2026-09-18T07:51:48-05:00 2025-12-31 410746749 CLIFTONLARSONALLEN LLP 1525 VALLEY CENTER PARKWAY STE 300 BETHLEHEM PA 180172285 990 2025-01-01 240861286 POCONO MOUNTAINS VACATION BUREAU INC POCO 5704215791 1004 MAIN STREET STROUDSBURG PA 18360 CHRISTOPHER BARRETT PRESIDENT/CEO 5704215791 2026-09-16 1 CARY J GIACALONE II CPA P01799465 6104335501 2026-09-16 2025 POCONO MOUNTAINS VISITORS BUREAU INC CHRISTOPHER BARRETT 1004 MAIN STREET STROUDSBURG PA 18360 17077682 0 X WWW.POCONOMOUNTAINS.COM X 1957 PA THE MISSION OF THE POCONO MOUNTAINS VACATION BUREAU, INC. IS TO ENHANCE THE ECONOMIC AND ENVIRONMENTAL WELL-BEING OF OUR REGION AND MEMBERS THROUGH THE PROMOTION OF TOURISM AND THE COMPREHENSIVE MARKETING OF OUR DESTINATION. 21 21 59 600 0 0 14901054 15655712 1246266 1090907 252257 191746 28246 34359 16427823 16972724 989712 752264 0 0 3730027 4081717 0 0 0 12054268 12615067 16774007 17449048 -346184 -476324 13641106 13041318 3129522 3006058 10511584 10035260 X THE MISSION OF THE POCONO MOUNTAINS VACATION BUREAU IS TO PROMOTE THE POCONO MOUNTAINS, PA, TOURIST DESTINATIONS OF CARBON, MONROE, PIKE AND WAYNE COUNTIES AS THE DESIGNATED TOURIST PROMOTION AGENCY. TO ENHANCE THE ECONOMIC AND ENVIRONMENTAL WELL-BEING OF OUR REGION AND MEMBERS THROUGH THE PROMOTION OF TOURISM AND THE COMPREHENSIVE MARKETING OF OUR DESTINATION. 0 0 15958052 752264 1090907 WE PROMOTE THE POCONO MOUNTAIN AREA ECONOMIC AND ENVIRONMENTAL WELL-BEING THROUGH THE PROMOTION OF TOURISM AND THE COMPREHENSIVE MARKETING OF OUR DESTINATION. 15958052 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 5 0 1 59 1 0 0 0 0 0 0 0 0 X 21 21 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 1 1 1 0 X CHRISTOPHER BARRETT 5704215791 1004 W MAIN STREET STROUDSBURG PA 18360 BILL COLAVITO BOARD CHAIR 1.00 X X 0 0 0 GENEVIEVE REESE 1ST VICE CHAIR 1.00 X X 0 0 0 BILL RADER 2ND VICE CHAIR 1.00 X X 0 0 0 DAVID MAKARSKY 3RD VICE CHAIR 1.00 X X 0 0 0 BEN MAY TREASURER 1.00 X X 0 0 0 ANDY FORTE BOARD MEMBER 1.00 X 0 0 0 ANDY WORTHINGTON BOARD MEMBER 1.00 X 0 0 0 BRIDGET GELDERMAN BOARD MEMBER 1.00 X 0 0 0 COREY ROBINSON BOARD MEMBER 1.00 X 0 0 0 DANTE TRAPASSO BOARD MEMBER 1.00 X 0 0 0 DON PLEAU BOARD MEMBER 1.00 X 0 0 0 DONNA SMITH BOARD MEMBER 1.00 X 0 0 0 DR SYLVESTER WILLIAMS BOARD MEMBER 1.00 X 0 0 0 ERIC EHRHARDT BOARD MEMBER 1.00 X 0 0 0 ERIC LANSBERRY BOARD MEMBER 1.00 X 0 0 0 JASON BAYS BOARD MEMBER (AS OF 11/2025) 1.00 X 0 0 0 JEFF RUDDER BOARD MEMBER 1.00 X 0 0 0 JIM DAILEY BOARD MEMBER 1.00 X 0 0 0 JOHN KIESENDAHL BOARD MEMBER 1.00 X 0 0 0 JUSTIN GENZLINGER BOARD MEMBER 1.00 X 0 0 0 RACHEL WASZCZAK BOARD MEMBER 1.00 X 0 0 0 ROB