2026-07-06T15:17:00-05:00 2025-12-31 541149263 YOUNT HYDE & BARBOUR PC PO BOX 2560 WINCHESTER VA 226041760 990 2025-01-01 472757127 TRUSTWORTHY ACCOUNTABILITY GROUP INC TRUS 2123804700 888 17TH ST NW 620 WASHINGTON DC 20006 ROBERT LIODICE TREASURER 2123804700 2026-06-23 1 OLIVIA A HUTTON CPA P00964688 5406623417 2026-06-23 2025 2025-03-06 01:10:19Z ROBERT LIODICE 888 17TH ST NW 620 WASHINGTON DC 20006 6938643 0 X WWW.TAGTODAY.NET X 2014 DC TAG IS THE LEADING GLOBAL INITIATIVE FIGHTING CRIMINAL ACTIVITY AND INCREASING TRUST IN THE DIGITAL ADVERTISING INDUSTRY. TAG ADVANCES ITS MISSION OF ELIMINATING FRAUDULENT TRAFFIC, FACILITATING THE SHARING OF THREAT INTELLIGENCE, AND PROMOTING BRAND SAFETY BY CONNECTING INDUSTRY LEADERS, ANALYZING THREATS, AND SHARING BEST PRACTICES WORLDWIDE. 5 5 14 0 0 0 0 0 5813758 5244500 136752 176527 0 0 5950510 5421027 0 0 0 0 4124339 4551618 0 0 0 1547098 1253514 5671437 5805132 279073 -384105 8241194 7234521 7767197 6911580 473997 322941 X TAG IS THE LEADING GLOBAL INITIATIVE FIGHTING CRIMINAL ACTIVITY AND INCREASING TRUST IN THE DIGITAL ADVERTISING INDUSTRY. TAG ADVANCES ITS MISSION OF ELIMINATING FRAUDULENT TRAFFIC, FACILITATING THE SHARING OF THREAT INTELLIGENCE, AND PROMOTING BRAND SAFETY BY CONNECTING INDUSTRY LEADERS, ANALYZING THREATS, AND SHARING BEST PRACTICES WORLDWIDE. 0 0 CERTIFIED AGAINST FRAUD SEAL PROGRAM: A NEW TAG STUDY RELEASED AT CANNES, FRANCE FOUND THAT THE EUROPEAN AD INDUSTRY'S ANTI-FRAUD INITIATIVES PREVENTED 3.45 BILLION IN POTENTIAL INVALID TRAFFIC (IVT) LOSSES IN 2023, REDUCING THOSE LOSSES BY 69% COMPARED TO THE AMOUNT THAT WOULD HAVE BEEN LOST WITHOUT THOSE PROGRAMS IN PLACE, ACCORDING TO A NEW STUDY. THE TAG 2025 EUROPEAN AD FRAUD SAVINGS REPORT ALSO FOUND THAT ADVERTISERS COULD UNLOCK AN ADDITIONAL 1.075 BILLION IN ANNUAL SAVINGS IF THEY EXTENDED THE INDUSTRY'S CURRENT ANTI-FRAUD STANDARDS ACROSS THE REMAINING 24% OF SPEND THAT IS CURRENTLY UNPROTECTED BY THOSE STANDARDS. WITHOUT THE INDUSTRY'S ANTI-FRAUD MEASURES, THE IVT RATE FOR ALL EUROPEAN DISPLAY AND VIDEO ADVERTISING WOULD HAVE REACHED APPROXIMATELY 10.36%, OR POTENTIAL ANNUAL LOSSES OF 5 BILLION. CERTIFIED AGAINST MALWARE SEAL PROGRAM: TAG'S CERTIFIED AGAINST MALVERTISING PROGRAM SAW PARTICULARLY SIGNIFICANT GROWTH WITH A 31% INCREASE IN SEALS AWARDED, FROM 35 TO 46 SEALS. THAT GROWTH REFLECTS HEIGHTENED INDUSTRY FOCUS ON MALVERTISING AS A CORE THREAT VECTOR AND ON TAG'S ROLE IN DEFINING AND ENFORCING COMMON DEFENSES. AS THE ADVERTISING INDUSTRY'S ONLY INTELLIGENCE SHARING AND