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Nonprofit · EIN 03-0358029

POPULATION MEDIA CENTER INC

Tax-exempt · S BURLINGTON, VT 05403

Financials

$7.9M$9.4M2023$9.4M$10M2024
Revenue Expenses · by fiscal year end
Financials of POPULATION MEDIA CENTER INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$9,408,193$9,960,643-$552,450$14,154,011$474,632$13,679,379
December 31, 2023990$7,930,395$9,428,333-$1,497,938$15,204,835$759,644$14,445,191
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$8,213,449
of which government grants
$649,913
Program service revenue
$156,678
Investment income
$1,038,066
Net gain from sales of assets
$499,110
Other revenue
$0

Expenses

Grants and similar amounts paid
$3,432
Compensation of officers, directors and key employees
$513,185
Other salaries and wages
$2,154,363
Salaries, compensation and benefits (total)
$3,315,068
Professional fundraising fees
$0
Legal fees
$42,267
Accounting fees
$71,249
Occupancy
$239,104
Travel
$657,491
Depreciation
$30,795
Program services (functional)
$7,886,583
Management and general (functional)
$1,344,034
Fundraising (functional)
$730,026

Balance sheet and other

Total assets, start of year
$15,204,835
Total assets, end of year
$14,154,011
Total liabilities, end of year
$474,632
Net assets, end of year
$13,679,379
Land, buildings and equipment
$62,700
Publicly traded securities
$11,893,919
Net assets without donor restrictions
$8,575,948
Net assets with donor restrictions
$5,103,431
Gross receipts
$18,210,713
Employees
26
Volunteers
20
Year formed
1998
State of legal domicile
VT

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
WILLIAM N RYERSONPRESIDENT EMERITUS
Trustee or director, Officer
36$288,370$23,972
WILLIAM J RIDERV.P. OF FINANCE
Officer
40$180,846$19,998
ELIZABETH BORGV.P. OF DEVELOPMENT
Highest-paid employee
40$161,515$26,908
MISSIE F THURSTONDIRECTOR OF MARKETING
Highest-paid employee
40$137,132$50,751
AMY RILEYDIRECTOR OF RESEARCH
Highest-paid employee
40$119,430$35,111
DAVID WALKEREXECUTIVE VICE-PRESIDENT
Highest-paid employee
40$127,686$25,662
STEPHANIE A THOLANDDIRECTOR OF NEW BUSINESS
Highest-paid employee
40$126,644$4,961
PENNY HAWKINSCO-CHAIR
Trustee or director, Officer
1$0$0
FRAN STODDARDCO-CHAIR
Trustee or director, Officer
1$0$0
CHRIS PURDYTREASURER
Trustee or director, Officer
1$0$0
ITANG H YOUNGSECRETARY
Trustee or director, Officer
1$0$0
KRISTINA HARE LYONSDIRECTOR
Trustee or director
1$0$0
RON HOGEDIRECTOR
Trustee or director
2$0$0
JOTHAM MUSINGUZIDIRECTOR
Trustee or director
1$0$0
RANDY FREERDIRECTOR
Trustee or director
1$0$0
3 more people on this return
NameTitleHours / weekCompensation
ALECHIA REESEDIRECTOR
Trustee or director
1$0
JERRI SHAWDIRECTOR
Trustee or director
1$0
MARGOT FAHNESTOCKPRESIDENT & CEO
Officer
40$0
990 for the year ended December 31, 2023: 18 people
NameTitleHours / weekCompensationOther / benefits
WILLIAM N RYERSONPRESIDENT
Trustee or director, Officer
40$292,204$27,498
DAVID WALKEREXECUTIVE VICE-PRESIDENT
Key employee
40$203,975$47,384
WILLIAM J RIDERV.P. OF FINANCE
Officer
40$173,559$14,953
ELIZABETH BORGV.P. OF DEVELOPMENT
Highest-paid employee
40$155,426$24,071
MISSIE F THURSTONDIRECTOR OF MARKETING
Highest-paid employee
40$107,631$42,757
STEPHANIE A THOLANDDIRECTOR OF NEW BUSINESS
Highest-paid employee
40$120,559$9,645
TODD HAWKDIRECTOR OF IT
Highest-paid employee
40$104,546$20,977
RON HOGECHAIR
Trustee or director, Officer
2$0$0
KRISTINA HARE LYONSSECRETARY
Trustee or director, Officer
1$0$0
PENNY HAWKINSDIRECTOR
Trustee or director
1$0$0
JOTHAM MUSINGUZIDIRECTOR
Trustee or director
1$0$0
CYNTHIA MCCLINTOCKDIRECTOR
Trustee or director
1$0$0
ITANG H YOUNGDIRECTOR
Trustee or director
1$0$0
RANDY FREERDIRECTOR
Trustee or director
1$0$0
CHRIS PURDYDIRECTOR
Trustee or director
1$0$0
FRAN STODDARDDIRECTOR (START 06/2023)
Trustee or director
1$0$0
ALECHIA REESEDIRECTOR (START 12/2023)
Trustee or director
1$0$0
JERRI LEA SHAWCHAIR (END 04/2023)
Trustee or director, Officer
2$0$0

