2026-02-20T15:13:00-05:00 2025-06-30 251644159 BROWN PLUS 210 GRANDVIEW AVE CAMP HILL PA 170111706 990 2024-07-01 251796866 VISIT HERSHEY & HARRISBURG VISI 7172317788 3211 NORTH FRONT STREET STE 301-A HARRISBURG PA 17110 SHARON S MYERS PRES./CEO 7172317788 2026-02-03 true false LAUREN FENNER CPA P02099751 7177617171 2026-02-03 2024 2025-03-06 01:10:19Z SHARON S MYERS 3211 N FRONT STREET HARRISBURG PA 17101 5773360 false X WWW.VISITHERSHEYHARRISBURG.ORG X 1996 PA TO GENERATE ECONOMIC GROWTH AND STABILITY FOR THE PENNSYLVANIA COUNTIES OF DAUPHIN AND PERRY THROUGH THE MARKETING AND PROMOTION OF THE HERSHEY AND HARRISBURG REGION. 12 12 13 50 0 4709019 4726742 175338 161383 83084 156525 10000 22500 4977441 5067150 0 0 1502841 1486201 0 0 3483547 3948148 4986388 5434349 -8947 -367199 1879711 1506835 634 921 1879077 1505914 TO GENERATE ECONOMIC GROWTH AND STABILITY FOR THE PENNSYLVANIA COUNTIES OF DAUPHIN AND PERRY THROUGH THE MARKETING AND PROMOTION OF THE HERSHEY AND HARRISBURG REGION. false false PROGRAM SERVICES ARE DESIGNED TO GENERATE GROWTH AND STABILITY FOR THE PENNSYLVANIA COUNTIES OF DAUPHIN AND PERRY THROUGH MARKETING AND PROMOTION OF THE HERSHEY AND HARRISBURG REGION. THIS CAN INCLUDE THE PROMOTION OF THE MEMBER ORGANIZATIONS THAT IS FACILITATED BY REPRESENTATION AT TRADE SHOWS AND CONVENTIONS. ADDITIONAL OPPORTUNITIES ARE PROVIDED FOR PROMOTION OF MEMBER ATTRACTIONS AND ESTABLISHMENTS SUCH AS ADVERTISING IN PERIODICALS. PROGRAM SERVICES CAN ALSO INCLUDE PUBLISHING A VISITOR'S GUIDE THAT PROVIDES INFORMATION THAT IS DESIGNED TO PROMOTE AWARENESS AND PATRONAGE OF THE HISTORICAL, RECREATIONAL AND CULTURAL ATTRACTIONS AS WELL AS THE HOSPITALITY ESTABLISHMENTS OF SOUTH CENTRAL PENNSYLVANIA. false true false true false false false false false true false false false false false true false false false false false false false false false false false false true false false false false false false false false false false false false false false true 21 0 true 13 true false false false false false false false false X 12 12 false false false true true true false true true false false false true true true true false true false false X SCOTT ROGERS 7172317788 3211 NORTH FRONT STREETSUITE 301-A HARRISBURG PA 17110 MARY E SMITH PRES/CEO THR 37.50 X 192460 0 14884 SHARON S MYERS PRES./CEO 37.50 X 0 0 0 SUE KUNISKY VP OF OPERAT 37.50 X 154595 0 6751 GREG COOK EXEC DIRECTO 37.50 X 117088 0 27776 AUDREY BIALAS DIRECTOR OF 37.50 X 101850 0 11629 LISA STOKES IMM, PAST CH 1.00 X X 0 0 0 CLINTON M CULLISON CHAIR 1.00 X X 0 0 0 JANET ROZZI VICE CHAIR 1.00 X X 0 0 0 MICHELLE K MCKEOWN TREASURER 1.00 X X 0 0 0 KARA LUZIK CANALE SECRETARY 1.00 X X 0 0 0 MATTHEW KIDO DIRECTOR 1.00 X 0 0 0 LYNN DAY DIRECTOR 1.00 X 0 0 0 BREWER LISTER DIRECTOR 1.00 X 0 0 0 JENSINE RUSICTO DIRECTOR 1.00 X 0 0 0 FANIEL YEMANE DIRECTOR 1.00 X 0 0 0 DAVID BAKER DIRECTOR 1.00 X 0 0 0 JAMIE BERGER DIRECTOR 1.00 X 0 0 0 565993 61040 4 false true false 4726742 4726742 HHSE EVENT REVENUE 900099 79252 79252 MEMBERSHIP DUES 900099 69170 69170 EXPERIENCE TRAILS 900099 7675 7675 VISITORS GUIDE PUBLICATION 900099 4086 4086 ADVERTISING CO-OP 900099 1200 1200 161383 84373 84373 22500 22500 22500 22500 778362 706210 72152 72152 72152 5067150 161383 179025 132386 1116882 38305 103355 95273 54100 25692 