Nonprofit · EIN 27-4966949
TRUTH IN ADVERTISING INC
Tax-exempt · BRANFORD, CT 06405
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990-PF | $1,982,313 | $1,862,895 | $119,418 | $160,070 | $5,105 | $154,965 |
| December 31, 2024 | 990-PF | $1,723,560 | $1,848,138 | -$124,578 | $39,374 | $3,827 | $35,547 |
| December 31, 2023 | 990-PF | $1,591,569 | $1,557,704 | $33,865 | $163,745 | $3,620 | $160,125 |
Financial details: 990-PF for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $1,981,373
- Other income
- $940
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $440,269
- Salaries, compensation and benefits (total)
- $835,998
- Disbursements for charitable purposes
- $1,809,258
- Excise tax on investment income
- $13
Balance sheet and other
- Total assets, start of year
- $39,374
- Total assets, end of year
- $160,070
- Total liabilities, end of year
- $5,105
- Net assets, end of year
- $154,965
- Fair market value of assets
- $160,070
- Qualifying distributions
- $1,809,258
- Net investment income
- $940
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990-PF for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BONNIE PATTEN 17 CHESTNUT HILL ROAD, KILLINGWORTH, CT 06419 | PRESIDENT | 40 | $440,269 | $9,634 |
| LAURA D SMITH 3 TIMBER LANE, GUILFORD, CT 06437 | LEGAL DIRECTOR Highest-paid employee | 40 | $289,230 | $7,518 |
| SHANA J MUELLER 78 FAWN BROOK CIRCLE, MADISON, CT 06443 | DIRECTOR OF COMMUNIC Highest-paid employee | 40 | $161,135 | $5,640 |
| MELISSA A YOUD 60 IDA LANE, NEW HAVEN, CT 06516 | STAFF ATTORNEY Highest-paid employee | 40 | $85,182 | $2,555 |
| JASON R BAGLEY 84 HAWTHORNE AVE, HAMDEN, CT 06517 | SENIOR STAFF WRITER Highest-paid employee | 40 | $81,761 | $2,453 |
| BRIANNA L GOODEN 3063 DOGWOOD AVE, DECATUR, GA 30034 | LEGAL PROJECT ASSOCI Highest-paid employee | 40 | $67,818 | $2,374 |
| KAREN PRITZKER 944 MAIN STREET, BRANFORD, CT 06405 | DIRECTOR | 1 | $0 | $0 |
| LESLIE MURPHY 126 5TH AVE, MILFORD, CT 06460 | SECRETARY | 1 | $0 | $0 |
| TONI BURT 14 GRIFFING POND ROAD, BRANFORD, CT 06405 | TREASURER | 5 | $0 | $0 |
990-PF for the year ended December 31, 2024: 9 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BONNIE PATTEN 17 CHESTNUT HILL ROAD, KILLINGWORTH, CT 06419 | PRESIDENT | 40 | $411,000 | $7,500 |
| LAURA D SMITH 3 TIMBER LANE, GUILFORD, CT 06437 | LEGAL DIRECTOR Highest-paid employee | 40 | $270,242 | $6,100 |
| SHANA J MUELLER 78 FAWN BROOK CIRCLE, MADISON, CT 06443 | DIR OF MARKETING AND Highest-paid employee | 40 | $150,556 | $4,498 |
| ELIZA J DUGGAN 79 BILLERICA ROAD, CHELMSFORD, MA 01824 | STAFF ATTORNEY Highest-paid employee | 40 | $101,385 | $713 |
| JASON R BAGLEY 84 HAWTHORNE AVE, HAMDEN, CT 06517 | SENIOR STAFF Highest-paid employee | 40 | $79,587 | $2,025 |
| MELISSA A YOUD 60 IDA LANE, NEW HAVEN, CT 06516 | STAFF ATTORNEY Highest-paid employee | 40 | $79,587 | $2,025 |
| KAREN PRITZKER 984 MAIN STREET, BRANFORD, CT 06405 | DIRECTOR | 0 | $0 | $0 |
| LESLIE MURPHY 126 5TH AVE, MILFORD, CT 06460 | SECRETARY | 0 | $0 | $0 |
| TONI BURT 14 GRIFFING POND ROAD, BRANFORD, CT 06405 | TREASURER | 5 | $0 | $0 |
990-PF for the year ended December 31, 2023: 10 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BONNIE PATTEN 17 CHESTNUT HILL ROAD, KILLINGWORTH, CT 06419 | VP, SEC, TREAS | 40 | $411,000 | $4,971 |
| LAURA D SMITH 3 TIMBER LANE, GUILFORD, CT 06437 | LEGAL DIRECTOR Highest-paid employee | 40 | $256,679 | $6,163 |
