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Nonprofit · EIN 13-1621786

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC

Tax-exempt · NEW YORK, NY 10036

Financials

$18.2M$18.4M2022$19.5M$19M2023$19.6M$19.9M2024
Revenue Expenses · by fiscal year end
Financials of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
March 31, 2025990$19,577,537$19,915,645-$338,108$21,746,131$14,753,554$6,992,577
March 31, 2024990$19,455,856$18,993,401$462,455$21,397,392$14,130,759$7,266,633
March 31, 2023990$18,201,629$18,404,814-$203,185$24,626,095$17,732,261$6,893,834
Financial details: 990 for the year ended March 31, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$15,454,428
Investment income
$1,977,222
Net rental income
$1,331,381
Net gain from sales of assets
$417,960
Other revenue
$2,145,887

Expenses

Grants and similar amounts paid
$25,074
Compensation of officers, directors and key employees
$5,421,013
Other salaries and wages
$5,990,013
Salaries, compensation and benefits (total)
$13,095,763
Professional fundraising fees
$0
Legal fees
$206,080
Accounting fees
$182,845
Occupancy
$2,143,903
Travel
$354,808
Depreciation
$188,087

Balance sheet and other

Total assets, start of year
$21,397,392
Total assets, end of year
$21,746,131
Total liabilities, end of year
$14,753,554
Net assets, end of year
$6,992,577
Land, buildings and equipment
$673,072
Publicly traded securities
$9,358,277
Net assets without donor restrictions
$6,992,577
Gross receipts
$19,818,452
Employees
70
Volunteers
0
Year formed
1917
State of legal domicile
NY