HOWELL BOARD MEMBER 1.00 X 0 0 0 RORY O'FEE BOARD MEMBER 1.00 X 0 0 0 SIERRA FOGAL BOARD MEMBER 1.00 X 0 0 0 TRIP RUVANE BOARD MEMBER 1.00 X 0 0 0 KIT PAPPAS BOARD MEMBER (6/25 TO 10/25) 1.00 X 0 0 0 CHRISTOPHER BARRETT PRESIDENT/CEO/SECRETARY 40.00 X 323321 0 56629 BRIAN BOSSUYT CMO/EVP 40.00 X 208461 0 37869 JAMIE SCHMEELK CFO 40.00 X 200981 0 28075 MARLYN KISSNER VP AND DIRECTOR OF MEMBERS 40.00 X 145727 0 9282 MOLLY MOORE DIRECTOR OF MARKETING 40.00 X 103651 0 6717 982141 0 138572 5 0 1 0 NBC UNIVERSAL PO BOX 402971 ATLANTA GA 30384 ADVERTISING 1392917 ADAMS OUTDOOR ADVERTISING PO BOX 809140 CHICAGO IL 60680 ADVERTISING 374550 LAMAR COMPANIES PO BOX 746966 ATLANTA GA 30374 ADVERTISING 357151 BAILEY DESIGN & ADVERTISING 3305 LAKE ARIEL HWY HONESDALE PA 18431 ADVERTISING 185232 ENORE OUTDOOR 24 PINEWOOD DRVE COVINGTON TWP PA 18424 ADVERTISING 130316 5 3360 15652352 15655712 MARKETING REVENUE FROM MEMBERS 541800 703653 703653 MEMBERSHIP DUES 900099 180311 180311 ADVERTISING AND PROMOTION 541800 169722 169722 HOSTED EVENTS AND COMMITTEE INC 541800 37221 37221 1090907 213780 213780 82924 104958 -22034 -22034 -22034 0 3360 0 0 CREDIT CARD AWARDS 900099 33959 33959 MISCELLANEOUS 900099 400 400 34359 16972724 1090907 0 226105 752264 855336 2505723 72890 398964 248804 35508 78756 229048 10654344 294128 181844 213665 246549 35294 410410 71321 SUBSCRIPTIONS AND DUES 119088 MEMBERSHIPS 42547 MISCELLANEOUS 2565 17449048 2963871 3796967 18678 319 3779616 3902977 242702 315884 3873075 2021694 1699494 1851381 4935293 3102098 1452 1117 0 70575 13641106 13041318 2040936 1944563 575827 499435 512759 490400 0 71660 3129522 3006058 X 10511584 10035260 10511584 10035260 13641106 13041318 -476324 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 0 0 26300 26300 1525588 700160 825428 1826767 906220 920547 494420 415314 79106 1851381 OPERATING LEASE LIABILITY 71660 71660 X 16972724 0 16972724 0 16972724 17449048 0 17449048 0 17449048 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO THE ORGANIZATION'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. THE ORGANIZATION COMPLIES WITH THE GUIDANCE FOR UNCERTAINTY IN INCOME TAXES USING THE PROVISIONS OF FASB ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEEDED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-LIKELY-THAN-NOT THE POSITION WILL BE SUSTAINED UPON EXAMINATION BY TAX AUTHORITIES. AS OF DECEMBER 31, 2025 AND 2024 THE ORGANIZATION HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. 