Address and contacts

Address (IRS master file)
30 KIMBALL AVE STE 206, S BURLINGTON, VT 05403-6825
In care of
% BILL RIDER
Principal officer (990 for 2024)
MARGOT FAHNESTOCK, 30 KIMBALL AVENUE 206, SOUTH BURLINGTON, VT 05403
Signed the 990
MARGOT FAHNESTOCK, PRESIDENT
Phone
(802) 985-8156
Return prepared by
MCSOLEY MCCOY & CO

Mission

PMC CONCENTRATES ON ENTERTAINMENT MEDIA TO EDUCATE PEOPLE ABOUT THE BENEFITS OF SMALL FAMILIES, ENCOURAGE THE USE OF EFFECTIVE FAMILY PLANNING METHODS, ELEVATE THE STATUS OF WOMEN, PROMOTE GENDER EQUITY, AND PROMOTE THE CONCEPT OF GLOBAL SUSTAINABILITY.

990 for the year ended December 31, 2024

Program accomplishments

  • NATIONAL AND INTERNATIONAL INITIATIVES - PMC WORKS WITH ITS OWN DOMESTIC EMPLOYEES, FIELD OFFICE STAFF, AND OTHERS TO ESTABLISH AND EXPAND SPECIFIC MEDIA PROJECTS IN A NUMBER OF COUNTRIES (INCLUDING ETHIOPIA, BURUNDI, THE DEMOCRATIC REPUBLIC OF CONGO, KENYA, LIBERIA, NIGERIA, ZAMBIA, UGANDA, THE U.S., MEXICO, GUATEMALA, HAITI, AND NEPAL) EACH WITH THE GOAL OF WORKING WITH BROADCASTERS AND HUMAN-SERVICE ORGANIZATIONS TO PROMOTE THE ELEVATION OF THE STATUS OF WOMEN AND GIRLS, REPRODUCTIVE HEALTH, PROTECTION OF CHILDREN, SMALL FAMILY NORMS, THE AVOIDANCE OF ADOLESCENT PARENTHOOD, AND THE PROTECTION OF THE ENVIRONMENT WITH MEDIA CONTENT TAILORED TO THE LOCAL CULTURE.
    Expenses $6,481,165 · grants $3,432 · revenue $156,678
  • GENERAL PROGRAM DEVELOPMENT - PMC CONTINUES TO INITIATE MEDIA PROJECTS IN ASIA, AFRICA, NORTH AMERICA, LATIN AMERICA, AND THE CARIBBEAN. THIS ONGOING EXPLORATORY, DEVELOPMENT AND SUPPORT WORK INCLUDES MEETINGS WITH GOVERNMENT OFFICIALS, THEMATIC EXPERTS, BROADCASTERS, AND NON-GOVERNMENTAL ORGANIZATIONS, ASSESSMENT OF MASS MEDIA REGARDING COVERAGE OF RELEVANT INFORMATION AND AUDIENCE PENETRATION, AND OTHER RESEARCH AND DEVELOPMENT ACTIVITIES.
    Expenses $1,185,241
  • PUBLIC OUTREACH - THIS PROGRAM CATEGORY INCLUDES SPEAKING AND WRITINGWORK DONE BY PMC STAFF AS WELL AS THE PROGRAM-RELATED PORTION OF THEWEBSITE, NEWSLETTERS, SOCIAL MEDIA, ANNUAL REPORT AND OTHER COMMUNICATION EFFORTS.
    Expenses $220,177

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
03-0358029
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1998
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B99)
Assets (IRS master file)
$14,154,011
Income (IRS master file)
$18,210,713

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$9,408,193$9,960,643$14,154,011XML
990December 2023$7,930,395$9,428,333$15,204,835XML
990December 2022$9,454,964$9,891,773$16,501,489IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 03-0358029).

Questions about POPULATION MEDIA CENTER INC

What is the EIN of POPULATION MEDIA CENTER INC?
The employer identification number (EIN) of POPULATION MEDIA CENTER INC is 03-0358029.
Is POPULATION MEDIA CENTER INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1998.
Are donations to POPULATION MEDIA CENTER INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does POPULATION MEDIA CENTER INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of POPULATION MEDIA CENTER INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did POPULATION MEDIA CENTER INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of POPULATION MEDIA CENTER INC?
The 990 for the year ended December 31, 2024 names MARGOT FAHNESTOCK.
Who are the officers and directors of POPULATION MEDIA CENTER INC?
The 990 for the year ended December 31, 2024 lists 18 people; 7 received compensation from the organization, the highest $288,370 (WILLIAM N RYERSON, PRESIDENT EMERITUS).
How much revenue does POPULATION MEDIA CENTER INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $9,408,193, expenses of $9,960,643 and total assets of $14,154,011 at year end.

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