2026-08-13T17:07:16+00:00 2025-09-30 440160260 FORVIS MAZARS LLP 120 E PALMETTO PARK ROAD SUITE 403 BOCA RATON FL 33432 990 2024-10-01 471634269 OSCEOLA CONVENTION AND VISITORS BUREAU INC OSCE 4075694800 215 CELEBRATION PLACE SUITE 200 KISSIMMEE FL 34747 DT MINICH PRESIDENT/CEO 4075694800 2026-08-13 true APRIL ARNOLD P01559426 5612991820 2026-08-14 2024 2025-03-06 01:10:19Z EXPERIENCE KISSIMMEE DT MINICH 215 CELEBRATION PLACE KISSIMMEE FL 34747 36322233 false X WWW.EXPERIENCEKISSIMMEE.COM X 2014 FL THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION. 36 36 67 36 277084 0 39289583 35029485 170229 0 1028088 952469 226383 307728 40714283 36289682 2854506 1938168 0 7318206 8157834 0 0 23246632 24450556 33419344 34546558 7294939 1743124 39158688 39953786 8775252 7841316 30383436 32112470 THE OSCEOLA CONVENTION & VISITORS BUREAU, INC., D/B/A EXPERIENCE KISSIMMEE, IS A FULL SERVICE TOURISM SALES, MARKETING, PUBLICITY, AND PROMOTIONAL ORGANIZATION RESPONSIBLE FOR CREATING ECONOMIC OPPORTUNITY FOR OSCEOLA COUNTY BY DRIVING VISITATION TO THE DESTINATION. IN ITS ROLE, EXPERIENCE KISSIMMEE FULFILLS ITS CONTRACT WITH OSCEOLA COUNTY BY COLLABORATING WITH THE LOCAL TOURISM INDUSTRY TO DEVELOP THE PROGRAMS AND ACTIVITIES THAT INSPIRE MORE THAN 8 MILLION OVERNIGHT VISITORS ANNUALLY AMONG LEISURE, BUSINESS AND SPORTS TRAVELERS FROM AROUND THE WORLD. false false THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION. KEYS TO SUCCESS FOR THIS YEAR WERE ENHANCING PROGRAMS AND ACTIVITIES THAT ACHIEVED A HIGH LEVEL OF SUCCESS, YET REMAINING OPPORTUNISTIC AND ATTENTIVE TO NEW POSSIBILITIES TO TELL THE DESTINATION'S STORY. ACROSS VARIED PLATFORMS, THE CONSUMER MESSAGING HIGHLIGHTED THE DESTINATION'S IMPRESSIVE THEME PARK AND ATTRACTIONS AS WELL AS ITS DIVERSE LODGING CHOICES, ESPECIALLY THE VACATION HOME PRODUCT. CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA. EK'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO SECURING BUSINESS FOR THE DESTINATION. 0 false true false false false false false false false false true false false true true true true false false false false false false false true false false true false true false false false false false false false false false false true false false false false false false false false false true 95 0 true 67 true true true false false false false false false false X 36 36 false false false false false false false true true false false false true true true true false false true true false false FL X ROBIN POCHE 4075694821 215 CELEBRATION PLACE SUITE 200 KISSIMMEE FL 34747 ANTONIO BAEZ TREASURER 1.0 X X 0 0 0 ASHLEY BURELLA SECRETARY 1.0 X X 0 0 0 RUSS KRAFT CHAIR 1.0 X X 0 0 0 THEARON SCURLOCK CHAIR-ELECT 1.0 X X 0 0 0 BARBARA KENNEY DIRECTOR 1.0 X 0 0 0 BETH KNIGHT DIRECTOR 1.0 X 0 0 0 CHOUDHRY PEGGY DIRECTOR 1.0 X 0 0 0 CHRISTINA MORRIS DIRECTOR 1.0 X 0 0 0 DENNIS HALE DIRECTOR 1.0 X 0 0 0 DIRK WEBB DIRECTOR 1.0 X 