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Nonprofit · EIN 26-3998964

HEALTHY BIRTH DAY INC

Also known as COUNT THE KICKS

Tax-exempt · CLIVE, IA 50325

Financials

$2M$2.1M2023$2.5M$2.3M2024$2.4M$2.5M2025
Revenue Expenses · by fiscal year end
Financials of HEALTHY BIRTH DAY INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$2,417,602$2,457,561-$39,959$1,229,140$688,290$540,850
December 31, 2024990$2,455,188$2,270,606$184,582$839,951$259,142$580,809
December 31, 2023990$1,962,108$2,096,333-$134,225$721,894$325,667$396,227
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$2,540,943
of which government grants
$797,808
Program service revenue
$0
Investment income
$31,185
Net income from fundraising events
-$157,983
Other revenue
-$154,526

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$146,519
Other salaries and wages
$997,224
Salaries, compensation and benefits (total)
$1,260,243
Professional fundraising fees
$0
Accounting fees
$15,600
Occupancy
$46,732
Travel
$8,131
Depreciation
$75,726
Program services (functional)
$2,015,667
Management and general (functional)
$313,717
Fundraising (functional)
$128,177

Balance sheet and other

Total assets, start of year
$839,951
Total assets, end of year
$1,229,140
Total liabilities, end of year
$688,290
Net assets, end of year
$540,850
Net assets without donor restrictions
$540,850
Gross receipts
$2,616,653
Employees
23
Volunteers
445
Year formed
2009
State of legal domicile
IA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
EMILY PRICECHIEF EXECUTIVE OFFICER
Officer
55$142,328$4,191
LISA HOLTORFPRESIDENT
Trustee or director, Officer
1$0$0
ROSE HORTONVICE-PRESIDENT
Trustee or director, Officer
1$0$0
KEITH SNOWSECRETARY
Trustee or director, Officer
0.5$0$0
BRIAN PATTINSONTREASURER
Trustee or director, Officer
2$0$0
DEIRDRE DEJEARDIRECTOR
Trustee or director
0.5$0$0
AMY ADKINSDIRECTOR
Trustee or director
0.5$0$0
KERRY BIONDI-MORLANDIRECTOR
Trustee or director
0.5$0$0
JAN CARUTHERSDIRECTOR
Trustee or director
0.5$0$0
TIM O'NEILDIRECTOR
Trustee or director
0.5$0$0
SENATOR JANET PETERSENDIRECTOR
Trustee or director
0.5$0$0
KATE SAFRISDIRECTOR
Trustee or director
0.5$0$0
TIFFAN YAMENDIRECTOR
Trustee or director
0.5$0$0
EMMA KELLYDIRECTOR
Trustee or director
0.5$0$0
990 for the year ended December 31, 2024: 16 people
NameTitleHours / weekCompensationOther / benefits
EMILY PRICECHIEF EXECUTIVE OFFICER
Officer
55$135,038$3,954
DEIDRE DEJEARPRESIDENT
Trustee or director, Officer
1$0$0
BRIAN PATTINSONVICE-PRESIDENT
Trustee or director, Officer
1$0$0
KEITH SNOWSECRETARY
Trustee or director, Officer
0.5$0$0
JULIE FULLERTREASURER
Trustee or director, Officer
2$0$0
AMY ADKINSDIRECTOR
Trustee or director
0.5$0$0
KERRY BIONDI-MORLANDIRECTOR
Trustee or director
0.5$0$0
JAN CARUTHERSDIRECTOR
Trustee or director
0.5$0$0
LISA HOLTORFDIRECTOR
Trustee or director
0.5$0$0
TIRA MAYSDIRECTOR
Trustee or director
0.5$0$0
TIM O'NEILDIRECTOR
Trustee or director
0.5$0$0
SENATOR JANET PETERSENDIRECTOR
Trustee or director
0.5$0$0
KATE SAFRISDIRECTOR
Trustee or director
0.5$0$0
TIFFAN YAMENDIRECTOR
Trustee or director
0.5$0$0
ROSE HORTONDIRECTOR
Trustee or director
0.5$0$0
EMMA KELLYDIRECTOR
Trustee or director
0.5$0$0
990 for the year ended December 31, 2023: 17 people
NameTitleHours / weekCompensationOther / benefits
EMILY PRICECHIEF EXECUTIVE OFFICER
Officer
55$132,374$8,870
DEIDRE DEJEARPRESIDENT
Trustee or director, Officer
1$0$0
BRIAN PATTINSONVICE-PRESIDENT
Trustee or director, Officer
1$0$0
KEITH SNOWSECRETARY
Trustee or director, Officer
0.5$0$0
JULIE FULLERTREASURER
Trustee or director, Officer
2$0$0
AMY ADKINSDIRECTOR
Trustee or director
0.5$0$0
KERRY BIONDI-MORLANDIRECTOR
Trustee or director
0.5$0$0
JAN CARUTHERSDIRECTOR
Trustee or director
0.5$0$0
LISA HOLTORFDIRECTOR
Trustee or director
0.5$0$0
TIRA MAYSDIRECTOR
Trustee or director
0.5$0$0
SEN JANET PETERSENDIRECTOR
Trustee or director
0.5$0$0
KATE SAFRISDIRECTOR
Trustee or director
0.5$0$0
COURTNEY SHAWDIRECTOR
Trustee or director
0.5$0$0
DAVE TUCKERDIRECTOR
Trustee or director
0.5$0$0
TIFFAN YAMENDIRECTOR
Trustee or director
0.5$0$0
ROSE HORTONDIRECTOR
Trustee or director
0.5$0$0
EMMA KELLYDIRECTOR
Trustee or director
0.5$0$0

