CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC

Financials

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

Address and contacts

Address (IRS master file)

1425 K ST NW STE 800, WASHINGTON, DC 20005-3673

Principal officer (990 for 2024)

KEVIN R KELLER CEO, 1425 K STREET NW 800, WASHINGTON, DC 20005

Signed the 990

KEVIN YEA CPA, CFP

Phone

(202) 379-2200

Website

CFPBOARD.NET

Return prepared by

CLIFTONLARSONALLEN LLP

Mission

THE MISSION OF CFP BOARD OF STANDARDS, INC IS TO CREDENTIAL COMPETENT AND ETHICAL FINANCIAL PLANNERS, UPHOLD CFP CERTIFICATION AS THE RECOGNIZED STANDARD AND ADVANCE THE FINANCIAL PLANNING PROFESSION.

Program accomplishments

• PUBLIC AWARENESS CAMPAIGN: ONE OF THE CFP BOARD'S STRATEGIC PRIORITIES IS TO BUILD PUBLIC AWARENESS OF CFP CERTIFICATION. IN PURSUIT OF THIS PRIORITY, CFP BOARD HAS DEVELOPED AND IMPLEMENTED A PUBLIC AWARENESS CAMPAIGN THAT INCLUDES A MIX OF BROADCAST, CABLE AND STREAMING TELEVISION, RADIO, SOCIAL MEDIA, ONLINE ADVERTISING, PRINT, AND MEDIA SPONSORSHIP. ADDITIONALLY, CFP BOARD IS MAINTAINING AND REGULARLY UPDATING RELEVANT CONTENT ON LETSMAKEAPLAN.ORG, A CONSUMER-TARGETED WEBSITE DEVELOPED TO INCREASE THE PUBLIC'S AWARENESS AND UNDERSTANDING OF THE VALUE OF FINANCIAL PLANNING AND HOW WORKING WITH A CFP PROFESSIONAL CAN HELP IMPROVE FINANCIAL WELL-BEING. SINCE ITS LAUNCH IN 2011, THE CAMPAIGN HAS INCREASED AWARENESS OF CFP CERTIFICATION AND PREFERENCE FOR WORKING WITH A CFP PROFESSIONAL AMONG THE TARGET AUDIENCE WITH AN OVERWHELMING MAJORITY STATING THAT THEY HAVE HEARD OF THE DESIGNATION.
• EDUCATION: THE FIRST STEP TO CFP CERTIFICATION IS TO ACQUIRE THE KNOWLEDGE REQUIRED TO DELIVER PROFESSIONAL, COMPETENT, AND ETHICAL FINANCIAL PLANNING SERVICES TO CLIENTS, AS OUTLINED IN THE PERSONAL FINANCIAL PLANNING TOPIC AREAS IDENTIFIED BY CFP BOARD'S MOST RECENT JOB ANALYSIS RESEARCH. CFP BOARD'S EDUCATION COMPONENT REQUIRES THE COMPLETION OF A COLLEGE-LEVEL PROGRAM OF STUDY IN PERSONAL FINANCIAL PLANNING, INCLUDING COMPLETION OF A FINANCIAL PLAN DEVELOPMENT (CAPSTONE) COURSE. THE COURSE OF STUDY IS OFFERED AT 235 ACCREDITED COLLEGES AND UNIVERSITIES IN THE U.S., AT DEGREE (BACHELORS, MASTERS, PH.D.) AND NON-DEGREE CERTIFICATE LEVELS. IN 2024, CFP BOARD REGISTERED OVER 352 FINANCIAL PLANNING PROGRAMS WHICH INCLUDED REVIEW OF THEIR CURRICULUM AND FACULTY QUALIFICATIONS TO ENSURE THAT THE TEACHING AND LEARNING MET ESTABLISHED STANDARDS. AFTER INITIAL CERTIFICATION, CFP PROFESSIONALS ARE REQUIRED TO COMPLETE 30 HOURS OF CONTINUING EDUCATION ("CE"), WHICH INCLUDES 28 HOURS OF