2026-09-09T14:15:27-05:00 2026-06-30 861400078 EVERGREEN ALLIANCE 4332 CERRITOS AVE LOS ALAMITOS CA 90720 990 2025-07-01 050523622 DEL MAR VILLAGE ASSOCIATION INC DELM 8587353650 1442 CAMINO DEL MAR 212 DEL MAR CA 92014 DREW VICK BOARD CHAIR 8587353650 2026-09-09 1 REBECCA CHRISTIANSEN P01219191 7143728110 2026-09-09 2025 X DREW VICK 1442 CAMINO DEL MAR 212 DEL MAR CA 92014 871319 0 X WWW.VISITDELMARVILLAGE.COM X 2002 CA TO ASSIST THE CITY OF DEL MAR IN ENHANCING THE DOWNTOWN ECONOMIC VITALITY WHILE PRESERVING THE CITY'S HISTORY AND UNIQUE CHARACTER. 13 13 1 500 0 0 176081 97959 716661 766946 7215 4398 3805 2016 903762 871319 0 0 0 0 249281 258815 0 0 45897 635524 677525 884805 936340 18957 -65021 333554 260305 157702 151523 175852 108782 X TO ASSIST THE CITY OF DEL MAR IN ENHANCING THE DOWNTOWN ECONOMIC VITALITY WHILE PRESERVING THE CITY'S HISTORY AND UNIQUE CHARACTER. 0 0 330538 348577 DMVA'S DESTINATION MARKETING PROGRAMMING HELPED TO PROMOTE DEL MAR VILLAGE TO KEEP THE DEL MAR LOCAL ECONOMY HEALTHY WITH LOCALS AND VISITORS AND SUPPORT THE LOCAL COMMUNITY. FUNDED BY A DEDICATED PORTION (1/13) OF THE CITY OF DEL MAR'S TRANSIENT OCCUPANCY TAX, DMVA SUPPORTED A ROBUST WEBSITE, WWW.VISITDELMARVILLAGE.COM, ADDING NEW PAGES FOR COMMUNITY CLEANUPS, NEW BUSINESSES, ADA ACCESSIBILITY, WINTER TASTE & SIP AND SUMMER SOLSTICE, THE SAN DIEGO COUNTY FAIR, THE DEL MAR THOROUGHBRED CLUB, THE DEL MAR SHORESAVER PROGRAM, HAPPY HOURS, THE BREEDERS' CUP, EXPLORE, DONATE, RESIDENTS, AND SPONSORSHIP. THE WEBSITE GENERATED 359,164 IMPRESSIONS AND 17,542 CLICKS THROUGH $122,185.74 IN GOOGLE AD GRANTS SPEND. DMVA DEVELOPED AND CONTINUALLY UPDATED BLOG POSTS, CALENDAR LISTINGS, BUSINESS LISTINGS, AND SOCIAL MEDIA CONTENT, GENERATING 500,522 INSTAGRAM VIEWS AND 2,094 NEW INSTAGRAM FOLLOWERS, MORE THAN 387,800 ORGANIC FACEBOOK VIEWS, AND 114 EMAIL BLASTS (49 CUSTOMER AND 65 BUSINESS-FOCUSED) TO KEEP DEL MAR TOP OF MIND FOR VISITORS AND THE COMMUNITY IN SAN DIEGO COUNTY AND THROUGHOUT THE US. DMVA ALSO IMPROVED THE PHYSICAL IMAGE OF DEL MAR'S MAIN STREET WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, DESIGNING AND FABRICATING BANNERS FOR WINTER TASTE & SIP/NORTH POLE BY THE SEA AND SUMMER SOLSTICE AT THREE HIGH-TRAFFIC LOCATIONS, AND MANAGING DOWNTOWN DECOR, WAYFINDING SIGNAGE, AND BRANDING FOR THE RETURN OF THE BREEDERS' CUP WORLD CHAMPIONSHIPS, AN EVENT WITH AN ESTIMATED $125 MILLION REGIONAL ECONOMIC IMPACT. DMVA ALSO CONTINUED SELLING BRANDED MERCHANDISE, INCLUDING LICENSE PLATE FRAMES, WINE GLASSES, HATS, AND CANDLES, AT L'AUBERGE DEL MAR, HOTEL INDIGO, THE DEL MAR BEACH HOTEL, JULIE'S BEACH LIFE, AND ON THE DMVA WEBSITE, ENHANCING BRAND RECOGNITION FOR THE VILLAGE. 