Nonprofit · EIN 23-7363536
WISCONSIN PUBLIC RADIO ASSOCIATION INC
Tax-exempt · MADISON, WI 53706
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $17,050,803 | $11,481,528 | $5,569,275 | $22,325,097 | $164,083 | $22,161,014 |
| June 30, 2024 | 990 | $13,002,122 | $11,412,232 | $1,589,890 | $16,341,778 | $512,745 | $15,829,033 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $15,833,514
- Program service revenue
- $5,715
- Investment income
- $1,211,574
- Net gain from sales of assets
- $747,032
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $834,358
- Other salaries and wages
- $1,145,572
- Salaries, compensation and benefits (total)
- $1,554,994
- Professional fundraising fees
- $290,876
- Accounting fees
- $27,253
- Depreciation
- $60,678
- Program services (functional)
- $8,442,582
- Management and general (functional)
- $334,917
- Fundraising (functional)
- $2,704,029
Balance sheet and other
- Total assets, start of year
- $16,341,778
- Total assets, end of year
- $22,325,097
- Total liabilities, end of year
- $164,083
- Net assets, end of year
- $22,161,014
- Land, buildings and equipment
- $87,011
- Publicly traded securities
- $18,241,977
- Net assets without donor restrictions
- $18,605,969
- Net assets with donor restrictions
- $3,555,045
- Gross receipts
- $20,653,256
- Employees
- 0
- Volunteers
- 17
- Year formed
- 1974
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ERIC GREILING | EXECUTIVE DIRECTOR OF WPRA Officer | 10 | $19,023 | $6,525 |
| ROY CHRISTIANSON | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| PETER LUNDBERG | VICE CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| NICHOLAS ABTS | TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| PAT HEIM | SECRETARY Trustee or director, Officer | 2 | $0 | $0 |
| SARAH ASHWORTH | LICENSEE REPRESENTATIVE Trustee or director, Officer | 1 | $0 | $0 |
| NILES BERMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TARA BERGESON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIRIAM BRABHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DEDE ECKELS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| OMAR GRANADOS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MAI LO LEE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JANAN NAJEEB | DIRECTOR Trustee or director | 1 | $0 | $0 |
| FRAN RAUSCHER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MANDY ROBERTS | DIRECTOR Trustee or director | 1 | $0 | $0 |
4 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MIKE STUART | DIRECTOR Trustee or director | 1 | $0 |
| PAUL STURGUL | DIRECTOR Trustee or director | 1 | $0 |
| SHAUNA SINGH BALDWIN | DIRECTOR Trustee or director | 1 | $0 |
| STACY WIGFIELD | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 18 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ROY CHRISTIANSON | CHAIR Trustee or director, Officer | 5 | $0 |
| SUSAN TIKALSKY | VICE CHAIR Trustee or director, Officer | 2 | $0 |
| LARRY GRAHAM | TREASURER Trustee or director, Officer | 2 | $0 |
| PAT HEIM | SECRETARY Trustee or director, Officer | 2 | $0 |
| SARAH ASHWORTH | LICENSEE REPRESENTATIVE Trustee or director, Officer | 1 | $0 |
| DEDE ECKELS | DIRECTOR Trustee or director | 1 | $0 |
| FRAN RAUSCHER | DIRECTOR Trustee or director | 1 | $0 |
| JANAN NAJEEB | DIRECTOR Trustee or director | 1 | $0 |
| MAI LO LEE | DIRECTOR Trustee or director | 1 | $0 |
| MIKE STUART | DIRECTOR Trustee or director | 1 | $0 |
| NICHOLAS ABTS | DIRECTOR Trustee or director | 2 | $0 |
| NILES BERMAN | DIRECTOR Trustee or director | 1 | $0 |
| OMAR GRANADOS | DIRECTOR Trustee or director | 1 | $0 |
| WILL HSU | DIRECTOR Trustee or director | 1 | $0 |
| PAUL STURGUL | DIRECTOR Trustee or director | 1 | $0 |
| PETER LUNDBERG | DIRECTOR Trustee or director | 1 | $0 |
| TIM COBURN | DIRECTOR Trustee or director | 1 | $0 |
| SHAUNA SINGH BALDWIN | DIRECTOR Trustee or director | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 821 UNIVERSITY AVE, MADISON, WI 53706-1412
- Principal officer (990 for 2024)
- ERIC GREILING, 821 UNIVERSITY AVE, MADISON, WI 537061412
- Signed the 990
- SARAH ASHWORTH, EXECUTIVE DIRECTOR OF WPRA
- Phone
- (800) 747-7444
- Website
- WWW.WPRA.ORG
- Return prepared by
- CLIFTONLARSONALLEN LLP
Mission
THE PURPOSE OF THE WISCONSIN PUBLIC RADIO ASSOCIATION (WPRA) IS TO SUPPORT WISCONSIN PUBLIC RADIO BY ENGAGING IN COOPERATIVE FUNDRAISING, STEWARDSHIP AND ADVOCACY. THE WPRA GENERATES SUPPORT THROUGH PROGRAMS AND PARTICIPATORY ACTIVITIES THAT SHOW THE VALUE PROVIDED BY WISCONSIN PUBLIC RADIO; PROVIDES PROPER STEWARDSHIP FOR ASSOCIATION FUNDS AND FUNDRAISING AND ENHANCES EFFORTS FOR ASSOCIATION MEMBERS AND WPR STAFF TO COLLABORATE IN CREATING OPPORTUNITIES FOR DONATIONS TO THE ASSOCIATION.
