Nonprofit · EIN 35-1573009
TOURISM TOMORROW INC
Tax-exempt · INDIANAPOLIS, IN 46225
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $1,400,501 | $1,292,646 | $107,855 | $1,114,635 | $209,056 | $905,579 |
| December 31, 2023 | 990 | $1,577,576 | $1,643,790 | -$66,214 | $1,147,585 | $349,861 | $797,724 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $1,395,884
- of which government grants
- $369,100
- Program service revenue
- $0
- Investment income
- $4,617
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Other salaries and wages
- $451,771
- Salaries, compensation and benefits (total)
- $571,879
- Professional fundraising fees
- $0
- Travel
- $789
- Program services (functional)
- $1,246,446
- Management and general (functional)
- $46,200
Balance sheet and other
- Total assets, start of year
- $1,147,585
- Total assets, end of year
- $1,114,635
- Total liabilities, end of year
- $209,056
- Net assets, end of year
- $905,579
- Net assets without donor restrictions
- $860,794
- Net assets with donor restrictions
- $44,785
- Gross receipts
- $1,400,501
- Employees
- 0
- Volunteers
- 22
- Year formed
- 1999
- State of legal domicile
- IN
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| Leonard Hoops | President & CEO Trustee or director, Officer | 1 | $0 | $804,384 | $114,987 |
| Chris Gahl | Executive Vice President Officer | 1 | $0 | $378,400 | $66,421 |
| James E Wallis | Executive Vice President Officer | 1 | $0 | $360,813 | $61,599 |
| Daren Louis Kingi | Senior Vice President Key employee | 1 | $0 | $353,276 | $66,430 |
| Susie Townsend | Senior Vice President Key employee | 1 | $0 | $273,742 | $54,630 |
| Matthew Carter | VP of Market Intelligence Key employee | 25 | $0 | $261,139 | $53,813 |
| Mali Bacon | Board Member Trustee or director | 1 | $0 | $0 | $0 |
| Adairius Gardner | Treasurer Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Amanda Cecil | Board Member Trustee or director | 1 | $0 | $0 | $0 |
| Colette Burnette | Board Member Trustee or director | 1 | $0 | $0 | $0 |
| Doran Moreland | Board Member Trustee or director | 1 | $0 | $0 | $0 |
| Molly Chavers | Ex-Officio Trustee or director | 1 | $0 | $0 | $0 |
| Ellen R Saul | Secretary Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Aletha Dunston | Ex-Officio Trustee or director | 1 | $0 | $0 | $0 |
| Lorenzo Esters | Board Member Trustee or director | 1 | $0 | $0 | $0 |
13 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| John L Krauss | Life Member Trustee or director | 1 | $0 |
| Keira Amstuts | Board Member Trustee or director | 1 | $0 |
| Megan Vukusich | Ex-Officio Trustee or director | 1 | $0 |
| Mary Ann Sullivan | Board Member Trustee or director | 1 | $0 |
| Michael G Browning | Chair Trustee or director, Officer | 1 | $0 |
| Elaine Bedel | Ex-Officio Trustee or director | 1 | $0 |
| Robert H Reynolds | Life Member Trustee or director | 1 | $0 |
| Marsha Wurster | Ex-Officio Trustee or director | 1 | $0 |
| Sarah Hempstead | Vice Chair Trustee or director, Officer | 1 | $0 |
| David Rosenberg | Ex-officio Trustee or director | 1 | $0 |
| Brandon Herget | Ex-Officio Trustee or director | 1 | $0 |
| Jake Oakman | Ex-Officio Trustee or director | 1 | $0 |
| Jennifer Pavlik | Board Member Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 29 people
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| LEONARD HOOPS | PRESIDENT & CEO Trustee or director, Officer | 1 | $0 | $899,447 | $121,687 |
| DAREN LOUIS KINGI | SENIOR VICE PRESIDENT Key employee | 1 | $0 | $409,077 | $62,510 |
| CHRIS GAHL | EXECUTIVE VICE PRESIDENT Officer | 1 | $0 | $398,900 | $62,477 |
| JAMES E WALLIS | EXECUTIVE VICE PRESIDENT Officer | 1 | $0 | $380,358 | $58,618 |
| SUSIE TOWNSEND | SENIOR VICE PRESIDENT Key employee | 1 | $0 | $284,489 | $62,118 |
| MATTHEW CARTER | VP OF MARKET INTELLIGENCE Key employee | 25 | $0 | $259,073 | $52,037 |
| ADAM THIES | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| ADAIRIUS GARDNER | TREASURER Trustee or director, Officer | 1 | $0 | $0 | $0 |
