF ADVERTISING tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does AMERICAN ACADEMY OF ADVERTISING file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of AMERICAN ACADEMY OF ADVERTISING due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did AMERICAN ACADEMY OF ADVERTISING last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who are the officers and directors of AMERICAN ACADEMY OF ADVERTISING?
- The 990 for the year ended December 31, 2025 lists 7 people; 0 received compensation from the organization.
- How much revenue does AMERICAN ACADEMY OF ADVERTISING have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $429,607, expenses of $277,343 and total assets of $1,917,323 at year end.
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All nonprofits in KEY WEST · Florida · Community improvement and capacity building