2026-07-01T13:55:08-04:00 2025-12-31 521373858 DELEON & STANG CPAS AND ADVISORS 150 S EAST ST STE 103 FREDERICK MD 217016175 990 2025-01-01 522283361 SEGD SEGD 2026385555 1701 RHODE ISLAND AVENUE NW OFFICE WASHINGTON DC 20036 CYBELLE JONES EXECUTIVE DIRECTOR 2026385555 2026-06-08 true CLINT LEHMAN CPA P00840525 3012507400 2026-06-29 2025 2025-03-06 01:10:19Z CYBELLE JONES 1701 RHODE ISLAND AVENUE NW OFFICE 3-132 WASHINGTON DC 20036 1575627 false X WWW.SEGD.ORG X 1974 MA PROMOTE AWARENESS OF OUR COMMUNITY AND ITS ROLE IN SHAPING EXPERIENCE. NURTURE DEMAND FOR DESIGN EXCELLENCE WITHIN THE BUILT ENVIRONMENT. SERVE AS A SOURCE OF EDUCATION AND INSPIRATION FOR OUR COMMUNITY. CONTINUE TO DEFINE AND REFINE OUR STANDARDS OF PRACTICE. FOSTER RELEVANT, WELL-INFORMED RESEARCH TO ENHANCE OUR KNOWLEDGE BASE. SPONSOR PEER RECOGNITION PROGRAMS THAT INSPIRE EXCELLENCE. PROMOTE COLLABORATION ACROSS MULTIPLE DESIGN DISCIPLINES. STRENGTHEN TIES WITH EDUCATIONAL PROGRAMS THAT PROVIDE THE ACADEMIC UNDERPINNINGS OF OUR FIELD. 15 15 8 52596 56335 55325 1483669 1504089 16476 3509 18606 12704 1575086 1575627 0 0 783765 897719 0 16370 763275 795232 1547040 1692951 28046 -117324 1116665 994758 351603 347020 765062 647738 X PROMOTE AWARENESS OF OUR COMMUNITY AND ITS ROLE IN SHAPING EXPERIENCE. NURTURE DEMAND FOR DESIGN EXCELLENCE WITHIN THE BUILT ENVIRONMENT. SERVE AS A SOURCE OF EDUCATION AND INSPIRATION FOR OUR COMMUNITY. CONTINUE TO DEFINE AND REFINE OUR STANDARDS OF PRACTICE. FOSTER RELEVANT, WELL-INFORMED RESEARCH TO ENHANCE OUR KNOWLEDGE BASE. SPONSOR PEER RECOGNITION PROGRAMS THAT INSPIRE EXCELLENCE. PROMOTE COLLABORATION ACROSS MULTIPLE DESIGN DISCIPLINES. STRENGTHEN TIES WITH EDUCATIONAL PROGRAMS THAT PROVIDE THE ACADEMIC UNDERPINNINGS OF OUR FIELD. false false 379006 591078 CONFERENCE AND EVENTS- SEGD OFFERS A ROBUST CALENDAR OF PROFESSIONAL DEVELOPMENT ACTIVITIES, INCLUDING PHYSICAL EVENTS, AN ACADEMIC SUMMIT AND CONFERENCE, LOCAL CHAPTER EVENTS. SEGD'S CONFERENCE IS THE GATHERING OF THE FULL BREADTH OF THE EXPERIENTIAL GRAPHIC DESIGN COMMUNITY. IT IS THE ONLY INTERNATIONAL EVENT FOCUSED ON CREATING EXPERIENCES THAT CONNECT PEOPLE AND PLACE IN THE BUILT ENVIRONMENT. THIS EVENT IS WHERE MULTIPLE DESIGN DISCIPLINES CONVERGE AND DESIGN PROFESSIONALS, VENDORS AND FABRICATORS WHO CREATE COMPELLING AND INFORMATION-RICH SPACES GO FOR INSPIRATION, EDUCATION AND NETWORKING. 245948 141646 EDUCATION AND WORKSHOPS- SEGD'S EDUCATION WORKSHOPS, WEBINARS, AND COURSES SPAN A WIDE SWATH OF DESIGN PRACTICE AREAS INCLUDING BRANDED ENVIRONMENTS, EXHIBITION AND EXPERIENCE DESIGN, TECHNOLOGY AND INTERACTIVE EXPERIENCES, USER EXPERIENCE, HEALTHCARE, PRACTICE AND TECHNICAL TOPICS, WAYFINDING, ACCESSIBILITY, AND THE BUSINESS OF DESIGN. 