GENERAL CE AND ONE 2 CREDIT HOUR CFP BOARD CODE OF ETHICS CE PROGRAM, AS PART OF THE BIENNIAL RENEWAL REQUIREMENT TO ASSURE THE PUBLIC OF CONTINUING COMPETENCY IN FINANCIAL PLANNING. CFP BOARD ANNUALLY REGISTERS APPROXIMATELY 1,100 CE SPONSORS, WHO ARE REQUIRED TO DELIVER HIGH QUALITY CONTENT DEVELOPED BY QUALIFIED INSTRUCTORS AND AUTHORS, ALIGNING WITH DEFINED FINANCIAL PLANNING TOPIC REQUIREMENTS. IN 2024, CFP BOARD REVIEWED AND APPROVED 15,470 CE PROGRAMS WHICH MET ESTABLISHED REQUIREMENTS.
• PROFESSIONAL CONDUCT, ENFORCEMENT AND LEGAL: AS A CONDITION TO CERTIFICATION, ALL CFP PROFESSIONALS AGREE TO ABIDE BY CFP BOARD'S CODE OF ETHICS AND STANDARDS OF CONDUCT AND PREDECESSOR VERSIONS (CODE AND STANDARDS), WHICH INCLUDES THE PRACTICE STANDARDS FOR THE FINANCIAL PLANNING PROCESS. THE CODE AND STANDARDS BECAME EFFECTIVE ON OCTOBER 1, 2019 WITH AN ENFORCEMENT DATE OF JUNE 30, 2020, REPLACING CFP BOARD'S PRIOR ETHICAL STANDARDS SET FORTH IN THE STANDARDS OF PROFESSIONAL CONDUCT (STANDARDS) BOOKLET. CFP BOARD FORMED A STANDARDS RESOURCE COMMISSION (SRC) TO DEVELOP GUIDANCE FOR CFP PROFESSIONALS AND THEIR FIRMS REGARDING THE CODE AND STANDARDS. THE SRC BEGAN TO PUBLISH GUIDANCE MATERIALS REGARDING THE CODE AND STANDARDS IN 2018, AND ITS WORK CONTINUED THROUGHOUT 2024. IN 2023, CFP BOARD'S SANCTIONS AND FITNESS COMMISSION COMPLETED ITS WORK OFFERING REVISIONS TO CFP BOARD'S SANCTION GUIDELINES AND FITNESS STANDARDS AND RECOMMENDING TO THE BOARD THAT THOSE REVISIONS BE PUT OUT FOR PUBLIC COMMENT. WITH CERTAIN MODIFICATIONS, THE BOARD ADOPTED THE REVISED SANCTION GUIDELINES AND FITNESS STANDARDS IN MARCH, 2024 WITH AN EFFECTIVE DATE OF JULY 1, 2024. CFP BOARD HAS ESTABLISHED A FAIR PROCESS FOR ENFORCING CFP BOARD'S CODE AND STANDARDS (AND THE PREDECESSOR STANDARDS). THIS PROCESS IS SET FORTH IN THE PROCEDURAL RULES, WHICH CFP BOARD REVISED EFFECTIVE SEPTEMBER 1, 2023.FIRST, CFP BOARD SEEKS TO DETECT POTENTIAL MISCONDUCT. CFP BOARD RECEIVES COMPLAINTS (GRIEVANCES) FROM CONSUMERS AND OTHER INDIVIDUALS, COLLECTS SELF-REPORTED INFORMATION FROM CFP PROFESSIONALS AND CANDIDATES, AND CONDUCTS BACKGROUND CHECKS THAT INVOLVE A REVIEW OF BROKERCHECK, THE INVESTMENT ADVISER PUBLIC DISCLOSURE DATABASE, STATE INSURANCE AND SECURITIES REGULATORY DATABASES, AND OTHER PUBLIC RECORDS TO DETECT EVIDENCE OF POTENTIAL MISCONDUCT. CFP BOARD PERFORMS BACKGROUND CHECKS ON THOSE SEEKING CFP CERTIFICATION, CFP PROFESSIONALS, AND THOSE SEEKING REINSTATEMENT OF THEIR CFP CERTIFICATION. IN 2019, CFP BOARD DEVELOPED AUTOMATED PROCESSES FOR REVIEWING THESE PUBLIC SOURCES, ALLOWING