Nonprofit · EIN 02-0700616
NASHVILLE CONVENTION & VISITORS BUREAU
Tax-exempt · NASHVILLE, TN 37203
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $74,261,483 | $73,056,793 | $1,204,690 | $31,029,630 | $21,336,826 | $9,692,804 |
| June 30, 2024 | 990 | $49,275,633 | $47,505,724 | $1,769,909 | $27,351,330 | $18,863,216 | $8,488,114 |
| June 30, 2023 | 990 | $44,006,602 | $43,393,489 | $613,113 | $22,518,813 | $15,800,608 | $6,718,205 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $4,206,000
- of which government grants
- $4,206,000
- Program service revenue
- $69,781,644
- Investment income
- $340,508
- Net income from sales of inventory
- -$70,646
- Other revenue
- -$66,669
Expenses
- Grants and similar amounts paid
- $1,791,390
- Compensation of officers, directors and key employees
- $2,420,069
- Other salaries and wages
- $8,823,683
- Salaries, compensation and benefits (total)
- $13,169,293
- Professional fundraising fees
- $0
- Legal fees
- $22,637
- Accounting fees
- $36,785
- Occupancy
- $1,027,192
- Travel
- $660,747
- Depreciation
- $597,000
Balance sheet and other
- Total assets, start of year
- $27,351,330
- Total assets, end of year
- $31,029,630
- Total liabilities, end of year
- $21,336,826
- Net assets, end of year
- $9,692,804
- Land, buildings and equipment
- $1,775,204
- Publicly traded securities
- $837,475
- Net assets without donor restrictions
- $9,692,804
- Gross unrelated business income
- -$7,260
- Gross receipts
- $75,603,718
- Employees
- 139
- Volunteers
- 30
- Year formed
- 2003
- State of legal domicile
- TN
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Deana Ivey | CEO Trustee or director, Officer | 50 | $776,436 | $43,325 |
| Jeff Mefford | CFO Officer | 45 | $347,100 | $43,070 |
| Adrienne Siemers | Chief Sales Officer Officer | 45 | $308,640 | $40,346 |
| Heather Middleton | Chief Marketing Officer Officer | 45 | $266,228 | $34,051 |
| Mary Arnold | Chief Public Affairs Officer Officer | 45 | $254,417 | $40,910 |
| William Wright | Sr. Vice President Sales Highest-paid employee | 45 | $251,262 | $30,666 |
| Corey Hopwood | Sr. Vice President Highest-paid employee | 45 | $225,799 | $30,191 |
| David Spencer | Sr Vice President Highest-paid employee | 45 | $203,676 | $26,840 |
| Wendy Ramirez | Sales Director Highest-paid employee | 45 | $194,683 | $32,301 |
| Lowell Canaday | Regional Sales Director Highest-paid employee | 45 | $202,205 | $16,858 |
| Marie Sueing | Chief Community Engagement Officer Officer | 45 | $183,930 | $28,586 |
| Ken Levitan | Board Chair Trustee or director | 4 | $0 | $0 |
| Marcus Whitney | Board Member Trustee or director | 1 | $0 | $0 |
| Kevin Lavender | Board Member Trustee or director | 1 | $0 | $0 |
| Claire Tucker | Board Member Trustee or director | 1 | $0 | $0 |
18 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Max Goldberg | Board member Trustee or director | 1 | $0 |
| Robert Fisher | Board Member Trustee or director | 1 | $0 |
| Sarah Trahern | Board Member Trustee or director | 1 | $0 |
| Pat Martin | Board Member Trustee or director | 1 | $0 |
| Burke Nihill | Board Member Trustee or director | 1 | $0 |
| Dr Alex Jahangir | Board Member Trustee or director | 1 | $0 |
| Doug Kreulen | Board Member Trustee or director | 1 | $0 |
| Howie Nuchow | Board Member Trustee or director | 1 | $0 |
| Marc Sternagel | Board Member Trustee or director | 1 | $0 |
| Ben Weprin | Board Member Trustee or director | 1 | $0 |
| Molly Shehan | Board Member Trustee or director | 1 | $0 |
| Ian Ayre | Board Member Trustee or director | 1 | $0 |
| Linda Chambers | Board Member Trustee or director | 1 | $0 |
| Mark Fioravanti | Board Member Trustee or director | 1 | $0 |
| Leesa LeClaire | Board Member Trustee or director | 1 | $0 |
| Becky Gardenhire | Board Member Trustee or director | 1 | $0 |
| Tony Phillips | Board Member Trustee or director | 1 | $0 |