228181 350520 DMVA PROMOTES AND ENHANCES THE VILLAGE OF DEL MAR, WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, BY HOSTING AND PROMOTING DOWNTOWN EVENTS. THE FY 2025-2026 EVENTS INCLUDED THE 2025 BREEDERS' CUP FESTIVAL WEEK (OCTOBER 27-NOVEMBER 1, 2025), FOR WHICH DMVA PRODUCED A VIP WELCOME PARTY DRAWING MORE THAN 500 ATTENDEES AND COORDINATED DOWNTOWN DECOR, A 23-VOLUNTEER AMBASSADOR PROGRAM, AND CITY LIAISON SERVICES; THE FOURTH ANNUAL DEL MAR VILLAGE WINTER TASTE & SIP AND NORTH POLE BY THE SEA, WHICH DREW 800 WINTER TASTE & SIP ATTENDEES PLUS AN ESTIMATED 1,500 ADDITIONAL VISITORS TO NORTH POLE BY THE SEA FAMILY FESTIVITIES, FEATURING TASTES FROM 16 RESTAURANTS AND SIP STOPS AT 13 RETAILERS; THE 20TH ANNIVERSARY OF DEL MAR SUMMER SOLSTICE IN JUNE 2026, FEATURING 16 RESTAURANTS, MORE THAN 20 BEVERAGE PARTNERS, AND THE MOST SPONSOR SUPPORT IN THE EVENT'S HISTORY WITH 30 SPONSORS; THREE "KEEP DEL MAR GREEN" COMMUNITY CLEANUPS THAT ENGAGED 240 VOLUNTEERS; THE RELAUNCH OF THE GATHER DEL MAR DINNER SERIES; THE SUSAN G. KOMEN 3-DAY BREAST CANCER CHEERING STATION, WHICH WELCOMED MORE THAN 2,000 WALKERS; SIX L'AUBERGE DEL MAR + DMVA COMEDY NIGHTS DRAWING APPROXIMATELY 200-300 ATTENDEES EACH; SMALL BUSINESS SATURDAY; DMVA GIVE BACK NIGHTS; AND OTHER SMALLER DOWNTOWN AND COMMUNITY EVENTS. DMVA WORKED WITH OVER 150 LOCAL BUSINESSES AND HUNDREDS OF SAN DIEGO COUNTY CONTRACTORS, MEDIA OUTLETS, AND OTHER NONPROFIT ORGANIZATIONS TO SUPPORT ITS MISSION. 226514 69709 DMVA'S ECONOMIC DEVELOPMENT PROGRAMMING FACILITATED COMMUNICATION AND THE FLOW OF INFORMATION BETWEEN DEL MAR'S BUSINESS COMMUNITY, RESIDENTS, VISITORS, COMMUNITY ORGANIZATIONS, AND GOVERNMENT AGENCIES. PROGRAMMING FACILITATED ECONOMIC STABILITY AND UNITY IN THE DEL MAR DOWNTOWN BUSINESS AND RESIDENTIAL COMMUNITY THROUGH SUCCESSFUL PROMOTIONS AND OUTREACH EFFORTS WHILE PRESERVING DEL MAR'S HISTORY AND UNIQUE CHARACTER. FY 2025-2026 PROGRAMMING INCLUDED REGULAR E-BLASTS, PERSONALIZED EMAILS, FACEBOOK POSTS, PHONE CALLS, AND IN-PERSON MEETINGS TO KEEP BUSINESSES INFORMED ABOUT EVENTS, CITY AND COUNTY UPDATES, CONSTRUCTION IMPACTS, MARKETING OPPORTUNITIES, AND GRANT OPPORTUNITIES; SERVING AS PRIMARY LIAISON BETWEEN THE BUSINESS COMMUNITY, THE CITY OF DEL MAR, SANDAG, AND EDCO; MAINTAINING A BUSINESS PARTNER RESOURCE CENTER, AN ENHANCED DEL MAR LOCAL OFFERS