IT TO CONTINUOUSLY DETECT EVIDENCE OF POTENTIAL MISCONDUCT BY CFP PROFESSIONALS. IN 2024, THESE DETECTION EFFORTS RESULTED IN CFP BOARD STAFF OPENING 1148 INVESTIGATIONS. SECOND, CFP BOARD INVESTIGATES POTENTIAL MISCONDUCT. CFP BOARD PROVIDES NOTICE TO THOSE WHO ARE UNDER INVESTIGATION, IDENTIFIES THE GENERAL NATURE OF THE INVESTIGATION, AND OFFERS THEM AN OPPORTUNITY TO RESPOND. AT THE CONCLUSION OF THE INVESTIGATION, CFP BOARD MAKES A PROBABLE CAUSE DETERMINATION AS TO WHETHER GROUNDS FOR SANCTIONS EXIST. CFP BOARD ENFORCEMENT DEPARTMENT STAFF MAY ISSUE A COMPLAINT THAT SETS FORTH THE GROUNDS FOR SANCTIONS, INCLUDING A DETAILED FACTUAL DESCRIPTION OF THE CONDUCT AND A SPECIFIC STATEMENT OF THE ALLEGED VIOLATION. THE RESPONDENT HAS AN OPPORTUNITY TO RESPOND, TO SUBMIT DOCUMENTS, TO FILE MOTIONS, TO PRODUCE AND CROSS-EXAMINE WITNESSES, AND TO BE REPRESENTED BY COUNSEL AT A HEARING ON THE RECORD. THIRD, WHEN A RESPONDENT RESPONDS TO THE COMPLAINT, CFP BOARD'S DISCIPLINARY AND ETHICS COMMISSION (DEC), A PEER-REVIEW BODY MADE UP OF CFP PROFESSIONALS AND PUBLIC MEMBERS, ADJUDICATES EACH MATTER AND DETERMINES WHETHER THE RESPONDENT VIOLATED THE CODE AND STANDARDS, AND IF SO, WHAT SANCTION IS APPROPRIATE. A THREE-PERSON HEARING PANEL CONDUCTS A REVIEW OR HOLDS A HEARING, CONSIDERS THE EVIDENCE, AND RECOMMENDS TO THE DEC WHETHER TO FIND THAT A VIOLATION HAS OCCURRED AND WHETHER THERE ARE GROUNDS FOR SANCTION, AND, IF SO, THE APPROPRIATE SANCTION. THE DEC THEN MUST REVIEW DE NOVO AND ACCEPT, REJECT, OR MODIFY THE HEARING PANEL'S FINDINGS AND RECOMMENDATIONS. A RESPONDENT HAS THE RIGHT TO APPEAL AN ADVERSE DECISION TO THE APPEALS COMMISSION, A PEER-REVIEW BODY MADE UP OF CFP PROFESSIONALS AND PUBLIC MEMBERS, WHICH ISSUES THE FINAL DECISION OF CFP BOARD. RESPONDENT AND ENFORCEMENT COUNSEL ALSO MAY AGREE UPON A SETTLEMENT OFFER, IN THE FORM OF A PROPOSED CONSENT ORDER, WHICH A THREE-PERSON SETTLEMENT REVIEW PANEL REVIEWS AND THEN RECOMMENDS TO THE DEC WHETHER TO ACCEPT OR REJECT THE PROPOSED CONSENT ORDER. THE DEC THEN MUST REVIEW DE NOVO AND ACCEPT OR REJECT THE SETTLEMENT PANEL'S RECOMMENDATION. COUNSEL TO THE DEC (DEC COUNSEL) CAN ISSUE AN ADMINISTRATIVE SANCTION UPON MOTION BY ENFORCEMENT COUNSEL IF A RESPONDENT IS IN DEFAULT, INCLUDING BY FAILING TO COOPERATE WITH AN INVESTIGATION OR RESPOND TO A COMPLAINT.IN 2024, THE TOTAL NUMBER OF FINAL SANCTIONS ISSUED BY THE DEC AND CFP BOARD STAFF WAS 82, INCLUDING 19 REVOCATIONS OR PERMANENT BARS, 14 SUSPENSIONS OR TEMPORARY BARS, 8 INTERIM SUSPENSIONS, 12 PUBLIC CENSURES, AND 7 PRIVATE CENSURES. IN