Nonprofit · EIN 38-0592805
GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU
Tax-exempt · GRAND RAPIDS, MI 49503
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $15,760,224 | $16,392,762 | -$632,538 | $16,653,058 | $6,077,018 | $10,576,040 |
| December 31, 2024 | 990 | $15,465,415 | $14,343,150 | $1,122,265 | $15,223,527 | $4,066,119 | $11,157,408 |
| December 31, 2023 | 990 | $13,241,426 | $13,685,394 | -$443,968 | $14,175,320 | $4,174,161 | $10,001,159 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $4,384,908
- of which government grants
- $4,181,065
- Membership dues
- $109,125
- Program service revenue
- $11,041,503
- Investment income
- $325,492
- Net gain from sales of assets
- -$6,446
- Other revenue
- $8,321
Expenses
- Grants and similar amounts paid
- $1,803,542
- Compensation of officers, directors and key employees
- $701,124
- Other salaries and wages
- $3,286,971
- Salaries, compensation and benefits (total)
- $5,019,937
- Professional fundraising fees
- $0
- Legal fees
- $23,480
- Accounting fees
- $21,861
- Occupancy
- $817,512
- Travel
- $78,289
- Depreciation
- $84,338
Balance sheet and other
- Total assets, start of year
- $15,223,527
- Total assets, end of year
- $16,653,058
- Total liabilities, end of year
- $6,077,018
- Net assets, end of year
- $10,576,040
- Land, buildings and equipment
- $490,814
- Publicly traded securities
- $8,524,052
- Net assets without donor restrictions
- $10,576,040
- Gross receipts
- $15,766,670
- Employees
- 68
- Volunteers
- 23
- Year formed
- 1927
- State of legal domicile
- MI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DOUG SMALL | PRESIDENT Officer | 40 | $411,824 | $57,225 |
| JANET KORN | SENIOR VICE PRESIDENT Highest-paid employee | 40 | $207,066 | $29,314 |
| DANIEL JONKMAN | VICE PRESIDENT OF FINANCE Officer | 40 | $196,667 | $35,409 |
| MARY MANIER | VICE PRESIDENT OF SALES AN Highest-paid employee | 40 | $191,880 | $29,363 |
| KATELYN LIETO | VICE PRESIDENT OF MARKETING Highest-paid employee | 40 | $160,463 | $22,336 |
| LESLIE HASTINGS | SENIOR NATIONAL SALES MANA Highest-paid employee | 40 | $142,408 | $22,768 |
| JORDOUN EATMAN | VICE PRESIDENT OF ENGAGEME Highest-paid employee | 40 | $149,198 | $14,411 |
| AL VANDERBERG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AMY YOUNG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRIS ANDRUS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CRAIG SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE HILDERBRAND | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ED WILSON | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| ELIJAH STEINMETZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EMMA JAMAKOVIC | DIRECTOR Trustee or director | 1 | $0 | $0 |
25 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| EVA AGUIRRE COOPER | DIRECTOR Trustee or director | 1 | $0 |
| HEATHER EMMONS | DIRECTOR Trustee or director | 1 | $0 |
| JACOB MAAS | DIRECTOR Trustee or director | 1 | $0 |
| JEFFREY LAWN | DIRECTOR Trustee or director | 1 | $0 |
| JENIFER CUTTER | DIRECTOR Trustee or director | 1 | $0 |
| JENNIFER EDDY | DIRECTOR Trustee or director | 1 | $0 |
| JODY RUMBLE | DIRECTOR Trustee or director | 1 | $0 |
| JOE JONES | DIRECTOR Trustee or director | 1 | $0 |
| KARA WOOD | DIRECTOR Trustee or director | 1 | $0 |
| KATHLEEN STEWART PONITZ | DIRECTOR Trustee or director | 1 | $0 |
| KAYEM DUNN | DIRECTOR Trustee or director | 1 | $0 |
| MARK WASHINGTON | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL VERHULST | DIRECTOR Trustee or director | 1 | $0 |
| MIMI FRITZ | DIRECTOR Trustee or director | 1 | $0 |
| PAUL STANSBIE | DIRECTOR Trustee or director | 1 | $0 |
| PING LIANG | CHAIR Trustee or director, Officer | 1 | $0 |
| RAZ PIROMARI | DIRECTOR Trustee or director | 1 | $0 |
| RICHARD MACKEIGAN | DIRECTOR Trustee or director | 1 | $0 |
| RICK BAKER | VICE CHAIR Trustee or director, Officer | 1 | $0 |
| RICK WINN | DIRECTOR Trustee or director | 1 | $0 |
| ROSS BARTLETT | DIRECTOR Trustee or director | 1 | $0 |
| STEPHANIE MONTGOMERY | DIRECTOR Trustee or director | 1 | $0 |
| SURESH PATEL | DIRECTOR Trustee or director | 1 | $0 |
| TIM PIETRYGA | DIRECTOR Trustee or director | 1 | $0 |