Program accomplishments
- THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR). WPR'S NEWS, MUSIC, CONVERSATION AND ENTERTAINMENT PROGRAMS INFORM, INSPIRE AND BUILD COMMUNITIES THROUGHOUT WISCONSIN ON TWO NETWORKS -WPR NEWS AND WPR MUSIC - AND 39 STATIONS. MORE THAN 300,000 LISTEN ON AIR EACH WEEK AND WPR'S WEBSITE, WPR.ORG, SERVES MORE THAN 10 MILLION PAGEVIEWS EACH YEAR. WPR'S COMMITMENT TO THE HIGHEST STANDARDS OF NEWS AND CULTURAL CONTENT REFLECTS ITS BELIEF THAT PEOPLE AND COMMUNITIES THRIVE WITH AN OPEN EXCHANGE OF IDEAS AND INFORMATION.PROGRAM SERVICE ACCOMPLISHMENTS:WPR NEWS - FEATURING WPR, NPR AND BBC REPORTERS - OFFERS WISCONSINITES AN UNPARALLELED MIX OF JOURNALISM FROM WISCONSIN, THE NATION AND THE WORLD ALL DAY, EVERY DAY. REPORTERS AND LOCALLY HOSTED PROGRAMS BUILD STATEWIDE CONNECTIONS AND STRENGTHEN COMMUNITIES FROM BUREAUS IN MILWAUKEE, MADISON, GREEN BAY, WAUSAU, LA CROSSE, EAU CLAIRE AND SUPERIOR. TALK SHOWS LIKE "WISCONSIN TODAY AND "THE LARRY MEILLER SHOW" DIG DEEPER ON THE ISSUES WITH EXPERT GUESTS AND AUDIENCE INPUT.WPR PARTNERS WITH STATE AND REGIONAL MEDIA PROJECTS, INCLUDING WISCONSIN WATCH AND HARVEST PUBLIC MEDIA, TO EXPLORE COMPLICATED ISSUES WITH A DIVERSITY OF PERSPECTIVES. WPR IS TRAINING THE NEXT GENERATION OF REPORTERS WITH PUBLIC MEDIA'S HIGH STANDARDS OF ETHICS AND INTEGRITY VIA FELLOWSHIPS FOCUSED ON EARLY CAREER JOURNALISTS.REPORTERS, PRODUCERS, HOSTS AND STAFF REGULARLY GATHER INPUT ON COMMUNITY ISSUES, PROGRAMMING DECISIONS AND OTHER CONCERNS OF LISTENERS AND THE BROADER PUBLIC. STAFF AND LEADERSHIP RELY ON STATE AND NATIONAL SURVEY RESULTS TO HELP GUIDE THE PRODUCTION OF NEWS AND INFORMATION COVERAGE.WPR JOURNALISTS OFFER GROUNDED AND ENGAGING COVERAGE, WITH THOUGHTFUL INTERVIEWS AND ANALYSIS OF THE ISSUES AFFECTING WISCONSIN COMMUNITIES. WISCONSINITES RELY ON WPR FOR ACCURATE, UNBIASED NEWS ABOUT PERSONAL AND PUBLIC HEALTH, THE ENVIRONMENT, POLICING, POLITICS, EDUCATION, PRISON REFORM, BUSINESS, TECHNOLOGY, CULTURAL LIFE AND MORE.WPR MUSIC OFFERS LOCALLY-HOSTED CLASSICAL MUSIC SEVEN DAYS A WEEK, WITH JAZZ, WORLD AND FOLK MUSIC EACH WEEKEND. ALONG WITH OUTSTANDING MUSIC, LISTENERS STAY INFORMED WITH BRIEF, TOP-OF-THE-HOUR NEWSCASTS FROM NPR AND WPR ON WEEKDAYS. WPR MUSIC ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS, MADISON OPERA PERFORMANCES, AND OTHER BROADCASTS FEATURING WISCONSIN-BASED PERFORMERS AND PERFORMANCES THROUGHOUT THE YEAR.THOUSANDS OF WISCONSINITES ATTEND WPR'S COMMUNITY EVENTS HELD IN CITIES AROUND THE STATE EACH YEAR. WPR ALSO HELPS LOCAL NONPROFITS PROMOTE COMMUNITY EVENTS THAT CELEBRATE LOCAL TREASURES AND OUR HOSTS