2026-07-13T08:41:36-05:00 2025-08-31 113266576 GRASSI & CO CPA'S PC 360 MADISON AVENUE 7TH FLOOR NEW YORK NY 10017 990EZ 2024-09-01 133373593 NEW YORK AREA CHAPTER SOCIETY FOR MARKETING PROFESSIONALS NEWY 6314275665 BOWLING GREEN STATION PO BOX 77 NEW YORK NY 10274 NATASHA CAMARILLO PRESIDENT 6314275665 2026-07-13 1 0 JAIME RAPPS P01462990 2126616166 2026-07-10 2024 2025-03-06 01:10:19Z X X HTTPS://SMPSNY.ORG X X 62917 X 53295 6386 2776 460 62917 1644 49165 50809 12108 171757 0 183865 X 168137 181588 3620 2277 171757 183865 0 0 171757 183865 X THE SOCIETY FOR MARKETING PROFESSIONAL SERVICES (SMPS) IS A NON-PROFIT ORGANIZATION THAT ADVANCES THE MARKETING AND BUSINESS DEVELOPMENT PROFESSIONS WITHIN THE AEC INDUSTRY. THE SMPS-NY CHAPTER, FOUNDED IN 1983, HAS BEEN A DRIVING FORCE IN SHAPING THE FUTURE OF MARKETING IN THE REGION, OFFERING ITS MEMBERS VALUABLE RESOURCES, EDUCATIONAL OPPORTUNITIES, AND NETWORKING EVENTS TO PROMOTE GROWTH AND EXCELLENCE.SMPS MISSION: BUSINESS TRANSFORMED THROUGH MARKETING LEADERSHIP. OUR MISSION IS TO ENGAGE, INSPIRE, AND EMPOWER A/E/C PROFESSIONALS FOR LEADERSHIP AND LIFELONG LEARNING. SUPPLIER DIVERSITY NAVIGATING DIVERSITY AND COMPLIANCE ON PUBLIC & PRIVATE PROJECTS:DYNAMIC PANEL DISCUSSION FOCUSED ON AEC INDUSTRY DESIGN AND CONSTRUCTION PROJECTS. MOST LARGE NEW YORK CITY PUBLIC DESIGN AND CONSTRUCTION PROJECTS REQUIRE 30% MINORITY, WOMEN, OR LOCALLY BASED BUSINESS ENTERPRISE (MWLBE) PARTICIPATION, AS WELL AS A 40% WOMEN AND MINORITY WORKFORCE, AS PART OF THE PROJECT REQUIREMENTS. MANY PRIVATE-SECTOR CLIENTS HAVE INCLUSION GOALS ON THEIR PROJECTS, AS WELL. CLIENTS HAVE BECOME INCREASINGLY SAVVY AND MINDFUL ABOUT WHAT TYPE OF DIVERSITY COMPLIANCE HAS A POSITIVE IMPACT, COMPARED TO SIMPLY DEMONSTRATING A GOOD FAITH EFFORT. ESG REQUIREMENTS FOR GLOBAL CORPORATIONS, WHICH INCLUDE SUPPLIER AND WORKFORCE DIVERSITY TRACKING, ARE ALSO FINDING THEIR WAY INTO RFPS AND CONTRACTS FOR PRIVATE SECTOR CLIENTS. THIS INFORMATION SESSION PROVIDED THE FOLLOWING TAKEAWAYS FOR ATTENDEES: 1) LEARN ABOUT EFFECTIVE STRATEGIES TO MEET DIVERSITY GOALS, 2) IDENTIFY WAYS TO MAKE YOUR TEAM SHINE WITH A GREAT DIVERSITY COMPLIANCE PLAN AND 3) HAVE A POSITIVE IMPACT ON THE COMMUNITY. PANEL MEMBERS INCLUDED: MICHAEL J. GARNER, CHIEF BUSINESS DIVERSITY OFFICER, THE CITY OF NEW YORK WAYNE LAMBERT, DIRECTOR OF SUPPLIER DIVERSITY, TURNER AND TOWNSEND KIMBERLY HARDY, SENIOR VICE PRESIDENT FOR DIVERSITY, INCLUSION, AND COMPLIANCE JODINE MILLER, ASSISTANT VICE PRESIDENT FOR DIVERSITY, INCLUSION AND COMPLIANCE, MCKISSACK & MCKISSACK 0 0 MARKETING METRICS THAT MATTER: PROVING ROI LIKE A PRO:A 90-MINUTE VIRTUAL PROGRAM DESIGNED TO EQUIP MARKETING, BUSINESS DEVELOPMENT, AND TECHNICAL PROFESSIONALS WITH THE KNOWLEDGE AND TOOLS TO DEMONSTRATE THE TANGIBLE IMPACT OF THEIR EFFORTS. LEARN TO IDENTIFY KEY METRICS ACROSS LEAD GENERATION, ENGAGEMENT, AND REVENUE, UNDERSTAND EFFECTIVE TRACKING AND ATTRIBUTION STRATEGIES, AND GAIN PRACTICAL INSIGHTS INTO CONNECTING MARKETING ACTIVITIES DIRECTLY TO BUSINESS OUTCOMES. DISCOVER HOW TO MOVE BEYOND VANITY METRICS AND CONFIDENTLY HIGHLIGHT YOUR MARKETING RETURN ON INVESTMENT (ROI) TO INTERNAL STAKEHOLDERS. OUR PANELISTS WILL SHARE REAL-WORLD EXAMPLES AND ACTIONABLE ADVICE ON LEVERAGING DATA TO MAKE INFORMED DECISIONS AND DRIVE GROWTH. 