2026-09-10T08:24:08-04:00 2025-06-30 871945064 Financial Affairs LLC 2608 Jordan Dwyer Way Northlake TX 76247 990 2024-07-01 751245441 DALLAS ADVERTISING LEAGUE DALL 2148038463 14070 PROTON ROAD SUITE 100 DALLAS TX 75244 Jimmy Asa Executive Administrator 2147400303 2026-09-11 true Melanie Kirton P02395011 8175648813 2026-09-11 2024 Jimmy Asa 14070 Proton Road Suite 100 DALLAS TX 75244 200782 false X www.aafdallas. org X 2015 TX Our mission is to: Provide thought leadership by discussing the latest trends in technology creativity and marketing. Protect and promote advertising within all levels of government. Honor advertising excellence. Support and grow future industry leaders via our educational foundation. Promote diversity in advertising 27 27 0 0 0 0 28989 81719 0 119060 0 0 125850 3 154839 200782 3100 0 0 0 0 0 0 0 0 118721 190394 121821 190394 33018 10388 125839 134277 583 583 125256 133694 Accelerate the success of the Dallas Advertising Community false false 0 0 0 Promoting the advertising industry through annual competition for members tours for students in awards for outstanding advertising programs. 0 0 0 0 0 0 0 0 0 0 false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 3 0 0 false false false false false false false 0 false false false false false false false 0 0 false false false 27 27 false false false false false false false true true false false true false false false false false false TX X Madeleine Crouch & Company 9722339107 14070 Proton Road Suite 100 DALLAS TX 75244 Elisabeth Zuerker President 5.00 0.00 X X 0 0 0 Jimmy Asa Executive Administrator 10.00 0.00 X 0 0 0 Carla Benitez 1st VP 5.00 0.00 X X 0 0 0 Marie Dale 2nd VP 5.00 0.00 X X 0 0 0 Elisa Silva Immediate Past President 5.00 0.00 X 0 0 0 Hayley Nielsen Board Member 5.00 0.00 X 0 0 0 Andrew Ruth Board Member 5.00 0.00 X 0 0 0 Andrea Zanon Board Member 5.00 0.00 X 0 0 0 Robin Shelby Board Member 5.00 0.00 X 0 0 0 Kayla Griffis Board Member 5.00 0.00 X 0 0 0 Collin Quick Board Member 5.00 0.00 X 0 0 0 Camille Brown Board Member 5.00 0.00 X 0 0 0 Angelica Ocampo Board Member 5.00 0.00 X 0 0 0 Suzanne La Forgia Board Member 5.00 0.00 X 0 0 0 Candyce Vanterpool Board Member 5.00 0.00 X 0 0 0 Nadia Cortez Board Member 5.00 0.00 X 0 0 0 Annie Smith Board Member 5.00 0.00 X 0 0 0 Patty Harrison Board Member 5.00 0.00 X 0 0 0 Marissa Eddings Board Member 5.00 0.00 X 0 0 0 Stephanie delCarpio Board Member 5.00 0.00 X 0 0 0 Andres De La Casa Huertas Board Member 5.00 0.00 X 0 0 0 Nicole French Board Member 5.00 0.00 X 0 0 0 Celina Garcia Board Member 5.00 0.00 X 0 0 0 Christen Jacquottet Board Member 5.00 0.00 X 0 0 0 Stephen Duncan Board Member 5.00 0.00 X 0 0 0 Michael Burke Board Member 5.00 0.00 X 0 0 0 David Motter Board Member 5.00 0.00 X 0 0 0 0 0 0 0 false false false 0 81719 0 0 0 0 0 81719 ADDYs Income 900099 47029 47029 0 0 Luminary Awards 900099 13899 13899 0 0 Luncheon 900099 9680 9680 0 0 AD2 900099 34690 34690 0 0 Sponsorships 900099 10000 10000 0 0 3762 3762 0 0 119060 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 3 200782 119060 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 21400 0 21400 0 0 0 0 0 6600 0 6600 0 0 0 0 0 0 0 0 0 0 0 748 748 0 0 11831 11831 0 0 32757 32757 0 0 0 0 0 0 0 0 0 0 0 0 0 0 838 838 0 0 0 0 0 0 9002 9002 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3373 0 3373 0 Membership dues AAF National 34469 34469 0 0 Addys Expenses 21581 21581 0 0 Special Events / Programs 47795 47795 0 0 0 0 0 0 0 0 0 0 190394 159021 31373 0 0 0 0 0 113021 113153 1058 1059 0 0 11760 20065 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 125839 134277 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 583 583 583 583 X 125256 133694 0 0 125256 133694 125839 134277 10388 0 0 0 -1950 0 X false false false 0 Due to AAF Foundation 583 583 Part VI, Line 11a The Executive Director reviews the Form 990 and discusses with the board as needed Dallas Advertising League respectfully requests that the Internal Revenue Service accept the following explanation as reasonable cause for the late filing of its Form 990 for the fiscal year ended June 30 2025 and that no penalty be assessed under section 6652c. The organization has no paid employees. It is governed and operated entirely by volunteer officers and directors each of whom serves while employed full-time elsewhere in the advertising industry and it relies on contracted administrative and accounting support for its financial recordkeeping. During the fiscal year the organization transitioned its volunteer officers and leadership. Responsibility for the organizations financial records and for its annual information return passed to individuals who had not previously held those duties. In assuming that responsibility the incoming leadership determined that the organizations accounts receivable had not been fully reviewed and that a number of balances required verification before the financial statements could be relied upon. Rather than file a return based on records they were not yet in a position to attest to the new officers undertook a detailed review of the receivable balances confirming each item and correcting the records where necessary. That review was completed as promptly as the organizations volunteer resources permitted and the return was prepared and filed immediately upon its completion. The organization believes that an accurate return supported by verified records better serves the public disclosure purpose of Form 990 than a timely return it knew to be unreliable. The delay was not due to willful neglect or to any disregard of the organizations filing obligations. The organization has since taken steps to prevent a recurrence including engaging an outside accounting firm to maintain its books on an ongoing basis establishing a written calendar of filing deadlines with responsibility assigned to a designated officer and providing for the orderly transfer of financial records and filing duties as part of its annual officer transition. The organization respectfully requests that the late filing be excused for reasonable cause.