2026-09-22T14:49:41-07:00 2025-12-31 920947280 Cook CPAs and Consultants PLLC 417 West Gates Street Ste 2 Mount Vernon WA 98274 990 2025-01-01 874522551 Skagit Tourism Bureau SKAG 3606107482 PO Box 1756 Mount Vernon WA 98273 KRISTEN KELTZ Director 2026-09-22 true Tony Cook CPA MS-Tax P00643792 3602152496 X 2025 KRISTEN KELTZ PO Box 1756 Mount Vernon WA 98273 850964 false X N/A X 2021 WA The Skagit Tourism Bureau tells Skagit County, Washingtons story with authenticity and reverence, helping to maintain the pride and integrity of its communities and encourage visitors to experience their charm and wonder. 14 14 4 0 0 972464 842680 4342 8284 0 976806 850964 0 0 158928 268517 0 0 726713 570593 885641 839110 91165 11854 401781 400762 13504 631 388277 400131 The Skagit Tourism Bureau tells Skagit County, Washingtons story with authenticity and reverence, helping to maintain the pride and integrity of its communities and encourage visitors to experience their charm and wonder. false false 839110 The Skagit Tourism Bureau continued to focus on laying a strong foundation for promoting Skagit Valley as a travel destination. Our e?orts centered on branding, organizational development, and targeted advertising to raise awareness and attract visitors to our region.Branding and Organizational DevelopmentAs our branding solidifies through our advertising efforts, we continued to create and update important policies, including creating a new crisis management plan and completing our destination development plan through the SWT Rural Tourism Support program. We also stood up our Skagit Valley Sports Commission to recruit new tournament, assist current groups and complete a feasibility study for an indoor sports complex.Advertising and OutreachOur advertising campaigns are becoming laser-focused on our target audiences through our data resources at Datafy. Through digital ads, social media, and select print placements reaching potential visitors and generating increased interest in our region. Our advertising efforts were quite successful, and they set the stage for more robust campaigns in 2026 and beyondCommunity EngagementUnderstanding the importance of community support, we actively engaged with residents and businesses to ensure that our initiatives align with the needs and values of Skagit Valley. We hosted several workshops as part of our destination development planning and collaborated with local organizations to create a shared vision for responsible tourism growth. We also presented to over 10 organizations to discuss what we are doing and how much the organizations have grown.ConclusionIn 2025, the Skagit Tourism Bureau made signi?cant strides in finalizing our brand identity and laying the groundwork for future growth. We are excited about the progress we've made in branding, organizational development, and advertising, which has positioned us for continued success in promoting Skagit Valley as a vibrant travel destination. 839110 false false false false false false false false false false false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false true 25 0 true 4 true false false false false false false false false X 14 14 false false false false false false false false false false false true true false false true false false false false X Cook CPAs and ConsultantsPLLC 3602152496 417 W Gates Street STE 2 Mount Vernon WA 98273 KRISTEN KELTZ CEO 40.00 0.00 X X 117056 0 0 Elizabeth Tyler Director 2.00 0.00 63145 0 0 MONIQUE BRIGHAM VICE CHAIR 4.00 0.00 X X 0 0 0 LENNERT BENTSEN Treasurer 4.00 0.00 X X 0 0 0 JOHN STERNLICHT Chairman 4.00 0.00 X X 0 0 0 ANDREW MAYER Secretary 4.00 0.00 X X 0 0 0 Christi Kinney Director 2.00 0.00 X 0 0 0 Jeremy Akers Director 2.00 0.00 X 0 0 0 Jesica Kiser Director 2.00 0.00 X 0 0 0 Katie Hayton Director 2.00 0.00 X 0 0 0 Blake Van Roekel Director 2.00 0.00 X 0 0 0 Terry Gifford Director 2.00 0.00 X 0 0 0 Nicole Roozen Director 2.00 0.00 X 0 0 0 Ali Bertelsen Director 2.00 0.00 X 0 0 0 Matt Rosenthal Director 2.00 0.00 X 0 0 0 Kevin Meenaghan Director 2.00 0.00 X 0 0 0 180201 1 true false false 0 0 CONTRACTED HOTEL TAX REV 541800 842680 842680 842680 8284 8284 0 0 0 0 0 0 0 0 850964 842680 8284 0 0 0 0 117056 99498 17558 0 107197 107197 0 0 44264 37624 6640 0 0 5674 5674 0 0 0 0 323361 323361 101562 101562 89189 89189 0 20215 17183 3032 25752 25752 0 291 291 0 0 0 1225 735 490 Memberships and dues 2795 2795 Postage, mailing service 529 529 0 839110 805716 33394 0 251253 64223 104342 172627 0 45536 163262 0 0 0 0 0 0 0 0 0 0 650 650 401781 400762 13504 631 13504 631 X 388277 400131 388277 400131 401781 400762 11854 X false false false false false false Elizabeth Tyler Director 63145 63145 Form 990, Part VI, Section B, Line 11b The executive board will review the 990 prior to filing Form 990, Part VI, Section C, Line 19 ANY DISCLOSABLE INFORMATION IS AVAILABLE UPON REQUEST