1 PIKE COUNTY HISTORICAL SOCIETY 608 BROAD STREEET MILFORD PA 18337 232027376 19102 0 2025 MARKETING EXPENSES AND EVENTS HERITAGE SOCIETY 608 BROAD STREEET MILFORD PA 18337 232027376 10000 0 2025 SPONSORSHIP FOR GREY TOWERS ECONOMIC DEVELOPMENT AUTHORITY 201 BROAD STREET SUITE 1 MILFORD PA 18337 232190729 10000 0 2025 SPONSORSHIP CHAMBER OF THE NORTHERN POCONOS 2512 ROUTE 6 SUITE 2 HAWLEY PA 18428 470976224 12000 0 2025 ADVERTISING DORFLINGER WILDLIFE SANCTUARY PO BOX 356 WHITE MILLS PA 18473 232137456 6500 0 2025 WILDFLOWER CONCERT SERIES DOWNTOWN HAWLEY PARTNERSHIP PO BOX 584 HAWLEY PA 18428 743259196 11258 0 2025 ADVERTISING GREATER HONESDALE PARTNERSHIP 32 COMMERCIAL STREET SUITE 300 HONESDALE PA 18431 232682245 12000 0 2025 ADVERTISING AND EVENTS LACAWAC SANCTUARY FOUNDATION 94 SANCTUARY ROAD LAKE ARIEL PA 18436 236419952 7500 0 2025 ADVERTISING RITZ PLAYHOUSE PO BOX 158 HAWLEY PA 18428 231922413 5500 0 2025 MUSICAL, PLAYS, AND RITZ BITZ KIDS' SHOW ADVERTISING ROOTS AND RHYTHM PO BOX 591 HONESDALE PA 18431 743247376 6500 0 2025 ROOTS & RHYTHM FESTIVAL ROTARY CLUB OF HONESDALE 678 STOCK FARM ROAD LAKE ARIEL PA 18436 236298149 6500 0 2025 BEER & WINE FESTIVAL THE COOPERAGE PROJECT 1030 MAIN STREET HONESDALE PA 18431 275427439 7066 0 2025 ADVERTISING WAYNE COUNTY ARTS ALLIANCE PO BOX 645 HONESDALE PA 18431 562312185 7213 0 2025 ADVERTISING AND EVENTS WAYNE COUNTY COMMUNITY FOUNDATION 918 CHURCH STREET SUITE F HONESDALE PA 18431 232656896 13726 0 2025 ADVERTISING AND EVENTS WAYNE COUNTY FARMERS MARKET 297 CADWALDER ROAD HONESDALE PA 18431 272583716 6500 0 2025 WAYNE COUNTY FARMERS MARKET ADVERTISING ARTISASHIP 3236 WEST LIZARD CREEK ROAD LEHIGHTON PA 18235 810972562 5151 0 2025 SUMMER CONCERT SERIES FRANKLIN TWP VOLUNTEER FIRE CO 2440 FAIRYLAND ROAD LEHIGHTON PA 18235 232588418 5979 0 2025 FUNDRAISER ADVERTISING JIM THORPE TOURISM AGENCY PO BOX 164 JIM THORPE PA 18229 232308154 8000 0 2025 ADVERTISING KIDDER TWP POLICE 10 LAKE HARMONY ROAD PO BOX 576 LAKE HARMONY PA 18624 231674500 7000 0 2025 OPERATIONAL PEACEFUL LIVING LEHIGHTON AMBULANCE ASSOCIATION INC PO BOX 582 LEHIGHTON PA 18235 232708301 8400 0 2025 JIM THORPE FALL FOLIAGE FESTIVAL LEHIGHTON DOWNTOWN INITIATIVE PO BOX 503 LEHIGHTON PA 18235 263468876 6253 0 2025 ADVERTISING AND EVENTS BOROUGH OF JT 101 EAST 10TH STREET JIM THORPE PA 18229 246000622 16000 0 2025 JIM THORPE FALL FOLIAGE FESTIVAL MAUCH CHUNK LAKE PARK 625 LENTZ TRIAL JIM THORPE PA 18229 50000 0 MARKETING SUPPORT OF THE PROPERTY BARRETT TOWNSHIP 1200 ROUTE 390 CRESCO PA 18326 246001357 14000 0 HIGH ACRES PARK UPGRADES BOROUGH OF EAST STROUDSBURG 24 ANALOMINK STREET EAST STROUDSBURG PA 18301 246000588 9000 0 EAST STROUDSBURG BOROUGH BEAUTIFICATION DAY BOROUGH OF JIM THORPE 101 EAST 10TH ST JIM THORPE PA 18229 