Nonprofit · EIN 23-7365001
SOUTH FLORIDA PUBLIC MEDIA GROUP INC
Also known as FRIEND OF WLRN
Tax-exempt · MIAMI, FL 33132
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $15,660,344 | $11,347,115 | $4,313,229 | $48,074,998 | $481,711 | $47,593,287 |
| June 30, 2024 | 990 | $13,495,542 | $11,258,092 | $2,237,450 | $43,783,742 | $503,684 | $43,280,058 |
| June 30, 2023 | 990 | $13,985,812 | $10,260,327 | $3,725,485 | $40,124,011 | $485,586 | $39,638,425 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $10,268,417
- Membership dues
- $5,326,897
- Program service revenue
- $400
- Investment income
- $3,546,950
- Royalties
- $1,768,000
- Net gain from sales of assets
- $2,600,243
- Other revenue
- $1,844,577
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $968,346
- Other salaries and wages
- $4,549,236
- Salaries, compensation and benefits (total)
- $6,934,398
- Professional fundraising fees
- $0
- Legal fees
- $71,927
- Occupancy
- $159,567
- Travel
- $36,434
- Depreciation
- $37,013
- Program services (functional)
- $6,332,899
- Management and general (functional)
- $1,442,039
- Fundraising (functional)
- $3,572,177
Balance sheet and other
- Total assets, start of year
- $43,783,742
- Total assets, end of year
- $48,074,998
- Total liabilities, end of year
- $481,711
- Net assets, end of year
- $47,593,287
- Land, buildings and equipment
- $106,307
- Publicly traded securities
- $32,494,570
- Net assets without donor restrictions
- $47,453,154
- Net assets with donor restrictions
- $140,133
- Gross receipts
- $20,097,478
- Employees
- 66
- Volunteers
- 12
- Year formed
- 1974
- State of legal domicile
- FL
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN LABONIA | CEO Officer | 40 | $300,543 | $50,798 |
| SHEILA REINKEN | COO Officer | 40 | $248,354 | $43,886 |
| STEPHANIE VEGA | CFO Officer | 40 | $172,542 | $44,548 |
| THOMAS HUDSON - SR ECO | EDITOR & SPECIAL CORRESPONDENT Highest-paid employee | 40 | $144,115 | $47,146 |
| SERGIO BUSTOS | VICE-PRESIDENT OF NEWS Highest-paid employee | 40 | $167,086 | $18,629 |
| GISELLE REID | VP OF MARKETING & COMM. Highest-paid employee | 40 | $133,983 | $42,837 |
| ROSS COOPER | DIR OF CORP UNDERWRITING Highest-paid employee | 40 | $143,259 | $17,264 |
| TIMOTHY PADGETT | AMERICAS REPORTER Highest-paid employee | 40 | $135,118 | $23,968 |
| RICHARD RAMPELL | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| CHERYL WILKE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DARREN STOKES | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| ROBERT MCGRATH | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JOSEPH GOLDSTEIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAIME ORTEGA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEAREY WAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
8 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| SIDNEY LAZARD | DIRECTOR UNTIL 02/25 Trustee or director | 1 | $0 |
| RENEE JOHNSON | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL HERNANDEZ | DIRECTOR UNTIL 02/25 Trustee or director | 1 | $0 |
| CHRISTINE KOTLER | DIRECTOR Trustee or director | 1 | $0 |
| NIKKI SETNOR | DIRECTOR Trustee or director | 1 | $0 |
| LYDIA HARRISON | DIRECTOR UNTIL 09/24 Trustee or director | 1 | $0 |
| DANNY ESPINO | DIRECTOR AS OF 09/24 Trustee or director | 1 | $0 |
| YANELIS PEREZ | DIRECTOR AS OF 03/25 Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 22 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN LABONIA | CEO Officer | 40 | $285,144 | $47,755 |
| SHEILA REINKEN | COO Officer | 40 | $233,093 | $41,798 |
| STEPHANIE VEGA | CFO Officer | 40 | $156,765 | $40,209 |
| ROSS COOPER | DIR OF CORP UNDERWRITING Highest-paid employee | 40 | $145,806 | $19,827 |
| DOUGLAS PETERSEN | CHIEF ENGINEER Highest-paid employee | 40 | $139,768 | $24,360 |
| SERGIO BUSTOS | VICE-PRESIDENT OF NEWS Highest-paid employee | 40 | $149,039 | $8,911 |