Address and contacts

Address (IRS master file)
1820 NW 118TH ST STE 220, CLIVE, IA 50325-8266
In care of
% JAN CARUTHERS
Mailing address (990-N for 2011)
4300 BEAVER HILLS DRIVE, DES MOINES IA 50310
Principal officer (990 for 2025)
BRIAN PATTINSON, 1820 NW 118TH ST STE 220, CLIVE, IA 50325
Principal officer (990-N for 2011)
BRIAN PATTINSON, 4300 BEAVER HILLS DRIVE, DES MOINES IA 50310
Signed the 990
BRIAN PATTINSON, TREASURER
Phone
(515) 650-8685
Return prepared by
DENMAN CPA LLP

Mission

COUNT THE KICKS IS AN EVIDENCE-BASED CAMPAIGN THAT TEACHES EXPECTANT PARENTS ABOUT THE IMPORTANCE OF TRACKING FETAL MOVEMENTS.

990 for the year ended December 31, 2025

Program accomplishments

  • COUNT THE KICKS IS AN EVIDENCE-BASED STILLBIRTH PREVENTION PROGRAM THAT TEACHES EXPECTANT PARENTS THE METHOD FOR AND IMPORTANCE OF MONITORING THEIR BABY'S MOVEMENTS DAILY DURING THE THIRD TRIMESTER OF PREGNANCY, WITH THE GOAL OF LOWERING THE COUNTRY'S STILLBIRTH RATE AND SAVING BABIES ACROSS THE NATION. COUNT THE KICKS HELPS EXPECTANT PARENTS GET TO KNOW THEIR BABY'S NORMAL MOVEMENT PATTERNS AND EMPOWERS THEM TO CONTACT THEIR HEALTH CARE PROVIDER RIGHT AWAY IF THERE IS A CHANGE IN WHAT'S NORMAL FOR THEIR BABY.EVIDENCE SHOWS THAT EXPECTANT PARENTS WHO UTILIZE COUNT THE KICKS HAVE BETTER BIRTH OUTCOMES. BJOG: AN INTERNATIONAL JOURNAL OF OBSTETRICS AND GYNAECOLOGY PUBLISHED RESEARCH IN 2023 THAT DEMONSTRATED THE EFFECTIVENESS OF OUR WORK. THE RESULTS HAVE LED RESEARCHERS TO CALL FOR URGENT ACTION TO ADDRESS THE STILLBIRTH CRISIS IN THE U.S. AND TO STUDY COUNT THE KICKS ON A NATIONAL LEVEL. MORE THAN 180 FAMILIES ACROSS THE GLOBE CREDIT COUNT THE KICKS WITH HELPING THEIR BABY HAVE A SAFE ARRIVAL.
    Expenses $2,015,667

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
26-3998964
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2009
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Health care (E40)
Assets (IRS master file)
$1,229,140
Income (IRS master file)
$2,616,653

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$2,417,602$2,457,561$1,229,140XML
990December 2024$2,455,188$2,270,606$839,951XML
990December 2023$1,962,108$2,096,333$721,894XML
990December 2022$1,108,645$1,298,188$889,140IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS
990-N for 2011
Officer: BRIAN PATTINSON
December 31, 2011≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 26-3998964).

Questions about HEALTHY BIRTH DAY INC

What is the EIN of HEALTHY BIRTH DAY INC?
The employer identification number (EIN) of HEALTHY BIRTH DAY INC is 26-3998964.
Is HEALTHY BIRTH DAY INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2009.
Are donations to HEALTHY BIRTH DAY INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does HEALTHY BIRTH DAY INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of HEALTHY BIRTH DAY INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did HEALTHY BIRTH DAY INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of HEALTHY BIRTH DAY INC?
The 990 for the year ended December 31, 2025 names BRIAN PATTINSON.
Who are the officers and directors of HEALTHY BIRTH DAY INC?
The 990 for the year ended December 31, 2025 lists 14 people; 1 received compensation from the organization, the highest $142,328 (EMILY PRICE, CHIEF EXECUTIVE OFFICER).
How much revenue does HEALTHY BIRTH DAY INC have?
On its 990 for the year ended December 31, 2025 it reported revenue of $2,417,602, expenses of $2,457,561 and total assets of $1,229,140 at year end.

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