2026-04-13T06:40:49-07:00 2025-06-30 202571677 CORLISS & SOLOMON PLLC 242 CHARLOTTE ST SUITE 1 ASHEVILLE NC 28801 990 2024-07-01 561721004 Heart of Brevard HEAR 8288843278 PO Box 931 Brevard NC 28712 J Nicole Bentley Executive Director 8288843278 2026-04-08 true true Todd Oldenburg P02281691 8282360206 2026-04-13 2024 2025-03-06 01:10:19Z J Nicole Bentley 43 South Broad Street Suite 103 Brevard NC 28712 624175 false X brevardnc.org X 1990 NC Heart of Brevard is creating a gathering place for the community, strengthening the economic vitality of the downtown Brevard district and preserving and sustaining our rich heritage. 9 9 3 302 0 0 277760 453843 53156 27924 6562 7203 38188 99614 375666 588584 10198 9000 0 174666 167856 0 11315 259651 323665 444515 500521 -68849 88063 195327 287733 5388 9731 189939 278002 Heart of Brevard is creating a gathering place for the community, strengthening the economic vitality of the downtown Brevard district and preserving and sustaining our rich heritage. false false 432836 9000 124338 Downtown Events & Community Festivals: Heart of Brevard produces signature downtown events and festivals that strengthen community connection, increase visitation, and generate economic activity for small businesses in downtown Brevard. These events activate public spaces, showcase local arts and culture, and create opportunities for merchants, vendors, and nonprofits to engage residents and visitors throughout the year. Key 2025 Outcomes: - 6 signature downtown events and festivals - 302 community volunteers contributing 1,320 hours of service (valued at approx $40,000) - Community celebrations including White Squirrel Weekend, Halloweenfest, Holiday Windows, Light Up the Night, and seasonal programming Downtown Marketing & Promotion: Heart of Brevard leads coordinated marketing and promotional initiatives designed to increase visibility, visitation, and spending in the downtown district. Campaigns highlight Brevards independent businesses, arts culture, and walkable downtown experience while encouraging residents and visitors to shop, dine, and explore locally. Key 2025 Outcomes: - 658,000 social media reach and 15,600 followers across platforms - 16,000 Downtown Shopping & Dining Guides produced and distributed - 6,100 email subscribers with a 39% open rate - 7,000 visitors participating in the Holiday Window Walking Tour - 476 community voters in the Peoples Choice Holiday Window Awards Downtown Economic Vitality & Investment Support: Heart of Brevard supports economic development and preservation-based revitalization in the downtown district by providing technical assistance, small grants, and parterships that encourage private investment and business growth. These efforts help maintain Brevards Brevards historic character while strengthening its local economy. Key 2025 Outcomes: - $9,000 awarded through the Heart of Brevard Vibrancy Grant Program - $12 million in private investment leveraged in the downtown district - $1.2 million in public sector investment - 17 net new businesses and 58 net new jobs created - 16 building improvement projects completed 432836 true true false false false false false false false false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false true 38 0 3 true false false false false false false false false false false X 9 9 false false false false false false false true true false false true true true true true true true true false X X Heart of Brevard 8288843278 43 South Broad Street Suite 103 Brevard NC 28712 Jessica Bentley Executive Director 40.00 X 88397 0 11792 Adam Perkins President 4.00 X X 0 0 0 Sheila Carland 1st Vice President 4.00 X X 0 0 0 Paul Wilander 2nd Vice President 4.00 X X 0 0 0 Anna Davis Treasurer 4.00 X X 0 0 0 Taylor Singer Secretary 4.00 X X 0 0 0 Emrie Carlton-Jackson Board Member 2.00 X 0 0 0 Maureen Copelof Board Member 2.00 X 0 0 0 Tamika Hunter Board Member 2.00 X 0 0 0 Nory LeBrun Board Member 2.00 X 0 0 0 88397 0 11792 false false false 244143 209700 453843 Festivals 711230 27924 0 0 27924 7203 0 7203 3200 3200 3200 3200 132005 35591 96414 96414 588584 124338 0 10403 9000 9000 99877 79901 14982 4994 53319 41391 9575 2353 3414 2732 512 170 11246 8445 2239 562 2920 0 2920 0 23045 20440 2605 0 40390 40390 0 0 20556 13497 6216 843 27759 27261 374 124 41679 33344 6251 2084 7996 7428 426 142 6341 1197 5144 0 7 0 7 0 74 0 74 0 6019 5417 602 0 Festival & Events Supplies 88013 88013 0 0 Program Expenses 5121 5121 0 0 Festival Entertaiment 42137 42137 0 0 Dues and Subscriptions 6764 2706 4058 0 4844 4416 385 43 500521 432836 56370 11315 11998 127659 173032 152951 10223 7123 74 195327 287733 5388 9731 5388 9731 X 189939 278002 189939 278002 195327 287733 88063 X false false false X 0 55646 84562 124299 116340 312500 693347 129991 148077 137683 161420 141343 718514 0 185637 232639 261982 277760 453843 1411861 29581 1382280 104 111 1485 6562 10403 18665 0 160 0 1666 1826 1432352 440240 0.96500 0.98650 X 0 0 0 Pt II Ln 10 Other Income Part II, Line 10 Description: Other Income 2020: 160. 2021: 0. 2022: 1666. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED true Other During FY25, the organization made grants to 3 domestic organizations via its Vibrancy Grant Program. Although total grants exceeded $5,000, no individual recipient received more than $5,000. Pt VI, Line 11b The 990 is prepared by a CPA firm, presented to the executive committee for review, proposed revisions and final approval. Pt VI, Line 12c If any Board or committee action involves a conflict of interest, that member shall not participate in the discussion except to disclose facts and respond to questions. Such a person is ineligible to vote on the matter and shall not be counted in determining the presence of a quorum. He/she shall not exert his/her personal influence either at or outside the meeting. Pt VI, Line 15a The compensation of the Executive Director is reviewed annually by the Executive Committee of the Board of Directors. The review process includes evaluation of established performance goals, overall organizational performance, and consideration of comparability data for similar nonprofit organizations and positions when available. The Executive Committee documents the review and approves compensation decisions, with deliberation and final determinations recorded in contemporaneous meeting minutes. Pt VI, Line 15b Compensation for support staff is reviewed by the Executive Director using established performance goals and organizational benchmarks. Recommendations are reviewed in coordination with the Executive Committee, and compensation decisions are documented as part of the organizations personnel review process. Pt VI, Line 18 The Form 1023 is available upon request, and the Forms 990 are available on the websites of many charity watchdog organizations and upon request. Pt VI, Line 19 Governing documents are available upon request.