Nonprofit · EIN 13-0417765
ADVERTISING RESEARCH FOUNDATION INC
Tax-exempt · NEW YORK, NY 10118
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $10,589,011 | $10,507,125 | $81,886 | $8,822,392 | $4,805,826 | $4,016,566 |
| December 31, 2023 | 990 | $11,181,010 | $10,820,401 | $360,609 | $9,066,561 | $5,244,547 | $3,822,014 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $609,985
- Program service revenue
- $9,760,019
- Investment income
- $136,961
- Net gain from sales of assets
- $8,710
- Other revenue
- $82,046
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,364,037
- Other salaries and wages
- $3,861,451
- Salaries, compensation and benefits (total)
- $6,286,997
- Professional fundraising fees
- $0
- Legal fees
- $59,217
- Accounting fees
- $41,067
- Occupancy
- $554,157
- Travel
- $150,360
- Depreciation
- $164,927
Balance sheet and other
- Total assets, start of year
- $9,066,561
- Total assets, end of year
- $8,822,392
- Total liabilities, end of year
- $4,805,826
- Net assets, end of year
- $4,016,566
- Land, buildings and equipment
- $794,340
- Net assets without donor restrictions
- $4,016,566
- Gross receipts
- $12,291,693
- Employees
- 53
- Volunteers
- 14
- Year formed
- 1936
- State of legal domicile
- NY
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SCOTT MCDONALD | BOARD MEMBER/PRES & CEO Trustee or director, Officer | 40 | $538,542 | $12,354 |
| PAUL DONATO | CHIEF RESEARCH OFFICER Key employee | 40 | $298,001 | $21,179 |
| MICHAEL HEITNER | CHIEF GROWTH OFFICER Key employee | 40 | $278,833 | $21,168 |
| ELYSSA RUBIN | CFO Officer | 37.5 | $248,661 | $26,320 |
| RACHAEL FEIGENBAUM | SVP, EVENTS PROGRAM PRODUC Highest-paid employee | 40 | $208,533 | $25,132 |
| NIKOLE TENBRINK | VP, MARKETING Highest-paid employee | 40 | $190,432 | $23,518 |
| JAY MATTLIN | VP, RESEARCH Highest-paid employee | 40 | $181,618 | $7,417 |
| GWEN LA FANTASIE | VP, MEMBERSHIP Highest-paid employee | 40 | $164,796 | $17,003 |
| KEITH SMITH | MANAGING DIRECTOR Highest-paid employee | 40 | $155,476 | $5,829 |
| BILL LIVEK | BOARD MEMBER/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| KIRTI SINGH | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARK TRUSS | BOARD MEMBER/VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| NISHAT MEHTA | BOARD MEMBER/CHAIR (TO 6/12/24) Trustee or director, Officer | 1 | $0 | $0 |
| RADHA SUBRMANYAM | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TIM PERZYK | BOARD MEMBER/TREASURER (TO 6/12/24) Trustee or director, Officer | 1 | $0 | $0 |
13 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| CHRIS FOSDICK | BOARD MEMBER Trustee or director | 1 | $0 |
| PETE DOE | BOARD MEMBER Trustee or director | 1 | $0 |
| ABHILASHA MEHTA | BOARD MEMBER/SECRETARY Trustee or director, Officer | 1 | $0 |
| CARL MELA | BOARD MEMBER Trustee or director | 1 | $0 |
| SEAN BRUICH | BOARD MEMBER (TO 8/15/24) Trustee or director | 1 | $0 |
| ANDY SMITH | BOARD MEMBER (TO 6/12/24) Trustee or director | 1 | $0 |
| CHRISTINE TURNER | BOARD MEMBER Trustee or director | 1 | $0 |
| MARY ANN PACKO | BOARD MEMBER (TO 6/12/24) Trustee or director | 1 | $0 |
| NEHA BHARGAVA | BOARD MEMBER Trustee or director | 1 | $0 |
| COLLEEN FAHEY RUSH | BOARD MEMBER Trustee or director | 1 | $0 |
| STEVEN MILLMAN | BOARD MEMBER Trustee or director | 1 | $0 |
| NICOLE WHITLOW | BOARD MEMBER Trustee or director | 1 | $0 |
| GREG PHARO | BOARD MEMBER Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 27 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SCOTT MCDONALD | BOARD MEMBER/PRES & CEO Trustee or director, Officer | 40 | $502,379 | $11,963 |
| PAUL DONATO | CHIEF RESEARCH OFFICER Key employee | 40 | $299,620 | $20,650 |
| MICHAEL HEITNER | CHIEF GROWTH OFFICER Key employee | 40 | $279,012 | $19,997 |
| ELYSSA RUBIN | CFO Officer | 37.5 | $237,984 | $22,570 |
| RACHAEL FEIGENBAUM | SVP, EVENTS PROGRAM PRODUC Highest-paid employee | 40 | $186,997 | $18,874 |
| JAY MATTLIN | VP, RESEARCH Highest-paid employee | 40 | $176,116 | $6,911 |
| NIKOLE TENBRINK | VP, MARKETING Highest-paid employee | 40 | $161,657 | $17,690 |
| GWEN LA FANTASIE | VP, MEMBERSHIP Highest-paid employee | 40 | $162,978 | $16,245 |