ADDITION TO UNDERTAKING OR SUPPORTING THE ACTIVITIES DESCRIBED ABOVE, CFP BOARD'S PROFESSIONAL STANDARDS & LEGAL DEPARTMENT ALSO REVIEWS, MONITORS AND ENFORCES CFP BOARD'S TRADEMARK RIGHTS; PROVIDES SUPPORT TO THE CODE AND STANDARDS ENFORCEMENT AND GOVERNANCE COMMITTEES OF THE BOARD OF DIRECTORS; DEVELOPS GUIDANCE RESOURCES THAT INTERPRET THE CODE AND STANDARDS; PROPOSES REVISED VERSIONS OF THE CODE AND STANDARDS, PROCEDURAL RULES, FITNESS STANDARDS, AND SANCTION GUIDELINES; REVIEWS, FINALIZES, AND ENFORCES CONTRACTS; MEETS WITH CFP BOARD'S BUSINESS MODEL COUNCIL; AND PROVIDES OTHER LEGAL, GOVERNANCE AND EXECUTIVE LEADERSHIP ADVICE.
• COMMUNICATIONS AND OUTREACH: IN 2024, CFP BOARD'S COMMUNICATIONS AND OUTREACH INCLUDED MEDIA RELATIONS, PUBLIC RELATIONS, CFP PROFESSIONAL COMMUNICATIONS, DISTRIBUTION OF EDUCATIONAL MATERIALS THROUGH CFP.NET AND LETSMAKEAPLAN.ORG WEBSITES, AS WELL AS OTHER OUTREACH TACTICS DESIGNED TO INCREASE AND ENHANCE AWARENESS OF CFP CERTIFICATION AND THE BENEFITS OF FINANCIAL PLANNING. EFFORTS UTILIZED TRADITIONAL EARNED AND PAID MEDIA, CFP BOARD WEBSITES, DIRECT MAIL AND EMAIL AND SPEAKING APPEARANCES TO EDUCATE CFP PROFESSIONALS AND INFORM THE PUBLIC ABOUT THE VALUE OF A CFP PROFESSIONAL IN PROVIDING COMPETENT AND ETHICAL PERSONAL FINANCIAL PLANNING SERVICES IN THEIR BEST INTEREST.IN SUPPORT OF CREATING A SUSTAINABLE FINANCIAL PLANNING WORKFORCE, CFP BOARD OF STANDARDS SEEKS TO INCREASE AWARENESS OF FINANCIAL PLANNING AS AN ATTRACTIVE CAREER CHOICE. FUTURE FINANCIAL PLANNER INITIATIVES INCLUDE NATIONAL CAREER AWARENESS CAMPAIGNS PROMOTING THE PROFESSION TO COLLEGE STUDENTS AND CAREER CHANGERS, CAREER CHANGE STUDIOS LED BY CFP PROFESSIONALS FROM A VARIETY OF PROFESSIONAL BACKGROUNDS, AND ON UNDERGRADUATE SUPPORT PROGRAMS FOR COLLEGES AND UNIVERSITIES WITH REGISTERED FINANCIAL PLANNING PROGRAMS.IN SUPPORT OF CREATING A SUSTAINABLE FINANCIAL PLANNING WORKFORCE, CFP BOARD OF STANDARDS SEEKS TO INCREASE AWARENESS OF FINANCIAL PLANNING AS AN ATTRACTIVE CAREER CHOICE. FUTURE FINANCIAL PLANNER INITIATIVES INCLUDE NATIONAL CAREER AWARENESS CAMPAIGNS PROMOTING THE PROFESSION TO COLLEGE STUDENTS AND CAREER CHANGERS, ONLINE CAREER CHANGE STUDIOS LED BY CFP PROFESSIONALS FROM A VARIETY OF PROFESSIONAL BACKGROUNDS, AND UNDERGRADUATE SUPPORT PROGRAMS FOR COLLEGES AND UNIVERSITIES WITH CFP BOARD REGISTERED FINANCIAL PLANNING PROGRAMS.
