2026-08-17T09:34:39-04:00 2025-09-30 721379423 ROBERT HALL & ASSOCIATES PC 2866Y DAUPHIN ST MOBILE AL 36606 990 2024-10-01 823457106 MOBILE AREA LODGING CORPORATION MOBI 2514713267 64 S WATER ST MOBILE AL 36602 KENT BLACKINTON CHAIR / PRESIDENT 2514153075 2025-08-14 true true ROBERT P HALL II CPA CVA P00605705 2514713267 2026-08-14 2024 2025-03-06 01:10:19Z KENT BLACKINTON 64 SOUTH WATER STREET MOBILE AL 36602 1234693 false X WWW.MOBILEAREALODGINGCORPORATION.COM X 2017 AL THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES. 9 9 0 0 0 1164479 1210251 20584 24442 0 1185063 1234693 0 0 0 0 0 1211336 1405447 1211336 1405447 -26273 -170754 1002205 831451 0 1002205 831451 X THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES. false false 1370093 1210251 THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED PUBLIC RELATIONS PRESS TRIPS. IN ADDITION, THE CORPORATION FUNDS CAPITAL IMPROVEMENT PROJECTS DESIGNED TO ENHANCE VISITOR EXPERIENCE AND ENCOURAGE REPEAT VISITORS TO THE DISTRICT. THESE PROJECTS INCLUDE; PURCHASE OF BASKETBALL/VOLLEYBALL COURTS USED BY MOBILE CONVENTION CENTER, FUNDING FOR AFRICATOWN HERITAGE HOUSE LANDSCAPING, PURCHASE OF VISIT MOBILE INTERACTIVE KIOSKS, TILLMAN'S CORNER BEAUTIFICATION AND GATEWAY INITIATIVE, NATIONAL MARITIME MUSEUM'S JIMMY BUFFETT TRIBUTE EXHIBIT, DOWNTOWN MURAL INSTALLATION, SECURITY PATROL SERVICES FOR THE TILLMAN'S CORNER AND I-65 CORRIDOR HOTELS, AMTRAK TRANSPORTATION TO DOWNTOWN, AND WAYFINDING SIGNAGE. TOURISM IMPROVEMENT ACCOMPLISHMENTS: 18.4 MILLION IMPRESSIONS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 551 THOUSAND CLICKS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 28.2 MILLION IMPRESSIONS FROM DIGITAL DISPLAY ADVERTISING 76 THOUSAND CLICKS FROM DIGITAL DISPLAY ADVERTISING 1.1 MILLION IMPRESSIONS FROM DIGITAL OUT OF HOME ADVERTISING 2.6 MILLION IN GROSS HOTEL ROOM BOOKING REVENUE FROM EXPEDIA CAMPAIGN 15,322 ROOM NIGHTS BOOKED AT TID PROPERTIES THROUGH EXPEDIA CAMPAIGN 340 THOUSAND OVERNIGHT VISITS THROUGH TRACKABLE DEVICES SINCE OCTOBER (SOURCE: ARRIVALIST) 3,907 BOOKINGS FROM 7-MONTH HOTELBEDS ADVERTISING CAMPAIGN 467,846 GOOGLE VIEWS THROUGH THRESHOLD 360 VIRTUAL TOUR PHOTOGRAPHY 1,765,574 IN BOOKING REVENUE GLOBAL DISTRIBUTION SYSTEMS CAMPAIGN 1370093 false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false true 14 0 0 false false false false false false false false X 9 9 false false false false false true false true true false false false true true true false false false false false X ROBERT HALL & ASSOCIATES PC 2514713267 2866 Y DAUPHIN STREET MOBILE AL 36606 X KENT BLACKINTON CHAIR / PRES 0.50 X X 0 0 0 DAVID CLARK NON-VOTING D 0.25 X 0 0 0 RACHEL DAVIS DIRECTOR 0.25 X 0 0 0 RAJ DESAI DIRECTOR 0.25 X 0 0 0 MARGO GILBERT VICE-CHAIR 0.50 X X 0 0 0 JUDI GULLEDGE