2026-09-08T15:57:52-04:00 2026-04-30 911912491 TKCPA PLLC 5 WEST ALDER SUITE 215 WALLA WALLA WA 99362 990 2025-05-01 912115945 WALLA WALLA VALLEY WINE ALLIANCE WALL 5095263117 10 N 7TH AVENUE WALLA WALLA WA 99362 HEATHER SCOTT EXECUTIVE DIRECTOR 5095263117 2026-08-25 true KRISTAL A HASSLER P01200127 5095290941 2026-09-08 2025 HEATHER SCOTT 10 N 7TH AVE WALLA WALLA WA 99362 922763 false X WWW.WALLAWALLAWINE.COM X 2001 WA FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE TEN MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST. 11 11 5 16 0 0 918474 921828 146 935 0 918620 922763 0 0 323970 391452 0 0 722680 704654 1046650 1096106 -128030 -173343 612387 512079 26602 90811 585785 421268 X FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE TEN MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST. false false CELEBRATE WALLA WALLA IS OUR SIGNATURE EVENT TO SHOWCASE WALLA WALLA VALLEY WINES. IN 2026, COMBINED MARKETING REACH ACROSS ALL CHANNELS TOPPED 1.1M. CELEBRATE WALLA WALLA VALLEY WINE RAN JUNE 19-20 AT TRANCHE AND AT 4 WINERIES AND SOLD OUT: 425 TOTAL ADMISSIONS, 33 MEMBER WINERIES, 65+ WINES POURED, AND A NET PROMOTER SCORE OF 59. (50=EXCELLENT). 187 TICKETS WERE SOLD TO LOCALS, AND 238 TICKETS WERE SOLD TO VISITORS. FROM OUR POST-EVENT SURVEY (34 RESPONDERS), 88% OF TRAVELERS BOOKED PAID LODGING, AND 97% RATED THE EVENT EXCELLENT OR VERY GOOD. EMAIL WAS THE TOP DISCOVERY SOURCE AT A 64% OPEN RATE. WALLA WALLA ON TOUR IS OUR TRAVELLING EVENT WITH BOTH CORE AND MINI EVENTS. CORE EVENTS: PORTLAND, BOISE, SPOKANE 51 PARTICIPATING WINERIES APPROXIMATELY 1,300 CONSUMERS AND 600 TRADE/MEDIA ATTENDEES ENGAGED ACROSS ALL THREE MARKETS (1,156 TRADE REGISTRATIONS, WHICH BUILDS OUR EMAIL LIST) 3 PAYING PARTNERS: VISIT WALLA WALLA, BACCHUS & BARLEY, AND THE MARCUS WHITMAN HOTEL 29,525 RETAIL WINE SALES GENERATED ACROSS BOISE AND SPOKANE; WWVWA RECEIVED 30% OR 8.8K MINI EVENTS: CHICAGO, DENVER, SEATTLE CHICAGO (MAY 8-9): 20 GUESTS AT THE SIXTYFOUR WINE BAR DINNER; 73 GUESTS (PLUS 2 MEDIA) AT THE BIRCH ROAD TASTING, GENERATING 2,389 IN SALES DENVER (MAY 30): BIRCH ROAD TASTING SOLD OUT AT 100 GUESTS WITH 9 PARTICIPATING WINERIES, GENERATING 4,000+ IN SALES; FOLLOWED BY A VIP DINNER HOSTED AND FUNDED BY VISIT WALLA WALLA SEATTLE (JUNE 27): SEE WALLA WALLA ON TOUR SEATTLE RECAP ABOVE ACROSS THE MINI-MARKET SERIES, EACH CITY SAW 80-100+ GUESTS, AND EACH MARKET REQUIRED ABOUT 750 IN CATERING. WINERIES MET THE MINIMUM TICKET REQUIREMENT TO SECURE THE SPACE AT NO CHARGE, AND TICKET PRICES RANGED FROM 35 TO 50. LOWER PRICES PAIRED WITH BIG-CITY SETTINGS, DROVE THE YOUNGER DEMOGRAPHIC. THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY RECOGNIZED FOR ITS ONGOING MARKETING EFFORTS TO PROMOTE THE WALLA WALLA VALLEY WINE REGION THROUGH A LEADING WEBSITE AND SOCIAL MEDIA PLAN, TOP NOTCH MEDIA RELATIONS, FIRST CLASS ANNUAL WINERY GUIDE, AND OTHER ASSORTED PROGRAMS. false false false true false false false false false true false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 14 0 true 5 true false false false false false false false false X 11 11 false false false false false false false true true false false true true true true false false true false false X HEATHER SCOTT 5095263117 10 N 7TH AVENUE WALLA WALLA WA 99362 X TIM ARMSTRONG PRESIDENT 5.00 X 0 0 0 TREVOR DORLAND VICE PRESIDE 5.00 X 0 0 0 KATIE DAVIS TREASURER 5.00 X 0 0 0 RYAN PENNINGTON BOARD SECRET 5.00 X 0 0 0 KIA ITAMERI SMALL WINERY 2.00 X 0 0 0 CHRIS DUKELOW SMALL WINERY 2.00 X 0 0 0 DANNY GORDON SMALL WINERY 2.00 X 0 0 0 JESUS MARTINEZ BUJANDA MORA ESTATE WINER 2.00 X 0 0 0 KATHY BYRD