164690 587723 MEMBERSHIP- CONSISTS OF A GLOBAL MULTIDISCIPLINARY COMMUNITY OF OVER 2,000 MEMBERS FROM 35 COUNTRIES WHO PLAN, DESIGN, AND BUILD EXPERIENCES THAT CONNECT PEOPLE TO PLACE. SEGD PROVIDES OPPORTUNITIES FOR NETWORKING, KNOWLEDGE-SHARING AND CONNECTING WITH FELLOW EXPERIENTIAL GRAPHIC DESIGN PRACTITIONERS. 118925 183642 OTHER PROGRAMS- SEGD PROVIDES DEAI AND ANTI-RACISM TRAINING TO ADVANCE RACIAL JUSTICE WITH OUR ORGANIZATION AND THE FIELD OF EXPERIENTIAL GRAPHIC DESIGN. STAFF, BOARD, EDUCATORS AND CHAPTER CHAIRS ARE A PART OF A MULTI- PHASE ENGAGEMENT PLAN TO BUILD AN INCLUSIVE CULTURE ACROSS LINES OF DIFFERENCE. 118925 183642 908569 true false false false false false false false false false true false false false true true false true false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false 5 0 true 8 true true true false false false false false false false X 15 15 false false false false false false false true true false true true true true false false true true true true false X CYBELLE JONES 2026385555 1701 RHODE ISLAND AVENUE NW OFFICE 3-132 WASHINGTON DC 20036 CYBELLE JONES EXECUTIVE DI 40.00 X 245078 0 19206 KRISTIN BENNANI DIR. SALES/M 40.00 X 128493 0 9641 JENNETTE K FOREMAN DIR. OF OPER 40.00 X 101000 0 10327 TRACI SYM PRESIDENT 2.00 X X 0 0 0 AKI CARPENTER VICE PRESIDE 2.00 X X 0 0 0 ANNA CRIDER SEC'Y/TREASU 2.00 X X 0 0 0 KATHY FRY PAST PRESIDE 2.00 X X 0 0 0 NU GOTEH DIRECTOR 1.00 X 0 0 0 KRIS HELMICK DIRECTOR 1.00 X 0 0 0 ANNE HOUGHTON DIRECTOR 1.00 X 0 0 0 MIKE MCCARTHY DIRECTOR 1.00 X 0 0 0 AMY REES DIRECTOR 1.00 X 0 0 0 DAYTON SCHROETER DIRECTOR 1.00 X 0 0 0 DAVID SIEGEL DIRECTOR 1.00 X 0 0 0 KRISTEN SOUTHWELL DIRECTOR 1.00 X 0 0 0 DARLENE VAN UDEN DIRECTOR 1.00 X 0 0 0 GENELL ZUCIYA DIRECTOR 1.00 X 0 0 0 ANGEL-CHUMBLEY DIRECTOR 2.00 X 0 0 0 474571 39174 3 false true false MARRIOTT MARQUIS SAN FRANCISCO 780 MISSION ST SAN FRANCISCO CA 94103 CONFERENCE 179017 1 55325 55325 CONFERENCE AND EXPOS 900099 591078 591078 NEW MEMBERSHIPS 900099 587723 587723 EDUCATIONAL SERVICES 900099 141646 141646 DESIGN AWARDS PROGRAMS 900099 139850 139850 ONLINE NEWSLETTER 900099 22154 22154 21638 21638 1504089 3509 3509 2000 2000 LABELS AND JOB BANK REVENUE 900099 8804 8804 OTHER 1900 1900 10704 1575627 1462197 52596 5509 245078 97016 146283 1779 467025 184876 278760 3389 68655 27178 40979 498 60903 24109 36352 442 56058 22191 33460 407 118161 43440 74721 4114 1411 127 2576 72895 66698 5629 568 57314 34118 23162 34 32184 24068 8116 259987 239166 15720 5101 135406 133935 1471 22242 22242 22736 2624 20112 BANK & CREDIT