0 0 SMPS-NY ANNUAL LIBERTY BALL:IN JULY 2025, THE NYC CHAPTER OF SMPS HELD ITS LIBERTY BALL AND ANNUAL MEETING, CELEBRATING AND HONORING LEADERS IN THE AEC INDUSTRY WITH PROFESSIONAL ACHIEVEMENT AWARDS AND RECOGNIZED EXCELLENCE IN MARKETING COMMUNICATIONS BY ANNOUNCING THE WINNERS OF THE 2025 MARKETING COMMUNICATION AWARDS. THE LIBERTY BALL SHINES A SPOTLIGHT ON THE CREATIVE, INNOVATIVE, AND IMPACTFUL MARKETING CAMPAIGNS, STRATEGIES, AND INITIATIVES THAT HAVE CONTRIBUTED TO THE GROWTH AND SUCCESS OF BUSINESSES WITHIN THE AEC INDUSTRY THROUGH MARKETING COMMUNICATIONS AWARDS (MCAS). IT ALSO SERVES AS A PLATFORM TO HONOR THE VISIONARIES AND THOUGHT LEADERS WHO HAVE PLAYED A PIVOTAL ROLE IN SHAPING THE MARKETING LANDSCAPE THROUGH PROFESSIONAL ACHIEVEMENT AWARDS (PAAS). AN ESTEEMED PANEL OF JUDGES COMPRISING INDUSTRY LEADERS, AND MARKETING PROFESSIONALS HAS BEEN ASSEMBLED TO EVALUATE THE ENTRIES AND DETERMINE THE DESERVING WINNERS. THE JUDGING CRITERIA WILL FOCUS ON CREATIVITY, STRATEGY, EXECUTION, AND MEASURABLE RESULTS ACHIEVED. 0 0 X ERIKA MOSHKOVICH CPSM PRESIDENT 15.00 0 0 0 NATASHA CAMARILLO TERM BEGAN 0320 VICE PRESIDENT/PRESIDENT ELECT 10.00 0 0 0 OLIVIA SONIA FARQUHARSON CDMP PCM IMMEDIATE PAST PRESIDENT 5.00 0 0 0 TIFFANY CARTER CPSM SECRETARY 10.00 0 0 0 CORRINE COLLINS TREASURER 15.00 0 0 0 DIANA GERGES CO-DIRECTOR OF COMMUNICATIONS 5.00 0 0 0 IVOIRE LLOYD CF APMP DIRECTOR OF EDUCATION 5.00 0 0 0 ROGER MARQUIS TERM ENDED 062025 DIRECTOR OF PROGRAMS 5.00 0 0 0 LUCIE MEIER CO-DIRECTOR OF SPECIAL EVENTS 5.00 0 0 0 NATASHA CAMARILLO 082024-032025 CO-DIRECTOR OF SPECIAL EVENTS 5.00 0 0 0 MORGAN ROONEY CPSM TERM BEGAN 09 DIRECTOR OF PUBLIC RELATIONS 5.00 0 0 0 MICHELLE DUGLISS DIRECTOR OF SPONSORSHIP 3.00 0 0 0 X 0 0 0 0 0 0 0 0 NY CORRINE COLLINS BOWLING GREEN STATION PO BOX 77 NEW YORK NY 10274 6314275665 0 0 0 0 0 0 0 FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME DESCRIPTION: INTEREST INCOME. AMOUNT: 2,776. FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE DESCRIPTION: UNCATEGORIZED/MISC. REVENUE. AMOUNT: 460. FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES DESCRIPTION: PROFESSIONAL DEVELOPMENT EXPENSE. AMOUNT: 409. DESCRIPTION: STARCHAPTER EXPENSE. AMOUNT: 1,964. DESCRIPTION: NETWORKING EXPENSE. AMOUNT: 1,624. DESCRIPTION: SPONSORSHIP EXPENSE. AMOUNT: 1,500. DESCRIPTION: CONFERENCE EXPENSE. AMOUNT: 3,329. DESCRIPTION: PROGRAM EXPENSE. AMOUNT: 2,149. DESCRIPTION: FOOD AND BEVERAGE EXPENSE. AMOUNT: 152. DESCRIPTION: PROCESSING FEES. AMOUNT: 2,234. DESCRIPTION: ADMINISTRATION EXPENSE. AMOUNT: 2,506. DESCRIPTION: OTHER EXPENSES. AMOUNT: 6. DESCRIPTION: MEETING EXPENSES. AMOUNT: 5,548. DESCRIPTION: MEMBERSHIP EXPENSES. AMOUNT: 449. DESCRIPTION: SPECIAL EVENT EXPENSES. AMOUNT: 27,295. TOTAL TO FORM 990-EZ, LINE 16: 49,165. FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS DESCRIPTION: PREPAID CARD FUNDS. BEG. OF YEAR AMOUNT: 3,620. END OF YEAR AMOUNT: 2,277. DESCRIPTION: LONG TERM ASSET/INVESTMENTS. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 0. THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.