| Shannon Sanders | Board Member Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 33 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Christopher Spyridon | Former CEO Former | 0 | $2,265,767 | $34,827 |
| Deana Ivey | CEO Trustee or director, Officer | 50 | $589,062 | $42,600 |
| Jeff Mefford | CFO Officer | 45 | $302,713 | $37,856 |
| Adrienne Siemers | Chief Sales Officer Officer | 45 | $295,260 | $39,326 |
| Mary Arnold | Chief Public Affairs Officer Officer | 45 | $243,475 | $36,988 |
| William Wright | Sr. Vice President Sales Highest-paid employee | 45 | $237,820 | $29,457 |
| Corey Hopwood | Sr. Vice President Highest-paid employee | 45 | $220,244 | $33,728 |
| Heather Middleton | Chief Marketing Officer Officer | 45 | $206,259 | $30,749 |
| Wendy Ramirez | Sales Director Highest-paid employee | 45 | $186,572 | $33,282 |
| Pride Haggerty | Vice President - Regional Sales Highest-paid employee | 45 | $192,110 | $11,701 |
| Marie Sueing | Chief Community Engagement Officer Officer | 45 | $165,991 | $27,699 |
| Lowell Canaday | Regional Sales Director Highest-paid employee | 45 | $179,528 | $9,132 |
| Ken Levitan | Board Chair Trustee or director | 4 | $0 | $0 |
| Kevin Lavender | Board Member Trustee or director | 1 | $0 | $0 |
| Maneet Chauhan | Board Member Trustee or director | 1 | $0 | $0 |
| Robert Fisher | Board Member Trustee or director | 1 | $0 | $0 |
| Marcus Whitney | Board Member Trustee or director | 1 | $0 | $0 |
| Ellen Pryor | Board Member Trustee or director | 1 | $0 | $0 |
| John Esposito | Board Member Trustee or director | 1 | $0 | $0 |
| Eddie George | Board Member Trustee or director | 1 | $0 | $0 |
| Sarah Trahern | Board Member Trustee or director | 1 | $0 | $0 |
| Kevin Green | Board Member Trustee or director | 1 | $0 | $0 |
| Pat Martin | Board Member Trustee or director | 1 | $0 | $0 |
| Burke Nihill | Board Member Trustee or director | 1 | $0 | $0 |
| Sherry Franklin | Board Member Trustee or director | 1 | $0 | $0 |
| Dr Alex Jahangir | Board Member Trustee or director | 1 | $0 | $0 |
| Doug Kreulen | Board Member Trustee or director | 1 | $0 | $0 |
| Howie Nuchow | Board Member Trustee or director | 1 | $0 | $0 |
| Marc Sternagel | Board Member Trustee or director | 1 | $0 | $0 |
| Claire Tucker | Board Member Trustee or director | 1 | $0 | $0 |
| Ben Weprin | Board Member Trustee or director | 1 | $0 | $0 |
| Molly Shehan | Board Member Trustee or director | 1 | $0 | $0 |
| Max Goldberg | Board member Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 34 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Christopher Spyridon | CEO Trustee or director, Officer | 50 | $1,095,523 | $285,016 |
| Deana Ivey | President Officer | 50 | $448,793 | $39,660 |
| Jeff Mefford | CFO Officer | 45 | $272,694 | $35,853 |
| Adrienne Siemers | Chief Sales Officer Officer | 45 | $253,649 | $38,083 |
| Scott Schult | Chief Marketing Officer Officer | 45 | $234,551 | $12,360 |
| Mary Arnold | Chief Public Affairs Officer Officer | 45 | $203,046 | $37,366 |
| William Wright | Sr. Vice President Sales Highest-paid employee | 45 | $199,333 | $27,218 |
| Corey Hopwood | Sr. Vice President Highest-paid employee | 45 | $183,430 | $30,994 |
| Heather Middleton | Sr. Vice President Marketing Officer | 45 | $176,806 | $27,557 |
| Wendy Ramirez | Sales Director Highest-paid employee | 45 | $161,483 | $28,069 |
| David Spencer | Vice President Events Highest-paid employee | 45 | $147,311 | $25,969 |
| Pride Haggerty | National Sales Director Highest-paid employee | 45 | $148,127 | $10,915 |
| Kevin Lavender | Board Chairman Trustee or director | 4 | $0 | $0 |
| Maneet Chauhan | Board Member Trustee or director | 1 | $0 | $0 |
| Robert Fisher | Board Member Trustee or director | 1 | $0 | $0 |
| Marcus Whitney | Board Member Trustee or director | 1 | $0 | $0 |
| Ellen Pryor | Board Member Trustee or director | 1 | $0 | $0 |
| John Esposito | Board Member Trustee or director | 1 | $0 | $0 |