0 0 0 ERIC WATKIN DIRECTOR 1.0 X 0 0 0 HANS STEINBRENNER DIRECTOR 1.0 X 0 0 0 HECTOR LIZASUAIN PAST CHAIR 1.0 X 0 0 0 JASON HERNANDEZ DIRECTOR 1.0 X 0 0 0 JOHN NEWSTREET DIRECTOR 1.0 X 0 0 0 KELLY TRACE DIRECTOR 1.0 X 0 0 0 LEANN DAVIS DIRECTOR 1.0 X 0 0 0 LINDA GOODWIN DIRECTOR 1.0 X 0 0 0 LORENA GARCIA DIRECTOR 1.0 X 0 0 0 LUIS FLORES DIRECTOR 1.0 X 0 0 0 MARCEE LOY DIRECTOR 1.0 X 0 0 0 MARK MCHUGH DIRECTOR 1.0 X 0 0 0 MARY ELLEN KERBER DIRECTOR 1.0 X 0 0 0 MONICA SCHYCK DIRECTOR 1.0 X 0 0 0 PATRICK GLASSBURN DIRECTOR 1.0 X 0 0 0 PEDRO TURUSHINA DIRECTOR 1.0 X 0 0 0 RAMBERT VONK DIRECTOR 1.0 X 0 0 0 ROBB LARSON DIRECTOR 1.0 X 0 0 0 ROBERT AGRUSA DIRECTOR 1.0 X 0 0 0 SAM HAUGHT DIRECTOR 1.0 X 0 0 0 SEILLY PACHECO DIRECTOR 1.0 X 0 0 0 SHARON HARLEY DIRECTOR 1.0 X 0 0 0 SUSAN FATUTTA DIRECTOR 1.0 X 0 0 0 TIM JUSTYNSKI DIRECTOR 1.0 X 0 0 0 TODD ANDRUS DIRECTOR 1.0 X 0 0 0 VICKI JARAMILLO PAST CHAIR 1.0 X 0 0 0 CASEY LEPPANEN CMO 40.0 X 214752 0 14460 DT MINICH CEO/PRESIDENT 40.0 X 548278 0 10648 MISTY JOHANGTEN COO 40.0 X 300945 0 11452 JASON HOLIC CHIEF OF DESTINATION STEWARDSHIP 40.0 X 215414 0 13022 JESSICA BEERS EXECUTIVE DIRECTOR OF KISSIMMEE SPORTS COMMISSION 40.0 X 195074 0 13976 EMILY SHORROCK VP OF IPR 40.0 X 118823 0 8542 JULIA DEVAULT DIRECTOR OF HUMAN RESOURCES 40.0 X 138691 0 6103 MICHELLE MOORE VP OF MARKETING 40.0 X 135857 0 6221 NATHANAEL SALDANA DIRECTOR OF BRAND & CONTENT STUDIO 40.0 X 115482 0 5853 ROBIN POCHE VP OF FINANCE 40.0 X 145706 0 5483 2129022 0 95760 15 false true false MILES 6751 PROFESSIONAL PARKWAY SUITE 200 SARASOTA FL 39240 MARKETING SERVICES 5081765 VISIT FLORIDA PO BOX 1100 TALLAHASSEE FL 32302 MARKETING SERVICES 435000 EXPEDIA 701 BRICKELL AVE SUITE 2300 MIAMI FL 33131 TRAVEL SERVICES 179730 3 28691 34556611 444183 103197 35029485 0 0 0 0 0 942766 942766 0 0 11635 1932 9703 0 9703 9703 15019 28691 30619 -15600 -15600 ADVERTISING REVENUE 541800 277084 277084 REWARDS/POINTS 900099 43240 43240 OTHER INCOME 900099 3004 3004 0 0 0 0 323328 36289682 46244 277084 936869 1938168 1485873 5176308 373524 649125 473004 17587 41723 21320 21658482 196119 470257 381646 189898 317101 81072 RESEARCH EXPENSES 434376 PROFESSIONAL DEVELOPMENT 279797 SUPPLIES 84192 MISCELLANEOUS 6807 270179 34546558 12210163 11901860 15666430 14759605 88769 1937 0 0 0 0 4494093 5615728 1565829 1067650 812391 498179 2644495 4740056 0 0 3242347 2436421 39158688 39953786 3191369 3016781 55190 143199 0 0 5528693 4681336 8775252 7841316 X 30383436 32112470 30383436 32112470 39158688 39953786 1743124 -14090 0 X false true true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 77481 59985 17496 1488348 1007665 480683 498179 SUPPLIES 64059 SECURITY DEPOSITS 39759 RIGHT-OF-USE ASSETS 982756 OTHER ASSETS 1349847 2436421 FEDERAL INCOME TAXES RIGHT-OF-USE LEASE LIABILITIES 988140 CONTRACT LIABILITIES 3693196 4681336 X 37680349 -14090 1374138 0 1360048 36320301 -30619 -30619 