Nonprofit · EIN 23-2952488
PHILADELPHIA VISITOR CENTER CORPORATION
Tax-exempt · PHILADELPHIA, PA 19106
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $14,796,096 | $13,076,885 | $1,719,211 | $15,707,541 | $8,782,799 | $6,924,742 |
| June 30, 2024 | 990 | $7,728,339 | $7,522,281 | $206,058 | $11,172,063 | $5,754,932 | $5,417,131 |
| June 30, 2023 | 990 | $7,331,890 | $7,336,597 | -$4,707 | $8,561,814 | $3,628,585 | $4,933,229 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $11,130,181
- of which government grants
- $6,636,735
- Program service revenue
- $3,128,442
- Investment income
- $171,153
- Net income from sales of inventory
- $366,320
- Other revenue
- $366,320
Expenses
- Grants and similar amounts paid
- $1,075,000
- Compensation of officers, directors and key employees
- $620,620
- Other salaries and wages
- $3,289,029
- Salaries, compensation and benefits (total)
- $4,401,698
- Professional fundraising fees
- $0
- Legal fees
- $35,308
- Accounting fees
- $32,600
- Occupancy
- $568,958
- Travel
- $47,923
- Program services (functional)
- $11,401,376
- Management and general (functional)
- $1,675,509
Balance sheet and other
- Total assets, start of year
- $11,172,063
- Total assets, end of year
- $15,707,541
- Total liabilities, end of year
- $8,782,799
- Net assets, end of year
- $6,924,742
- Publicly traded securities
- $12,488,781
- Net assets without donor restrictions
- $2,510,512
- Net assets with donor restrictions
- $4,414,230
- Gross receipts
- $17,637,606
- Employees
- 93
- Volunteers
- 50
- Year formed
- 1998
- State of legal domicile
- PA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KATHRYN OTT LOVELL | PRESIDENT & CEO Officer | 60 | $357,100 | $28,581 |
| CHRISTINE KEATES | VP & GM Highest-paid employee | 50 | $166,906 | $21,850 |
| BETH COIMBRA | CHIEF FINANCIAL OFFICER Officer | 55 | $152,916 | $30,376 |
| DEBORAH O'BRIEN | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| TIFFANY NEWMUIS | VICE CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| SHAWN ANDRE MURRAY | SECRETARY Trustee or director, Officer | 2 | $0 | $0 |
| W BRADLEY BATURKA | TREASURER (TERM. 6/2025) Trustee or director, Officer | 2 | $0 | $0 |
| THOMAS A CARAMONICO | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JONATHAN J CUTLER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PAUL DECKER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOHN H ESTEY | DIRECTOR (TERM. 03/2025) Trustee or director | 2 | $0 | $0 |
| JOHN FRICKE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LAURI KAVULICH ESQUIRE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| AMY SHEARER | DIRECTOR (TERM. 03/2025) Trustee or director | 2 | $0 | $0 |
| ANGELA VAL | DIRECTOR Trustee or director | 2 | $0 | $0 |
10 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ROB GHORMOZ | DIRECTOR Trustee or director | 2 | $0 |
| JAMES B BROMS | DIRECTOR Trustee or director | 2 | $0 |
| GREGG CAREN | DIRECTOR Trustee or director | 2 | $0 |
| KORTNEY CRUZ | DIRECTOR Trustee or director | 2 | $0 |
| AILEEN DAGROSA | DIRECTOR Trustee or director | 2 | $0 |
| DAVID GOULD | DIRECTOR Trustee or director | 2 | $0 |
| TODD GLICKMAN | DIRECTOR Trustee or director | 2 | $0 |
| JAZELLE JONES | DIRECTOR Trustee or director | 2 | $0 |
| MICHAEL HARRIS | DIRECTOR Trustee or director | 2 | $0 |
| RACHEL MOST | TREASURER (EFF. 6/2025) Trustee or director, Officer | 2 | $0 |
990 for the year ended June 30, 2024: 29 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CHRISTINE KEATES | VP & GM Highest-paid employee | 50 | $162,960 | $17,984 |
| BETH COIMBRA | CHIEF FINANCIAL OFFICER Officer | 50 | $147,879 | $24,465 |
| KATHRYN OTT LOVELL | PRESIDENT & CEO Officer | 60 | $147,589 | $5,689 |
| DEBORAH O'BRIEN | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| TIFFANY NEWMUIS | VICE CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| SHAWN ANDRE MURRAY | SECRETARY Trustee or director, Officer | 2 | $0 | $0 |