| Ken Levitan | Board Member Trustee or director | 1 | $0 | $0 |
| Patrick Chaffin | Board Member Trustee or director | 1 | $0 | $0 |
| Eddie George | Board Member Trustee or director | 1 | $0 | $0 |
| Sarah Trahern | Board Member Trustee or director | 1 | $0 | $0 |
| Kimberly Lewis | Board Member Trustee or director | 1 | $0 | $0 |
| Kevin Green | Board Member Trustee or director | 1 | $0 | $0 |
| Pat Martin | Board Member Trustee or director | 1 | $0 | $0 |
| Burke Nihill | Board Member Trustee or director | 1 | $0 | $0 |
| Sherry Franklin | Board Member Trustee or director | 1 | $0 | $0 |
| Dr Alex Jahangir | Board Member Trustee or director | 1 | $0 | $0 |
| Doug Kreulen | Board Member Trustee or director | 1 | $0 | $0 |
| Howie Nuchow | Board Member Trustee or director | 1 | $0 | $0 |
| Marc Sternagel | Board Member Trustee or director | 1 | $0 | $0 |
| Claire Tucker | Board Member Trustee or director | 1 | $0 | $0 |
| Ben Weprin | Board Member Trustee or director | 1 | $0 | $0 |
| Alberto Gonzales | Board Member Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 500 11TH AVE N STE 650, NASHVILLE, TN 37203-6289
- In care of
- % DEANA IVEY
- Principal officer (990 for 2024)
- Deana Ivey, 500 11th Ave N Ste 650, Nashville, TN 37203
- Signed the 990
- Jeff Mefford, CFO
- Phone
- (615) 259-4708
- Website
- www.visitmusiccity.com
Mission
The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 100,000 people and bringing over $11 billion into the local economy each year.
Program accomplishments
- Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.
- Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 2 million future room nights from these meetings.
- In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network.
- To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 02-0700616
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2005
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $31,029,630
- Income (IRS master file)
- $75,603,718
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $74,261,483 | $73,056,793 | $31,029,630 | XML |
| 990 | June 2024 | $49,275,633 | $47,505,724 | $27,351,330 | IRS |
| 990 | June 2023 | $44,006,602 | $43,393,489 | $22,518,813 | XML |
| 990 | June 2022 | $32,584,814 | $32,414,958 | $16,097,177 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 02-0700616).
Questions about NASHVILLE CONVENTION & VISITORS BUREAU
- What is the EIN of NASHVILLE CONVENTION & VISITORS BUREAU?
- The employer identification number (EIN) of NASHVILLE CONVENTION & VISITORS BUREAU is 02-0700616.
- Is NASHVILLE CONVENTION & VISITORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2005.
- Are donations to NASHVILLE CONVENTION & VISITORS BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does NASHVILLE CONVENTION & VISITORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of NASHVILLE CONVENTION & VISITORS BUREAU due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did NASHVILLE CONVENTION & VISITORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of NASHVILLE CONVENTION & VISITORS BUREAU?
- The 990 for the year ended June 30, 2025 names Deana Ivey.
- Who are the officers and directors of NASHVILLE CONVENTION & VISITORS BUREAU?
- The 990 for the year ended June 30, 2025 lists 33 people; 11 received compensation from the organization, the highest $776,436 (Deana Ivey, CEO).
- How much revenue does NASHVILLE CONVENTION & VISITORS BUREAU have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $74,261,483, expenses of $73,056,793 and total assets of $31,029,630 at year end.
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- NASHVILLE DISTRICT MANAGEMENT CORPORATION INC EIN 62-1747009 · last filed 990 for 2024
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- WELL COFFEEHOUSE EIN 45-4036301 · last filed 990 for 2025
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All nonprofits in NASHVILLE · Tennessee · Community improvement and capacity building