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IRS-authorized e-file provider · not the IRS

Nonprofit · EIN 26-3935541

PERFORMANCE MARKETING ALLIANCE INC

Tax-exempt · MIDDLETOWN, DE 19709

Financials

$113K$122K2023$136K$138K2024
Revenue Expenses · by fiscal year end
Financials of PERFORMANCE MARKETING ALLIANCE INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$135,936$138,499-$2,563$30,754$0$30,754
December 31, 2023990$113,499$122,143-$8,644$33,317$0$33,317
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$135,934
Membership dues
$119,672
Program service revenue
$0
Investment income
$2
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Salaries, compensation and benefits (total)
$0
Professional fundraising fees
$0
Legal fees
$7,044
Travel
$4,005
Management and general (functional)
$138,499

Balance sheet and other

Total assets, start of year
$33,317
Total assets, end of year
$30,754
Total liabilities, end of year
$0
Net assets, end of year
$30,754
Gross receipts
$135,936
Employees
0
Volunteers
0
Year formed
2009
State of legal domicile
DE

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
JEANNINE CROOKSBOARD MEMBER
Trustee or director
1$0
KELLY GROUNDBOARD MEMBER - TREASURER
Trustee or director
1$0
CHRISTEN EVANSBOARD MEMBER
Trustee or director
3$0
DEBBI DOUGHERTYBOARD MEMBER
Trustee or director
1$0
CHRIS TRADGETTBOARD MEMBER
Trustee or director
1$0
DUSTIN HOWESBOARD MEMBER
Trustee or director
1$0
JIM NICHOLSBOARD MEMBER - VICE PRESIDENT
Trustee or director
1$0
SARAH BEESKOW BLAYBOARD OFFICER
Trustee or director
5$0
LEE-ANN JOHNSTONEBOARD MEMBER
Trustee or director
1$0
JADE MAYBERRYBOARD MEMBER - PRESIDENT
Trustee or director
1$0
KATIE JONESBOARD MEMBER
Trustee or director
1$0
ERIN KRISTYNIAKBOARD MEMBER
Trustee or director
1$0
CERES CUEVABOARD MEMBER
Trustee or director
1$0
990 for the year ended December 31, 2023: 13 people
NameTitleHours / weekCompensation
MIKE ALLENBOARD MEMBER
Trustee or director
1$0
JEANNINE CROOKSBOARD MEMBER
Trustee or director
1$0
KELLY GROUNDBOARD MEMBER
Trustee or director
1$0
CHRISTEN EVANSBOARD MEMBER - TREASURER
Trustee or director
3$0
DEBBI DOUGHERTYBOARD MEMBER
Trustee or director
1$0
CHRIS TRADGETTBOARD MEMBER
Trustee or director
1$0
DUSTIN HOWESBOARD MEMBER
Trustee or director
1$0
JIM NICHOLSBOARD MEMBER
Trustee or director
1$0
SARAH BEESKOW BLAYBOARD OFFICER - PRESIDENT
Trustee or director
5$0
MANDY O'BRIENBOARD MEMBER
Trustee or director
1$0
LEE-ANN JOHNSTONEBOARD MEMBER
Trustee or director
1$0
JADE MAYBERRYBOARD MEMBER
Trustee or director
1$0
SANDRINE THOMPSONBOARD MEMBER
Trustee or director
1$0

Address and contacts

Address (IRS master file)
364 EAST MAIN STREET 444, MIDDLETOWN, DE 19709-1482
In care of
% REBECCA MADIGAN
Principal officer (990 for 2024)
TRICIA MEYER, 14350 MUNDY DR 114, NOBLESVILLE, IN 46060
Signed the 990
TRICIA MEYER, EXECUTIVE DIRECTOR
Phone
(717) 718-5119
Return prepared by
CBIZ ADVISORS LLC

Mission

SEE SCHEDULE O.

990 for the year ended December 31, 2024

Program accomplishments

  • GRASSROOTS ACTIVITIES - THE PERFORMANCE MARKETING ASSOCIATION (PMA) COORDINATED GRASSROOTS EFFORTS TO FIGHT LEGISLATION IN 10 STATES. THE PMA INTERFACED WITH POLITICAL ADVISERS, MET WITH LEGISLATORS AND COORDINATED MEMBER ACTION SUCH AS LETTER WRITING CAMPAIGNS, CALLS AND VISITS TO STATE LEGISLATORS. THIS LEGISLATION, IF PASSED, WOULD IMPACT NEARLY 75,000 SMALL BUSINESSES. PMA WAS SUCCESSFUL IN PREVENTING THE LAWS FROM BEING PASSED IN 8 OUT OF THE 10 STATES.
  • THOUGHT LEADERSHIP - THE INDUSTRY PMA REPRESENTS INCLUDES OVER 200,000 ONLINE ADVERTISING COMPANIES WITH MANY DIVERSE BUSINESS MODELS. THE PMA CREATES FORUMS FOR DISCUSSION AND RESOLUTION OF KEY ISSUES IMPACTING THE INDUSTRY. THESE ISSUES INCLUDE FRAUD DETECTION AND PREVENTION, BEST PRACTICES, RECRUITMENT OF NEW BUSINESSES TO THIS INDUSTRY, COVERGENCE WITH OTHER BUSINESS MODELS, AND STANDARDS AND POLICIES TO IMPROVE EFFECTIVNESS. THE PMA HAS A WEBSITE AND BLOG WHERE IT PROVIDED CONTINUAL ACCESS TO KEY INFORMATION TO THE INDUSTRY ON THESE ISSUES, HOSTED PODCASTS AND ITS LEADERSHIP TEAM SPOKE AT SEVERAL INDUSTRY SEMINARS AND EVENTS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

File the 2025 990-EZ for PERFORMANCE MARKETING ALLIANCE INC

Due May 15, 2026 · e-filed with the IRS by 990.tax, an IRS-authorized e-file provider

IRS record

EIN
26-3935541
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2010
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$30,754
Income (IRS master file)
$135,936

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$135,936$138,499$30,754XML
990December 2023$113,499$122,143$33,317XML
990December 2022$96,392$170,729$41,961IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 26-3935541).

Questions about PERFORMANCE MARKETING ALLIANCE INC

What is the EIN of PERFORMANCE MARKETING ALLIANCE INC?
The employer identification number (EIN) of PERFORMANCE MARKETING ALLIANCE INC is 26-3935541.
Is PERFORMANCE MARKETING ALLIANCE INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2010.
Are donations to PERFORMANCE MARKETING ALLIANCE INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does PERFORMANCE MARKETING ALLIANCE INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PERFORMANCE MARKETING ALLIANCE INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PERFORMANCE MARKETING ALLIANCE INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of PERFORMANCE MARKETING ALLIANCE INC?
The 990 for the year ended December 31, 2024 names TRICIA MEYER.
Who are the officers and directors of PERFORMANCE MARKETING ALLIANCE INC?
The 990 for the year ended December 31, 2024 lists 13 people; 0 received compensation from the organization.
How much revenue does PERFORMANCE MARKETING ALLIANCE INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $135,936, expenses of $138,499 and total assets of $30,754 at year end.

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