Nonprofit · EIN 33-0368191
VISIT HUNTINGTON BEACH
Tax-exempt · HUNTINGTN BCH, CA 92648
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $10,278,723 | $8,247,403 | $2,031,320 | $10,521,046 | $2,758,965 | $7,762,081 |
| June 30, 2024 | 990 | $6,992,473 | $7,223,651 | -$231,178 | $8,507,713 | $2,776,952 | $5,730,761 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $10,089,227
- Investment income
- $122,800
- Other revenue
- $66,696
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $357,604
- Other salaries and wages
- $1,936,312
- Salaries, compensation and benefits (total)
- $2,756,285
- Professional fundraising fees
- $0
- Legal fees
- $11,177
- Accounting fees
- $75,910
- Occupancy
- $173,645
- Travel
- $490,105
- Depreciation
- $377,307
Balance sheet and other
- Total assets, start of year
- $8,507,713
- Total assets, end of year
- $10,521,046
- Total liabilities, end of year
- $2,758,965
- Net assets, end of year
- $7,762,081
- Land, buildings and equipment
- $695,523
- Net assets without donor restrictions
- $7,762,081
- Gross unrelated business income
- $33,522
- Gross receipts
- $10,278,723
- Employees
- 25
- Volunteers
- 31
- Year formed
- 1989
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KELLY MILLER | PRESIDENT AND CEO Officer | 40 | $288,114 | $55,664 |
| OMARK HOLMES | CHIEF MARKETING OFFICER Highest-paid employee | 40 | $200,832 | $27,113 |
| MICHELLE DEVINE | VP OF SALES Highest-paid employee | 40 | $181,645 | $29,843 |
| NICOLE LLIDO | VP, ADMINISTRATION & COMMU Highest-paid employee | 40 | $141,470 | $19,305 |
| JOHN TODORA | DIRECTOR OF NATIONAL ACCOU Highest-paid employee | 40 | $125,134 | $17,727 |
| KIMBERLY DUNNEGAN | DIRECTOR OF NATIONAL ACCOU Highest-paid employee | 40 | $112,750 | $28,232 |
| JUSTIN SIMPSON | CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| TODD SZILAGYI | BOARD VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JANIS MANTINI | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| SHEIK SATTAUR | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JON BENSON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| PAULETTE FISCHER | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| PAUL MADDISON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JENNIFER WILLIAMS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| CHRISTOPHER DEGUZMAN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
13 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| BRETT BARNES | BOARD MEMBER Trustee or director | 1 | $0 |
| MEG BERNARDO | BOARD MEMBER Trustee or director | 1 | $0 |
| DEBBIE KILLEY | BOARD MEMBER Trustee or director | 1 | $0 |
| DAWN MCCORMACK | BOARD MEMBER Trustee or director | 1 | $0 |
| DEAN TORRENCE | BOARD MEMBER Trustee or director | 1 | $0 |
| PETER TOWNEND | BOARD MEMBER Trustee or director | 1 | $0 |
| VIPE DESAI | BOARD MEMBER Trustee or director | 1 | $0 |
| MARISA UNVERT | BOARD MEMBER Trustee or director | 1 | $0 |
| TIM MCGRATH | BOARD MEMBER Trustee or director | 1 | $0 |
| DUKE DUFRESNE | BOARD MEMBER Trustee or director | 1 | $0 |
| KRISTI MCKNIGHT | BOARD MEMBER Trustee or director | 1 | $0 |
| BRIAN SMITH | BOARD MEMBER Trustee or director | 1 | $0 |
| JOHN VILLA | BOARD MEMBER Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 27 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KELLY MILLER | PRESIDENT AND CEO Officer | 40 | $280,219 | $60,458 |
| OMARK HOLMES | CHIEF MARKETING OFFICER Highest-paid employee | 40 | $185,490 | $29,228 |
| SUSAN VALEN | DIRECTOR OF SALES Highest-paid employee | 40 | $136,755 | $28,003 |
| NICOLE LLIDO | VP, ADMINISTRATION & COMMUNITY ENGAGEMENT Highest-paid employee | 40 | $123,286 | $20,167 |
| JOHN TODORA | DIRECTOR OF NATIONAL ACCOUNTS Highest-paid employee | 40 | $118,217 | $19,963 |
| KIMBERLY DUNNEGAN | DIRECTOR OF NATIONAL ACCOUNTS Highest-paid employee | 40 | $106,599 | $29,398 |
| JUSTIN SIMPSON | CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| PETER RICE | IMMEDIATE PAST CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| TODD SZILAGYI | BOARD VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JANIS MANTINI | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| SHEIK SATTAUR | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| PAULETTE FISCHER | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| PAUL MADDISON | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| JENNIFER WILLIAMS | EXECUTIVE COMMITTEE MEMBER Trustee or director | 1 | $0 | $0 |
| MIKE ALI | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRETT BARNES | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MEG BERNARDO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DEBBIE KILLEY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAWN MCCORMACK | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DEAN TORRENCE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PETER TOWNEND | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PETER TRUXAW | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARISA UNVERT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN VILLA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TIM MCGRATH | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| KEVIN ELLIOT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DUKE DUFRESNE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 155 5TH ST STE 111, HUNTINGTN BCH, CA 92648-5116
- Principal officer (990 for 2024)
- JOHN URDI, 155 5TH ST 111, HUNTINGTON BEACH, CA 92648
- Signed the 990
- JOHN URDI, PRESIDENT & CEO
- Phone
- (714) 969-3492
- Website
- WWW.SURFCITYUSA.COM
- Return prepared by
- DAVIS FARR LLP
California records
California keeps its own records of charities and corporations. Search them by EIN 33-0368191 or by the name VISIT HUNTINGTON BEACH.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS.
Program accomplishments
- LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE.
- WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT 218,779 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS.
- GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (18% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 33-0368191
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1991
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $10,521,046
- Income (IRS master file)
- $10,278,723
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $10,278,723 | $8,247,403 | $10,521,046 | IRS |
| 990 | June 2024 | $6,992,473 | $7,223,651 | $8,507,713 | IRS |
| 990 | June 2022 | $6,124,993 | $5,002,562 | $6,606,069 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | September 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 33-0368191).
Questions about VISIT HUNTINGTON BEACH
- What is the EIN of VISIT HUNTINGTON BEACH?
- The employer identification number (EIN) of VISIT HUNTINGTON BEACH is 33-0368191.
- Is VISIT HUNTINGTON BEACH tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1991.
- Are donations to VISIT HUNTINGTON BEACH tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISIT HUNTINGTON BEACH file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT HUNTINGTON BEACH due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT HUNTINGTON BEACH last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of VISIT HUNTINGTON BEACH?
- The 990 for the year ended June 30, 2025 names JOHN URDI.
- Who are the officers and directors of VISIT HUNTINGTON BEACH?
- The 990 for the year ended June 30, 2025 lists 28 people; 6 received compensation from the organization, the highest $288,114 (KELLY MILLER, PRESIDENT AND CEO).
- How much revenue does VISIT HUNTINGTON BEACH have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $10,278,723, expenses of $8,247,403 and total assets of $10,521,046 at year end.
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