246000622 10000 0 2025 TOURISM PLANNING AND MANAGEMENT BOROUGH OF MILFORD 500 BROAD ST MILFORD PA 18337 246000625 9000 0 VETERAN'S PARK WALKWAY DELAWARE HIGHLANDS CONSERVANCY INC 571 PERKINS POND ROAD BEACH LAKE PA 18405 232804664 16000 0 PREVIEW GARDEN - PHASE 1 HAWLEY BOROUGH PO BOX 197 HAWLEY PA 18428 246000598 12225 0 HAWLEY BEAUTIFICATION AND PARK IMPROVEMENTS JACKSON TOWNSHIP PO BOX 213 REEDERS PA 18352 246001451 10000 0 2025 PLAYGROUND UPGRADE LACKAWAXEN TOWNSHIP 169 URBAN ROAD HAWLEY PA 18428 246001459 12000 0 FRONT ENTRANCE SIGNAGE MIDDLE SMITHFIELD TOWNSHIP 147 MUNICIPAL DR EAST STROUDSBURG PA 18302 246001492 6200 0 TIDY TOWNSHIP MOUNT POCONO BOROUGH 1361 POCONO BLVD MOUNT POCONO PA 18433 246000634 20000 0 DOWNTOWN MOUNT POCONO WINTER WONDERLAND BEAUTIFICATION INITIATIVE & MT POCONO BORO DOWNTOWN POCKET PARK - PHASE I POCONO TOWNSHIP PO BOX 137 KRESGEVILLE PA 18333 246001528 8900 0 CENTER CITY BEAUTIFICATION PROJECT SHERMAN THEATER 524 MAIN STREET STROUDSBURG PA 18360 232663390 49558 0 PMVB SHERMAN THEATER EXPENSES TUNKHANNOCK TOWNSHIP PO BOX 203 LONG POND PA 18334 231902879 6500 0 PLAYGROUND PICNIC TABLES WAYNE COUNTY COMMISSIONERS 925 COURT STREET HONESDALE PA 18431 246000758 20000 0 INDIAN ORCHARD LACKAWAXEN BOAT LAUNCH PARK POCONO MOUNTAINS UNITED WAY 301 MCCONNELL STREET STROUDSBURG PA 18360 240797026 122762 0 HOUSING INITIATIVES PHILADELPHIA VISITOR CENTER 6TH AND MARKET STREETS PHILADELPHIA PA 19106 232952488 30000 0 AMERICA 250 79 PART I, LINE 2: THE ORGANIZATION AWARDS GRANTS BASED ON SPECIFIC PROJECTS OUTLINED BY THE GRANTEES. UPON COMPLETION OF THE PROJECTS AND RELATED COSTS, THE GRANTS ARE AWARDED. X X X 0 0 0 CHRISTOPHER BARRETT PRESIDENT/CEO/SECRETARY 323321 0 0 0 0 0 13779 0 42850 0 379950 0 0 0 BRIAN BOSSUYT CMO/EVP 208461 0 0 0 0 0 9240 0 28629 0 246330 0 0 0 JAMIE SCHMEELK CFO 200981 0 0 0 0 0 10203 0 17872 0 229056 0 0 0 MARLYN KISSNER VP AND DIRECTOR OF MEMBERS 145727 0 0 0 0 0 7286 0 1996 0 155009 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B REVIEWED BEFORE FILING BY PRESIDENT, CHIEF FINANCIAL OFFICER AND EXECUTIVE COMMITTEE FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY, THE PRESIDENT SENDS THE BOARD A CONFLICT OF INTEREST POLICY ALONG WITH A DISCLOSURE STATEMENT FOR THE BOARD TO SIGN AND RETURN. THE EXECUTIVE ASSISTANT TRACKS AND SAVES THE RETURNED STATEMENTS. FORM 990, PART VI, SECTION B, LINE 15 APPROVED BY THE EXECUTIVE COMMITTEE FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST FORM 990 PART XI LINE 2C THE ORGANIZATION'S PRESIDENT, ALONG WITH MANAGEMENT, SELECTS THE INDEPENDENT AUDITOR AND THE COMPENSATION OF THE AUDITOR.