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended March 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
MARLA KAPLOWITZPRESIDENT & CEO
Trustee or director, Officer
40$958,029$60,153
ADAM COTUMACCIOCHIEF OPERATING OFFICER
Officer
45$439,441$48,030
ASHWINI KARANDIKAREVP MEDIA, TECH & DATA
Officer
45$421,819$28,916
MOLLIE ROSENEVP STRATEGY, INSIGHT, INNOVATION
Officer
45$409,023$38,651
ALISON PEPPEREVP GOVERNMENT RELATIONS
Officer
45$392,973$29,056
ANN RUBINEVP, MARKETING, COMM. & EVENTS
Officer
45$370,066$35,128
JUAN C SUAREZEVP MED HOLDING COMPANIES & GROWTH
Officer
45$330,630$40,123
JAMES O'DONNELLEVP FINANCE & TREASURER
Officer
45$296,002$31,830
NICOLE RIZZOSVP, BUSINESS INTELLIGENCE & INSIGHT
Highest-paid employee
45$256,208$28,238
MATTHEW KASINDORFSVP, BUSINESS INTELLIGENCE & INSIGHT
Highest-paid employee
45$238,593$37,049
KEVIN FREEMORESVP MEDIA, TECH & DATA
Highest-paid employee
45$239,030$36,330
CATHY BUTLER AS OF 0224EVP, TALENT, EQUITY & LEAR. SOLUTIONS
Officer
45$243,304$23,632
GREGORY WALKER THRU 0624EVP MED INDEP. AGENCIES & RETENTION
Officer
45$226,829$18,163
SEAN MCGLADESVP, PROFESSIONAL & ORG DESIGN
Highest-paid employee
45$218,272$26,315
ANDREW GOLDSMITHSVP, MEMBER ENG. & DEVEL. SOLUTIONS
Highest-paid employee
45$219,392$19,906
38 more people on this return
NameTitleHours / weekCompensationOther / benefits
RUPA RAMANVP MARKETING & COMMUNICATIONS
Officer
45$159,243$17,798
KIRA LACKSVP, EVENTS & CONFERENCES
Officer
45$146,728$24,699
ABBEY KLAASSENCHAIR (AS OF 04/24)
Trustee or director, Officer
1$0$0
SHARON NAPIERIMMEDIATE PAST CHAIR (AS OF 04/24)
Trustee or director, Officer
1$0$0
BARRY WACKSMANIMMEDIATE PAST CHAIR (THRU 04/24)
Trustee or director, Officer
1$0$0
CHRISTINE FRUECHTEVICE CHAIR (AS OF 09/24)
Trustee or director, Officer
1$0$0
LAURA MANESSVICE CHAIR (AS OF 09/24)
Trustee or director, Officer
1$0$0
VITA HARRISVICE CHAIR (THRU 09/24)
Trustee or director, Officer
1$0$0
ANDREW GRAFFSECRETARY/TREASURER (AS OF 04/24)
Trustee or director, Officer
1$0$0
CHRIS BOOTHEDIRECTOR AT LARGE (AS OF 04/24)
Trustee or director
1$0$0
JASON GAIKOWSKIDIRECTOR AT LARGE CX COUNCIL
Trustee or director
1$0$0
AMBER GUILDDIRECTOR AT LARGE
Trustee or director
1$0$0
MATT HARRINGTONDIRECTOR AT LARGE
Trustee or director
1$0$0
HELEN LINDIRECTOR AT LARGE (THRU 04/24)
Trustee or director
1$0$0
KATE MACNEVINDIRECTOR AT LARGE (THRU 10/24)
Trustee or director
1$0$0
JOE MAGLIODIRECTOR AT LARGE
Trustee or director
1$0$0
TIM MALEENYDIRECTOR AT LARGE
Trustee or director
1$0$0
CHANNING MARTINDIRECTOR AT LARGE (AS OF 01/25)
Trustee or director
1$0$0
LUIS MONTERODIRECTOR AT LARGE (AS OF 04/24)
Trustee or director
1$0$0
TOM O'KEEFEDIRECTOR AT LARGE (04/24-07/24)
Trustee or director
1$0$0
JORGE PLASENCIADIRECTOR AT LARGE (AS OF 01/25)
Trustee or director
1$0$0
ERIN RILEYDIRECTOR AT LARGE (AS OF 04/24)
Trustee or director
1$0$0
ROB SCHWARTZDIRECTOR AT LARGE (THRU 04/24)
Trustee or director
1$0$0
GINA SMITHDIRECTOR AT LARGE
Trustee or director
1$0$0
ANGELA STEELEDIRECTOR AT LARGE (THRU 04/24)
Trustee or director
1$0$0
STEVE WILLIAMSDIRECTOR AT LARGE & MLC CHAIR
Trustee or director
1$0$0
GREG ANDERSONCENTRAL REGION DIR. (AS OF 04/24)
Trustee or director
1$0$0
ANGELA TENUTACENTRAL REGION DIRECTOR
Trustee or director
1$0$0
JEFF KINGCENTRAL REGION DIRECTOR
Trustee or director
1$0$0
DAVID ANGELOEASTERN REGION DIRECTOR
Trustee or director
1$0$0
DAISY EXPOSITOEASTERN REGION DIRECTOR
Trustee or director
1$0$0
PAUL WOOLMINGTONEASTERN REGION DIR. (AS OF 04/24)
Trustee or director
1$0$0
KYLE ALLENSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
MICHELLE HEADLEYSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
SHARI DAYSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
JOHN GALLEGOSWESTERN REGION DIR.