| ADRIANNE SLASH | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| COLETTE BURNETTE | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| DORAN MORELAND | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| SCARLETT ANDREWS | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| ELLEN R SAUL | SECRETARY Trustee or director, Officer | 1 | $0 | $0 | $0 |
| RUSTY CARR | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| JACK BAYT | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| JOHN L KRAUSS | LIFE MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| KEIRA AMSTUTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| MARSHA STONE | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| MARY ANN SULLIVAN | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| MICHAEL G BROWNING | CHAIR Trustee or director, Officer | 1 | $0 | $0 | $0 |
| ELAINE BEDEL | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| ROBERT H REYNOLDS | LIFE MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| JULIE GOODMAN | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| SARAH HEMPSTEAD | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 | $0 |
| DAVID ROSENBERG | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| BRANDON HERGET | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| JAKE OAKMAN | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
| JENNIFER PAVLIK | BOARD MEMBER Trustee or director | 1 | $0 | $0 | $0 |
| BRIAN PAYNE | EX-OFFICIO Trustee or director | 1 | $0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 200 S CAPITOL AVE STE 300, INDIANAPOLIS, IN 46225-1063
- In care of
- % RICHARD L HUGHES
- Principal officer (990 for 2024)
- James E Wallis, 200 South Capital Avenue 300, Indianapolis, IN 46225
- Signed the 990
- James E Wallis, Executive Vice President
- Phone
- (317) 262-3000
- Website
- WWW.VISITINDY.COM
- Return prepared by
- Barnes Dennig & Co LTD
Mission
Education and communication with the public promoting social welfare of the citizens of Central Indiana, lessening the burdens of government.
Program accomplishments
- The organization strives to educate & communicate with the public about the city of Indianapolis & generate a favorable image, spreading knowledge of its many cultural, athletic, educational, scientific & civic accomplishments by providing current & accurate information to Indianapolis residents & visitors.Expenses $1,246,446
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 35-1573009
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2002
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S30)
- Assets (IRS master file)
- $1,114,635
- Income (IRS master file)
- $1,400,501
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $1,400,501 | $1,292,646 | $1,114,635 | XML |
| 990 | December 2023 | $1,577,576 | $1,643,790 | $1,147,585 | XML |
| 990 | December 2022 | $1,210,053 | $897,731 | $989,518 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 35-1573009).
Questions about TOURISM TOMORROW INC
- What is the EIN of TOURISM TOMORROW INC?
- The employer identification number (EIN) of TOURISM TOMORROW INC is 35-1573009.
- Is TOURISM TOMORROW INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2002.
- Are donations to TOURISM TOMORROW INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does TOURISM TOMORROW INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of TOURISM TOMORROW INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did TOURISM TOMORROW INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of TOURISM TOMORROW INC?
- The 990 for the year ended December 31, 2024 names James E Wallis.
- Who are the officers and directors of TOURISM TOMORROW INC?
- The 990 for the year ended December 31, 2024 lists 28 people; 0 received compensation from the organization.
- How much revenue does TOURISM TOMORROW INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $1,400,501, expenses of $1,292,646 and total assets of $1,114,635 at year end.
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