| TIMOTHY PADGETT | AMERICAS REPORTER Highest-paid employee | 40 | $132,852 | $24,564 |
| CAROLINA FLOOD | CORPORATE MARKETING REP Highest-paid employee | 40 | $125,612 | $23,272 |
| JOSEPH GOLDSTEIN | CHAIR TILL 12/23 THEN DIRECTOR Trustee or director, Officer | 1 | $0 | $0 |
| ROBERT MCGRATH | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CHERYL WILKE | SECRETARY TILL 12/23 THEN VICE-CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RENEE JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAIME ORTEGA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEAREY WAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SIDNEY LAZARD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DARREN STOKES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LYDIA HARRISON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICHARD RAMPELL | VICE CHAIR TILL 12/23 THEN CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| MICHAEL HERNANDEZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTINE KOTLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MONICA COLUCCI | DIRECTOR AS OF 12/23 TILL 06/24 Trustee or director | 1 | $0 | $0 |
| NIKKI SETNOR | DIRECTOR AS OF 04/24 Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 21 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SHEILA REINKEN | COO AS OF 07/22 Officer | 40 | $214,562 | $42,066 |
| TOM HUDSON | VICE PRESIDENT OF NEWS Highest-paid employee | 40 | $162,945 | $25,013 |
| STEPHANIE VEGA | CFO Officer | 40 | $139,089 | $44,450 |
| DOUGLAS PETERSEN | VP DIRECTOR OF ENGINEERING Highest-paid employee | 40 | $137,090 | $25,284 |
| CAROLINA FLOOD | CORP. SPONSORSHIP Highest-paid employee | 40 | $128,186 | $25,416 |
| ROSS COOPER | DIRECTOR OF CORPORATE SPONSORSHIP Highest-paid employee | 40 | $122,092 | $12,869 |
| TIMOTHY PADGETT | AMERICAS EDITOR Highest-paid employee | 40 | $126,767 | $7,877 |
| JOHN LABONIA | CEO AS OF 07/22 Officer | 40 | $125,478 | $8,883 |
| JOSEPH GOLDSTEIN | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| ROBERT MCGRATH | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CHERYL WILKE | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| RENEE JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAIME ORTEGA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEAREY WAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SIDNEY LAZARD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DARREN STOKES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LYDIA HARRISON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PRAHASI KACHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICHARD RAMPELL | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| MICHAEL HERNANDEZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTINE KOTLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 172 NE 15TH ST, MIAMI, FL 33132-1348
- In care of
- % MARCUM LLP
- Principal officer (990 for 2024)
- SHEILA REINKEN, 172 NE 15TH STREET, MIAMI, FL 33132
- Signed the 990
- SHEILA REINKEN, COO
- Phone
- (305) 797-7977
- Website
- WLRN.ORG
- Return prepared by
- CBIZ ADVISORS LLC
Mission
SOUTH FLORIDA PUBLIC MEDIA GROUP, INC. DBA FRIENDS OF WLRN, INC. (THE "CORPORATION") WAS INCORPORATED ON JANUARY 22, 1974, UNDER THE LAWS OF THE STATE OF FLORIDA PURSUANT TO SECTION 617.0201 (4) OF THE FLORIDA NOT-FOR-PROFIT CORPORATION ACT WITH A PURPOSE TO SUPPORT AND ENHANCE THE PROGRAM SERVICES OF WLRN-FM 91.3, WKWM-FM 91.5, AND WLRN-TV CHANNEL 17 ("WLRN") AS WELL AS OTHER BROADCAST AND NON-BROADCAST SERVICES LICENSED TO AND/OR OPERATED BY THE SCHOOL BOARD OF MIAMI-DADE COUNTY, FLORIDA ("MDCPS"). ON JULY 1, 2022, THE CORPORATION AMENDED ITS PURPOSE TO BE FOR EDUCATIONAL AND CHARITABLE PURPOSES, SUCH AS TO OPERATE AND MANAGE NONCOMMERCIAL EDUCATIONAL RADIO AND TELEVISION STATIONS AND TO PROVIDE ASSISTANCE TO NONCOMMERCIAL PUBLICLY SUPPORTED BROADCASTING IN SOUTH FLORIDA, INCLUDING BROADCAST PROPERTIES LICENSED TO MDCPS OR LICENSED TO OR MANAGED BY THE CORPORATION.