PAGE, AND A NEW FAMILY & KID-FRIENDLY WEBSITE LANDING PAGE; CONTINUING THE DEL MAR VILLAGE DOLLARS SHOP-LOCAL EGIFT CARD PROGRAM, NOW IN ITS SIXTH YEAR, WITH OVER $131,295 ISSUED AND MORE THAN $125,343 REDEEMED AT PARTICIPATING BUSINESSES SINCE LAUNCH; EXPANDING THE DEL MAR SHORESAVER PROGRAM TO FOUR DOCKING STATIONS AT THE 17TH, 20TH, AND 25TH STREET LIFEGUARD STATIONS AND NORTH BEACH; HOSTING THREE "KEEP DEL MAR GREEN" COMMUNITY CLEANUPS THAT ENGAGED 240 VOLUNTEERS WHO REMOVED 315 POUNDS OF TRASH FROM DEL MAR VILLAGE AND ITS BEACHES; PARTNERING WITH THE URBAN CORPS OF SAN DIEGO ON SIDEWALK POWER-WASHING AND STREET FURNITURE MAINTENANCE; SUPPORTING COMPLIANCE WITH CALIFORNIA ORGANICS RECYCLING AND PLASTICS ORDINANCE REQUIREMENTS; ASSISTING NEW AND EXPANDING BUSINESSES INCLUDING HILLSTONE, QUEENSTOWN DEL MAR, L'AUBERGE DEL MAR, DEL MAR PLAZA, AND STRATFORD SQUARE THROUGH A "START A BUSINESS" RESOURCE PAGE AND RIBBON-CUTTING SUPPORT; PLANNING AN ADDITIONAL WATER BOTTLE REFILL STATION AT 15TH STREET WITH L'AUBERGE DEL MAR; AND HOSTING QUARTERLY BUSINESS AND GOVERNMENT NETWORKING OPPORTUNITIES, INCLUDING DEL MAR STAKEHOLDER STROLLS, A SUMMER SOCIAL AT THE FAIRGROUNDS, AND A DAY AT THE RACES. DMVA CONTINUED TO PROVIDE GOVERNMENT LIAISON SUPPORT, FEEDBACK, AND INFORMATION GATHERING ON ISSUES INCLUDING PARKING AND VALET REGULATIONS, SPECIFIC PLAN MODIFICATIONS, ALCOHOL BEVERAGE CONTROL, SIGNAGE AND OUTDOOR COVERING REGULATIONS, SUSTAINABILITY REQUIREMENTS, HOMELESSNESS RESOURCES, PUBLIC SAFETY, COASTAL COMMISSION AND SHORT-TERM RENTAL REGULATIONS, THE SANDAG TRAIN TUNNEL, AND GRANT FUNDING. 785233 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 10 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 X 13 13 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 1 0 CA X THE ORGANIZATION 8587353650 1442 CAMINO DEL MAR 212 DEL MAR CA 92014 DREW VICK CHAIR 1.00 X X 0 0 0 JOSHUA MCSPADDEN TREASURER 1.50 X X 0 0 0 KAREN POWELL SECRETARY 1.00 X X 0 0 0 BING BUSH DIRECTOR 0.50 X 0 0 0 MARY LOU AMEN DIRECTOR 0.50 X 0 0 0 RYAN FREAR DIRECTOR 0.50 X 0 0 0 JIM COLEMAN DIRECTOR 0.50 X 0 0 0 AMANDA DEVINE DIRECTOR 0.50 X 0 0 0 TAMARA FAILLIA DIRECTOR 0.50 X 0 0 0 SHARON HILLIARD DIRECTOR 0.50 X 0 0 0 SUSAN MARONDE DIRECTOR 0.50 X 0 0 0 CARLENE MOORE DIRECTOR (UNTIL 5/30/26) 0.50 X 0 0 0 CARL SCHERBAUM DIRECTOR 0.50 X 0 0 0 JENNIFER MCCLELLAN DIRECTOR (UNTIL 09/01/25) 0.50 X 0 0 0 CHARLES KOLL DIRECTOR 0.50 X 0 0 0 STEVE BLASINGHAM DIRECTOR (UNTIL 09/01/25) 0.50 X 0 0 0 JENNIFER GROVE EXECUTIVE