2026-03-29T12:27:02-07:00 2025-12-31 990EZ 2025-01-01 934893765 EARTHSAYERS EART 4157025327 857 Linnea Avenue San Lorenzo CA 94580 Blase Hents Business Manager 4157025327 2026-03-27 2025 2025-03-06 01:10:19Z X X www.earthsayers.com X X 50490 X 50000 0 0 490 0 0 0 0 0 0 0 0 0 0 0 50490 0 0 0 6588 0 0 70926 77514 -27024 34911 0 7887 X 40911 7919 0 0 0 0 40911 7919 6000 32 34911 7887 The primary exempt purpose of EarthSayers is to educate and inspire the millions searching for environmental, social/cultural, and economic solutions in this Age of Global Warming. We amplify the voices of sustainability, those people who care about life on earth. EarthSayers.org, our primary program service, is an information service in the form of a specialized search engine amplifying the voices of sustainability. Our objective is to improve and grow this website that is free to the public and without commercial advertising. In 2025, we finished the bulk of our plan to relaunch the site, so it is (1) a more compelling creative look and feel and (2) uses artificial intelligence to reduce the processing time to curate the video content. We continue to grow the collection and have hired a part-time consultant to help with curation, as well as an information administrator/programmer who has continued to keep the Content Management System (CMS) working. In 2025, there were 337,236 unique visitors, up from 55,630 in 2024. In 2025 we introduced a campaign approach on LinkedIn to promote voices of sustainability. We are targeting LinkedIn members in 2026. This led to the creation of an "EarthSayers Cinema" on LinkedIn. We sponsored the screening of a feature film, Mrs Robinson, and produced an interview between Mary Robinson and her friend and colleague at Project Dandelion, Ronda Carnegie. Our first advertising venture, Mrs Robinson's LinkedIn campaign delivered a standout performance, far exceeding typical platform averages. With a total reach of 65,646 professionals, the Mrs Robinson initiative generated 3,374 clickthroughs and achieved an impressive average CTR of 6.14% - well above the LinkedIn advertising average, which typically sits closer to 0.5-1%. In addition, the campaign drove over 3,500 website visits and maintained a video completion rate above 9%, demonstrating strong audience engagement from first impression through to action. These results highlight the power of a well-targeted LinkedIn strategy to drive meaningful traffic and attention at scale. 50000 66459 66459 Ruth Ann Barrett Board President 5 0 0 0 James Caldwell Jr Board Treasurer 2 0 0 0 Gigi Carter Board Secretary 2 0 0 0 JoAnne O'Brien-Levin Board Member 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CA Blase Hents 51 Innes Court 304 San Francisco CA 94124 4157025327 0 0 0 0 0 0 0 0 0 0 0 NONE NONE 1 X 0 0 0 50025 50000 100025 0 0 0 50025 50000 100025 100025 400 490 890 100915 X Form 990-EZ, Part I, Line 16 Description;Amount^Licensing Fees;24000|Program Expenses;31165|Conferences;489|Office;56|Tech App Subscriptions;5670|Tax and Licenses;519|Equipment Expense;7210|Meals and Entertainment;1817^Total;70926^ Form 990-EZ, Part II, Line 26 Description;EOY Amount^Credit Card;32^Total;32^