Program accomplishments
- DURING THE YEAR, THE ORGANIZATION MANAGED WLRN TV AND WLRN RADIO ON BEHALF OF THE MIAMI-DADE COUNTY PUBLIC SCHOOLS, THE LICENSEE, ACCORDING TO A MEDIA MANAGEMENT AGREEMENT WHICH COMMENCED ON JULY 1, 2022. AS PART OF ITS MANAGEMENT OF THE STATIONS, THE ORGANIZATION GENERATED APPROXIMATELY $9,400,000 IN SUPPORT AND REVENUES WITH WHICH TO OPERATE THE STATIONS. THE ORGANIZATION UTILIZED THESE REVENUES PLUS OTHER FUNDS TO MAKE CONTRIBUTIONS TO COVER APPROXIMATELY $6,600,000 PROGRAMMING AND OPERATION EXPENSES PLUS $4,500,000 IN EXPENSES RELATED TO FUNDRAISING AND MARKETING FOR THE STATIONS. THESE AMOUNTS WERE USED BY THE ORGANIZATION EXCLUSIVELY TO FULFILL ITS TAX EXEMPT PURPOSE.Expenses $6,332,899 · revenue $76,977
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 23-7365001
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1976
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Voluntary health associations and medical disciplines (G41Z)
- Assets (IRS master file)
- $48,074,998
- Income (IRS master file)
- $20,097,478
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $15,660,344 | $11,347,115 | $48,074,998 | XML |
| 990 | June 2024 | $13,495,542 | $11,258,092 | $43,783,742 | XML |
| 990 | June 2023 | $13,985,812 | $10,260,327 | $40,124,011 | XML |
| 990 | June 2022 | $8,036,695 | $8,999,301 | $35,073,575 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-7365001).
Questions about SOUTH FLORIDA PUBLIC MEDIA GROUP INC
- What is the EIN of SOUTH FLORIDA PUBLIC MEDIA GROUP INC?
- The employer identification number (EIN) of SOUTH FLORIDA PUBLIC MEDIA GROUP INC is 23-7365001.
- Is SOUTH FLORIDA PUBLIC MEDIA GROUP INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1976.
- Are donations to SOUTH FLORIDA PUBLIC MEDIA GROUP INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does SOUTH FLORIDA PUBLIC MEDIA GROUP INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SOUTH FLORIDA PUBLIC MEDIA GROUP INC due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SOUTH FLORIDA PUBLIC MEDIA GROUP INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of SOUTH FLORIDA PUBLIC MEDIA GROUP INC?
- The 990 for the year ended June 30, 2025 names SHEILA REINKEN.
- Who are the officers and directors of SOUTH FLORIDA PUBLIC MEDIA GROUP INC?
- The 990 for the year ended June 30, 2025 lists 23 people; 8 received compensation from the organization, the highest $300,543 (JOHN LABONIA, CEO).
- How much revenue does SOUTH FLORIDA PUBLIC MEDIA GROUP INC have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $15,660,344, expenses of $11,347,115 and total assets of $48,074,998 at year end.
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