Nonprofit · EIN 13-3058765
VIDEO ADVERTISING BUREAU INC
Tax-exempt · NEW YORK, NY 10022
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $8,414,147 | $8,763,230 | -$349,083 | $8,137,804 | $6,514,147 | $1,623,657 |
| December 31, 2023 | 990 | $8,272,588 | $8,649,722 | -$377,134 | $8,735,697 | $6,762,957 | $1,972,740 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $8,288,986
- Investment income
- $104,311
- Net rental income
- $20,850
- Other revenue
- $20,850
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $3,756,222
- Other salaries and wages
- $1,523,289
- Salaries, compensation and benefits (total)
- $5,899,015
- Professional fundraising fees
- $0
- Legal fees
- $15,026
- Accounting fees
- $244,199
- Occupancy
- $730,817
- Travel
- $74,443
- Depreciation
- $103,955
Balance sheet and other
- Total assets, start of year
- $8,735,697
- Total assets, end of year
- $8,137,804
- Total liabilities, end of year
- $6,514,147
- Net assets, end of year
- $1,623,657
- Land, buildings and equipment
- $257,409
- Net assets without donor restrictions
- $1,623,657
- Gross receipts
- $8,414,147
- Employees
- 16
- Volunteers
- 29
- Year formed
- 1980
- State of legal domicile
- NY
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SEAN CUNNINGHAM | PRESIDENT & CEO Trustee or director, Officer | 40 | $1,389,960 | $81,581 |
| DANIELLE DELAURO | EXECUTIVE VICE PRESIDENT Officer | 40 | $803,040 | $81,403 |
| JASON WIESE | SVP DIRECTOR OF STRATEGIC INSIGHTS Officer | 40 | $451,938 | $41,796 |
| MARIANNE VITA | SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING Officer | 40 | $337,205 | $68,847 |
| BENJAMIN VANDEGRIFT | VP MEASUREMENT SOLUTIONS Highest-paid employee | 40 | $258,106 | $33,481 |
| NELLIE CHUNG | VP, MARKETING & PARTNERSHIPS Officer | 40 | $207,944 | $61,425 |
| Kailyn Hartmann | Vice President, Advanced Analytics & Intelligence Highest-paid employee | 40 | $206,475 | $29,713 |
| CORRIE KATCHER | VP, BUSINESS DEVELOPMENT Officer | 40 | $176,955 | $54,128 |
| LEAH MONTNER-DIXON | ASSOCIATE INSIGHTS DIRECTOR Highest-paid employee | 40 | $160,992 | $27,079 |
| REED KIELY | ASSOCIATE INSIGHTS DIRECTOR Highest-paid employee | 40 | $145,444 | $34,101 |
| ROZINA MANNAN | DIRECTOR OF BUSINESS SOLUTIONS Highest-paid employee | 40 | $158,239 | $10,265 |
| DAVID KLINE | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| JASON MALAMUD | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| MARK MARSHALL | CHAIRPERSON Trustee or director, Officer | 1 | $0 | $0 |
| AMY LEIFER | DIRECTOR Trustee or director | 1 | $0 | $0 |
25 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ART SAMUEL | DIRECTOR Trustee or director | 1 | $0 |
| BRIAN NORRIS | DIRECTOR Trustee or director | 1 | $0 |
| CHRISTINE MARTINO | DIRECTOR (As of Mar 2024) Trustee or director | 1 | $0 |
| DAN TEMPLIN | DIRECTOR (Through Apr 2024) Trustee or director | 1 | $0 |
| DONNA SPECIALE | DIRECTOR Trustee or director | 1 | $0 |
| ED GEORGER | DIRECTOR Trustee or director | 1 | $0 |
| JAMES ROOKE | DIRECTOR Trustee or director | 1 | $0 |
| JO ANN ROSS | DIRECTOR Trustee or director | 1 | $0 |
| JOHN HALLEY | DIRECTOR Trustee or director | 1 | $0 |
| JOHN ZACCARIO | DIRECTOR Trustee or director | 1 | $0 |
| JON STEINLAUF | DIRECTOR Trustee or director | 1 | $0 |
| KIM KELLEHER | DIRECTOR Trustee or director | 1 | $0 |
| LISA VALENTINO | DIRECTOR Trustee or director | 1 | $0 |
| LOUIS CARR | DIRECTOR Trustee or director | 1 | $0 |
| MARIANNE GAMBELLI | DIRECTOR (Through May 2024) Trustee or director | 1 | $0 |
| MICHAEL BARTOLI | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL DEAN | DIRECTOR (as of Feb 2024) Trustee or director | 1 | $0 |
| MICHAEL STROBER | DIRECTOR Trustee or director | 1 | $0 |
| MIKE ZEIGLER | DIRECTOR (Through Jan 2024) Trustee or director | 1 | $0 |
| NICOLLE PANGIS | DIRECTOR (Through Jan 2024) Trustee or director | 1 | $0 |
| PAUL CURRAN | DIRECTOR Trustee or director | 1 | $0 |
| PETER OLSEN | DIRECTOR Trustee or director | 1 | $0 |
| RITA FERRO | DIRECTOR Trustee or director | 1 | $0 |
| SCOTT FELENSTEIN | DIRECTOR (Through Feb 2024) Trustee or director | 1 | $0 |
| WILLIAM ABBOTT | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 37 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SEAN CUNNINGHAM | PRESIDENT & CEO Trustee or director, Officer | 40 | $1,325,594 | $85,826 |
| DANIELLE DELAURO | EXECUTIVE VICE PRESIDENT Officer | 40 | $772,734 | $85,647 |
| JASON WIESE | SVP DIRECTOR OF STRATEGIC INSIGHTS Officer | 40 | $429,787 | $44,059 |
| MARIANNE VITA | SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING Officer | 40 | $339,948 | $74,659 |
