What is the EIN of GREATER READING CONVENTION & VISITORS BUREAU?

The employer identification number (EIN) of GREATER READING CONVENTION & VISITORS BUREAU is 23-1659279.

Is GREATER READING CONVENTION & VISITORS BUREAU tax-exempt?

Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1967.

Are donations to GREATER READING CONVENTION & VISITORS BUREAU tax-deductible?

No. The IRS master file says contributions to it are not deductible.

When is the next return of GREATER READING CONVENTION & VISITORS BUREAU due?

The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.

When did GREATER READING CONVENTION & VISITORS BUREAU last file with the IRS?

The latest return in the IRS public files is the 990 for the year ended June 2025.

Who is the principal officer of GREATER READING CONVENTION & VISITORS BUREAU?

The 990 for the year ended June 30, 2025 names HEATHER ZIMMERMAN.

Who are the officers and directors of GREATER READING CONVENTION & VISITORS BUREAU?

The 990 for the year ended June 30, 2025 lists 29 people; 2 received compensation from the organization, the highest $142,568 (CRYSTAL SEITZ, PRESIDENT/EXECUTIVE DIRECT (END 12/24)).

How much revenue does GREATER READING CONVENTION & VISITORS BUREAU have?

On its 990 for the year ended June 30, 2025 it reported revenue of $1,946,239, expenses of $1,805,862 and total assets of $2,674,887 at year end.

Nonprofit · EIN 23-1659279

GREATER READING CONVENTION & VISITORS BUREAU

Also known as PENNSYLVANIAS AMERICANA REGION

Tax-exempt · READING, PA 19605

Financials

Revenue Expenses · by fiscal year end

Financials of GREATER READING CONVENTION & VISITORS BUREAU by year, from its e-filed returns
Year ended	Form	Revenue	Expenses	Net income	Total assets	Liabilities	Net assets
June 30, 2025	990	$1,946,239	$1,805,862	$140,377	$2,674,887	$12,938	$2,661,949
June 30, 2024	990	$1,480,461	$1,278,377	$202,084	$2,489,073	$4,494	$2,484,579

Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants: $0
Program service revenue: $1,902,650
Investment income: $41,436
Other revenue: $2,153

Expenses

Grants and similar amounts paid: $0
Compensation of officers, directors and key employees: $290,549
Other salaries and wages: $289,767
Salaries, compensation and benefits (total): $662,426
Professional fundraising fees: $0
Accounting fees: $8,316
Occupancy: $30,750

Balance sheet and other

Total assets, start of year: $2,489,073
Total assets, end of year: $2,674,887
Total liabilities, end of year: $12,938
Net assets, end of year: $2,661,949
Land, buildings and equipment: $1
Publicly traded securities: $825,565
Net assets without donor restrictions: $2,661,949
Gross receipts: $1,946,239
Employees: 7
Volunteers: 27
Year formed: 1963
State of legal domicile: PA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

Name	Title	Hours / week	Compensation	Other / benefits
CRYSTAL SEITZ	PRESIDENT/EXECUTIVE DIRECT (END 12/24) Officer	40	$142,568	$32,389
HEATHER ZIMMERMAN	PRESIDENT/EXECUTIVE DIRECT (START 1/25) Officer	40	$73,846	$12,893
EMMAROSE STROHL	CHAIRMAN Trustee or director, Officer	1	$0	$0
NATHAN BRANT	PAST CHAIRMAN Trustee or director, Officer	1	$0	$0
VIJAY JOSHI	VICE CHAIR Trustee or director, Officer	1	$0	$0
FENIL KADHIWALA	SECRETARY Trustee or director, Officer	1	$0	$0
ANDREW HOKE	TREASURER Trustee or director, Officer	1	$0	$0
MEGGAN KERBER	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
SAGAR SHAH	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
RAJAVEL JAGADESAN	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
CHRIS KRARAS	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
MIKE BECKER	DIRECTOR Trustee or director	1	$0	$0
DAN BROWN	DIRECTOR Trustee or director	1	$0	$0
KENDRA COOK	DIRECTOR Trustee or director	1	$0	$0
CAMMIE HARRIS	DIRECTOR Trustee or director	1	$0	$0

14 more people on this return

Name	Title	Hours / week	Compensation
RACHAEL KEHLER	DIRECTOR Trustee or director	1	$0
DEENA KERSHNER	DIRECTOR Trustee or director	1	$0
DEAN KRARAS	DIRECTOR Trustee or director	1	$0
LEVI LANDIS	DIRECTOR Trustee or director	1	$0
NICK PRICE	DIRECTOR Trustee or director	1	$0
ENGLISH BRADLEY	DIRECTOR Trustee or director	1	$0
GAETAN T GIANNINI	DIRECTOR Trustee or director	1	$0
KIRBY POWELL	DIRECTOR Trustee or director	1	$0
JESSICA REMP	DIRECTOR Trustee or director	1	$0
DANTE SANTONIE	DIRECTOR Trustee or director	1	$0
MEGAN SCHAPPELL	DIRECTOR Trustee or director	1	$0
CHRIS SHELLHAMMER	DIRECTOR Trustee or director	1	$0
LUCINE SIHELNIK	DIRECTOR Trustee or director	1	$0
JENNIFER WAKEMAN	DIRECTOR Trustee or director	1	$0