| W BRADLEY BATURKA | TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| JOSEPH ASHDALE | DIRECTOR (TERM. 3/24) Trustee or director | 2 | $0 | $0 |
| THOMAS A CARAMONICO | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JONATHAN J CUTLER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PAUL DECKER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOHN H ESTEY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| OLIVER ST CLAIR FRANKLIN | DIRECTOR (TERM. 10/24) Trustee or director | 2 | $0 | $0 |
| JOHN FRICKE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARIA GRASSO | DIRECTOR (TERM. 10/24) Trustee or director | 2 | $0 | $0 |
| LAURI KAVULICH ESQUIRE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| STEPHEN MULLIN | DIRECTOR (TERM. 12/23) Trustee or director | 2 | $0 | $0 |
| ANNE NADOL | DIRECTOR (TERM. 03/24) Trustee or director | 2 | $0 | $0 |
| AMY SHEARER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANGELA VAL | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ROB GHORMOZ | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARGARET HUGHES | DIRECTOR (TERM. 06/23) Trustee or director | 2 | $0 | $0 |
| JAMES B BROMS | DIRECTOR (EFF. 06/24) Trustee or director | 2 | $0 | $0 |
| GREGG CAREN | DIRECTOR (EFF. 01/24) Trustee or director | 2 | $0 | $0 |
| KORTNEY CRUZ | DIRECTOR (EFF. 06/24) Trustee or director | 2 | $0 | $0 |
| AILEEN DAGROSA | DIRECTOR (EFF. 06/24) Trustee or director | 2 | $0 | $0 |
| DAVID GOULD | DIRECTOR (EFF. 06/24) Trustee or director | 2 | $0 | $0 |
| TODD GLICKMAN | DIRECTOR (EFF. 06/24) Trustee or director | 2 | $0 | $0 |
| JAZELLE JONES | DIRECTOR (EFF. 06/24) Trustee or director | 2 | $0 | $0 |
990 for the year ended June 30, 2023: 23 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JAMES CUORATO | PRESIDENT & CEO (TIL 12/31/22) Officer | 50 | $246,358 | $22,235 |
| CHRISTINE KEATES | VP & GM Highest-paid employee | 50 | $163,835 | $19,456 |
| JENNIFER NAGLE | SPECIAL PROJECTS VP Highest-paid employee | 50 | $151,362 | $19,597 |
| BETH COIMBRA | CFO Officer | 50 | $92,541 | $10,079 |
| DEBORAH O'BRIEN | CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| TIFFANY NEWMUIS | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| SHAWN ANDRE MURRAY | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| W BRADLEY BATURKA | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JOSEPH ASHDALE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| THOMAS CARAMANICO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JJ CUTLER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PAUL DECKER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN ESTEY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| OLIVER ST CLAIR FRANKLIN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN FRICKE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARIA GRASSO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LAURI KAVULICH ESQ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| STEPHEN MULLIN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANNE NADOL | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| AMY SHEARER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANGELA VAL | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ROB GHORMOZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARGARET HUGHES | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1 N INDPDNC MALL, PHILADELPHIA, PA 19106-1518
- In care of
- % BETH COIMBRA CFO
- Principal officer (990 for 2024)
- BETH COIMBRA, 6th and Market Streets, Philadelphia, PA 19106
- Signed the 990
- BETH COIMBRA, CFO
- Phone
- (215) 925-6101
- Website
- WWW.PHLVISITORCENTER.COM
- Return prepared by
- WITHUMSMITHBROWN PC
Mission
THE MISSION OF THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) IS TO ENHANCE THE EXPERIENCE OF VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER. PVCC WILL INSPIRE VISITORS TO CREATE LASTING MEMORIES THROUGH EXPLORING THE CITY AND REGION, AND TO SHARE THEIR EXPERIENCES WITH OTHERS. WE ENVISION PVCC AS A NATIONALLY RECOGNIZED LEADER IN VISITOR SERVICE EXCELLENCE AND INNOVATION.