ANALYSIS ORGANIZATION (ISAO), TAG HAS LONG OCCUPIED A CENTRAL ROLE IN ADDRESSING NEW AND EMERGING THREATS. TAG'S MALVERTISING THREAT EXCHANGE (MTX) EXPANDED ITS GLOBAL THREAT INTELLIGENCE COVERAGE SIGNIFICANTLY IN 2025. ACTIVE MTX MEMBER COMPANIES NOW SHARE INTELLIGENCE FROM MORE THAN 11 COUNTRIES ACROSS 7 TIME ZONES, PROVIDING 21.5 HOURS OF HUMAN COVERAGE IN A TYPICAL DAY. THAT BREADTH OF PARTICIPATION ALLOWS TAG MEMBERS TO DETECT AND RESPOND TO MALVERTISING AND PIRACY THREATS IN NEAR REAL TIME, REGARDLESS OF WHERE THEY EMERGE. BRAND SAFETY CERTIFIED SEAL PROGRAM: THE PURPOSE OF THE BSC PROGRAM IS TO SIGNIFICANTLY REDUCE THE RISK OF AD MISPLACEMENT ON DIGITAL MEDIA PROPERTIES. BSC CLOSED THE YEAR WITH 127 ACTIVE SEALS, AND NEARLY HALF (48%) OF THOSE COVERED GLOBAL ADVERTISING OPERATIONS, DEMONSTRATING ITS CONTINUED REACH AND IMPACT IN PROTECTING BRANDS ACROSS THE WORLDWIDE SUPPLY CHAIN. FOR THE FIRST TIME IN 2025, THE INDUSTRY'S ANA BENCHMARK ADDED BRAND SAFETY MEASUREMENT, FINDING THAT JUST 1.32% OF SPEND OCCURS IN HIGH AND MEDIUM-RISK ENVIRONMENTS. BEYOND RISK, THE BENCHMARK ALSO MEASURED BRAND SUITABILITY, WHICH SHOULD BE CENTRAL TO MARKETERS' EVALUATION OF QUALITY ENVIRONMENTS, AS NEGATIVE SENTIMENT CAN BE AS DAMAGING AS HIGH-RISK CONTENT. THANKS TO THESE ONGOING BRAND SAFETY EFFORTS, 99.1% OF AD SPEND WAS SPENT IN LOW-RISK ENVIRONMENTS, ENABLING MARKETERS TO SCALE THEIR CAMPAIGNS WITHOUT COMPROMISING BRAND SAFETY. IN EARLY 2025, TAG ANNOUNCED A RECORD 326 CERTIFICATION SEALS HAD BEEN AWARDED TO COMPANIES SETTING INDUSTRY BEST PRACTICES AROUND FRAUD, MALVERTISING, BRAND SAFETY, AND TRANSPARENCY. ADDITIONALLY, A RECORD 34 COMPANIES REACHED TAG PLATINUM STATUS BY ACHIEVING THREE OR MORE SEALS. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 0 0 0 1 8 0 1 14 1 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 1 1 0 0 X THE ORGANIZATION 2123804700 888 17TH ST NW WASHINGTON DC 20006 ROBERT LIODICE TREASURER 3.00 X X 0 0 0 DAVID COHEN DIRECTOR 3.00 X 0 0 0 JOHN ALLEVA DIRECTOR 3.00 X 0 0 0 DEVA BRONSON DIRECTOR 3.00 X 0 0 0 JUSTIN THOMAS-COPELAND DIRECTOR 3.00 X 0 0 0 MICHAEL ZANEIS CHIEF EXECUTIVE OFFICER 40.00 X 780960 0 58876 RACHEL PARHAM COO 40.00 X 400516 0 57212 ROBERT O'DONNELL VP OF THREAT INTELLIGENCE 40.00 X 181050 0 19585 TODD MILLER DIRECTOR OF COMPLIANCE 40.00 X 243555 0 25926 MICHAEL HAHN GENERAL COUNSEL 40.00 X 261688 0 1691 LISA GANSKY VP FINANCE & ACCOUNTING 40.00 X 152398 0 19951 THAO TRAN MANAGER THREAT INTEL 1.00 X 108025 0 7705 2128192 0 190946 7 0 1 0 BRAND SAFE