990 for the year ended June 30, 2024: 21 people

Name	Title	Hours / week	Compensation	Other / benefits
CRYSTAL SEITZ	PRESIDENT/EXECUTIVE DIRECTOR Officer	40	$180,634	$43,811
CATHY WEGENER	CHAIRMAN Trustee or director, Officer	1	$0	$0
NATHAN BRANT	PAST CHAIRMAN Trustee or director, Officer	1	$0	$0
EMMAROSE STROHL	VICE CHAIR Trustee or director, Officer	1	$0	$0
JENNIFER STOUDT	SECRETARY Trustee or director, Officer	1	$0	$0
ANDREW HOKE	TREASURER Trustee or director, Officer	1	$0	$0
VIJAY JOSHI	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
MEGGAN KERBER	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
SAGAR SHAH	EXECUTIVE OFFICER Trustee or director, Officer	1	$0	$0
MIKE BECKER	DIRECTOR Trustee or director	1	$0	$0
DAN BROWN	DIRECTOR Trustee or director	1	$0	$0
KENDRA COOK	DIRECTOR Trustee or director	1	$0	$0
CAMMIE HARRIS	DIRECTOR Trustee or director	1	$0	$0
RAJAVEL JAGADESAN	DIRECTOR Trustee or director	1	$0	$0
RACHAEL KEHLER	DIRECTOR Trustee or director	1	$0	$0
DEENA KERSHNER	DIRECTOR Trustee or director	1	$0	$0
CHRIS KRARAS	DIRECTOR Trustee or director	1	$0	$0
DEAN KRARAS	DIRECTOR Trustee or director	1	$0	$0
LEVI LANDIS	DIRECTOR Trustee or director	1	$0	$0
PAULINE A MILWOOD	DIRECTOR Trustee or director	1	$0	$0
NICK PRICE	DIRECTOR Trustee or director	1	$0	$0

Address and contacts

Address (IRS master file): 4641 POTTSVILLE PIKE STE 103, READING, PA 19605-9706
Principal officer (990 for 2024): HEATHER ZIMMERMAN, 4641 POTTSVILLE PIKE 103, READING, PA 196059707
Signed the 990: ANDREW HOKE, TREASURER
Phone: (610) 375-4085
Website: VISITPAAMERICANA.COM
Return prepared by: RKL LLP

Mission

THE MISSION OF PENNSYLVANIA'S AMERICANA REGION IS TO POSITIVELY IMPACT THE ECONOMY OF PENNSYLVANIA, SPECIFICALLY BERKS COUNTY, BY INCREASING THE TRAVEL AND TOURISM BUSINESS.
990 for the year ended June 30, 2025

Program accomplishments

PUBLICATION OF "BERKS COUNTY" BROCHURES. OVER 180,000 TRAVEL GUIDES WERE PRINTED IN DECEMBER OF 2024. 167,000 OF THEM WERE DISTRIBUTED FROM JANUARY TO JUNE OF 2025.
CO-OP ADVERTISING WITH VARIOUS ENTITIES VIA DISPLAY ADS, FACEBOOK ADS, EMAILS AND COMMERCIALS.
ATTENDED 4 TRAVEL SHOWS TO BRING PEOPLE TO VISIT BERKS COUNTY

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax year	Year ended	Due	IRS public records
2025	June 30, 2026	November 16, 2026	Not due yet
2024	June 30, 2025	November 17, 2025	990 on file
2023	June 30, 2024	November 15, 2024	990 on file

IRS record

EIN: 23-1659279
Tax-exempt status: 501(c)(6): Business league or chamber of commerce
Donations deductible: No
Exempt since: 1967
Accounting year ends: June
Files: Form 990 or 990-EZ
Assets (IRS master file): $2,674,887
Income (IRS master file): $1,946,239

Filing history

Form	Year ended	Revenue	Expenses	Assets	Return
990	June 2025	$1,946,239	$1,805,862	$2,674,887	XML
990	June 2024	$1,480,461	$1,278,377	$2,489,073	XML
990	June 2023	$1,972,775	$1,318,307	$2,301,711	IRS
990	June 2022	–	–	–	IRS
990	June 2021	–	–	–	IRS
990	June 2018	–	–	–	IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-1659279).

Questions about GREATER READING CONVENTION & VISITORS BUREAU

What is the EIN of GREATER READING CONVENTION & VISITORS BUREAU?: The employer identification number (EIN) of GREATER READING CONVENTION & VISITORS BUREAU is 23-1659279.
Is GREATER READING CONVENTION & VISITORS BUREAU tax-exempt?: Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1967.
Are donations to GREATER READING CONVENTION & VISITORS BUREAU tax-deductible?: No. The IRS master file says contributions to it are not deductible.
Which annual return does GREATER READING CONVENTION & VISITORS BUREAU file?: Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GREATER READING CONVENTION & VISITORS BUREAU due?: The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GREATER READING CONVENTION & VISITORS BUREAU last file with the IRS?: The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of GREATER READING CONVENTION & VISITORS BUREAU?: The 990 for the year ended June 30, 2025 names HEATHER ZIMMERMAN.
Who are the officers and directors of GREATER READING CONVENTION & VISITORS BUREAU?: The 990 for the year ended June 30, 2025 lists 29 people; 2 received compensation from the organization, the highest $142,568 (CRYSTAL SEITZ, PRESIDENT/EXECUTIVE DIRECT (END 12/24)).
How much revenue does GREATER READING CONVENTION & VISITORS BUREAU have?: On its 990 for the year ended June 30, 2025 it reported revenue of $1,946,239, expenses of $1,805,862 and total assets of $2,674,887 at year end.