Program accomplishments
- IN FISCAL YEAR 2025, THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) LAUNCHED THE PHAMBASSADOR PROGRAM, WITH AN AMBITIOUS GOAL OF RECRUITING 10,000 PHAMBASSADORS BY THE END OF 2026 - TO DATE OVER 6,000 PASSIONATE PHAMBASSADORS HAVE JOINED THE MOVEMENT. PVCC HAS ALSO TAKEN ON LEADERSHIP OF PHL250 WHICH IS NOW A PROGRAM WITHIN OUR ORGANIZATION. THE PROGRAM IS TASKED WITH UPLIFTING AND CELEBRATING PHILADELPHIA NEIGHBORHOODS, CULTURES, AND SMALL BUSINESSES THROUGH A COORDINATED SERIES OF ECONOMIC AND CULTURAL INVESTMENTS. PARTNERING WITH VISIT PHILLY AND MORE THAN 32 PHILADELPHIA ARTS ORGANIZATIONS, PVCC OPENED A TKTS COUNTER IN THE PHILADELPHIA VISITOR CENTER OFFERING DISCOUNTED, SAME-DAY/NEXT-DAY TICKETS FOR LIVE PERFORMANCES. PVCC CONTINUES TO STEWARD AND LEAD THE HISTORIC DISTRICT PARTNERS, COLLABORATING ON MAJOR DISTRICT WIDE EVENTS SUCH AS "UNITED FOR INDEPENDENCE"HALLOWEEN IN THE HISTORIC DISTRICT". THIS YEAR, PVCC ALSO HOSTED THE ORGANIZATION'S SECOND ANNUAL PHILLY OPENER EVENT, THE EVENT SURPASSED OUR FUNDRAISING GOALS. LASTLY, PVCC IS PROUD TO BE LEADING THE EFFORT TO PRESERVE AND RELAUNCH TWO OF PHILADELPHIA'S MOST CHERISHED HOLIDAY TRADITIONS - THE WANAMAKER LIGHT SHOW AND DICKENS CHRISTMAS VILLAGE - FOR THE 2025 HOLIDAY SEASONExpenses $11,401,376 · revenue $2,727,517
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 23-2952488
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1998
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S300)
- Assets (IRS master file)
- $15,707,541
- Income (IRS master file)
- $17,637,606
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $14,796,096 | $13,076,885 | $15,707,541 | XML |
| 990 | June 2024 | $7,728,339 | $7,522,281 | $11,172,063 | XML |
| 990 | June 2023 | $7,331,890 | $7,336,597 | $8,561,814 | XML |
| 990 | June 2022 | $7,568,170 | $5,618,625 | $7,660,897 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-2952488).
Questions about PHILADELPHIA VISITOR CENTER CORPORATION
- What is the EIN of PHILADELPHIA VISITOR CENTER CORPORATION?
- The employer identification number (EIN) of PHILADELPHIA VISITOR CENTER CORPORATION is 23-2952488.
- Is PHILADELPHIA VISITOR CENTER CORPORATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1998.
- Are donations to PHILADELPHIA VISITOR CENTER CORPORATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does PHILADELPHIA VISITOR CENTER CORPORATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of PHILADELPHIA VISITOR CENTER CORPORATION due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did PHILADELPHIA VISITOR CENTER CORPORATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of PHILADELPHIA VISITOR CENTER CORPORATION?
- The 990 for the year ended June 30, 2025 names BETH COIMBRA.
- Who are the officers and directors of PHILADELPHIA VISITOR CENTER CORPORATION?
- The 990 for the year ended June 30, 2025 lists 25 people; 3 received compensation from the organization, the highest $357,100 (KATHRYN OTT LOVELL, PRESIDENT & CEO).
- How much revenue does PHILADELPHIA VISITOR CENTER CORPORATION have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $14,796,096, expenses of $13,076,885 and total assets of $15,707,541 at year end.
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