CARD FEES 53615 53540 75 OTHER EXPENSES 16578 7739 8809 30 1692951 908569 768012 16370 715929 666665 50157 26712 37223 40616 39513 39513 103784 104443 139218 116976 70354 39346 1116665 994758 126650 179147 137423 116492 87530 51381 351603 347020 X 730062 612738 35000 35000 765062 647738 1116665 994758 -117324 X false true X true false X 298124 49806 130843 56335 55325 590433 298124 49806 130843 56335 55325 590433 590433 11842 6215 8093 19276 5509 50935 641368 6513922 0.92060 0.85350 X 39513 39513 OTHER LIABILITIES 37914 OPERATING LEASE LIABILITY 13467 51381 X SCHEDULE D, PAGE 3, PART X SEGD BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND, AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE CONSOLIDATED FINANCIAL STATEMENTS. THEREFORE, NO TAX LIABILITY IS EXPECTED. X X false false false false false false false false false CYBELLE JONES EXECUTIVE DIRECTOR 245078 19206 264284 FORM 990 - ORGANIZATION'S MISSION PROMOTE AWARENESS OF OUR COMMUNITY AND ITS ROLE IN SHAPING EXPERIENCE. NURTURE DEMAND FOR DESIGN EXCELLENCE WITHIN THE BUILT ENVIRONMENT. SERVE AS A SOURCE OF EDUCATION AND INSPIRATION FOR OUR COMMUNITY. CONTINUE TO DEFINE AND REFINE OUR STANDARDS OF PRACTICE. FOSTER RELEVANT, WELL-INFORMED RESEARCH TO ENHANCE OUR KNOWLEDGE BASE. SPONSOR PEER RECOGNITION PROGRAMS THAT INSPIRE EXCELLENCE. PROMOTE COLLABORATION ACROSS MULTIPLE DESIGN DISCIPLINES. STRENGTHEN TIES WITH EDUCATIONAL PROGRAMS THAT PROVIDE THE ACADEMIC UNDERPINNINGS OF OUR FIELD. FORM 990, PAGE 2, PART III, LINE 4D OTHER PROGRAMS- SEGD PROVIDES DEAI AND ANTI-RACISM TRAINING TO ADVANCE RACIAL JUSTICE WITH OUR ORGANIZATION AND THE FIELD OF EXPERIENTIAL GRAPHIC DESIGN. STAFF, BOARD, EDUCATORS AND CHAPTER CHAIRS ARE A PART OF A MULTI- PHASE ENGAGEMENT PLAN TO BUILD AN INCLUSIVE CULTURE ACROSS LINES OF DIFFERENCE. FORM 990, PAGE 6, PART VI, LINE 11B CEO WILL REVIEW WITH THE EXECUTIVE COMMITTEE, WHO WILL PRESENT THE DOCUMENT TO THE BOARD. FORM 990, PAGE 6, PART VI, LINE 15A COMPENSATION DECISIONS ARE REVIEWED AND APPROVED BY THE SEGD EXECUTIVE COMMITTEE AND BOARD OF DIRECTORS. ANNUALLY, THE CEO COMPLETES A SELF-REVIEW, FOLLOWED BY A MEETING WITH THE EXECUTIVE COMMITTEE TO DISCUSS PERFORMANCE. FINAL TERMS ARE DOCUMENTED THROUGH A WRITTEN EMPLOYMENT AGREEMENT. FORM 990, PAGE 6, PART VI, LINE 15B COMPENSATION DECISIONS ARE REVIEWED AND APPROVED BY THE SEGD EXECUTIVE COMMITTEE AND BOARD OF DIRECTORS. ANNUALLY, THE CEO COMPLETES A SELF-REVIEW, FOLLOWED BY A MEETING WITH THE EXECUTIVE COMMITTEE TO DISCUSS PERFORMANCE. FINAL TERMS ARE DOCUMENTED THROUGH A WRITTEN EMPLOYMENT AGREEMENT. FORM 990, PAGE 6, PART VI, LINE 19 NO DOCUMENTS AVAILABLE TO THE PUBLIC