DIRECTOR 40.00 X 196504 0 44746 196504 0 44746 1 0 1 0 TYLER GROVE 760 3RD STREET ENCINITAS CA 92024 MARKETING & ADVERTISING 101592 1 50000 47959 97959 COMMUNITY EVENT REVENU 900099 348660 348660 DESTINATION MARKETING 900099 348577 348577 ECONOMIC DEVELOPMENT B 900099 69709 69709 766946 4398 4398 1860 0 1860 1860 MISCELLANEOUS 900099 156 156 156 871319 768806 0 4554 X 244154 155052 64687 24415 14661 11729 1466 1466 9735 9735 414546 414546 148454 133609 14845 14944 9927 3523 1494 22351 16942 3174 2235 16528 905 15623 4001 4001 7158 5726 716 716 PROGRAM SUPPLIES 30498 30498 MISCELLANEOUS 5641 5021 56 564 BANK & MERCHANT FEES 2064 2064 BUSINESS LICENSES 817 700 35 82 788 578 130 80 936340 785233 105210 45897 24602 24018 287324 205507 21628 30780 333554 260305 10145 7658 147557 143865 157702 151523 X 0 0 0 0 175852 108782 175852 108782 333554 260305 -65021 -2049 0 X 0 0 0 X 208085 84520 302960 176081 97959 869605 208085 84520 302960 176081 97959 869605 59273 810332 148 654 1526 7215 4398 13941 1743 680 107 135 156 2821 886367 3050644 0.91420 0.94680 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED X X X X X 0 0 0 0 0 0 0 0 0 JENNIFER GROVE EXECUTIVE DIRECTOR 196504 0 0 0 0 0 34750 0 9996 0 241250 0 0 0 PART I, LINE 3 THE EXECUTIVE COMMITTEE REVIEWED DOCUMENTS, SALARY SURVEYS, COMPARABLE RELEVANT SALARIES, AND HAD INTERNAL DISCUSSIONS THAT WERE THEN DOCUMENTED REGARDING THE DECISION REGARDING THE CEO/EXECUTIVE DIRECTOR SALARY AND BENEFITS. TYLER GROVE DAUGHTER OF JEN GROVE, EXECUTIVE DIRECTOR 101592 INDEPENDENT CONTRACTOR SERVICES 0 ALICIA DILL GREGSON WIFE OF ROBERT GREGSON (FORMER TREASURER) 69500 INDEPENDENT CONTRACTOR SERVICES 0 FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR AND THE EXECUTIVE COMMITTEE AND THEN DISTRIBUTED TO THE BOARD OF DIRECTORS BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ONCE ANNUALLY, EACH BOARD MEMBER MUST REVIEW THE CONFLICT OF INTEREST POLICY, DISCLOSE ANY EXISTING CONFLICTS AND SIGN A DISCLOSURE FORM AFFIRMING THAT THEY HAVE READ, UNDERSTAND AND AGREE TO COMPLY WITH THE POLICY. FORM 990, PART VI, SECTION B, LINE 15 THE EXECUTIVE COMMITTEE REVIEWS DOCUMENTS, SALARY SURVEYS, COMPARABLE RELEVANT SALARIES, AND HAS INTERNAL DISCUSSIONS THAT ARE DOCUMENTED REGARDING THE DECISION REGARDING THE CEO/EXECUTIVE DIRECTOR SALARY AND BENEFITS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. FORM 990, PART IX, LINE 11G PROGRAM CONTRACTOR EXPENSE: PROGRAM SERVICE EXPENSES 414,546. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 414,546.