MAKE SPECIAL APPEARANCES THAT ENCOURAGE LITERACY, MUSIC EDUCATION, CULTURAL DIVERSITY AND MORE.WPR'S WEBSITE, WWW.WPR.ORG, OFFERS NEWS, COMMUNITY CALENDARS, AND STATION INFORMATION ALONG WITH LIVE WPR NEWS AND WPR MUSIC STREAMS AND MORE THAN 50,000 ARCHIVED AUDIO PROGRAMS. WPR'S MOBILE APP MAKES IT EASY TO READ AND LISTEN TO LIVE AND ARCHIVED CONTENT WHEREVER AUDIENCES ARE. WPR PODCASTS - AVAILABLE ON ALL MAJOR PLATFORMS - INCLUDE A 15-MINUTE NEWS SUMMARY EACH WEEKDAY, IN-DEPTH INVESTIGATIONS AND PODCASTS OF PROGRAMS FOUND ON OUR BROADCAST SCHEDULE. WPR'S CONVENIENT DAILY EMAIL NEWSLETTER HELPS THOUSANDS OF PEOPLE STAY ON TOP OF THE NEWS ON THEIR OWN SCHEDULE.Expenses $8,442,582 · grants $834,358 · revenue $5,715
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 23-7363536
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1974
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Arts, culture and humanities (A340)
- Assets (IRS master file)
- $22,325,097
- Income (IRS master file)
- $20,653,256
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $17,050,803 | $11,481,528 | $22,325,097 | XML |
| 990 | June 2024 | $13,002,122 | $11,412,232 | $16,341,778 | XML |
| 990 | June 2023 | $12,775,655 | $12,329,458 | $13,567,543 | IRS |
| 990 | June 2022 | – | – | – | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-7363536).
Questions about WISCONSIN PUBLIC RADIO ASSOCIATION INC
- What is the EIN of WISCONSIN PUBLIC RADIO ASSOCIATION INC?
- The employer identification number (EIN) of WISCONSIN PUBLIC RADIO ASSOCIATION INC is 23-7363536.
- Is WISCONSIN PUBLIC RADIO ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1974.
- Are donations to WISCONSIN PUBLIC RADIO ASSOCIATION INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does WISCONSIN PUBLIC RADIO ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of WISCONSIN PUBLIC RADIO ASSOCIATION INC due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did WISCONSIN PUBLIC RADIO ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of WISCONSIN PUBLIC RADIO ASSOCIATION INC?
- The 990 for the year ended June 30, 2025 names ERIC GREILING.
- Who are the officers and directors of WISCONSIN PUBLIC RADIO ASSOCIATION INC?
- The 990 for the year ended June 30, 2025 lists 19 people; 1 received compensation from the organization, the highest $19,023 (ERIC GREILING, EXECUTIVE DIRECTOR OF WPRA).
- How much revenue does WISCONSIN PUBLIC RADIO ASSOCIATION INC have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $17,050,803, expenses of $11,481,528 and total assets of $22,325,097 at year end.
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