VENTURES 20595 HOLYOKE DR ASHBURN VA 20147 IT, BACK FILL SUPPORT, AND TECH SUPPORT 419797 RIDGEBACK COMMUNICATIONS 500 WESTOVER DR SANFORD NC 27330 MEDIA RELATIONS AND PUBLIC AFFAIRS 121667 2 MEMBERSHIP REVENUE 900099 5134500 5134500 PROGRAM REVENUE 900099 110000 110000 5244500 85398 85398 1608745 1517616 91129 91129 91129 5421027 5244500 0 176527 1297564 2597665 124724 370037 161628 27601 25429 26075 226573 34293 509845 204303 130738 26313 14241 30563 DUES AND SUBSCRIPTIONS 16073 SHARED SERVICE FEE -18533 5805132 454833 476532 490016 455182 3049830 2494000 50030 46030 91692 35596 70337 56096 3073513 3156285 1052635 550396 8241194 7234521 1199121 1067809 5783439 5233500 784637 610271 7767197 6911580 X 473997 322941 473997 322941 8241194 7234521 X -384105 232386 663 X 1 X 0 0 0 0 1 0 28459 8332 20127 63233 27264 35969 56096 RIGHT-OF-USE ASSET 550396 550396 LEASE LIABILITIES 610271 610271 EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 0 4 PROGRAM SERVICES MEMBER ENGAGEMENT 1102831 0 4 0 0 0 4 1102831 0 1102831 0 0 0 0 0 0 X 1 1 0 0 0 MICHAEL ZANEIS CHIEF EXECUTIVE OFFICER 537460 0 243500 0 0 0 17500 0 41376 0 839836 0 0 0 RACHEL PARHAM COO 363651 0 36865 0 0 0 17500 0 39712 0 457728 0 0 0 TODD MILLER DIRECTOR OF COMPLIANCE 221395 0 22160 0 0 0 11609 0 14317 0 269481 0 0 0 MICHAEL HAHN GENERAL COUNSEL 241655 0 20033 0 0 0 0 0 1691 0 263379 0 0 0 ROBERT O'DONNELL VP OF THREAT INTELLIGENCE 167715 0 13335 0 0 0 9183 0 10402 0 200635 0 0 0 LISA GANSKY VP FINANCE & ACCOUNTING 148303 0 4095 0 0 0 7727 0 12224 0 172349 0 0 0 MICHAEL ZANEIS OWNER OF BRAND SAFE VENTURES, LLC 419797 IT, BACK FILL SUPORT, AND TECHNICAL SUPPORT 0 FORM 990, PART VI, SECTION B, LINE 11B NO REVIEW OF THE FORM 990 WILL BE CONDUCTED PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST STATEMENTS ANUALLY FORM 990, PART VI, SECTION B, LINE 15A PRESIDENT AND CEO - ANNUAL PERFORMANCE REVIEW BY EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS. SALARY AND BONUS DETERMINED BY PERFORMANCE AGAINST OPERATING RESULTS AS COMPARED WITH GOALS AND TARGETS SET AT THE BEGINNING OF EACH YEAR. FORM 990, PART VI, SECTION C, LINE 19 TAG DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. FORM 990, PART XI, LINE 9: FOREIGN CURRENCY TRANSLATION -291. ADJUST NET ASSETS AS OF DECEMBER 31, 2024 TO REVIEWED FINANCIAL STATEMENTS 954. JOINT INDUSTRY COMMITTEE FOR WEB STANDARDS LIMITED 888 17T STREET NW WASHINGTON DC 20006 DORMANT IN 2025. DIGITAL ADVERTISING TRADE ASSOCIATION UK TAG TRUSTED ADVERTISING NETWORK ADVERTISING NY 475 TAG