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Nonprofit · EIN 34-1839195

CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY

Also known as CIVILIAN MARKSMANSHIP PROGRAM

Tax-exempt · ANNISTON, AL 36207

Financials

$46.9M$34.5M2022$92.7M$35M2023$21.8M$24.6M2024
Revenue Expenses · by fiscal year end
Financials of CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
September 30, 2025990$21,777,487$24,617,963-$2,840,476$402,234,541$8,883,881$393,350,660
September 30, 2024990$92,703,933$35,017,277$57,686,656$373,660,364$4,288,419$369,371,945
September 30, 2023990$46,878,271$34,476,964$12,401,307$323,224,862$3,124,250$320,100,612
Financial details: 990 for the year ended September 30, 2025

Revenue

Contributions, gifts and grants
$83,626
Program service revenue
$2,411,101
Investment income
-$2,936,065
Net gain from sales of assets
-$13,738,502
Net income from sales of inventory
$22,201,245
Other revenue
$22,218,825

Expenses

Grants and similar amounts paid
$357,000
Compensation of officers, directors and key employees
$2,228,869
Other salaries and wages
$7,172,323
Salaries, compensation and benefits (total)
$12,036,302
Professional fundraising fees
$0
Legal fees
$36,601
Accounting fees
$123,361
Occupancy
$509,009
Travel
$754,110
Depreciation
$2,539,160
Program services (functional)
$16,346,046
Management and general (functional)
$8,271,917

Balance sheet and other

Total assets, start of year
$373,660,364
Total assets, end of year
$402,234,541
Total liabilities, end of year
$8,883,881
Net assets, end of year
$393,350,660
Land, buildings and equipment
$28,215,476
Publicly traded securities
$352,726,578
Net assets without donor restrictions
$392,716,528
Net assets with donor restrictions
$634,132
Gross receipts
$89,079,016
Employees
229
Volunteers
62
Year formed
1996
State of legal domicile
AL

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended September 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Gerald B O'KeefeCEO & Chairman
Trustee or director, Officer
40$423,241$15,272
Carlos F LoberaCOO
Officer
40$240,000$7,040
Willie DantzlerCIT & Marketing Officer
Officer
40$198,500$19,784
Christie I SewellChief of Programs
Officer
40$165,177$32,004
Christopher M HordChief Product Officer
Officer
40$160,000$24,071
Greg RainesChief Commercial Officer
Officer
40$142,500$30,205
Gina JohnsonChief Business Operations Officer
Highest-paid employee
40$107,623$23,630
Steven F CooperMarketing Manager
Highest-paid employee
40$103,130$27,844
Gary L AndersonDirector Emeritus
Trustee or director, Officer
2$97,120$4,426
Carmen AllegraVice Chairman
Trustee or director, Officer
2$84,000$0
John CarsonBoard of Directors
Trustee or director
2$45,500$0
Gary H CheekTreasuer
Trustee or director, Officer
2$36,000$0
Daniel DurbenBoard of Directors
Trustee or director
2$36,000$0
Ed NewellBoard of Directors
Trustee or director
2$36,000$0
Launi MeiliSecretary
Trustee or director, Officer
2$35,500$0
3 more people on this return
NameTitleHours / weekCompensation
Regina ChavisBoard of Directors
Trustee or director
2$34,500
Mark HouseBoard of Directors
Trustee or director
2$30,500
Charles HooperBoard of Directors
Trustee or director
2$0
990 for the year ended September 30, 2024: 15 people
NameTitleHours / weekCompensation
GERALD B O'KEEFECHAIRMAN/CEO
Trustee or director, Officer
40$623,641
WILLIE DANTZLERCHIEF TECHNOLOGY OFFICER
Key employee
40$192,500
CHRISTIE SEWELLCHIEF PROGRAMS OFFICER
Key employee
40$159,197
GREG RAINESCHIEF COMMERCIAL OFFICER
Key employee
40$136,615
FABIAN LOBERACHIEF FINANCIAL OFFICER
Key employee
40$128,131
CHRISTOPHER HORDCHIEF PRODUCT OFFICER
Key employee
40$118,665
GARY ANDERSONDIRECTOR EMERITUS
Trustee or director
2$99,423
LAUNI MEILISECRETARY
Trustee or director
2$35,500
DAN DURBENDIRECTOR
Trustee or director
2$33,500
REGINA CHAVISDIRECTOR
Trustee or director
2$32,000
JOHN CARSONDIRECTOR
Trustee or director
2$32,000
GARY CHEEKTREASURER
Trustee or director, Officer
20$32,000
EDWARD NEWELL IIDIRECTOR
Trustee or director
2$30,500
MARK HOUSEDIRECTOR
Trustee or director
2$30,500
CARMEN ALLEGRAVICE-CHAIRMAN
Trustee or director, Officer
20$26,500
990 for the year ended September 30, 2023: 10 people
NameTitleHours / weekCompensation
GERALD B O'KEEFECHAIRMAN/CEO
Trustee or director, Officer
40$553,277
CARMEN ALLEGRAVICE-CHAIRMAN
Trustee or director, Officer
20$68,500
GARY CHEEKTREASURER
Trustee or director, Officer
20$55,500
DAN DURBENDIRECTOR
Trustee or director
2$37,000
LAUNI MEILISECRETARY
Trustee or director
2$34,500
REGINA CHAVISDIRECTOR
Trustee or director
2$32,500
EDWARD NEWELL IIDIRECTOR
Trustee or director
2$32,500
JOHN CARSONDIRECTOR
Trustee or director
2$31,500
MARK HOUSEDIRECTOR
Trustee or director
2$10,000
FABIAN LOBERADIRECTOR
Trustee or director
2$10,000