Trustee or director
1$0$0
KAREN HUNTWESTERN REGION DIRECTOR
Trustee or director
1$0$0
AARON WALTONWESTERN REGION DIRECTOR
Trustee or director
1$0$0
990 for the year ended March 31, 2024: 55 people
NameTitleHours / weekCompensationOther / benefits
MARLA KAPLOWITZPRESIDENT & CEO
Trustee or director, Officer
40$936,120$57,677
ADAM COTUMACCIOCHIEF OPERATING OFFICER
Officer
45$519,204$45,580
ASHWINI KARANDIKAREVP MEDIA, TECH & DATA
Officer
45$501,820$27,640
MOLLIE ROSENEVP STRATEGY, INSIGHT, INNOVATION
Officer
45$474,474$36,635
ALISON PEPPEREVP GOVERNMENT RELATIONS
Officer
45$472,733$27,800
GREGORY WALKEREVP MED INDEP. AGENCIES & RETENTION
Officer
45$419,612$26,185
JUAN C SUAREZEVP MED HOLDING COMPANIES & GROWTH
Officer
45$385,866$37,068
JAMES O'DONNELLEVP FINANCE/TREASURER
Officer
45$322,357$33,507
TAHLISHA WILLIAMS 10-22-1223EVP, TALENT, EQUITY & LEAR. SOLUTIONS
Officer
20$312,304$20,286
ANN RUBINEVP, MARKETING, COMM. & EVENTS
Officer
45$306,511$21,044
NICOLE RIZZOSVP, BUSINESS INTELLIGENCE & INSIGHT
Highest-paid employee
45$276,048$25,995
MARK CAMPANELLASVP, ENTERPRISE TECH & DEVELOPMENT
Highest-paid employee
45$284,957$14,171
MATTHEW KASINDORFSVP BUSINESS INTELLIGENCE & INSIGHT
Highest-paid employee
45$262,261$35,246
KEVIN FREEMORESVP MEDIA, TECH & DATA
Highest-paid employee
45$257,755$31,278
DAVID-ANTHONY POWELLSVP MEMBER ENGAGE & DEV., CENT. REG.
Highest-paid employee
45$205,547$25,341
RUPA RAMAN AS OF 0823VP MARKETING & COMMUNICATIONS
Officer
45$56,398$4,649
KRISTINA BARRETT 0423-0623VP MARKETING & COMMUNICATIONS
Officer
45$31,234$2,545
KIRA LACKS AS OF 1123VP, EVENTS & CONFERENCES
Officer
45$20,947$2,347
ROBERT DUFFY AS OF 1223VP, WEBSITE STRATEGY, CONTENT, & OP.
Officer
45$5,019$413
SHARON NAPIERCHAIR
Trustee or director, Officer
1$0$0
BARRY WACKSMANIMMEDIATE PAST CHAIR
Trustee or director, Officer
1$0$0
ABBEY KLAASSENVICE CHAIR
Trustee or director, Officer
1$0$0
VITA HARRISVICE CHAIR (AS OF 04/23)
Trustee or director, Officer
1$0$0
CHRISTINE FRUECHTESECRETARY/TREASURER
Trustee or director, Officer
1$0$0
AMANI DUNCANDIRECTOR-AT-LARGE (THRU 04/23)
Trustee or director
1$0$0
AMBER GUILDDIRECTOR-AT-LARGE (AS OF 04/23)
Trustee or director
1$0$0
ANGELA STEELEDIRECTOR-AT-LARGE
Trustee or director
1$0$0
CHRISTOPH BECKERDIRECTOR-AT-LARGE (THRU 04/23)
Trustee or director
1$0$0
DEVIKA BULCHANDANIDIRECTOR-AT-LARGE (THRU 04/23)
Trustee or director
1$0$0
GINA SMITHDIRECTOR-AT-LARGE (AS OF 04/23)
Trustee or director
1$0$0
HELEN LINDIRECTOR-AT-LARGE
Trustee or director
1$0$0
JASON GAIKOWSKIDIRECTOR-AT-LARGE & CX COUNCIL
Trustee or director
1$0$0
JOE MAGLIODIRECTOR-AT-LARGE
Trustee or director
1$0$0
KATE MACNEVINDIRECTOR-AT-LARGE
Trustee or director
1$0$0
LAURA MANESSDIRECTOR-AT-LARGE
Trustee or director
1$0$0
MATT HARRINGTONDIRECTOR-AT-LARGE (AS OF 04/23)
Trustee or director
1$0$0
MEGAN PAGLIUCADIRECTOR-AT-LARGE (THRU 04/23)
Trustee or director
1$0$0
ROB SCHWARTZDIRECTOR-AT-LARGE
Trustee or director
1$0$0
STEVE WILLIAMSDIRECTOR-AT-LARGE & MLC CHAIR
Trustee or director
1$0$0
TIM MALEENYDIRECTOR-AT-LARGE (AS OF 04/23)
Trustee or director
1$0$0
ANGELA TENUTACENTRAL REGION DIR. (AS OF 04/23)
Trustee or director
1$0$0
JEFF KINGCENTRAL REGION DIRECTOR
Trustee or director
1$0$0
KAREN SEAMENCENTRAL REGION DIR. (THRU 08/23)
Trustee or director
1$0$0
MARK BACHMANNCENTRAL REGION DIR. (THRU 04/23)
Trustee or director
1$0$0
ANDREW GRAFFEASTERN REGION DIRECTOR
Trustee or director
1$0$0
DAISY EXPOSITOEASTERN REGION DIRECTOR
Trustee or director
1$0$0
DAVID ANGELOEASTERN REGION DIRECTOR
Trustee or director
1$0$0
KYLE ALLENSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
SHARI DAYSOUTHERN REGION DIR. (AS OF 04/23)
Trustee or director
1$0$0
MICHELLE HEADLEYSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
