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Nonprofit · EIN 20-4991061

GSMA LTD

Tax-exempt · ATLANTA, GA 30326

Financials

$195.6M$144.9M2024$215.6M$236.2M2025
Revenue Expenses · by fiscal year end
Financials of GSMA LTD by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$215,590,240$236,202,755-$20,612,515$336,978,604$172,116,192$164,862,412
December 31, 2024990$195,563,692$144,876,268$50,687,424$334,544,658$158,428,631$176,116,027
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$201,397,040
Investment income
$11,077,063
Net gain from sales of assets
$45,865
Other revenue
$3,116,137

Expenses

Grants and similar amounts paid
$32,955,000
Compensation of officers, directors and key employees
$3,344,759
Other salaries and wages
$16,678,560
Salaries, compensation and benefits (total)
$25,810,702
Professional fundraising fees
$0
Legal fees
$2,647,156
Accounting fees
$193,156
Occupancy
$811,887
Travel
$2,777,981
Depreciation
$870,540

Balance sheet and other

Total assets, start of year
$334,544,658
Total assets, end of year
$336,978,604
Total liabilities, end of year
$172,116,192
Net assets, end of year
$164,862,412
Land, buildings and equipment
$1,225,238
Publicly traded securities
$53,842,016
Gross receipts
$215,594,929
Employees
10
Volunteers
0
Year formed
2006
State of legal domicile
DE

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationFrom related orgsOther / benefits
Mats GranrydDirector General (THRU 3/2025)
Officer
10$0$3,026,701$40,367
John HoffmanCEO - GSMA Ltd
Trustee or director, Officer
38$1,704,052$0$13,200
Louise EasterbrookChief Financial Officer
Trustee or director, Officer
18$0$1,165,909$48,892
Vivek BadrinathDirector General(AS OF 4/2025)
Officer
10$0$786,198$47,170
Lara DewarChief Marketing Officer
Officer
2$0$778,141$42,038
Bob PuglielliGeneral Manager - Events
Trustee or director
40$644,525$0$13,200
Sarah WigginVice President of Sales
Key employee
40$491,990$0$35,782
Oonagh SteinFinance Director
Key employee
20$0$451,244$42,661
Sihan Bo ChenHead of Greater China and Even
Highest-paid employee
40$430,117$0$15,570
Eulalia Ripoll GiraltHead of Events, Europe
Key employee
40$406,384$0$35,626
Monique CormierGeneral Counsel
Key employee
20$0$399,854$7,795
William NeilHead of Global Events Strategy
Highest-paid employee
40$379,872$0$21,604
Thomas ChalcraftSales Director
Highest-paid employee
40$341,563$0$8,852
Peter WaterfallHead of Global Operations
Highest-paid employee
40$240,429$0$17,518
Terence WongMarket Development Director
Highest-paid employee
40$230,712$0$9,779
990 for the year ended December 31, 2024: 15 people
NameTitleHours / weekCompensationFrom related orgsOther / benefits
Mats GranrydDirector General
Officer
10$0$2,758,458$0
John HoffmanCEO - GSMA LTD
Trustee or director, Officer
38$1,851,895$0$13,200
Louise EasterbrookChief Financial Officer
Trustee or director, Officer
18$0$1,374,723$0
Lara DewarChief Marketing Officer
Officer
2$0$704,724$38,961
Bob PuglielliGeneral Manager - Events
Trustee or director, Officer
40$630,995$0$12,324
Sianne RyderGeneral Manager - Services
Trustee or director
1$0$547,243$11,129
Sarah WigginVice President of Sales
Key employee
40$484,937$0$20,496
Sihan Bo ChenHead of Greater China and Even
Highest-paid employee
40$472,500$0$14,887
Oonagh SteinFinance Director
Key employee
20$0$449,887$36,724
Monique CormierGeneral Counsel
Key employee
20$0$375,607$6,168
Eulalia Ripoll GiraltHead of Events, Europe
Key employee
40$344,691$0$31,521
Thomas ChalcraftSales Director - Mobile World
Highest-paid employee
40$367,460$0$7,824
William NeilHead of Global Events Strategy
Highest-paid employee
40$325,271$0$15,399
Steve RussHead of New Program Developmen
Highest-paid employee
40$275,141$0$11,044
Erich HermannsHead of Events, MWC Americas a
Highest-paid employee
40$257,004$0$10,307

Address and contacts

Address (IRS master file)
3445 PEACHTREE RD NE STE 910, ATLANTA, GA 30326-1982
In care of
% OONAGH STEIN
Principal officer (990 for 2025)
John Hoffman, 3445 Peachtree Road suite 910, ATLANTA, GA 30326
Signed the 990
louise easterbrook, CFO
Phone
(678) 764-2122
Return prepared by
SMITH & HOWARD ADVISORY LLC

Mission

GSMA LTD LLC PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD. LLC'S PRIMARY ACTIVITY IS ORGANIZING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI, MOBILE WORLD CONGRESS LAS VEGAS AND MOBILE WORLD CONGRESS KIGALI.

990 for the year ended December 31, 2025

Program accomplishments

  • MOBILE WORLD CONGRESS HELD IN BARCELONA, SPAIN WAS HELD BETWEEN 3TH MARCH AND 6TH MARCH 2025.
  • MOBILE WORLD CONGRESS HELD IN SHANGHAI WAS HELD IN BETWEEN JUNE 18TH AND JUNE 22TH 2025.
  • THE MOBILE WORLD CONGRESS LAS VEGAS WAS HELD BETWEEN 14TH OCTOBER AND 15TH OCTOBER 2025 IN LAS VEGAS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
20-4991061
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2007
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$336,978,604
Income (IRS master file)
$215,594,929

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025–––IRS
990December 2024–––IRS
990December 2023$191,083,652$131,335,795$283,975,333IRS
990December 2022$132,791,915$217,755,504$195,575,959IRS
990December 2021–––IRS
990March 2021–––IRS
990March 2020–––IRS
990March 2019–––IRS
990March 2018–––IRS

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about GSMA LTD

What is the EIN of GSMA LTD?
The employer identification number (EIN) of GSMA LTD is 20-4991061.
Is GSMA LTD tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2007.
Are donations to GSMA LTD tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does GSMA LTD file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GSMA LTD due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GSMA LTD last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of GSMA LTD?
The 990 for the year ended December 31, 2025 names John Hoffman.
Who are the officers and directors of GSMA LTD?
The 990 for the year ended December 31, 2025 lists 15 people; 9 received compensation from the organization.
How much revenue does GSMA LTD have?
On its 990 for the year ended December 31, 2025 it reported revenue of $215,590,240, expenses of $236,202,755 and total assets of $336,978,604 at year end.

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