Address and contacts

Address (IRS master file)
1470 SENTINEL DR, ANNISTON, AL 36207-1037
In care of
% CIVILIAN MARKSMANSHIP PROGRAM
Principal officer (990 for 2024)
Gerald B O'Keefe, 1470 Sentinel Drive, Anniston, AL 36207
Signed the 990
Gerald B O'Keefe, CEO and Chair
Phone
(256) 835-8455
Return prepared by
Aprio Advisory Group LLC

Mission

To promote excellence in marksmanship, firearms safety and youth programs made possible by the secure restoration and sale of historic American firearms.

990 for the year ended September 30, 2025

Program accomplishments

  • National Matches, Clubs, and Competitions - Encourages civilian competitive markmanship programs and provide firearms and range safety instructions.
    Expenses $877,857 · revenue $2,411,101
  • Sales and Distribution - Provides funds required for the corporation's continued operations in promoting firearms and range safety. All sales pursuant to federal statute.
    Expenses $8,219,927 · revenue $22,201,245
  • Expenses $7,248,262 · grants $357,000

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in September, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025September 30, 2026February 16, 2027Not due yet
2024September 30, 2025February 17, 2026990 on file
2023September 30, 2024February 18, 2025990 on file

IRS record

EIN
34-1839195
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2006
Accounting year ends
September
Files
Form 990 or 990-EZ
Assets (IRS master file)
$402,234,541
Income (IRS master file)
$89,079,016

Filing history

FormYear endedRevenueExpensesAssetsReturn
990September 2025$21,777,487$24,617,963$402,234,541XML
990September 2024$92,703,933$35,017,277$373,660,364XML
990September 2023$46,878,271$34,476,964$323,224,862XML
990September 2022$54,903,272$35,692,585$289,500,551IRS
990September 2021–––IRS
990September 2020–––IRS
990September 2019–––IRS
990September 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 34-1839195).

Questions about CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY

What is the EIN of CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY?
The employer identification number (EIN) of CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY is 34-1839195.
Is CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2006.
Are donations to CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY due?
The return for tax year 2025 (the year ending September 30, 2026) is due February 16, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended September 2025.
Who is the principal officer of CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY?
The 990 for the year ended September 30, 2025 names Gerald B O'Keefe.
Who are the officers and directors of CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY?
The 990 for the year ended September 30, 2025 lists 18 people; 17 received compensation from the organization, the highest $423,241 (Gerald B O'Keefe, CEO & Chairman).
How much revenue does CORPORATION FOR THE PROMOTION OF RIFLE PRACTICE AND FIREARMS SAFETY have?
On its 990 for the year ended September 30, 2025 it reported revenue of $21,777,487, expenses of $24,617,963 and total assets of $402,234,541 at year end.

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