| BENJAMIN VANDEGRIFT | VP MEASUREMENT SOLUTIONS Highest-paid employee | 40 | $238,728 | $35,833 |
| NELLIE CHUNG | VP, MARKETING & PARTNERSHIPS Officer | 40 | $206,953 | $66,085 |
| LAURA VALENTIN | CONTROLLER & OPERATIONS MANAGER Highest-paid employee | 40 | $223,003 | $43,554 |
| CORRIE KATCHER | VP, BUSINESS DEVELOPMENT Officer | 40 | $159,385 | $61,797 |
| LEAH MONTNER-DIXON | ASSOCIATE INSIGHTS DIRECTOR Highest-paid employee | 40 | $157,651 | $29,648 |
| REED KIELY | ASSOCIATE INSIGHTS DIRECTOR Highest-paid employee | 40 | $157,552 | $29,648 |
| KAROLINA GUILLEN | INSIGHTS MANAGER Highest-paid employee | 40 | $121,953 | $27,418 |
| DAVID KLINE | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| JASON MALAMUD | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| MARK MARSHALL | CHAIRPERSON Trustee or director, Officer | 1 | $0 | $0 |
| AMY LEIFER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN NORRIS | DIRECTOR (AS OF NOV. 2023) Trustee or director | 1 | $0 | $0 |
| DAN TEMPLIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DONNA SPECIALE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ED GEORGER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAMES ROOKE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JO ANN ROSS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN HALLEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN ZACCARIO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JON STEINLAUF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KIM KELLEHER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LINDA YACCARINO | DIRECTOR (THROUGH NOV. 2023) Trustee or director | 1 | $0 | $0 |
| LISA VALENTINO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LOUIS CARR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARIANNE GAMBELLI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL BARTOLI | DIRECTOR (AS OF NOV. 2023) Trustee or director | 1 | $0 | $0 |
| MICHAEL TEICHER | DIRECTOR (THROUGH NOV 2023) Trustee or director | 1 | $0 | $0 |
| MIKE ZEIGLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NICOLLE PANGIS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PETER OLSEN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RITA FERRO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT FELENSTEIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| WILLIAM ABBOTT | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 830 THIRD AVE 2ND FLOOR, NEW YORK, NY 10022-6570
- Principal officer (990 for 2024)
- SEAN CUNNINGHAM, 830 THIRD AVENUE 2ND FL, NEW YORK, NY 10022
- Signed the 990
- SEAN CUNNINGHAM, PRESIDENT/CEO
- Phone
- (212) 508-1200
- Website
- WWW.THEVAB.COM
- Return prepared by
- CROWE LLP
Mission
To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.
Program accomplishments
- VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes.
- Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies)
- Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 13-3058765
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1982
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $8,137,804
- Income (IRS master file)
- $8,414,147
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $8,414,147 | $8,763,230 | $8,137,804 | IRS |
| 990 | December 2023 | $8,272,588 | $8,649,722 | $8,735,697 | XML |
| 990 | December 2022 | $8,807,813 | $7,751,532 | $11,164,997 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-3058765).
Questions about VIDEO ADVERTISING BUREAU INC
- What is the EIN of VIDEO ADVERTISING BUREAU INC?
- The employer identification number (EIN) of VIDEO ADVERTISING BUREAU INC is 13-3058765.
- Is VIDEO ADVERTISING BUREAU INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1982.
- Are donations to VIDEO ADVERTISING BUREAU INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VIDEO ADVERTISING BUREAU INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VIDEO ADVERTISING BUREAU INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VIDEO ADVERTISING BUREAU INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of VIDEO ADVERTISING BUREAU INC?
- The 990 for the year ended December 31, 2024 names SEAN CUNNINGHAM.
- Who are the officers and directors of VIDEO ADVERTISING BUREAU INC?
- The 990 for the year ended December 31, 2024 lists 40 people; 11 received compensation from the organization, the highest $1,389,960 (SEAN CUNNINGHAM, PRESIDENT & CEO).
- How much revenue does VIDEO ADVERTISING BUREAU INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $8,414,147, expenses of $8,763,230 and total assets of $8,137,804 at year end.
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