16900 5718 200930 1861075 58210 94294 224577 69292 67304 8876 11283 MISCELLANEOUS 559288 SPONSORSHIPS 242550 DUES & SUBSCRIPTIONS 127536 BID FEES 110476 210047 5434349 0 0 0 200 200 758520 283691 202257 180228 30905 22029 1073754 1184724 16332 16191 1879711 1506835 634 921 634 921 X 1879077 1505914 1879077 1505914 1879711 1506835 X -367199 -5964 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false true false 40030 27401 12629 162227 152827 9400 22029 5055468 -5964 -5718 -11682 5067150 5067150 5428631 5428631 5718 5718 5434349 SCHEDULE D, PAGE 4, PART XI, LINE 2D INVESTMENT FEES -5,718 SCHEDULE D, PAGE 4, PART XII, LINE 4B INVESTMENT FEES 5,718 X X X false false false MARY E SMITH PRES/CEO THRU 12/31 192460 14884 207344 SUE KUNISKY VP OF OPERATIONS 154595 6751 161346 FORM 990, PAGE 6, PART VI, LINE 5 DURING THE YEAR ENDED JUNE 30, 2025, THE ORGANIZATION WAS THE VICTIM OF A CYBERCRIME INCIDENT IN WHICH 557,337 WAS FRAUDULENTLY DIVERTED THROUGH A WIRE TRANSFER TO AN UNAUTHORIZED ACCOUNT AS A RESULT OF AN EMAIL COMPROMISE. UPON DISCOVERY, THE ORGANIZATION PROMPTLY NOTIFIED LAW ENFORCEMENT AND ITS FINANCIAL INSTITUTION, AND INITIATED RECOVERY EFFORTS. AS OF JUNE 30, 2025, THE ORGANIZATION RECOGNIZED A LOSS FOR THE FULL AMOUNT OF FUNDS TRANSFERRED WHICH IS INCLUDED IN MISCELLANEOUS EXPENSE ON THE STATEMENT OF FUNCTIONAL EXPENSES. SUBSEQUENT TO YEAR END, THE ORGANIZATION SUCCESSFULLY RECOVERED 557,126 OF THE MISAPPROPRIATED FUNDS THROUGH COORDINATION WITH ITS BANK AND LAW ENFORCEMENT AGENCIES. THE REMAINING 211 IS NOT EXPECTED TO BE RECOVERED. THE ORGANIZATION HAS REVIEWED AND STRENGTHENED ITS INTERNAL CONTROLS AND CYBERSECURITY PROTOCOLS TO MITIGATE THE RISK OF SIMILAR INCIDENTS IN THE FUTURE. MANAGEMENT DOES NOT BELIEVE THAT THIS INCIDENT WILL HAVE A MATERIAL ADVERSE EFFECT ON THE ORGANIZATION'S ONGOING OPERATIONS OR FINANCIAL POSITION. FORM 990, PAGE 6, PART VI, LINE 6 ANY INDIVIDUAL, PARTNER, CORPORATION, OR GOVERNMENT ENTITY WHO HAS AN INTEREST IN TOURISM, OR WHO IS ACTIVELY ENGAGED IN TRAVEL AND/OR TOURISM BUSINESS IN PENNSYLVANIA OR THE SURROUNDING STATES MAY BE A MEMBER UPON PAYMENT OF CALCULATED DUES. FORM 990, PAGE 6, PART VI, LINE 7A THE BOARD IS VOTED UPON BY THE MEMBERS AT THE ORGANIZATION'S ANNUAL MEETING. FORM 990, PAGE 6, PART VI, LINE 11B THE INDIVIDUAL IN CHARGE OF FINANCIAL RECORDS REVIEWS THE 990 BEFORE IT IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REQUIRES OFFICERS AND DIRECTORS TO COMPLETE A CONFLICT OF INTEREST ANNUALLY. ANY CONFLICTS OF INTEREST ARE EVALUATED SEPARATELY BASED UPON THE FACTS AND CIRCUMSTANCES INVOLVED FOR EACH CASE. FORM 990, PAGE 6, PART VI, LINE 15A THE CURRENT CHAIR OF THE ORGANIZATION REVIEWS THE GOALS, FINANCIALS AND PERFORMANCE FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE IS CONSULTED FOR ADDITIONAL INPUT. IN ADDITION, THE ORGANIZATION REVIEWS THE 990 OF SIMILAR TOURISM PROMOTIONS AGENCIES AND THE ORGANIZATION ALSO RECEIVES AN ANNUAL COMPENSATION SURVEY TAKEN BY A NATIONWIDE ORGANIZATION. THE PRESIDENT'S SALARY IS INCLUDED IN THE PRESIDENT'S ANNUAL REVIEW SIGNED BY THE BOARD CHAIR. FORM 990, PAGE 6, PART VI, LINE 19 AS A 501(C)(6) ORGANIZATION, THE GOVERNING DOCUMENTS ARE NOT MADE AVAILABLE TO THE PUBLIC. FORM 990, PART XI, LINE 9 INVESTMENT FEES -5,718 INVESTMENT FEES 5,718