| SHANA J MUELLER 78 FAWN BROOK CIRCLE, MADISON, CT 06443 | DIR OF MARKETING AND Highest-paid employee | 40 | $146,250 | $4,387 |
| JASON R BAGLEY 84 HAWTHORNE AVE, HAMDEN, CT 06517 | SENIOR STAFF WRITER Highest-paid employee | 40 | $77,250 | $2,318 |
| MELISSA A YOUD 60 IDA LANE, NEW HAVEN, CT 06516 | STAFF ATTORNEY Highest-paid employee | 40 | $74,750 | $2,242 |
| KAREN PRITZKER 984 MAIN STREET, BRANFORD, CT 06405 | PRESIDENT, DIRECTOR | 0 | $0 | $0 |
| ALLISON C SCHWARTZ 984 MAIN STREET, BRANFORD, CT 06405 | DIRECTOR | 0 | $0 | $0 |
| DANA J PRITZKER SPRINGER 984 MAIN STREET, BRANFORD, CT 06405 | DIRECTOR | 0 | $0 | $0 |
| JULIA VLOCK 984 MAIN STREET, BRANFORD, CT 06405 | DIRECTOR | 0 | $0 | $0 |
| THEODORE VLOCK 984 MAIN STREET, BRANFORD, CT 06405 | DIRECTOR | 0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 944 MAIN ST, BRANFORD, CT 06405-3730
- In care of
- % BONNIE PATTEN
- Signed the 990-PF
- TONI BURT, TREASURER
- Phone
- (203) 481-5740
- Website
- WWW.TRUTHINADVERTISING.ORG
- Return prepared by
- CBIZ ADVISORS LLC
What it must file and when
IRS records say it files Form 990-PF. Private foundations file every year. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990-PF on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990-PF on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990-PF on file |
IRS record
- EIN
- 27-4966949
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Private operating foundation
- Donations deductible (Pub 78)
- Private operating foundation, 50% limit
- Exempt since
- 2013
- Accounting year ends
- December
- Files
- Form 990-PF
- Category (NTEE)
- Human services (P30)
- Assets (IRS master file)
- $160,070
- Income (IRS master file)
- $1,982,313
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990-PF | December 2025 | $1,982,313 | $1,862,895 | $160,070 | XML |
| 990-PF | December 2024 | $1,723,560 | $1,848,138 | $39,374 | IRS |
| 990-PF | December 2023 | $1,591,569 | $1,557,704 | $163,745 | XML |
| 990-PF | December 2022 | – | – | – | IRS |
| 990-PF | December 2021 | – | – | – | IRS |
| 990-PF | December 2020 | – | – | – | IRS |
| 990-PF | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 27-4966949).
Questions about TRUTH IN ADVERTISING INC
- What is the EIN of TRUTH IN ADVERTISING INC?
- The employer identification number (EIN) of TRUTH IN ADVERTISING INC is 27-4966949.
- Is TRUTH IN ADVERTISING INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2013.
- Are donations to TRUTH IN ADVERTISING INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Private operating foundation, 50% limit).
- Which annual return does TRUTH IN ADVERTISING INC file?
- Form 990-PF. Private foundations file every year.
- When is the next return of TRUTH IN ADVERTISING INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did TRUTH IN ADVERTISING INC last file with the IRS?
- The latest return in the IRS public files is the 990-PF for the year ended December 2025.
- Who are the officers and directors of TRUTH IN ADVERTISING INC?
- The 990-PF for the year ended December 31, 2025 lists 9 people; 6 received compensation from the organization, the highest $440,269 (BONNIE PATTEN, PRESIDENT).
- How much revenue does TRUTH IN ADVERTISING INC have?
- On its 990-PF for the year ended December 31, 2025 it reported revenue of $1,982,313, expenses of $1,862,895 and total assets of $160,070 at year end.
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