RICHARD WARDSOUTHERN REGION DIR. (THRU 04/23)
Trustee or director
1$0$0
AARON WALTONWESTERN REGION DIRECTOR
Trustee or director
1$0$0
ERIC JOHNSONWESTERN REGION DIR. (THRU 04/23)
Trustee or director
1$0$0
JOHN GALLEGOSWESTERN REGION DIRECTOR
Trustee or director
1$0$0
KAREN HUNTWESTERN REGION DIR. (AS OF 04/23)
Trustee or director
1$0$0
990 for the year ended March 31, 2023: 48 people
NameTitleHours / weekCompensationOther / benefits
MARLA KAPLOWITZPRESIDENT & CEO
Trustee or director, Officer
40$931,156$55,208
ADAM COTUMACCIOCHIEF OPERATING OFFICER
Officer
45$414,081$43,240
ASHWINI KARANDIKAREVP MEDIA, TECH & DATA
Officer
45$395,921$25,767
MOLLIE ROSENEVP STRATEGY, INSIGHT, INNOVATION
Officer
45$370,117$34,528
ALISON PEPPEREVP GOVERNMENT RELATIONS
Officer
45$355,213$25,553
GREGORY WALKEREVP MED INDEP. AGENCIES & RETENTION
Officer
45$331,995$24,609
BRIAN NIENHAUS THRU 0123EVP MED HOLDING COMPANIES & GROWTH
Officer
45$312,929$33,737
JAMES O'DONNELLEVP FINANCE/TREASURER
Officer
45$260,257$33,824
JUAN C SUAREZEVP MED HOLDING COMPANIES & GROWTH
Officer
45$233,796$30,917
MARK CAMPANELLASVP, ENTERPRISE TECH & DEVELOPMENT
Highest-paid employee
45$244,574$13,061
MATTHEW KASINDORFSVP BUSINESS INTELLIGENCE & INSIGHT
Highest-paid employee
45$209,655$32,134
KEVIN FREEMORESVP MEDIA, TECH & DATA
Highest-paid employee
45$214,654$26,885
HARLEY GRIFFITHSSVP MEMBER ENGAGE & DEV., EAST. REG.
Highest-paid employee
45$199,146$26,422
CHARLES FOXGROVEREVP CREATIVE TECHNOLOGY & INNOVATION
Officer
45$154,630$22,519
NICOLE RIZZO AS OF 0522SVP, BUSINESS INTELLIGENCE & INSIGHT
Highest-paid employee
45$132,994$16,082
SIMON FENWICK THRU 0422EVP TALENT, EQUITY & INCLUSION
Officer
20$98,359$8,847
TAHLISHA WILLIAMS AS OF 1022EVP, TALENT, EQUITY & LEAR. SOLUTIONS
Officer
20$56,777$5,199
CHRISTINE FRUECHTESECRETARY/TREASURER
Trustee or director, Officer
1$0$0
BARRY WACKSMANIMMEDIATE PAST CHAIR
Trustee or director, Officer
1$0$0
SHARON NAPIERVICE CHAIR (THRU 05/22)/CHAIR
Trustee or director, Officer
1$0$0
ABBEY KLAASSENVICE CHAIR
Trustee or director, Officer
1$0$0
VITA HARRISDIRECTOR-AT-LARGE
Trustee or director
1$0$0
LAURA MANESSDIRECTOR-AT-LARGE
Trustee or director
1$0$0
ROB SCHWARTZDIRECTOR-AT-LARGE
Trustee or director
1$0$0
STEVE WILLIAMSDIRECTOR-AT-LARGE | MLC CHAIR
Trustee or director
1$0$0
MARK BACHMANNCENTRAL REGION DIRECTOR
Trustee or director
1$0$0
KAREN SEAMENCENTRAL REGION DIRECTOR
Trustee or director
1$0$0
DAISY EXPOSITOEASTERN REGION DIRECTOR
Trustee or director
1$0$0
ANDREW GRAFFEASTERN REGION DIRECTOR
Trustee or director
1$0$0
DAVID ANGELOEASTERN REGION DIRECTOR
Trustee or director
1$0$0
RICHARD WARDSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
KYLE ALLENSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
MICHELLE HEADLEYSOUTHERN REGION DIRECTOR
Trustee or director
1$0$0
JOHN GALLEGOSWESTERN REGION DIRECTOR
Trustee or director
1$0$0
ERIC JOHNSONWESTERN REGION DIRECTOR
Trustee or director
0$0$0
AARON WALTONWESTERN REGION DIR. (AS OF 05/22)
Trustee or director
1$0$0
DEVIKA BULCHANDANIDIRECTOR-AT-LARGE
Trustee or director
0$0$0
CHRIS FOSTERDIRECTOR-AT-LARGE (THRU 05/22)
Trustee or director
0$0$0
JASON GAIKOWSKIDIRECTOR-AT-LARGE | CX COUNCIL
Trustee or director
1$0$0
JEFF KINGCENTRAL REGION DIRECTOR
Trustee or director
1$0$0
ANGELA STEELEDIRECTOR-AT-LARGE
Trustee or director
1$0$0
AMANI DUNCANDIRECTOR-AT-LARGE
Trustee or director
0$0$0
KATE MACNEVINDIRECTOR-AT-LARGE
Trustee or director
1$0$0
MEGAN PAGLIUCADIRECTOR-AT-LARGE
Trustee or director
1$0$0
HELEN LINDIRECTOR-AT-LARGE
Trustee or director
1$0$0
JOE MAGLIODIRECTOR-AT-LARGE (AS OF 05/22)
Trustee or director
1$0$0
CHRISTOPH BECKERDIRECTOR-AT-LARGE (AS OF 05/22)
Trustee or director
1$0$0
ANN RUBIN AS OF 0123EVP, MARKETING, COMM. & EVENTS
Officer
45$0$0