| TORY RICHARDSON | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 40 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DOUG SMALL | PRESIDENT Officer | 40 | $388,369 | $50,570 |
| JANET KORN | SENIOR VICE PRESIDENT Highest-paid employee | 40 | $193,096 | $28,060 |
| MARY MANIER | VICE PRESIDENT OF SALES AN Highest-paid employee | 40 | $187,684 | $27,774 |
| DANIEL JONKMAN | VICE PRESIDENT OF FINANCE Officer | 40 | $179,440 | $31,555 |
| LESLIE HASTINGS | SENIOR NATIONAL SALES MANAGER Highest-paid employee | 40 | $139,789 | $20,839 |
| JORDOUN EATMAN | VICE PRESIDENT OF ENGAGEMENT Highest-paid employee | 40 | $144,602 | $13,273 |
| KIM YOUNG | VICE PRESIDENT OF INFORMATION Highest-paid employee | 40 | $122,463 | $30,394 |
| AL VANDERBERG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AMY YOUNG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CRAIG SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JACOB MAAS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE HILDERBRAND | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ED WILSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELIJAH STEINMETZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EVA AGUIRRE COOPER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HEATHER EMMONS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENIFER CUTTER | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JOE JONES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KARA WOOD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER EDDY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATHLEEN STEWART PONITZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KAYEM DUNN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KYLE HOLST | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK WASHINGTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MAYOR ROSALYNN BLISS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL VERHULST | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIMI FRITZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PAUL STANSBIE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PING LIANG | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RICHARD MACKEIGAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICK BAKER | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| RICK WINN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROSS BARTLETT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| STEPHANIE MONTGOMERY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SURESH PATEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TIM PIETRYGA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TORY RICHARDSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRIS ANDRUS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EMMA JAMAKOVIC | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEFFREY LAWN | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 41 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DOUG SMALL | PRESIDENT Officer | 40 | $387,759 | $45,972 |
| JANET KORN | SENIOR VICE PRESIDENT Highest-paid employee | 40 | $181,750 | $20,327 |
| MARY MANIER | VICE PRESIDENT OF SALES AN Highest-paid employee | 40 | $179,949 | $19,270 |
| DANIEL JONKMAN | VICE PRESIDENT OF FINANCE Officer | 40 | $174,921 | $24,018 |
| JORDOUN EATMAN | VICE PRESIDENT OF ENGAGEME Highest-paid employee | 40 | $140,353 | $14,834 |
| KIM YOUNG | VICE PRESIDENT OF INFORMAT Highest-paid employee | 40 | $132,763 | $22,018 |
| LESLIE HASTINGS | NATIONAL SALES MANAGER Highest-paid employee | 40 | $131,720 | $14,834 |
| AL VANDERBERG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| AMY YOUNG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CATHERINE COOPER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CRAIG SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JACOB MAAS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE HILDERBRAND | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ED WILSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELIJAH STEINMETZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EVA AGUIRRE COOPER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HEATHER EMMONS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENIFER CUTTER | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JOE JONES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KARA