DIRECTOR 0.25 X 0 0 0 HUNTER OMAINSKY DIRECTOR 0.25 X 0 0 0 KEN PATEL DIRECTOR 0.25 X 0 0 0 PINAL PATEL TREASURER 0.50 X X 0 0 0 CORY PENN NON-VOTING D 0.25 X 0 0 0 AARON WATZ DIRECTOR 0.25 X 0 0 0 false false false ASSESMENTS 1210251 1210251 1210251 24442 24442 1234693 1234693 12102 12102 26930 26930 54000 48600 5400 1090412 1090412 1508 1357 151 SECURITY SERVICES 100461 100461 MARITIME MUSEUM - GRANT 100000 100000 ANNUAL MEETING 14257 12118 2139 AMTRAK PASSENGER TRANSPOR 5000 5000 777 43 734 1405447 1370093 35354 0 626353 80862 375852 750589 1002205 831451 0 0 X 1002205 831451 1002205 831451 1002205 831451 -170754 X false true X true false 1234693 1234693 1234693 1405447 1405447 1405447 FORM 990 - ORGANIZATION'S MISSION THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES. FORM 990, PAGE 2, PART III, LINE 4A THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED PUBLIC RELATIONS PRESS TRIPS. IN ADDITION, THE CORPORATION FUNDS CAPITAL IMPROVEMENT PROJECTS DESIGNED TO ENHANCE VISITOR EXPERIENCE AND ENCOURAGE REPEAT VISITORS TO THE DISTRICT. THESE PROJECTS INCLUDE; PURCHASE OF BASKETBALL/VOLLEYBALL COURTS USED BY MOBILE CONVENTION CENTER, FUNDING FOR AFRICATOWN HERITAGE HOUSE LANDSCAPING, PURCHASE OF VISIT MOBILE INTERACTIVE KIOSKS, TILLMAN'S CORNER BEAUTIFICATION AND GATEWAY INITIATIVE, NATIONAL MARITIME MUSEUM'S JIMMY BUFFETT TRIBUTE EXHIBIT, DOWNTOWN MURAL INSTALLATION, SECURITY PATROL SERVICES FOR THE TILLMAN'S CORNER AND I-65 CORRIDOR HOTELS, AMTRAK TRANSPORTATION TO DOWNTOWN, AND WAYFINDING SIGNAGE. TOURISM IMPROVEMENT ACCOMPLISHMENTS: 18.4 MILLION IMPRESSIONS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 551 THOUSAND CLICKS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 28.2 MILLION IMPRESSIONS FROM DIGITAL DISPLAY ADVERTISING 76 THOUSAND CLICKS FROM DIGITAL DISPLAY ADVERTISING 1.1 MILLION IMPRESSIONS FROM DIGITAL OUT OF HOME ADVERTISING 2.6 MILLION IN GROSS HOTEL ROOM BOOKING REVENUE FROM EXPEDIA CAMPAIGN 15,322 ROOM NIGHTS BOOKED AT TID PROPERTIES THROUGH EXPEDIA CAMPAIGN 340 THOUSAND OVERNIGHT VISITS THROUGH TRACKABLE DEVICES SINCE OCTOBER (SOURCE: ARRIVALIST) 3,907 BOOKINGS FROM 7-MONTH HOTELBEDS ADVERTISING CAMPAIGN 467,846 GOOGLE VIEWS THROUGH THRESHOLD 360 VIRTUAL TOUR PHOTOGRAPHY 1,765,574 IN BOOKING REVENUE GLOBAL DISTRIBUTION SYSTEMS CAMPAIGN FORM 990, PAGE 6, PART VI, LINE 7A MEMBERS ELECT THE GOVERNING BODY. FORM 990, PAGE 6, PART VI, LINE 11B 990 IS REVIEWED BY BOARD OF DIRECTORS. FORM 990, PAGE 6, PART VI, LINE 12C BOARD MEMBERS ARE ASKED TO DISCLOSE BUSINESS INTERESTS ANNUALLY. IF ANY TRANSACTIONS WITH ENTITIES RELATED TO BOARD MEMBERS WERE DESIRED A MOTION TO APPROVE SUCH TRANSACTIONS WOULD REQUIRE A VOTE OF THE BOARD. FORM 990, PAGE 6, PART VI, LINE 19 GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.