36289682 35951315 1374138 30619 1404757 34546558 0 0 34546558 SCHEDULE D, PART X, LINE 2 FIN 48 (ASC 740) FOOTNOTE THE ORGANIZATION HAS BEEN GRANTED RECOGNITION AS A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE ("IRC") AND UNDER SIMILAR PROVISIONS OF THE FLORIDA STATUTES. ACCORDINGLY, NO PROVISION FOR FEDERAL AND STATE INCOME TAXES IS REFLECTED IN THE ACCOMPANYING FINANCIAL STATEMENTS. HOWEVER, THE ORGANIZATION IS SUBJECT TO INCOME TAXES ON NET REVENUES EARNED FROM ADVERTISING REVENUE. VALUATION ALLOWANCES ARE ESTABLISHED WHEN NECESSARY TO REDUCE DEFERRED TAX ASSETS TO THE AMOUNT EXPECTED TO BE REALIZED. THE ORGANIZATION HAS A DEFERRED TAX ASSET RELATED TO NET OPERATING LOSS CARRYFORWARDS AVAILABLE TO OFFSET FUTURE UNRELATED BUSINESS INCOME THAT IS FULLY RESERVED. EXPERIENCE KISSIMMEE IDENTIFIES AND EVALUATES UNCERTAIN TAX POSITIONS, IF ANY, AND RECOGNIZES THE IMPACT OF UNCERTAIN TAX POSITIONS FOR WHICH THERE IS A LESS THAN MORE-LIKELY-THAN-NOT PROBABILITY OF THE POSITION BEING UPHELD WHEN REVIEWED BY THE RELEVANT TAXING AUTHORITY. SUCH POSITIONS ARE DEEMED TO BE UNRECOGNIZED TAX BENEFITS AND A CORRESPONDING LIABILITY IS ESTABLISHED ON THE STATEMENT OF FINANCIAL POSITION. EXPERIENCE KISSIMMEE HAS NOT RECOGNIZED A LIABILITY FOR UNCERTAIN TAX POSITIONS. IF THERE WAS AN UNRECOGNIZED TAX BENEFIT, EXPERIENCE KISSIMMEE WOULD RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALITIES IN OPERATING EXPENSES. EXPERIENCE KISSIMMEE'S TAX YEARS SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE GENERALLY REMAIN OPEN FOR THREE YEARS FROM DATE OF FILING. SCHEDULE D, PART XI, LINE 4(B) OTHER REVENUES IN FORM 990 NOT IN AUDITED FINANCIAL STATEMENTS FUNDRAISING EXPENSES - -30619 SCHEDULE D, PART XII, LINE 2(D) OTHER EXPENSES IN AUDITED FINANCIAL STATEMENTS NOT IN FORM 990 FUNDRAISING EXPENSES - 30619 EK GOLF TOURNAMENT 43710 28691 15019 0 25922 0 2177 0 2520 0 0 43710 28691 15019 0 25922 0 2177 0 2520 30619 -15600 true CITY OF KISSIMMEE 101 CHURCH ST KISSIMMEE FL 34741 596000348 GOVT 70000 SPONSORSHIP CITY OF ST CLOUD 1300 NINTH STREET ST CLOUD FL 34769 596000421 GOVT 46000 SPONSORSHIP GIVE KIDS THE WORLD INC 210 SOUTH BASS ROAD KISSIMMEE FL 34746 592654440 501C3 45000 SPONSORSHIP KISSIMMEEOSCEOLA C OF C 1425 EAST VINE STREET KISSIMMEE FL 34744 590319865 501C6 45000 SPONSORSHIP CELEBRATION FOUNDATION 610 SYCAMORE STREET CELEBRATION FL 34747 593370753 501C3 35000 SPONSORSHIP HEARTS OF REALITY INC 610 SYCAMORES ST STE 220 CELEBRATION FL 34747 611937805 501C3 32000 SPONSORSHIP MUSEUM OF MILITARY HISTORY 5210 W IRLO BRONSON HIGHWAY KISSIMMEE FL 34746 272114394 501C3 30000 SPONSORSHIP SILVER SPURS CLUB 1875 SILVER SPUR LANE KISSIMMEE FL 34744 591111474 501C5 30000 SPONSORSHIP CARIBBEAN & FLORIDIAN ASSOCIATION INC PO BOX H50786 KISSIMMEE FL 34743 593131979 501C3 25000 SPONSORSHIP OSCEOLA COUNTY HISTORICAL SOCIETY 750 N BASS ROAD KISSIMMEE FL 34746 592713072 501C3 20000 