WOOD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER EDDY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATHLEEN STEWART PONITZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATRINA PETERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KAYEM DUNN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KYLE HOLST | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LISA CALHOUN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK WASHINGTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MATT PIROMARI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MAYOR ROSALYNN BLISS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL VERHULST | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIMI FRITZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PAUL STANSBIE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PING LIANG | DIRECTOR Trustee or director, Officer | 1 | $0 | $0 |
| RICHARD MACKEIGAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICK BAKER | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| RICK WINN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROSS BARTLETT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| STEPHANIE MONTGOMERY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SURESH PATEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TIM PIETRYGA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TORY RICHARDSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 171 MONROE AVE NE STE 545, GRAND RAPIDS, MI 49503-0000
- In care of
- % DANIEL JONKMAN
- Principal officer (990 for 2025)
- ED WILSON, 171 MONROE AVENUE NW SUITE 545 54, GRAND RAPIDS, MI 49503
- Signed the 990
- ED WILSON, TREASURER
- Phone
- (616) 258-7388
- Website
- WWW.EXPERIENCEGR.COM
- Return prepared by
- HUNGERFORD CPAS ADVISORS
Mission
THE MISSION OF EXPERIENCE GRAND RAPIDS IS TO CREATE AN EXCEPTIONAL COMMUNITY BY SHARING GRAND RAPIDS WITH THE WORLD.
Program accomplishments
- ATTRACTED CONVENTIONS, BUSINESS TOURS, TOURISTS, ETC. TO THE STATE OF MICHIGAN, PARTICULARLY THE KENT COUNTY AREA, THROUGH SALES PROMOTION AND MARKETING.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 38-0592805
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1946
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $16,653,058
- Income (IRS master file)
- $15,766,670
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $15,760,224 | $16,392,762 | $16,653,058 | IRS |
| 990 | December 2024 | $15,465,415 | $14,343,150 | $15,223,527 | IRS |
| 990 | December 2023 | $13,241,426 | $13,685,394 | $14,175,320 | XML |
| 990 | December 2022 | $13,100,368 | $11,285,811 | $14,508,561 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-0592805).
Questions about GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU
- What is the EIN of GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU?
- The employer identification number (EIN) of GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU is 38-0592805.
- Is GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1946.
- Are donations to GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU?
- The 990 for the year ended December 31, 2025 names ED WILSON.
- Who are the officers and directors of GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU?
- The 990 for the year ended December 31, 2025 lists 40 people; 7 received compensation from the organization, the highest $411,824 (DOUG SMALL, PRESIDENT).
- How much revenue does GRAND RAPIDS-KENT CTY CONVENTION CENTER & VISTORS BUREAU have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $15,760,224, expenses of $16,392,762 and total assets of $16,653,058 at year end.
Other nonprofits in GRAND RAPIDS
- COREWELL HEALTH EIN 61-1740292 · last filed 990 for 2024
- PRIORITY HEALTH EIN 38-2715520 · last filed 990 for 2024
- TRINITY HEALTH-MICHIGAN EIN 38-2113393 · last filed 990 for 2025
- COREWELL HEALTH EIN 38-3382353 · last filed 990 for 2024
- PRIORITY HEALTH CHOICE INC EIN 32-0016523 · last filed 990 for 2024
- CREDIT UNIONS CHARTERED IN THE STATE OF MICHIGAN EIN 38-1215360 · last filed 990 for 2025
- MEIJER INC EMPLOYEE BENEFITS PLAN AND TRUST EIN 38-2132935 · last filed 990 for 2025
- PINE REST CHRISTIAN MENTAL HEALTH SERVICES EIN 38-1368360 · last filed 990 for 2025