LARGE WINERY 2.00 X 0 0 0 MARTIN FUJISHIN EDUCATION SE 2.00 X 0 0 0 BRAD SORENSEN GROWER SEAT 2.00 X 0 0 0 HEATHER SCOTT EXECUTIVE DI 40.00 X 120000 0 0 120000 1 false false false GENERAL MARKETING LTAC: NON-P 900099 240000 240000 WINERY DUES 900099 180066 180066 CELEBRATE WALLA WALLA:NON-PRO 900099 138309 138309 ADVERTISING AND SPONSORSHIP R 900099 79299 79299 WALLA WALLA WINE ON TOUR - BO 900099 75303 75303 208851 208851 921828 935 935 922763 922763 312544 312544 9621 9621 69287 69287 1146 1146 43513 43513 553715 553715 14298 14298 25810 25810 7675 7675 9495 9495 120 120 3177 3177 6526 6526 DUES & LICENSES 34939 34939 CHARITABLE DONATIONS 2219 2219 TRAINING & EDUCATION 1928 1928 BANK SERVICES 93 93 1096106 1096106 0 0 215921 186355 275407 285108 81010 312 829 21405 20530 1449 875 38600 38600 612387 512079 26602 90811 26602 90811 X 35000 35000 550785 386268 585785 421268 612387 512079 -173343 8826 X false false false false true false 6814 20530 -13716 14591 14591 875 WFS HOLDING ASSET ACCOUNT 35000 SECURITY DEPOSIT(S) 3600 38600 FORM 990, PAGE 2, PART III, LINE 4B WALLA WALLA ON TOUR IS OUR TRAVELLING EVENT WITH BOTH CORE AND MINI EVENTS. CORE EVENTS: PORTLAND, BOISE, SPOKANE 51 PARTICIPATING WINERIES APPROXIMATELY 1,300 CONSUMERS AND 600 TRADE/MEDIA ATTENDEES ENGAGED ACROSS ALL THREE MARKETS (1,156 TRADE REGISTRATIONS, WHICH BUILDS OUR EMAIL LIST) 3 PAYING PARTNERS: VISIT WALLA WALLA, BACCHUS & BARLEY, AND THE MARCUS WHITMAN HOTEL 29,525 RETAIL WINE SALES GENERATED ACROSS BOISE AND SPOKANE; WWVWA RECEIVED 30% OR 8.8K MINI EVENTS: CHICAGO, DENVER, SEATTLE CHICAGO (MAY 8-9): 20 GUESTS AT THE SIXTYFOUR WINE BAR DINNER; 73 GUESTS (PLUS 2 MEDIA) AT THE BIRCH ROAD TASTING, GENERATING 2,389 IN SALES DENVER (MAY 30): BIRCH ROAD TASTING SOLD OUT AT 100 GUESTS WITH 9 PARTICIPATING WINERIES, GENERATING 4,000+ IN SALES; FOLLOWED BY A VIP DINNER HOSTED AND FUNDED BY VISIT WALLA WALLA SEATTLE (JUNE 27): SEE WALLA WALLA ON TOUR SEATTLE RECAP ABOVE ACROSS THE MINI-MARKET SERIES, EACH CITY SAW 80-100+ GUESTS, AND EACH MARKET REQUIRED ABOUT 750 IN CATERING. WINERIES MET THE MINIMUM TICKET REQUIREMENT TO SECURE THE SPACE AT NO CHARGE, AND TICKET PRICES RANGED FROM 35 TO 50. LOWER PRICES PAIRED WITH BIG-CITY SETTINGS, DROVE THE YOUNGER DEMOGRAPHIC. FORM 990, PAGE 6, PART VI, LINE 11B THE FORM 990 IS PROVIDED FIRST TO WALLA WALLA VALLEY WINE ALLIANCE'S MANAGEMENT FOR REIVEW. THE BOARD IS PROVIDED A COPY OF THE FORM FOR THEIR REVIEW, APPROVAL, AND QUESTIONS PRIOR TO FILING. FORM 990, PAGE 6, PART VI, LINE 12C THE WINE ALLIANCE HAS A CONFLICT OF INTEREST AGREEMENT THAT ALL BOARD MEMBERS AND STAFF MUST SIGN TO INDICATE THAT THEY UNDERSTAND AND AGREE TO THE TERMS. THE POLICY IS REVIEWED AT BOARD MEETINGS. MONITORING OCCURS AS STAFF AND/OR BOARD MEMBERS RAISE POTENTIAL CONFLICT ISSUES WITH THE EXECUTIVE DIRECTOR OR WITH BOARD OF DIRECTOR MEMBERS. THE BOARD THEN DISCUSSES THE SITUATION AND DETERMINES APPROPRIATE MEASURES. FORM 990, PAGE 6, PART VI, LINE 15A THE ORGANIZATION HAS A FORMAL SEARCH COMMITTEE THAT CONSISTS OF KEY OFFICERS, SELECTED MEMBERS, AND COMMUNITY LEADERS. THIS COMMITTEE DECIDES COMPENSATION BASED ON SIMILAR SALARIES FOR SIMILAR SKILLS IN THE INDUSTRY AND WHAT THE ORGANIZATION THOUGHT THE BUDGET COULD ABSORB. THE ORGANIZATION USES CONSULTANT ORGANIZATIONS TO FIND CANDIDATES AND TO VALIDATE THE DECISIONS FOR COMPENSATION LEVELS. THIS WAS LAST PERFORMED IN THE FALL OF 2019 TO HIRE THE CURRENT EXECUTIVE DIRECTOR. FORM 990, PAGE 6, PART VI, LINE 19 THE ORGANIZATION DOES NOT PROVIDE A COPY OF ITS FINANCIAL STATEMENTS, GOVERNING DOCUMENTS, AND CONFLICT OF INTEREST POLICY.