• EXAMINATION AND CERTIFICATION: IN 2024, 10437 CANDIDATES SAT FOR THE CFP EXAMINATION. THE CFP CERTIFICATION EXAMINATION ASSESSES A CANDIDATE'S ABILITY TO APPLY FINANCIAL PLANNING KNOWLEDGE, IN AN INTEGRATED FORMAT, TO REAL-LIFE FINANCIAL PLANNING SCENARIOS. THE EXAM IS DEVELOPED WITH SUBJECT MATTER EXPERTISE PROVIDED BY EXPERIENCED CFP PROFESSIONALS. UNDER CFP BOARD'S DIRECTION, THE EXAM IS ADMINISTERED BY ONE OF THE WORLD'S LEADING TESTING PARTNERS AND SINCE NOVEMBER 2014, IS DELIVERED IN A COMPUTER-BASED FORMAT. CFP BOARD ADHERES TO STANDARDS AND BEST PRACTICES IN THE HIGH STAKES TESTING AND CERTIFICATION INDUSTRIES.CERTIFICATION: THERE WERE 103,093 CFP PROFESSIONALS AT THE END OF 2024, OF WHICH 6,541WERE GRANTED INITIAL CERTIFICATION DURING THE YEAR. SUCCESSFUL COMPLETION OF THE EXAMINATION, EDUCATION, EXPERIENCE, AND ETHICS REQUIREMENTS IS A PREREQUISITE TO INITIAL CFP CERTIFICATION. CFP BOARD'S CERTIFICATION PROGRAM IS ACCREDITED BY AN INDEPENDENT THIRD-PARTY ORGANIZATION, THE NATIONAL COMMISSION FOR CERTIFYING AGENCIES (NCCA), TO ENSURE THAT ALL REQUIREMENTS FOR INITIAL CERTIFICATION AND RENEWAL ARE CONSISTENT WITH BEST PRACTICES AND STANDARDS IN THE CERTIFICATION INDUSTRY. FURTHER, NCCA REQUIRES CERTIFYING ORGANIZATIONS TO MEET GOVERNANCE, STAFF QUALIFICATION, FINANCIAL AND RESOURCE TRANSPARENCY, FAIRNESS, DUE PROCESS, AND NON-DISCRIMINATION STANDARDS.
• CAREER CENTER:CFP BOARD OF STANDARDS SEEKS TO CREATE A MORE SUSTAINABLE FINANCIAL PLANNING WORKFORCE ACROSS A BROAD RANGE OF PERSPECTIVES, BACKGROUNDS, AND EXPERIENCES SO THAT CONSUMERS HAVE ACCESS TO COMPETENT AND ETHICAL FINANCIAL PLANNING ADVICE. THE CFP BOARD CAREER CENTER AND BI-ANNUAL CAREER FAIRS FACILITATE ENTRY POINTS INTO THE FINANCIAL PLANNING PROFESSION BY CONNECTING THOUSANDS OF QUALIFIED JOB SEEKERS TO JOB AND INTERNSHIP OPPORTUNITIES AT HIRING FIRMS.
• PUBLIC ADVOCACY: CFP BOARD'S CORE PUBLIC POLICY OBJECTIVES ARE TO INFLUENCE POLICY TO BENEFIT THE PUBLIC AND TO INCREASE ACCESS TO COMPETENT AND ETHICAL FINANCIAL PLANNERS. DURING 2024, CFP BOARD ENCOURAGED FEDERAL POLICYMAKERS TO USE CFP BOARD'S CODE OF ETHICS & STANDARDS OF CONDUCT AS A FRAMEWORK FOR UPDATED STANDARDS OF CONDUCT FOR PERSONALIZED INVESTMENT ADVICE AND SUPPORTED THE DEPARTMENT OF LABOR'S RETIREMENT SECURITY RULE. CFP BOARD ADVOCATED FOR LEGISLATIVE PROPOSALS RELATED TO PRIVATE CERTIFICATION, PROPOSALS THAT WOULD PROVIDE TAX INCENTIVES FOR CONSUMERS ACCESSING FINANCIAL PLANNING AND FOR CFP PROFESSIONALS PROVIDING FINANCIAL PLANNING, AND THOSE THAT WOULD PROVIDE INVESTOR PROTECTION. CFP BOARD ENGAGED IN CONVERSATIONS WITH POLICYMAKERS AND OTHER INTERESTED PARTIES ABOUT POLICIES THAT WOULD HELP MORE AMERICANS ENJOY A FINANCIALLY SECURE RETIREMENT.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

