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        <CurrentTaxYearMinus2YearsAmt>379066</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>511030</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>282981</CurrentTaxYearAmt>
        <TotalAmt>2329271</TotalAmt>
      </Total509Grp>
      <PublicSupportTotal509Amt>2329271</PublicSupportTotal509Amt>
      <GrossInvestmentIncome509Grp>
        <CurrentTaxYearMinus4YearsAmt>4677</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>347</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>4315</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>19</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>19</CurrentTaxYearAmt>
        <TotalAmt>9377</TotalAmt>
      </GrossInvestmentIncome509Grp>
      <InvestmentIncomeAndUBTIGrp>
        <CurrentTaxYearMinus4YearsAmt>4677</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>347</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>4315</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>19</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>19</CurrentTaxYearAmt>
        <TotalAmt>9377</TotalAmt>
      </InvestmentIncomeAndUBTIGrp>
      <TotalSupportCalendarYearGrp>
        <CurrentTaxYearMinus4YearsAmt>560600</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>600618</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>383381</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>511049</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>283000</CurrentTaxYearAmt>
        <TotalAmt>2338648</TotalAmt>
      </TotalSupportCalendarYearGrp>
      <PublicSupportCY509Pct>0.99600</PublicSupportCY509Pct>
      <PublicSupportPY509Pct>0.99470</PublicSupportPY509Pct>
      <InvestmentIncomeCYPct>0.00000</InvestmentIncomeCYPct>
      <InvestmentIncomePYPct>0.01000</InvestmentIncomePYPct>
      <ThirtyThrPctSuprtTestsCY509Ind>X</ThirtyThrPctSuprtTestsCY509Ind>
    </IRS990ScheduleA>
    <IRS990ScheduleG documentId="990G" />
    <IRS990ScheduleO documentId="990O">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Unrelated business income explanation Part V line 3b</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAD NO UNRELATED BUSINESS INCOME.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Members or stockholder classes and rights Part VI line 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS ONE CLASS OF MEMBER AND MAINTAINS ABOUT 880 MEMBERS. THESE ARE COMPRISED PRIMARILY OF MARKETING ACADEMICS, CONSUMER PSYCHOLOGY ACADEMICS AND DOCTORAL STUDENTS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Member election for additional members Part VI line 7a</FormAndLineReferenceDesc>
        <ExplanationTxt>THE MEMBERSHIP ELECTS THE GOVERNING BODY. POSITIONS HOLD A THREE YEAR TERM.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Governing body decisions Part VI line 7b</FormAndLineReferenceDesc>
        <ExplanationTxt>DECISIONS BY THE GOVERNING BODY ARE SUBJECT TO APPROVAL OF MEMBERS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990 governing body review Part VI line 11</FormAndLineReferenceDesc>
        <ExplanationTxt>IT IS REVIEWED AND SIGNED BY THE EXECUTIVE OFFICER.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>CEO executive director top management comp Part VI line 15a</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION IS INCREASED BY THE COST OF LIVING ADJUSTMENT FOR THE 5-YEAR CONTRACT PERIOD OF THE EXECUTIVE OFFICERS APPOINTMENT. IN THE FIFTH YEAR OF THE CONTRACT, A FULLY REVIEW OF THE EXECUTIVE OFFICERS PERFORMANCE IS CONDUCTED BY THE BOARD. THE BOARD MAY DECIDE UPON A) RENEWAL AND COMPENSATION INCREASE AT THAT TIME, B) RENEWAL WITH NO COMPENSATION INCREASE, OR C) NO RENEWAL OF THE 5-YEAR APPOINTMENT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Governing documents etc available to public Part VI line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THERE WERE NO REQUESTS FOR DOCUMENTS FROM THE PUBLIC. THE DOCUMENTS WERE AVAILABLE BY REQUEST. THE EXECUTIVE OFFICER CAN BE CONTACTED THROUGH THE WEBSITE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Explanation of other changes in net assets or fund balances Part XI line 9</FormAndLineReferenceDesc>
        <ExplanationTxt>ROUNDING</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>List of other fees for services expenses Part IX line 11g</FormAndLineReferenceDesc>
        <ExplanationTxt>JCP ASSITANT EDITOR - $84,500.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>List of other expenses Part IX line 24e</FormAndLineReferenceDesc>
        <ExplanationTxt>PENALTIES FOR LATE FILING OF PREVIOUS YEARS TAX RETURNS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>