| SHERRY PINCUS | MANAGING DIRECTOR Highest-paid employee | 40 | $149,887 | $24,943 |
| BILL LIVEK | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| KIRTI SINGH | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARK TRUSS | BOARD MEMBER/VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| ANDY FISHER | BOARD MEMBER (TO 6/30/23) Trustee or director | 1 | $0 | $0 |
| NISHAT MEHTA | BOARD MEMBER/CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RADHA SUBRMANYAM | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TIM PERZYK | BOARD MEMBER/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CHRIS FOSDICK | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PETE DOE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ABHILASHA MEHTA | BOARD MEMBER/SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| CARL MELA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TINA DANIELS | BOARD MEMBER (TO 8/31/23) Trustee or director | 1 | $0 | $0 |
| SEAN BRUICH | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MAINAK MAZUMDAR | BOARD MEMBER (TO 1/31/23) Trustee or director | 1 | $0 | $0 |
| ANDY SMITH | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CHRISTINE TURNER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARY ANN PACKO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRIAN COOPER | BOARD MEMBER (TO 9/30/23) Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 350 FIFTH AVE, NEW YORK, NY 10118-0110
- Principal officer (990 for 2024)
- SCOTT MCDONALD, 432 PARK AVENUE SOUTH, NEW YORK, NY 10016
- Signed the 990
- ELYSSA RUBIN, CFO
- Phone
- (212) 751-5656
- Website
- WWW.THEARF.ORG
- Return prepared by
- WITHUM SMITH & BROWN PC
Mission
THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.
Program accomplishments
- PUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTITIONERS AND USERS OF ADVERTISING RESEARCH.Expenses $523,884 · revenue $253,285
- CONDUCTED CONFERENCES, WORKSHOPS AND SYMPOSIUMS. PRINCIPAL MISSION IS TO DEVELOP AND MAINTAIN A CONTINUING PROGRAM OF ACTIVITIES AND PUBLICATIONS FOR THE ADVERTISING RESEARCH INDUSTRY.Expenses $2,606,521 · revenue $1,612,052
- CURATED RESEARCH: THE ADVERTISING RESEARCH FOUNDATION CURATES INDUSTRY RESEARCH AND PERFORMS INDEPENDENT RESEARCH WHICH IS DISTRIBUTED THROUGH PUBLICATIONS, WORKSHOPS, AND CONFERENCES TO ITS MEMBERS AND THE ADVERTISING RESEARCH COMMUNITY AT LARGE.Expenses $3,885,371 · revenue $1,362,049
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 13-0417765
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1943
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $8,822,392
- Income (IRS master file)
- $12,291,693
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $10,589,011 | $10,507,125 | $8,822,392 | XML |
| 990 | December 2023 | $11,181,010 | $10,820,401 | $9,066,561 | XML |
| 990 | December 2022 | $10,116,267 | $9,707,768 | $8,985,759 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-0417765).
Questions about ADVERTISING RESEARCH FOUNDATION INC
- What is the EIN of ADVERTISING RESEARCH FOUNDATION INC?
- The employer identification number (EIN) of ADVERTISING RESEARCH FOUNDATION INC is 13-0417765.
- Is ADVERTISING RESEARCH FOUNDATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1943.
- Are donations to ADVERTISING RESEARCH FOUNDATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does ADVERTISING RESEARCH FOUNDATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ADVERTISING RESEARCH FOUNDATION INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ADVERTISING RESEARCH FOUNDATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of ADVERTISING RESEARCH FOUNDATION INC?
- The 990 for the year ended December 31, 2024 names SCOTT MCDONALD.
- Who are the officers and directors of ADVERTISING RESEARCH FOUNDATION INC?
- The 990 for the year ended December 31, 2024 lists 28 people; 9 received compensation from the organization, the highest $538,542 (SCOTT MCDONALD, BOARD MEMBER/PRES & CEO).
- How much revenue does ADVERTISING RESEARCH FOUNDATION INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $10,589,011, expenses of $10,507,125 and total assets of $8,822,392 at year end.
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