IRS record

EIN

35-2787547

Tax-exempt status

501(c)(6): Business league or chamber of commerce

Donations deductible

No

Exempt since

2024

Accounting year ends

December

Files

Form 990 or 990-EZ

Category (NTEE)

Community improvement and capacity building (S41)

Assets (IRS master file)

$53,533,548

Income (IRS master file)

$67,273,153

Filing history

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 35-2787547).

Questions about CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC

What is the EIN of CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC?

The employer identification number (EIN) of CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC is 35-2787547.

Is CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC tax-exempt?

Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2024.

Are donations to CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC tax-deductible?

No. The IRS master file says contributions to it are not deductible.

Which annual return does CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC file?

Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.

When is the next return of CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC due?

The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.

When did CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC last file with the IRS?

The latest return in the IRS public files is the 990 for the year ended December 2024.

Who is the principal officer of CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC?

The 990 for the year ended December 31, 2024 names KEVIN R KELLER CEO.

Who are the officers and directors of CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC?

The 990 for the year ended December 31, 2024 lists 26 people; 0 received compensation from the organization.

How much revenue does CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS INC have?

On its 990 for the year ended December 31, 2024 it reported revenue of $65,247,205, expenses of $63,048,100 and total assets of $53,533,548 at year end.

Other nonprofits in WASHINGTON

• AMERICA VOTES
  EIN 26-4568349 · last filed 990 for 2025
• AMERICAN ASSOCIATION OF STATE HIGHWAY & TRANSPORTATION OFFICIALS
  EIN 53-0204654 · last filed 990 for 2025
• CORPORATION FOR TRAVEL PROMOTION
  EIN 36-4681868 · last filed 990 for 2025
• NORTH AMERICAN ELECTRIC RELIABILITY CORP
  EIN 20-4821888 · last filed 990 for 2024
• EDISON ELECTRIC INSTITUTE
  EIN 13-0659550 · last filed 990 for 2024
• HOUSE MAJORITY FORWARD
  EIN 83-4185105 · last filed 990 for 2024
• SOUNDEXCHANGE INC
  EIN 76-0742496 · last filed 990 for 2024
• GREEN BUSINESS CERTIFICATION INC
  EIN 26-0893414 · last filed 990 for 2024

All nonprofits in WASHINGTON · District of Columbia · Community improvement and capacity building