SPONSORSHIP ROTARY CLUB OF ST CLOUD INC PO BOX 702483 ST CLOUD FL 34770 592348477 501C3 16000 SPONSORSHIP TOWN OF CELEBRATION 52 RILEY RD 428 CELEBRATION FL 34747 462609888 GOVT 15000 SPONSORSHIP ST CLOUD CHAMBER OF COMMERCE 1200 NEW YORK AVENUE ST CLOUD FL 34769 590432372 501C4 15000 SPONSORSHIP CELEBRATION COMMUNITY SERVICES 851 CELEBRATION AVENUE CELEBRATION FL 34747 208971083 501C3 15000 SPONSORSHIP CENTRAL FL ANIMAL RESERVE 500 BROUSSARD RD ST CLOUD FL 34773 593418943 501C3 12500 SPONSORSHIP ESCUELA DE BOMBA Y PLENA TATA CEPEDA 5213 SUNSET CANYON DR KISSIMMEE FL 34758 934095288 501C3 10000 SPONSORSHIP ROTARY CLUB OF KISSIMMEE BAY PO BOX 420225 KISSIMMEE FL 34742 592348477 501C3 10000 SPONSORSHIP 13 4 SCHEDULE I, PART I, LINE 2 PROCEDURES FOR MONITORING USE OF GRANT FUNDS THE ORGANIZATION REQUIRES THE FOLLOWING REPORTS WITHIN 45 DAYS POST EVENT: ACTUAL BUDGET REPORT, VENDOR CATALOG, COPIES OF ALL INVOICES, ATTENDEE SURVEY SUMMARY AND MARKETING REPORT. ALL REPORTS ARE REVIEWED FOR FUND ALLOCATIONS. X X false false false DT MINICH CEO/PRESIDENT 425271 0 123007 0 0 0 7436 0 3212 0 558926 0 0 0 MISTY JOHANGTEN COO 237611 0 63334 0 0 0 8240 0 3212 0 312397 0 0 0 CASEY LEPPANEN CMO 171804 0 42948 0 0 0 9426 0 5034 0 229212 0 0 0 JASON HOLIC CHIEF OF DESTINATION STEWARDSHIP 172466 0 42948 0 0 0 9447 0 3575 0 228436 0 0 0 JESSICA BEERS EXECUTIVE DIRECTOR OF KISSIMMEE SPORTS COMMISSION 159553 0 35521 0 0 0 8076 0 5900 0 209050 0 0 0 ROBIN POCHE VP OF FINANCE 131733 0 13973 0 0 0 5483 0 0 0 151189 0 0 0 X FOOD, BEVERAGE & ENTERTAINMENT 58 48087 MARKET VALUE X MISCELLANEOUS NON-CASH DONATIONS 26 28603 MARKET VALUE X ACCOMMODATIONS AND ADMISSIONS 43 26507 MARKET VALUE 0 false true false SCHEDULE M, PART I EXPLANATIONS OF REPORTING METHOD FOR NUMBER OF CONTRIBUTIONS OTHER - FOOD, BEVERAGE & ENTERTAINMENT - NUMBER OF CONTRIBUTORS OTHER - MISCELLANEOUS NON-CASH DONATIONS - NUMBER OF CONTRIBUTORS OTHER - ACCOMMODATIONS AND ADMISSIONS - NUMBER OF CONTRIBUTORS FORM 990, PART VI, LINE 15 THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS CONDUCTS AN ANNUAL REVIEW OF THE CEO'S PERFORMANCE AND DETERMINES THE CEO'S COMPENSATION BASED ON THE RESULTS OF AN INDEPENDENT COMPENSATION STUDY. THE PERFORMANCE OF ALL OTHER EXECUTIVES AND OFFICERS IS REVIEWED ANNUALLY BY THE CEO IN ACCORDANCE WITH THE COMPANY'S ESTABLISHED PERFORMANCE EVALUATION PROCESS. FORM 990, PART VI, LINE 11B REVIEW OF FORM 990 BY GOVERNING BODY THE EXECUTIVE COMMITTEE OF THE ORGANIZATION REVIEWS THE 990 BEFORE IT IS FILED. FORM 990, PART VI, LINE 12C CONFLICT OF INTEREST POLICY CONFLICT OF INTEREST POLICY IS OUTLINED IN OUR EMPLOYEE HANDBOOK AND DISCUSSED DURING ONBOARDING AND ORIENTATION. IF A CONFLICT DOES EXIST, THE PERSON IS REMOVED FROM THE DISCUSSION AND/OR VOTE ON THE TRANSACTION. FORM 990, PART VI, LINE 19 REQUIRED DOCUMENTS AVAILABLE TO THE PUBLIC GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.