Address and contacts

Address (IRS master file)
25 WEST 45TH STREET 16TH FL, NEW YORK, NY 10036-4902
In care of
% JAMES ODONNELL
Principal officer (990 for 2024)
JUSTIN THOMAS-COPELAND, 25 WEST 45TH STREET 16TH FL, NEW YORK, NY 10036
Signed the 990
JAMES O'DONNELL, EVP FINANCE & TREASURER
Phone
(212) 850-0770
Return prepared by
GRANT THORNTON ADVISORS LLC

Mission

THE 4AS WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).

990 for the year ended March 31, 2025

Program accomplishments

  • SEE SCHEDULE O
  • SEE SCHEDULE O
  • SEE SCHEDULE O
  • THE 4AS PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in March, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025March 31, 2026August 17, 2026Not on file
2024March 31, 2025August 15, 2025990 on file
2023March 31, 2024August 15, 2024990 on file

IRS record

EIN
13-1621786
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1951
Accounting year ends
March
Files
Form 990 or 990-EZ
Assets (IRS master file)
$21,746,131
Income (IRS master file)
$19,818,452

Filing history

FormYear endedRevenueExpensesAssetsReturn
990March 2025$19,577,537$19,915,645$21,746,131XML
990March 2024$19,455,856$18,993,401$21,397,392XML
990March 2023$18,201,629$18,404,814$24,626,095XML
990March 2022$16,325,912$15,855,341$18,840,338IRS
990March 2021–––IRS
990March 2020–––IRS
990March 2019–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-1621786).

Questions about AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC

What is the EIN of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC?
The employer identification number (EIN) of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC is 13-1621786.
Is AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1951.
Are donations to AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC due?
The return for tax year 2025 (the year ending March 31, 2026) is due August 17, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended March 2025.
Who is the principal officer of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC?
The 990 for the year ended March 31, 2025 names JUSTIN THOMAS-COPELAND.
Who are the officers and directors of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC?
The 990 for the year ended March 31, 2025 lists 53 people; 17 received compensation from the organization, the highest $958,029 (MARLA KAPLOWITZ, PRESIDENT & CEO).
How much revenue does AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC have?
On its 990 for the year ended March 31, 2025 it reported revenue of $19,577,537, expenses of $19,915,645 and total assets of $21,746,131 at year end.

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